2. Introduction
• The World Wide Fund for Nature (WWF) is an international non-governmental
organization founded in April 29,1961.
• Works in the field of the wilderness preservation, and the reduction of human impact on
the environment.
• It was formerly named the World Wildlife Fund, which remains its official name in
Canada and the United States.
• The Living Planet Report is published every two years by WWF since 1998; it is based on
a Living Planet Index and ecological footprint calculation.
• It is the world's largest conservation organization with over five million supporters
worldwide, working in more than 100 countries, supporting around 1,300 conservation and
environmental projects.
3. • They have invested over 1$ billion in more than 12,000 conservation initiatives since
1995.
• WWF is a foundation, with 55% of funding from individuals and bequests, 19% from
government sources (such as the World Bank, DFID, USAID) and 8% from corporations
in 2014. It is also supported by 1.2 million members in the United States and
close to 5 million people globally.
4. Sir Peter Scott
Original Artifact
• In 1961, the world’s scientists and conservationists met to plan how to publicize the
threat to wildlife and wild places and to raise funds to support conservation projects, they
decided to launch the World Wildlife Fund (WWF). They needed a symbol, and at the
time Chi Chi, the only giant panda in the Western world, had won the hearts of all that
saw her at the London Zoo in the United Kingdom. She was a rare animal, like her wild
panda cousins in China, and her form and color were the ideal basis for an attractive
symbol.
• WWF’s treasured and unmistakable symbol has been the Giant Panda logo since the
very beginning of the conservation movement. The design of the logo has evolved over
the past four decades, but the giant panda’s distinctive features remain an integral part
of WWF.
5. Aim and mission
• The group aims to stop the degradation of the planet’s natural environment and
to build a future in which humans live in harmony with nature.
• Their mission is to conserve nature and reduce the most pressing threats to the
diversity on earth.
• Currently, their work is organized around these six areas: food, climate,
freshwater, wildlife, forests, and oceans.
6. What does the World Wildlife Fund do?
• It conserves the world’s most important forests and safeguards healthy
oceans and marine livelihoods.
• It also secures water for people and nature.
• It protects the world’s most important and endangered species.
• It doubles the net food availability by refining production and has
distributions to combating waste and environmental impacts.
• It also aims to create a climate-resilient and zero-carbon world, their
vision is a world powered by renewable energy with communities and
ecosystems that are resilient in the face of climate changes.
7. Inputs
• Priority places- The diversity of life isn't evenly distributed around the globe. It is concentrated in
certain areas, making them a greater priority for conservation.
• Global markets- WWF has long known that our entire planet is one delicate and complex set of
relationships between species, people, habitats, governments and global market forces. Meaningful
conservation cannot take place without focusing on all of them.
• Science- All conservation work at WWF is grounded in science. WWF’s Conservation Science
Program (CSP) draws on powerful insights from biology, hydrology, oceanography and the social
sciences to create new and effective approaches for protecting biodiversity.
• Experts- WWF’s strength is the amazing and dedicated people whose passion has created some
of the planet's greatest conservation victories and will achieve the ambitious goals through the
efforts of WWF's peerless team of scientists, biologists and policy makers.
• Partnerships- Partnerships play a key role in WWF's efforts to influence the course of
conservation. We realize that alone we cannot hope to achieve our mission. Lasting conservation is
achieved by collaborating with a range of extraordinary partners, from governments to local
communities, from businesses to individual donors.
8. • Government relations & policy- The primary work of WWF's
government relations team is to collaborate with the U.S. Congress and
the administration in achieving WWF's natural places conservation
mission, and to secure funding from U.S. government partners to
support our conservation programs and fieldwork around the world.
• Community conservation- WWF protect wildlife, preserve habitats and
empower people to conserve resources while improving their
livelihoods. Our community conservation program links improving
human lives and conserving biodiversity.
• Conservation finances- The Conservation Finance program at WWF
works across many initiatives, all of which are designed to provide long-
term, sustainable financing to biodiversity conservation.
• Species- The species considered not only need special measures and
extra protection in order to survive, they also serve as umbrella species:
helping them helps numerous other species that live in the same
habitats.
9. The Conservation Foundation
• The Conservation Foundation, a precursor to WWF, was founded in 1948 by Fairfield
Osborn as an affiliate of the New York Zoological Society (today known as the Wildlife
Conservation Society) with an aim of protecting the world's natural resources.
• Prince Bernhard of Lippe-Biesterfeld helped found the World Wildlife Fund, becoming its
first President in 1961, and in 1970 established the WWF's financial endowment "The
1001: A Nature Trust".
• In 1990, the Conservation Foundation was merged into WWF.
• WWF was conceived on 29 April 1961, under the name of World Wildlife Fund, and its
first office was opened on 11 September that same year in Morges, Switzerland.
• WWF was conceived to act as a funding institution for existing conservation groups such
as the International Union for the Conservation of Nature and Natural Resources and
The Conservation Foundation.
10. Later history
• WWF has set up offices and operations around the world.
• It originally worked by fundraising and providing grants to existing non-
governmental organizations, based on the best-available scientific
knowledge and with an initial focus on the protection of endangered
species.
• As more resources became available, its operations expanded into other
areas such as the preservation of biological diversity, sustainable use of
natural resources, the reduction of pollution, and climate change.
• The organization also began to run its own conservation projects and
campaigns, and by the 1980s started to take a more strategic approach
to its conservation activities.
11. • In 1986, the organization changed its name to World Wide Fund for Nature, while
retaining the WWF initials.
• However, it continued at that time to operate under the original name in the United
States and Canada.
• In the 1990s, WWF revised its mission statement to:
Stop the degradation of the planet's natural environment and to build a future in
which humans live in harmony with nature, by:
conserving the world's biological diversity;
ensuring that the use of renewable natural resources is sustainable;
promoting the reduction of pollution and wasteful consumption.
12. 21st century…
• WWF's strategy for achieving its mission specifically concentrates on
restoring populations of 36 species (species or species groups that are
important for their ecosystem or to people, including elephants, tunas,
whales, dolphins and porpoises), and ecological footprint in 6 areas
(carbon emissions, cropland, grazing land, fishing, forestry and water).
• The organization also works on a number of global issues driving
biodiversity loss and unsustainable use of natural resources, including
finance, business practices, laws, and consumption choices. Local offices
also work on national or regional issues
13. Policy-making
• Policies of the WWF are made by board members elected for three-year terms.
• An Executive Team guides and develops WWF's strategy.
• There is also a National Council which stands as an advisory group to the
board and a team of scientists and experts in conservation who research for
WWF.
14. Since 2008, through its Global
Programme Framework (GPF),
WWF has said it is concentrating
its efforts on 13 global initiatives:
Amazon
Arctic
China for a Global Shift
Climate and Energy
Coastal East Africa
Coral Triangle
Forest and Climate
Green Heart of Africa
Heart of Borneo
Living Himalayas
Market Transformation
Smart Fishing
Tigers
15. WWF works at:
• Africa: Congo Basin, Coastal East Africa,
Madagascar, Namibia
• Asia-Pacific: Amur-Heilong, Borneo and
Sumatra, Coral Triangle, Eastern Himalayas,
Mekong, Yangtze, New Guinea
• Latin America & the Caribbean: Amazon,
Galapagos, Southern Chile, Mesoamerican
Reef, Gulf of California
• United States: Bering Sea and Kamchatka,
Chihuahuan Desert, Northern Great Plains,
Southeast Rivers and Streams
• WWF focus on many animals,
but they mainly focus on their
flagship species:
giant pandas, tigers, endangered
whales and dolphins, rhinos,
elephants, marine turtles and
great apes.
16. WWF – for freshwater
• Advancing Corporate Water Stewardship
• Promoting Good Water Governance
• Protecting Freshwater Ecosystems
• Managing Water Resources in a Changing Climate
17. WWF- for oceans
“resilient ocean sustains marine life and
functioning ecosystems that support rich
biodiversity, food security and sustainable
livelihoods”
• Developing New Technology for Sustainable
Oceans.
• Increasing sustainable fishing.
• preventing illegally caught seafood from
entering our food chain.
• Rebuilding Resilient Coastal Ecosystems.
• Safeguarding the Arctic
19. WWF- Whales
• WWF documents and protects critical feeding and
breeding areas and migration routes of whales.
• Work to establish whale sanctuaries, help shift
shipping lanes and curtail seismic surveys that
disrupt feeding grounds.
• Strive to increase awareness of the need for whale
conservation at national, regional and international
levels.
• Create opportunities for local communities to be
involved with and profit from whale conservation
initiatives.
International Whaling Commission
Saving Stranded Whales
20. References
• "About global ecoregions“
(http://www.panda.org/about_our_earth/ecoregions/about/). World
Wide Fund for Nature. 2012-08-19.
• "The Conservation Foundation"
(http://theconservationfoundation.org/page.php?PageID=2).
• "WWF - Who We Are - History“
(http://www.worldwildlife.org/who/History/item353.html).
Worldwildlife.org. 2012-08-19
• "WWF in the 60s" (http://wwf.panda.org/who_we_are/history/sixties/).
World Wide Fund for Nature. 2012-08-19.
• World Wildlife Fund (http://www.worldwildlife.org), WWF-US Website.
