MODELS FOR FUTURE AGRIPRENEURS

1. WELCOME
1

2. Agriculture to Agribusiness-Success
Stories of ICT based Indian
Agripreneurs
2

3. 3

4. 4

5. Genesis of Venture
• Jayalaxmi Agro Tech is an agriculture mobile
technology solution provider from India.
• Founder Anand Babu was joined by his cousin, L.
Sivaprakash
• The founders, who hailed from agriculture family, are
alumni of IIMB and VEC having more than 10 years
industry experience with global exposure.
• We are based at Hagaribommanahalli, Bellary
District, Karnataka providing Agriculture Mobile
Apps as business for farmers.
5

6. • Jayalaxmi agrotech Pvt Ltd, is social entrepreneurship firm from India with special
focus on developing mobile apps for farmers in regional language.
• Our objective is to bring most happening solutions like Mobility, Analytics and
Cloud into hands of farmers in developing countries even in the absence of internet.
• We have suite of 20+ crop specific mobile applications for agriculture, horticulture
and animal husbandry.
• Every 3rd minute one farmer download our mobile application.
• We track the app usage patters and do analytics to generate deep insights. We
generate huge amount of data form farmers every minute.
• To disseminate apps in the absence of internet, Jayalaxmi agrotech has developed
special hardware device called "AgriPole"
• Farmer can download crop app of his interest from this device without internet
6

7. Products in Jayalaxmi Agro Tech
7

8. Our products have below features:
• GUI inter-phase and even illiterate farmer can use the
application
• Crop specific audio visual content support multiple
language
• Remind farmer on irrigation, firtigation, spray etc
• Information on regional verities and their fitment
• End to end information every agricultural crops
• Guide to use growth hormones, fertilizers and pesticides
• Crop specific post harvesting technology information
• Information on Goat, sheep and diary forming
• Vaccination reminders for Goat, Sheep and Cows
• Provide decision support system for farmers
• Provide pricing analytics and break even analysis
• On demand weather reports
8

9. 9

10. Achievements
• The National Bank for Agriculture and Rural
Development pays Rs.20 to the firm for each
download .
• This digital application have already empowered over
35, 000 farmers of the state by bridging the gap in
knowledge about agriculture, horticulture and animal
husbandry.
10

11. Recognitions
11

12. 12

13. Address
• Jayalaxmi Agro TechJayalaxmi Agro Tech,
Hagaribommanahalli, Hagaribommanahalli,
Bellary-583212, Karnataka, India
•
http://www.jayalaxmiagrotech.com/,
• anand@jayalaxmiagrotech.com
• Ph:+91-7259508666, 9741344661
13

14. ICT led Aqua Extension
Shri Shaik Akbar Ali, Eluru, Andhra Pradesh
14

15. • Name: Shaik Akbar Ali
• Education :B.Sc (Fisheries ), Muthukur.
• Name of venture: Information and Inputs for
• Sustainable Aquaculture’ (IIFSA)
• Year of started: 2010
• Employed : 8 persons
• Turn over: Rs. 64 lakhs
• Serving 2,000 farmers
• Address: Akiveedu village, West Godavari district,
Andhra Pradesh,
• MobileNo:09000948599
• Email:iifsaoffice@gmail.comorakbar@iifsaoffice.in.
15

16. Consultancy Services
• Pond to Lab to Pond service in which, field agents
collect fortnightly Aqua samples for testing in the lab.
After detailed analysis in the lab, advice is given
through phone or print.
• Farmer-wise farm record books are maintained.
• IT based services with the application of Tele Aqua
Software by which fish farmers can get advice at their
location itself and also get all updated information
about Aquaculture practices.
• Emergency Management Information Service (EMI).
• Shri Akbar Ali envisions to open similar Service
Centers across the country with the association of
International Institute of Information Technology and
involvement of State Governments, on a PPP mode.
16

17. 17

18. Green Touch Farm Media
Shri Bijulal B.L., Kerala
18

19. • Name: Shri Shri Bijulal
• Education :M.Sc (Agri.)
• Name of venture:Green Touch Farm Media
• Year of started: 2009
• Initial cost : Rs. 25 lakhs
• Employed : Five persons
• Turn over: Rs. 30 lakhs
• Address: Green Touch Farm Media, Kalyan
Nagar, Arya Shala, Manacaud Thrissur, Kerala
• Mobile:09446162000
• E-mail: greentouchmedia@gmail.com
19

20. Green Journalism
Shri B.N. Ambarish, Karnataka
20

21. 21
• Name:Shri B.N. Ambarish
• Education :B.Sc (Agri. Marketing) and M.A
(Journalism)
• Name of Venture: Shruti Media
• Year of started: 2005
• Serving 50000 farmers
• Employees: 20 persons
• Annual Turnover :1.5 crore
• Address: #1002/c, Hosabeedi, Yelahanka,
Bangalore, 560064, Karnataka
• Tel: 09880310702, 8028565002
• Email: srushtimedia@yahoo.co.in

22. Revolutionizing Agriculture through
Agri-Media
22

23. • Name: Shri Jagdish Dhanani
• Education :M.Sc (Agri.)
• Name of venture: Digital AgriMedia
• Year of started: 2005
• Address: Agri Vision, Gandhinagar, Gujarat.
Mobile: 09427050733
Email:jagdishdhanani@gmail.com
23

24. The major activities of Digital-AgriMedia are
divided into the following three categories:
• 1. Digital AgriMedia: Professional Services
(Commercial)
Documentary film, short films, corporate films: More than
235
• Advertisement, jingle, quickie and its creation: More than
300
• Ad agency for Electronic Media: ETV, TV9, VTV, DD,
GTPL and telecast.
• Ad agency for Print Media: Divya Bhaskar, Sandesh,
Gujarat Samachar etc.
• Ad agency for Radio: Akashwani, My FM, Radio
City,Radio Mirchi etc.
24

25. 2. Digital AgriMedia: Farmer Services
(Non-Commercial)
• Educational Films i.e. AgriMedia Films as e-literature:
More than 100 films in Gujarati andmore than 25 films in
Hindi.
• E-Technology Packages i.e. technical films for ATMA
Gujarat : More than 110.
3. Digital AgriMedia : A profile
• Technical team for film production –agricultural specialists
& journalists.
• More than 250 companies / organizations as clientele.
• Received the FAI National award for GGRC film on drip
irrigation.
25

26. • Digital Agri Media services has reached 50,000
villages and benefited 3,65,000farmers.
• The firm is having an annual turnover of Rs.1.20
Crore and has 7 skilled people hired on their pay roll.
• The future vision of the firm is to tie up with GOI,
GOG, SAUs, NGOs and private companies in
strengthening E-extension and E- literature to bring
the latest hi-tech information on agriculture to the
doorstep of the farming community.
26

27. AN EMPLOYEE TRANSFORMS INTO AN
EMPLOYER: A CASE STUDY OF AN
AGRICULTURAL GRADUATE OF RANCHI
DISTRICT OF JHARKHAND
27

28. 28

29. INTRODUCTION
 Mr. Vijay Bharat, an agro-technocrat of Ranchi district of
Jharkhand
 A trend setter, a path finder and a motivator for the agricultural
graduates who wish to go for entrepreneurship.
 He obtained his B.Sc.(Ag.) degree from Bihar Agricultural
College, Sabour in 1996.
 After graduation he did not vie for government job, rather he
preferred to join PRADAN, a reputed NGO.
 Joined M.Sc.(Ag.) at RAU, Bihar, Pusa to pursue higher studies
which he completed in 2002.
 For three years he served three NGOs in various capacities viz.,
Co-ordinator (Agriclinic and Agribusiness Centres) Member
(Watershed Development Team) and Specialist (Agriculture and
Forestry). During this period he got exposed to real problems of
the farmers
29

30.  The turning point came to his career on 16th May, 2005
when he left the job to establish himself as an extension
entrepreneur.
 The area he chose was unexplored, the path was
untreaded and future was unpredictable.
 But the obstacles and hindrances started melting before
his confidence and conviction.
 After discussion with scientists, officials, professionals
and farmers, he launched his dream project “Mobile
Agricultural School and Services (MASS)”.
 The acronym MASS is so dear to him that his
organization is named after it.
30

31. Mobile Agricultural School and Services (MASS)
Mr. Bharat had realized that real extension problem
is that farmers do not get timely information in an
understandable manner. Therefore, he visualized that the
mobile agricultural school, if implemented will have great
economic impact both for the clients as well as for
entrepreneur. But he had not enough financial resources
to start this venture. His vision became a reality, when he
succeeded in convincing bank management about the
applicability of his idea, thereby secured a huge loan.
31

32. Facilities
Mobile Agricultural School is nothing but a big bus fitted with all
modern training aids.
It has
 Portable genset
 Laptop computer
 LCD projector
 Projection screen.
The interior decoration of the bus gives a feel of good
training hall. The bus does not have chair, rather a good quality
carpet has been laid down to accommodate maximum number of
trainees. A good ambience is provided by air conditioner. He
takes this school to the remote rural areas to impart training to the
villagers. 32

33. MASS - BUS
Farmers boarding the bus for training 33

34. Modus operandi
 Climate setting for training is done by informal
discussion where in farmers express their preferences.
 Thereafter, the video film is shown on selected topic or
enterprise
 Which is followed by discussion.
34

35. Training imparted
During the last two years, the MASS has imparted sponsored training to the farmers
of different localities on various topics which is presented in Table 1.
Table 1. Sponsored training imparted by MASS
Sl.
No.
DISTRICT SPONSOR No. OF FARMERS TRAINED
1. Ranchi HARP, Palandu 350
2. Ranchi DAO, Ranchi(8 Blocks) 1600
3. Ranchi Environment Pollution Ban
Treaty(EPBT)[8 blocks of Ranchi]
200(Jatropha has been
cultivated in 32 ha of land i.e. 4
ha in each block)
4. Lohardaga District Horticulture Officer(4 blocks) 450
5. E. Singhbhum District Horticulture Officer(4 blocks) 550
6. Palamu District Agriculture Officer 200
7. Dhanbad/ Baghmara Gangadhar Rastriya Vikas Mission 300
8. W. Singhbhum ATMA,Chiabasa(5 block) 1400
9. Ranchi District Agriculture Officer 200
10. Bhojpur/jagdishpur(Bih
ar)
Block Development Officer 300
11. Ranchi NABARD 300
12. Bhojpur ATMA(14 block) 500 35

36. CONSULTANCY
Banking upon his experiences
 He prepared the list of interested farmers
 Appointed one representative at block level to cater to
the information needs of the farmers.
 The consultancy service is provided to the farmers at a
nominal service charge of Rs. 150/- for one crop season.
 As on 31st March, 2007, MASS was providing
consultancy to 85 farmers with a band of 22
representatives.
36

37. SEED PRODUCTION AND MARKETING
Table 2.: Seed produced by MASS during the period Oct., 2005-Nov., 2006
Sl.
No.
Crop Area Production
1. Wheat (UP 262) 7 ha 210 quintal
2.
Mustard (Pusa
Bold)
3 ha 18 quintal
3. Pea (Arkel) 1 ha 50 quintal
4. Snow pea 10 dismal 2.5 quintal
5. Rice (IR 64) 10 ha 260 quintal
37

38. INFORMATION TECHNOLOGY
Keeping abreast of the recent development, Mr. Bharat
has given due attention on Information Technology (IT).
 Developed the website of his organization, the address for
which is www.massinida.co.in
 Prepared a number of multimedia CDs on various crops
and agricultural operations.
 Planning to put up VSAT on the bus.
38

39. EMPLOYMENT GENERATION
The pursuit of MASS has provided numerous direct and indirect
employments. The direct employment provided is presented in Table 3.
Table 3. : Direct employment provided by MASS
Sl.
No.
Area of employment No. of employees
1. Mobile agricultural school 2
2. Consultancy services 22
3. Seed production and marketing 4
4. Information Technology 3
Total 31
39

40. Mr. Vijay Bharat in happy mood after receiving First Prize in Agrotech-2007
RECOGNITION AND AWARDS
40

41. The Cotton Apps
41

42. • Name : Mr. Parikshit Bokare
• Qualification : M.Sc Palnt Ptahology
• Age : 26 Year
• Nodal Training Institute : SSVP-Pune
• Name of Venture : Krushi sarthi
• Nature of Services : Preparation of Anroid App on Major crop and
agri-consultancy
• No. of Farmers Covered : 5000
• No. of Villages Covered : 20
• Annual Turnover : 1.00 Cr.
• No. of Employment : 4 person
• Address : 231, Shivnery, nanded Houshing Society, Vijaynagar,
Nanded, Maharashtra Mobile+917588526040
• Email Id : admin@ krushisarthi.in Website : www. krushisarathi.in
42

43. 43

44. 44

45. 45