FleetWare help vehicle dealerships to save on costs and increase efficiency. Utilizing adequate technological methods can help car dealerships largely in saving huge spends and can also help to maintain and generate additional revenues. Check https://www.linkedin.com/pulse/10-ways-optimize-costs-passenger-vehicle-dealership-harsh-kumar/ to learn more.
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10 Ways to Optimize Costs for a Passenger Vehicle Dealership
1. 10 WAYSTO OPTIMIZE COSTS FOR A PASSENGER VEHICLE DEALERSHIP
PassengerVehicle Dealershipshasfacedimmensechallengesduringthe lockdownandwhile the
country is openingupandsettingupthe new normal standards,itbecomescrucial fordealershipsto
ensure thattheircustomerexperiencesare seamless.
The marginsfor a car dealershipsinIndiaisnotveryhuge andhence it becomesequallyimportant
for a dealershiptomonitorandcontrol itsexpenditureandensure thatthe mundane tasksare
automatedtherebyenhancingthe overallefficiencyof the dealership.
Utilizingadequate technologicalmethodscanhelpcardealershipslargelyinsavinghuge spendsand
can alsohelpto maintainandgenerate additional revenues.
1. CustomerInformation
Capturingcorrect customerinformationisakeyto maintainthe salesandrepeatsalesfora
dealership.DMSofferedbyOEMs allow thisfunctiontocapture the data of the potential
customerto ensure thatthe data isavailable.
In additiontothe availabilityof the data,itiscrucial to have a systeminplace where regular
followups,remindersandtimelineanalysisistakenintoaccount.
Moreover,the betterthe understandingof the demographicsof the customeris –the better
the probabilityof turningthe potential customerintoabuyingcustomer.Buyingbehaviour
of a customerwoulddependuponseveral factorsandhence if we have acorrect and
intuitive mannertounderstandthe psyche of the customerthenitincreasesthe chancesof
2. understandingindetailaboutthe time whenhe/she islikelytobuythe vehicle andthe
budgetof the customerfor the vehicle.
Whatcan be the faster methodsto capture the customer information usingtechnology?
(a) UID (Aadhar) Numbercanbe usedtoobtainCustomerInfo
(b) PAN Numbershall helpinidentifyingthe Creditrating
(c) UsingsystemwithOCRcapabilitiesshallhelpin takingthe customerinformation
instantlyandprocessingitfor furtherutilization
(d) Gamificationforobtainingmultiple demographicsof the customer
2. Vehicle Information
Indiahas one of the largestGen Y populationsinthe world.Alsoreferredasmillennial
populationwhich comprisesof people agedbetween25 to 40 Years,theirpopulationis
estimatedat426 Million,whichisapproximately34% of the total Indianpopulation.
The millennial populationisavailable onlineandisverymuchtech savvy.These genresof
people are more comfortable onhandlingelectronicgadgetswhile goingforshopping.In
orderto attract andcreate a sense of instantbooking,placingtouchscreens/largesized
tabletsalongsidethe displayedvehicle shallresultinhigherpercentageof bookings.
3. Varietyof eye-catchycardrive videos inmultiplescenarioslike racing,off-roading,gentle
drivesandlikesshall helpinmakingabuyingdecision.Inaddition,influencervideoreviews
beingplayedalongside the vehicle will giveanotherboost.
Thiskindof structure shall enable anin-store onlinebuyingforthe potential customers
makinga delightfulexperience.
3. Quotation
AlmosteveryVehicleDealershipgetsitsQuotationBookandeveryCustomerAssociate
(SalesExecutive) isbeinggivenone QuotationBooktoprepare andsendthe quotesagainst
the queryof the potential customer.Thisquote helpsthe customersinoptingforfinancing
fromthe banksand itis usedformakingthe booking.
Whatis often lostby usingthe manual quotationpractices?
(a) SalesExecutive couldnotcapture the detailedinformationof the Customer
(b) OtherDepartmentsof the Dealership(ex.Finance,Exchange,Accessories) come toknow
aboutthe leadat a gap or at timestheydon’tevengetthe information
(c) No mechanismforfacilitatinginstantbookingusingamanual quote
Moreover,a manual quotationbookisa recurringexpenseforthe dealershipwhichgets
wastedinhuge quantitywhenacustomerdemandsquotesmultipletimes.
Transformingyourmanual quote toa digital one withFleetWare CRMhelpsdealerships to
save huge cost and deliverabetterexperience toyourcustomer.WithFleetWareCRM,your
CustomerAssociate (SalesExecutive) isable tocapture customerinformationinstantlyand
evenfetchthe informationif the customerisa repeatcustomer.
Quotationisgeneratedquicklyandall the discountingschemesare markedappropriately
therebyleavingnoroomfor confusion.Inaddition,digitalquote offersyourcustomersto
processfor instantbookingattheirease.
4. Worriedaboutadditional discounting?Nochance!FleetWare CRMoffersafacilityfor
CA/RMs to requestforadditional discountwhichif approvedisinstantlyinformedthe
customer.
4. Up-sellingfromFinance,Exchange & Accessories
Dealershipsearnmarginsby sellingfinancingschemes,trade-insandOEM’sauthorized
accessoriesandhence itisimportantthat the informationisnotleftinsilosbutcirculated
across the departments.Withone interactionof the CustomerAssociate(SalesExecutive),
thisbecomes amatter of concern as noteveryleadinformationisknowninevery
departmentwhichresultsinlossof revenue whichcouldhave beengenerated.
WithFleetWare CRM,the requiredinformationisavailable acrossthe departmentsatthe
verymomentof generationof quotation,bookingof the vehicle.
5. 5. Quality followups
Handlingloadsof leadsandresourcesisa tedioustaskandit mightresultininadequate
followupona lead.FleetWare CRMmanagesall yourleadsinone place whichisvisible to
the respective CA/RMsandtheirreportingmanagersonly.
Timeline of follow-upslikerequestforquote,requestfortestdrive,testdrive completion,
home visitandseveral suchparametersinFleetWareCRMhelpsyouto keepatrack on
everyleadonwhichyour salesforce isworkingupon.
6. 6. Stock Availability& ChassisAudit
For fulfillingcustomer’sdemandquickly,CA/RMsshouldbe aware of the availabilityof stock
(model,colour) acrossall theirshowrooms/stockyardsandthe vehiclesintransitfromOEM.
In orderto checkthe availability,multipleof callsare beingexchangedbetweenthe staff
whichresultsinwastage of goodamountof time.
Give powerto yoursalesforce withFleetWare PROtocheckthe availabilityof the required
model &colour of the vehicle andevengetthe informationof the vehicle thatare in-transit
so as to provide the informationonthe deliverytime.
Stock Availabilityfeatureof FleetWarePROnotjusthelpsCA/RMsbutalsohelpsthe Audit
teamof the dealershipto physically verifythe presence of the chassisata givenlocation.
Withan upgrade comingup inFleetWare PRO,yourteamcan undertake the auditof the
physical chassisata locationinfew minutesandyoushall be able totallyyourstock
instantly.
7. 7. Fuel Spends
A dealership,withmultiple showrooms,bodyshop,workshop,demovehicles,maintenance
service vehiclesandcustomersales,hasahuge monthlyexpenditure onfuel.Whilethere is
a huge spendsonfuel,itbecomesimportanttotrack the utilizationinordertoavoidany
spillage inthe fuel consumption.
WithFleetWare PRO, trackall your fuel spendsunderdefinedheadsandensure nospillage
inthe consumption.The customers(dealerships) have reportedanaverage estimatedsaving
of Rs 50,000 monthlypershowroom.
Fuel issuancesunderfollowingheads(notexhaustive)are takenintoaccount:
(a) ChassisMovementfromone locationtoanother
(b) PDI
(c) Workshop
(d) Bodyshop
(e) Genset
(f) TestDrive
(g) Sales
8. 8. Fuel Bill Reconciliation
Almosteverydealershiphasseta tie-upwithfuelstationsnearbyitsshowroom/delivery
centresfromwhichtheyprocure fuel andclearthe billsona periodical basisbasedupona
manual fuel slip.
Reconciliationof suchmanual fuel slipsisquite timeconsumingandatthe same time prone
to errors. FleetWare PROcomesata rescue byenablingfasterbill processingtime with
instantreports.Youcan reduce yourfuel bill reconciliationtime byupto80%.
9. Managed Movements ofChassis
Stock/Chassismovementfromone showroom/stockyardto anotherisdailyactivityforthe
dealershipwhichbringsinamountof issues,fuel issuance andvariousspillage whiletransfer
of the chassis.
Evenat times,lotof chassismovementshappenwhichwere notrequiredresultingin
additional wastage of fuel andefforts.
9. FleetWare PROoffersacarefullyanalyzedChassismovementmanagementsystemwhich
adherestoa workflowprocessandthe movementsare authorizedanddulyapprovedprior
the actual movementof the Chassis. Nodal Officerateach locationisinformed of the
movements.
Movementsrequiredfortestdrivesare alsotakenintoaccount.
Driverscan be allocatedthe movementstobe done instantlyoritcan be scheduledfor
future movement.
The accessoriesare checkedandrecordedinthe systemwhile chassishandoverthereby
ensures the availabilityof all the accessories&kitat everyhandoverpreventinglossesand
bringingaccountability.
10. Driver’s App
RecordingmovementrequestsinFleetWareisextendedwithFleetWare DRIVEdedicatedfor
Driverswhichis an AndroidApp.All the movementdutiesscheduledare availableonthe
respective Driver’sAppwhichsavesthe EDP/Manager(person responsible forcoordinating
the movements) withendlesscoordinationswiththe Driversandthe Nodal
(Branch/Showroom) Officers.
10. Let’sunderstandina nutshell,how canFleetWare helpdealershipstosave oncosts and
increase efficiency?
(a) AdoptDigital Quotation
(b) Quote to Booking
(c) Schemes&Additional Discounts
(d) KYC of the Customer
(e) Lead Funnel forExchange, Finance,Accessories,Insurance
(f) DocumentManagement
(g) DeliveryChecklist
(h) Approval fromAccounts
(i) NotificationforVehicleRC& HSRP
(j) Digital Fuel SlipIssuance
(k) Reduce fuel bill reconciliationtime
(l) Reduce time forphysical auditof the chassis