2. The client: WWF (World Wildlife Fund)
Overview of the client.
WWF is the world’s leading independent conservation organisation that was set up on the 29th of April
1961 in a small town of Switzerland called Morges. The organisation was set up by a group of people who
each made a commitment to ‘the natural world’. The first claim and request from the charity was calling
for urgent, worldwide action to stop vast numbers of wild animals being hunted out of existence.
The ‘Morges Manifesto’ became the blueprint for the first global green organisation, the founders of WWF
back in 1961 included Julian Huxley and painter Peter Scott who designed the original and now world-
famous panda logo.
By the end of 1961, WWF had set up offices all over the world so they could tackle issues all over the
world- starting with a UK office in November of 1961.
One of the first operations set up by WWF was ‘Operation Tiger’ which was particularly successful for the
charity and a year later this ran with the Indian Governments ‘Project Tiger’ which was set up to create
nine national parks or reserves to help the numbers of tigers stop decreasing.
In 2011 WWF celebrated its 50th anniversary.
WWF relocated to Woking, where they built a building called ‘The Living Planet Centre’ which was
officially opened by David Attenborough in 2013. WWF then opened its doors to the public in 2014 so they
could come in and see and the work WWF have done and still continue to do.
Who are they, when did they start, why did they start, what do they do, how are they funded?
3. The client: WWF (World Wildlife Fund)
How are they funded?
(Information below can be found on http://www.wwf.org.uk/annualreview2014/page_15.html)
As seen on the chart below, WWF get the most of their funds from membership and donations, the
majority of which come from members of the public. Last year this contributed to over half of the
charities income.
Even though WWF get the majority of their money from donations, they do not rely on just that alone.
WWF are also supported by bigger corporations such as Sky, M&S, Coca Cola, HSBC and Whiskas. Sky in
particular have helped to raise 8 million pounds for WWF, this was achieved by 4 million being donated
and the other 4 million being matched by Sky.
WWF also get some donations and funding from the government in the form of grants, this made up a
small amount of the charities income last year, only 3.8 million out of 62.9 million.
4. The issues:
Your client might advocate on a number of different yet related issues.
What issues your client campaign on?
WWF campaign about a number of different issues such as wildlife, deforestation and climate change but
the charity are constantly adding and creating new campaigns. WWF are very focused on campaigning on
subjects which have an effect on the world we live in.
What are some of the impacts they have managed to achieve?
All information below from: http://wwf.panda.org/who_we_are/history/50_years_of_achievements/
In its first decade WWF managed to raise $5.6 million which was a huge sum in the 1960s, WWF hold this as
one of their greatest achievements when starting WWF and say this encourage the small team at that time
to take on future challenges.
In 1962 WWF helped to establish a Charles Darwin Foundation Research station on the Galapagos Islands
has played a central role in raising awareness amongst local people and the Ecuadorian government of the
importance of preserving the Galápagos’ unique species. ‘Together with other work by WWF and partners,
this contributed to the passing of the Galápagos Special Law in 1998 and the establishment of the
Galápagos' Marine Reserve, the second-largest marine reserve at the time.’
As WWF come into their 50th year, they have achieved a lot in helping the environment and animals
worldwide. Some of WWF achievements include pioneering their first rainforest campaign in 1975 which
then lead to national parks and reserves being created, this had a good impact on the animals living in
those areas and has also had a good impact on deforestation as it now means that the trees in the areas of
the national parks or reserves cannot be touched.
5. The issues:
What are some of the impacts they have managed to achieve? Continued…
WWF have also made an impact on the southern white rhino numbers, as in 1965 WWF helped to extend
the range which lead to the successful introduction and re-introduction of the subspecies to several other
countries.
In 1975, WWF started to make an impact on the worlds rainforests, they created the worlds first ever
conservation campaign based on all species and of the rainforest instead one single species or area. This
has already had a positive impact on the area and it still continues to work to help the species and the
rainforest.
What are they still hoping to achieve?
The WWF are still working on a number of campaigns which are on going and will be for a number of
years as some of the issues they campaign on are difficult to solve quickly so they need to be worked on
and campaigned against for many years. One of these types of issues which WWF are currently
campaigning against and have done for many years is Deforestation. WWF started to campaign about
protecting every aspect of the rainforest including animal extinction and the risk of climate change
through loosing trees in 1975. Within this campaign they hope to continue to build more protected area
networks and priority tropical rainforest sites which cannot be touched or effected by logging, legal or
illegal.
Future ambitions as listed on the WWF website include: conserving the world's biological diversity,
ensuring that the use of renewable natural resources is sustainable and promoting the reduction of
pollution and wasteful consumption.
6. Facts and figures:
Use this space to highlight key facts and figures related to your client and the social issue
you are trying to tackle. These could be very useful later on in your project as you try to
raise awareness.
Client Facts and Figures
WWF is supported by 5 million people and active in over 100 countries on five continents, WWF recently
celebrated their 54th birthday, ‘Over this time, WWF's focus has evolved from localized efforts in favour
of single species and individual habitats to an ambitious strategy to preserve biodiversity and achieve
sustainable development across the globe.’- http://wwf.panda.org/who_we_are/
Currently there are more than 1300 WWF conservation projects underway around the world and the
charities hope to continue this level of expansion over the coming years.
Since WWF founding, they have invested nearly $10 billion in more than 13,000 conservation projects in
over 150 countries. Also, WWF runs about 1,300 projects at any one time which can be based on all
different wildlife and environmental issues all over the world.
Social Issue (Deforestation) facts and figures
In general, the deforestation issue is full of facts and figures.
• On average, 130,000 kilometres of rainforest each year
• One of the many ridiculous reasons as to why the rainforest is cut down is to provide space to grow
crops to import to the UK to feed to animals we then eat.
