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A CASE STUDY OF COCA COLA VENDING MACHINE SUBMITTED TO: Mr. NIRAJ NANDA SIR PREPARED BY:- HARIN SAGAR HIREN SAGAR
Coca Cola is No. 1 Company in the World Amir Khan is the Brand Ambassador of Coca Cola Company
AIM <ul><li>The main AIM of Coca Cola Company is “Customer Friendly”. </li></ul><ul><li>Why & How are helpful & better red...
HISTORY <ul><li>Coca-Cola was establish in May 1886 by Dr. John S. Pemberton in Atlanta, Georgia. </li></ul><ul><li>The na...
How that co-develop, Established brand <ul><li>Price Discrimination </li></ul><ul><ul><li>Selling the same product to diff...
<ul><li>Commitment of 113 years. </li></ul><ul><li>Favorite Soft drink over 200 Countries. </li></ul><ul><li>Exploration o...
S W O T Easy Available,  Something New Machine Broken Down Alarm in Wending Machine’s Shop First Time in City
SUGGESTION <ul><li>Multiple product use in Vending Machine. </li></ul><ul><li>Product availability in any where. </li></ul...
Thank You
 
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Coca cola

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Coca cola

  1. 2. A CASE STUDY OF COCA COLA VENDING MACHINE SUBMITTED TO: Mr. NIRAJ NANDA SIR PREPARED BY:- HARIN SAGAR HIREN SAGAR
  2. 3. Coca Cola is No. 1 Company in the World Amir Khan is the Brand Ambassador of Coca Cola Company
  3. 4. AIM <ul><li>The main AIM of Coca Cola Company is “Customer Friendly”. </li></ul><ul><li>Why & How are helpful & better reduce of Customer Service </li></ul><ul><li>Advantage of Law of Demand & Supply </li></ul>
  4. 5. HISTORY <ul><li>Coca-Cola was establish in May 1886 by Dr. John S. Pemberton in Atlanta, Georgia. </li></ul><ul><li>The name 'Coca-Cola' was suggested by Dr. Pemberton's bookkeeper, Frank Robinson. He kept the name Coca-Cola in the flowing script that is famous today. </li></ul>
  5. 6. How that co-develop, Established brand <ul><li>Price Discrimination </li></ul><ul><ul><li>Selling the same product to different groups of buyers at different prices. </li></ul></ul><ul><ul><li>“ Hot” day vs. “Cold” day prices </li></ul></ul><ul><li>Economic Rationale </li></ul><ul><ul><li>Higher price (hot)  higher profit </li></ul></ul><ul><ul><li>Lower price (cold) induces sales  higher profit </li></ul></ul>
  6. 7. <ul><li>Commitment of 113 years. </li></ul><ul><li>Favorite Soft drink over 200 Countries. </li></ul><ul><li>Exploration of new Technologies, Innovative ideas & Promotional Activities. </li></ul>
  7. 8. S W O T Easy Available, Something New Machine Broken Down Alarm in Wending Machine’s Shop First Time in City
  8. 9. SUGGESTION <ul><li>Multiple product use in Vending Machine. </li></ul><ul><li>Product availability in any where. </li></ul><ul><li>There needs to be a synthesis of local values and global vision. </li></ul>
  9. 10. Thank You

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