Full fill the strength and weakness Strengths: Jmo second hand teacher (Joseph Pilates Pupil) Affiliated to University student body Friendly staff (Training for staff is amazing) Opportunities: Membership growth DU student access MB implementation Profitability and optimization Expansion Weaknesses: Mindbody registration length Location at gym Marketing Hard to find on map Management Threats: New Studios in Philadelphia Free - Drexel Pilates group class Gym Memberships Internal complications Full fill the strength and weakness SWOT Analysis Strength - Weakness - (*) Opportunity - There are plenty of opportunities available for the continued development and expansion of the D Pilates business..  The first and potentially most important has to do with the Dl Pilates’ Studio and its internal structure. Second, is the D Pilates membership.  Currently, classes consist of anywhere from 1-3 people.  These limitations are due to the amount of equipment that is provided via D Pilates Studio, as well as limited employee staffing. However, because of the close relationship that D Pilates has with D University, it can be very easy to encourage new customers to become members of D Pilates Program, whether that be through discounted classes, free trials, or “hands-on” exhibitions. This opportunity for an increase in memberships also provides D Pilates with the opportunity to increase its profitability.  Increasing the studio profitability is a goal that can be reached in a number of different ways, whether it be through new membership opportunities, new equipment/class size expansions, or simply increased scheduling of classes (hiring more staff to meet demand). Threats-  Potential threats to D Pilates include other pilates studios in the local philadelphia area, as well as the numerous fitness centers around the pa area that can attract potential D Pilates customers away through their own programs. The biggest threats to D Pilates are the D’s FREE Pilates group classes, for the evident reason of cost effectiveness (free) as well as other local Pilates studios, who are able to offer their clients a wider range of times (scheduling) and more equipment (efficiency) in order to expand classes and the experience as whole.  Some internal threats to highlight can be the administrative functions of teachers with Mindbody program as they relate to customer relationships, as well as payments and scheduling. With limitations put on each of the employees, it restricts their ability to fully utilize the Pilates Program as it relates directly to members and program use.   Industry Profile The founder, owner, and current director of Pilates is Jennifer Morley. Jennifer has continued to promote the work of pilates’ “godfather”, Joseph Pilates.  The D Pilates studio is designed for classes of groups (up to three people) and focuses on the Pedagogy of the Pilates, as well as the exercises and techniques. DPilates has 10 employees (Director, Studio Manag ...

1. Full fill the strength and weakness
Strengths:
Jmo second hand teacher (Joseph Pilates Pupil)
Affiliated to University student body
Friendly staff
(Training for staff is amazing)
Opportunities:
Membership growth
DU student access
MB implementation
Profitability and optimization
Expansion
Weaknesses:
Mindbody registration length
Location at gym
Marketing
Hard to find on map
Management
Threats:
New Studios in Philadelphia
Free - Drexel Pilates group class
Gym Memberships
Internal complications
Full fill the strength and weakness
SWOT Analysis
Strength -
Weakness -
(*) Opportunity - There are plenty of opportunities available for
the continued development and expansion of the D Pilates
business.. The first and potentially most important has to do
with the Dl Pilates’ Studio and its internal structure. Second, is

2. the D Pilates membership. Currently, classes consist of
anywhere from 1-3 people. These limitations are due to the
amount of equipment that is provided via D Pilates Studio, as
well as limited employee staffing. However, because of the
close relationship that D Pilates has with D University, it can be
very easy to encourage new customers to become members of D
Pilates Program, whether that be through discounted classes,
free trials, or “hands-on” exhibitions. This opportunity for an
increase in memberships also provides D Pilates with the
opportunity to increase its profitability. Increasing the studio
profitability is a goal that can be reached in a number of
different ways, whether it be through new membership
opportunities, new equipment/class size expansions, or simply
increased scheduling of classes (hiring more staff to meet
demand).
Threats- Potential threats to D Pilates include other pilates
studios in the local philadelphia area, as well as the numerous
fitness centers around the pa area that can attract potential D
Pilates customers away through their own programs. The
biggest threats to D Pilates are the D’s FREE Pilates group
classes, for the evident reason of cost effectiveness (free) as
well as other local Pilates studios, who are able to offer their
clients a wider range of times (scheduling) and more equipment
(efficiency) in order to expand classes and the experience as
whole. Some internal threats to highlight can be the
administrative functions of teachers with Mindbody program as
they relate to customer relationships, as well as payments and
scheduling. With limitations put on each of the employees, it
restricts their ability to fully utilize the Pilates Program as it
relates directly to members and program use.
Industry Profile
The founder, owner, and current director of Pilates is Jennifer
Morley. Jennifer has continued to promote the work of pilates’
“godfather”, Joseph Pilates. The D Pilates studio is designed
for classes of groups (up to three people) and focuses on the
Pedagogy of the Pilates, as well as the exercises and techniques.

3. DPilates has 10 employees (Director, Studio Manager, 2 Senior
staff, 6 Junior Staff) as well as apprentices. Pilates uses
MindBody software to manage its scheduling and organizational
functions.
United States:
Throughout the United States, the Health Club Industry has
gained greater recognition in recent years due to active
campaigns against fighting obesity (For Example, 30 minutes of
play a day via NFL), as well as individual awareness of health
and its importance to quality of life. The general demographic
for “health/fitness/gym club” members in 2017 is male and
females between the ages of 20 and 64 years old. The size of
this population within that age bracket has continued to grow in
recent years, thus creating a higher demand for gym
memberships. We can expect this tend to continue to grow as
new information about the positive effects of good health
becomes readily available to more people, at a younger age.
World Wide:
Although the US leads all markets with over 55 million
members and over 36,180 clubs, there are many other countries
that also have shown a recent growth in the health club
industry. Brazil has the second highest number of clubs at over
31,800. Germany has the second most members at 9 million, a
drastic difference from the 55 million in the United States. Due
to the United States’ well documented health issues as they
pertain to obesity, it is not surprising that there are the most
members within the US, despite what disposable income may
suggest.
Formative Assessment Template
Informational Text:
Reading Informational (RI) Standard:
DOK Level
Three Questions from DOK Level

4. Possible Student Responses/Misunderstandings
Rationale of Why Question Meets DOK Level
Level 1: Recall
1.
2.
3.
Level 2: Skill/Concept
1.
2.

5. 3.
Level 3: Strategic Thinking
1.
2.
3.
Level 4: Extended Thinking
1.

6. 2.
3.
© 2016. Grand Canyon University. All Rights Reserved.
Assessing Informally with DOK Questions
1
1: No submission
0.00%
2
2: Insufficient
65.00%
3
3: Approaching
75.00%
4
4: Acceptable
85.00%

7. 5
5: Target
100.00%
100.0 %Criteria
10.0 %Characteristics of Effective Formal Formative
Assessments - Part 1
Not addressed.
The characteristics of effective formal formative assessments
could be presented more accurately; or better examples could be
provided.
The characteristics of effective formal formative assessments
could be presented more accurately; or better examples could be
provided.
Includes characteristics of effective formal formative
assessments. Examples are included.
Includes some of the more important and well-recognized
characteristics of effective formal formative assessments.
Examples are included.
100.0 %Criteria
10.0 %High-Level and Low-Level - Part 1
Not addressed.
The explanation regarding high and low-level assessments is not
presented well.
The explanation regarding high and low-level assessments could
be presented more clearly.
Includes an explanation regarding high and low-level
assessments.
Includes an accurate and insightful explanation regarding high
and low-level assessments.
100.0 %Criteria
50.0 %DOK Questions - Part 2

8. Not addressed.
Many of the open-ended questions within the four DOK levels
could not be utilized as informal formative assessments within
the lesson began in Topic 1.
Some of the open-ended questions within the four DOK levels
could not be utilized as informal formative assessments within
the lesson began in Topic 1.
Includes three open-ended questions for each of the four DOK
levels that could be utilized as informal formative assessments
within the lesson began in Topic 1.
Includes three open-ended questions for each of the four DOK
levels that would be ideally-suited as informal formative
assessments within the lesson began in Topic 1.
100.0 %Criteria
10.0 %Student Response/Rationale - Part 2
Not addressed.
Many of the possible student responses and rationales could be
developed more fully.
Some of the possible student responses and rationales could be
developed more fully.
Includes possible student responses and rationale for each level.
Includes well-thought possible student responses and insightful
rationale for each level.
100.0 %Criteria
5.0 %Organization
Not addressed.
An attempt is made to organize the content, but the sequence is
indiscernible. The ideas presented are compartmentalized and
may not relate to each other.
The content could be organized better even though it provides
the audience with a sense of the main idea.
The content is logically organized. The ideas presented relate to

9. each other. The content provides the audience with a clear sense
of the main idea.
The content is well-organized and logical. There is a sequential
progression of ideas that relate to each other. The content is
presented as a cohesive unit and provides the audience with a
clear sense of the main idea.
100.0 %Criteria
5.0 %Research Citations and Format
Not addressed.
Many citations are missing where needed; or many of the
sources are inappropriate for the submission; or GCU is
attempted where required, but many aspects are missing or
mistaken.
Some citations may be missing or do not completely support the
submission. References page may include errors. Some sources
may not be appropriate for the submission.
All sources are credible, adequate, and support the submission.
All required aspects of GCU format are correct within the
submission.
All sources are credible, appropriate, and strongly support the
submission. All required aspects of GCU format are correct
within the submission.
100.0 %Criteria
10.0 %Mechanics (spelling, punctuation, grammar, and
language use)
Not addressed.
Surface errors are pervasive enough that they impede
communication of meaning. Inappropriate word choice or
sentence construction are used.
Frequent and repetitive mechanical errors are present but are
not overly distracting to the reader; or inconsistent language or
word choice is present; or sentence structure could be more

10. varied.
Submission includes some mechanical errors, but they do not
hinder comprehension. A variety of effective sentence
structures are used, as well as some practice and content-related
language.
Submission is virtually free of mechanical errors. Word choice
reflects well-developed use of practice and content-related
language. Sentence structures are varied and engaging.