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Business Modeling Worksheets for Advertising Agencies

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A collection of worksheets for business modelling and business development workshops aimed at advertising agencies. Created by The Main, a strategy consulting firm for digital marketing based in Hamburg, Germany.

Published in: Leadership & Management
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Business Modeling Worksheets for Advertising Agencies

  1. 1. WORKSHEETS FOR BUSINESS MODELING WORKSHOPS FOR AD AGENCIES A collection of worksheets for business modeling and business development workshops The Main conducted with large advertising agencies. Created by The Main - a strategy consulting firm for digital marketing based in Hamburg, Germany.
  2. 2. THE MAIN DIGITAL BUSINESS MODELING USE THE DIGITAL VALUE CAKE WRITE A PROMISE-TWEET AND DEFINE YOUR SELF-CONCEPT
  3. 3. THE MAIN AGENCY ROADMAP DEFINE YOUR TOP 5 CHALLENGES AND DEFINE THE TOP 5 ACTIONABLE STEPS PER QUARTER FOR 2013 AND 2014
  4. 4. THE MAIN INDUSTRY TREND MAP FOR AGENCIES DEFINE WHAT TRENDS INFLUENCE YOUR AGENCY __________ _ (your company)
  5. 5. THE MAIN SWOT AGENCY IMPACTS DO A SWOT ANALYSIS FOR YOUR AGENCY AND DEFINE AGENCY IMPACTS
  6. 6. THE MAIN FUTURE IDOLS AWARD EVALUATE THE PRESENTED CASES BASED ON PRE-DEFINED PARAMETERS
  7. 7. THE MAIN THE FUTURE ORGANIZATION 2015 DEFINE ALL ASPECTS OF YOUR AGENCY & ARTICULATE A SELF- CONCEPT & CLIENT-PROMISE
  8. 8. THE MAIN THE AGENCY REGATTA DEFINE OPPONENTS, TARGET, STRATEGY AND POSITIONING CROSS
  9. 9. THE MAIN ACTION PLAN 2013/2014 DEFINE TASKS IN DIFFERENT FIELDS AND SET A DEADLINE NWORKSHEET 62NDHALF- YEAR2013 BUSINESS AREA 1STHALF- YEAR2014 2NDHALF- YEAR2014 1.CASHCOWS/ PROFITABILITY 2.CLIENTS/ NEWBUSINESS YELLOW ProjectName ShortDescription PINK ProjectOutcome DueDate 3.PRODUCTS/ SERVICES 4.ORGANIZATION/ WORKFLOW 5.KNOWLEDGE/ COMPETENCES 6.CREATIVITY/ INNOVATION 7.CLIENT/MEDIA PERCEPTION 8.NETWORK COLLABORATION 9.OTHER ACTION PLAN 2013/2014
  10. 10. THE MAIN PROJECT PLAN CREATE A PROJECT PLAN FOR EACH BUSINESS AREA
  11. 11. THE MAIN GMBH Holstentwiete 15 D-22763 Hamburg +49 (0) 40 29 81 20 77 40 info@themain.de

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