My Name: Md. Abdur Rahim ID:M160204935 Jagannath University

1. Welcome To My Presentation

2. My Name: Md. Abdur Rahim
ID:M160204935
Jagannath University

3. Cocacla brand
Coca-Cola is a carbonated soft drink sold in stores, restaurants, and
vending machines throughout the world. It is produced by The Coca-
Coca cola company of Atlanta, Georgia, and is often referred to simply
as Coke (a registered trademark of The Coca-Cola Company in the
United States since March 27, 1944). The company produces
concentrate, which is then sold to licensed Coca-Cola bottlers
throughout the world. Based on Interbrand's best global brand 2011,
Coca-Cola was the world's most valuable brand

4. HISTORY
The prototype Coca-Cola recipe was formulated at
Pemberton's Eagle Drug and Chemical House, a
drugstore in Columbus, Georgia, originally as a coca
wine It was initially sold as a patent medicine for five
cents A copartnership had been formed on January
14, 1888 between Pemberton and four Atlanta
businessmen: J.C. Mayfield, A.O. Murphey; C.O.
Mullahy and E.H. Bloodworth

5. Coca-Cola in Bangladesh
Coca-Cola is the most popular and biggest-selling soft
drink inhistory, as well as the best-known product in
the world. Cocacola is the oldest brand in Bangladesh.
From the last 50 yearsCoca cola has been marketing
its products through localrepresentatives of
Bangladesh. However, now it is marketed byAbdul
Monem Limited. It marketed coca cola under
theauthority of the coca cola company, USA and
distributs ofCoca-Cola, Sprite and Fanta in Bangladesh

6. Flexible Challenges
The best global brand in the world in terms of value ($77,839 billion),
World’s largest market share in beverage, Strong marketing and
advertising, Most extensive beverage distribution channel, Customer
loyalty, Corporate social responsibility • Significant focus on
carbonated drinks, Undiversified product portfolio, High debt level
due to acquisitions, Negative publicity • Bottled water consumption
growth, Increasing demand for healthy food and beverage, Growth
through acquisitions, Growing beverages consumption in emerging
markets (especially BRIC) • Changes in consumer preferences, Water
scarcity, Strong dollar, Legal requirements to disclose negative
information

7. Future planning
"We upped the marketing investment, we improved execution,
we transformed the bottling system — refranchising it — and I
think the whole team has pulled that together," Quincey said
on CNBC's "Squawk on the Street."

8. Brand logo

9. Summary
Coca Cola now a brand all around the word. Every day they promote
their market every corner of the world. More than 60 percent soft
drinks liked people like coca cola.• They have different kinds of products
like Coke, Sprite, Fanta, Lift etc.• They always try to provide their
product with low price with different packaging.• As it is a soft drink,
Coca-Cola Company follows Intensive Distribution. It is found

10. Thanks
Cocacla brand.....
Flexible.....
Challenges
Future planning
Brand logo