Three of the underlying involuntary factors that determine people's buying decisions.

1. 3 HARDCORE ADVERTISING KEYS
Three Of The True Factors That Determine People’s
Buying Decisions

2. Are Humans Biologically Hardwired
To Buy Your Stuff?
Evolution is determined by genetics and guess what? So
is advertising! :)
The good news is that YES!!! it is possible to improve
your ad returns if you understand the principles that
underly buying decisions. The bad news is that most
people do not understand them. :(

3. What Humans Really Want To Buy:
Key1
Humans love to have a good time and enjoy themselves. Think of the
following examples:
Pubs, Clubs (Alcohol, Dancing, Dating etc)
Chocolate, Fast Food, Sugar (Mmmm yummie...right? Who cares it sells!)
Holiday (Beaches, Party, Relaxation, Sun)

4. Does Sex Still Sell? Key 2
Ummhh,..duhh! Of course! Sex is one of the primary motivating forces
throughout history. We are hardwired to need sex...most of us anyways. It
is an evolutionary tool that ensures preservation of life. Think of the
following examples:
Fashion, Fitness, Health (You need those to be “sexy”)
Dating, Pick Up, Social Skills (Each of these can be considered an actual
market.)
Pornography (lol - huge industry), Strip Clubs, Nightclubs, Good Looking
Models (who boost attention)

5. Comfort: Key 3
Almost every human loves to be comfortable
Think about how many people want to become a millionaire (“Be comfortably off”). Then go to
Amazon.com or another bookstore and check out the business section on how they target that
interest.
Spirituality. A lot of people have issues in their life that can be fixed by changing their attitude.
Spirituality ranges from religion to new age type beliefs, all of which are responsible for
massive annual sales volumes (Books, Movies, Gatherings, etc)
Tools that increase comfort: How about a nice bed or chair that will reduce your back pain?
What about new car seats that prevent you from sweating in the summer? Or a drink that can
make you feel awake and alert in the morning when you are usually feeling uncomfortable and
tired? (Think of billion dollar products like coffee or energy drinks)

6. So...YES!!! Humans Are Genetically
Hardwired & The Best News Is...
These are just 3 keys out of many more that I have not yet mentioned. Those 3 keys alone are the
human principles (genetic, emotional etc) which are behind billions of dollars of annual sales
volume. What if you began to start building a business based on these principles?
:) SMILE!!!
Hannes Andreas is a professional copywriter, author and marketing consultant. You can contact
him directly through www.facebook.com/hannesandreasgasteiger