PURPOSIVE COMMUNICATION

1. GE105
PURPOSIVE
COMMUNICATION
MANGULABNAN, MARILYN Y. LPT, MAED

2. COMMUNICATION
AND ITS
TYPES
LESSON 1

3. CONTENTS
 WHAT IS COMMUNICATION  TYPES OF
COMMUNICATION
 TYPES OF
COMMUNICATION
ACCORDING TO MODE
 TYPES OF
COMMUNICATION
ACCORDING TO PURPOSE
AND STYLE

4. WHAT IS COMMUNICATION?
Communication is a process of exchanging thoughts, ideas, concepts, feelings
and emotions through speech, signals, writing or behavior.
Communication is a two way process. It involves the speaker and the listener. In
this process two persons are involved and they perform roles being the speaker and
the listener. The speaker is the one who encodes the message while the listener is
the one who decodes the message. Then using a medium/channel sends it to the
receiver (decoder) who decodes the message and after processing information sends
back appropriate feedback/reply using a medium or channel.
Communication begins with listening (Mehrabian, 2006) and being a good
listener will help one grasp what audience wants to hear from the speaker. So, there
is a need for the message sender to find a way to tailor his/ her communication for
audience to become receptive to the message to be shared. When both listen to each
other, they are engaged in the best form of communication. Miscommunication
happens and often causes hurt feelings, incomplete tasks and relationship frustration.
However this can be patched up if communicators learn and use communication skills
effectively and efficiently.

5. TYPES OF COMMUNICATION
Intrapersonal communication
occurs within us. It involves thoughts, feelings and the way one looks at herself/himself. Because intrapersonal
communication is centered in the self, one only sends or receives. The message is made up of personal thoughts and feelings.
The channel is the brain which processes what the thinking and feeling but there is also feedback in the sense that personal
ideas might be discarded and be replaced with others.
Even though one is not directly communicating with others in intra-personal communication, the people and the
experiences one had determines how one talks to herself/himself. If one had a good day, he most likely looks at oneself at a
positive way. If a teacher was disappointed with the student’s work, or had a fight with fellow student, one likely would focus
more on one’s depression or anger. Each can never look at self without being influenced by the relationships with others.
Interpersonal Communication
One- on-one communication happen in a formal set up. This kind of communication occurs mostly between two people, though it may include
more than two.
Interpersonal communication uses all the elements of the communication process. In a conversation between friends, for example, each
brings his or her background and experience to the conversation. The talk is between the two parties. Their message consists of both verbal and non-verbal
symbols. Sight and sound are the most common channels used and because the conversation is between two parties, each has a better chance to give
their individual response. There is less opportunity for psychological noise since there are physical evidences whether each is disturbed. Those interacting
will be able to notice if the message is understood. They can also assess whether the discussion is effective or not. This type occurs in a common and usual
setting making the participants feel comfortable.

6. TYPES OF COMMUNICATION
Small Group Communication
occurs when few people meet. All the members of this type take chance and turn conversing their ideas. Since
small group has minimal number of participants, there are several senders- receivers taking turns in conversing making the
process more complex than with only two people.
In a small- group, ins and outs of the ideas in discussion have pattern and more structured. In addition, when
too many talks, there is a bigger chance of misunderstanding to occur, although there is a great chance of getting more
responses and better opportunity to solve problem. Small groups usually meet in a more formal setting than people involved
in interpersonal communication.
Public Communication
Unlike the message sent in an interpersonal and small- group communication, the information sent in a public communication as well as the
sending process is highly structured. The speaker sends the message through a speech to an audience then receives the message back when the listeners
ask questions. Since the audience is more than the interpersonal type, the channels used are more complex. The voice is louder and the gestures are wider
because of the audience size. There is also a need to use slides, flip charts and other visual aids.

7. TYPES OF COMMUNICATION
Extended communication
involves the use of electronic media. Unlike before when it only called the use of television and radio,
nowadays, the description of extended communication may be expanded as to include television, audio or phone
conferencing; video conferencing; skype calls; and other technological means. For example, linked by a telecommunication
system, people who are far apart, or are far from the venue, can participate in a meeting or a conference. In an e-conference
like this, participants may not be physically present but are still able to track down the lectures and participate actively
because of the mass articulation and dissemination of information, allowing speakers to reach a wider group of listeners .
This type of communication is the normal trend of nowadays culture because of pandemic. Conferences, meetings, classes
and other transactions are done through online.
Organizational Communication
With this type, the focus is on the role that communication plays in organizational contexts. Organizations comprise individuals who work for
the company. When you graduate, for example, you become a professional, either working for a company or putting up your own. Whichever, you should
know that each organization has expectations that you as a communication professional should meet or that you as the owner may establish.
For an organization to be successful, a system of communication should be put in place. A set of rules or standards for communication protocol should be
made clear so that interaction patterns are established.
There are two types of organizational structure. These are formal and informal. Formal structure allows communication to take place via
designated channels of message flow between positions in the organization. This may make use of four approaches: (1) downward communication (2)
upward communication (3) horizontal communication, and (4) crosswise communication. As the term implies, downward communication is the type that
flows from upper to lower positions, example, president to a manager or supervisor, supervisor to an ordinary staff. The flow of communication is top-down
or from a superior to a subordinate, usually asking certain individuals to perform a certain task. On the other way around message transmission in upward
communication is bottom- up in which subordinates send communication to their superiors/bosses bearing their views/feedback on organizational policies,
issues related to their jobs, and the like. Horizontal communication is lateral in approach as it takes place among people belonging to the same level but
coming from different departments or units to facilitate performance of tasks through proper coordination. Crosswise approach is diagonal in nature as
employees from different units or departments working at various levels.

8. TYPES OF COMMUNICATION
Intercultural Communication
Another type of communication is intercultural communication. It is a type of communication between or among
people having different linguistic, religious, ethnic, social and professional backgrounds. Even gender difference affects
communication. Individuals having different orientations communicate and interpret messages differently. This particularly
happens with non-verbal communication. For instance, Australians consider eye contact as important in assessing the sincerity
of a person while for Indians, looking straight into the eyes of a person while talking is inappropriate. This does not mean that
they are dishonest or insincere. Moreover, Indians interpret waving of hands from side to side as no or go away while it means
hello among Westerners. For Filipinos, twitching of lips means to refer to something or someone. When someone asks, “Where
is my book?” instead of responding, “There it is.”, the response may be twitching or puckering lips. When seen by people from
other cultures, such facial expression may be taken to mean as seduction. It is important then not to be judgmental or to rush
into interpretations as cultures sometimes vary enormously.
Similarly, linguistic differences are of essence. With the advent of World Englishes, different cultures develop
different lexicon peculiar only to speech community. In the Philippines, a local variety of English of English called Philippine
English has been developed which has introduced lexical innovation, not found or used in other varieties, such as thrice,
batchmates, barangay captain, solon, etc. Even in terms of pronunciation, words are pronounced differently by Filipinos, which,
to some , are considered erroneous. For instance, these supposedly pronounced with a hard /th/ represented with /ð/ is
pronounced instead with a /d/ by the average Filipino since hard /th/ is not part of Filipino phonology.

9. 1. Verbal
Verbal communication is the most engaged type of communication since it is used anywhere. It is
direct and can be formal or informal. In this type of communication the decoder (receiver) of the message can
give back immediately his/her reply to the encoder (sender) of the message.
2. Non- Verbal
Aside from oral communication, people can communicate through the use of signs, symbols,
gestures, actions or behavior shown to a person. This type of communication is indirect. The receiver takes
time to send back the reply.
3. Visual
Visual communication is the type of communication that uses visuals to convey information and
/or messages. Some examples are signs, symbols, imagery, maps, graphs, charts, diagrams, pictograms,
photos, drawings or illustrations and even various forms of electronic communication. Some examples of
electronic communication symbols or images are the emojis, emoticons and animation among others to
convey the writer’s emotions or clarify the intent of the message sender. These are achieved through digital
mode or text. There are some instances when visual communication is classified under non-verbal
communication. Whatever the type, this has now become pervasive in communication.
Types of Communication
According to Mode

10. 1. Formal Communication
This type of communication employs formal language delivered orally or in written form. Lectures,
public talks/ speeches, research and project proposals, reports, and business letters, among others are all
considered situations and writings. Note that while lectures and speeches are delivered orally, the texts have been
thought out carefully and written well before they are delivered. To inform, to entertain, and to persuade are the
main objectives of this type of communication.
2. Informal Communication
This type of communication does not employ formal language. It involves personal and ordinary
conversations with friends, family members, or acquaintances about anything under the sun. The mode may be oral
as in face- to- face, ordinary or everyday talks and phone calls, or written as in the case of e-mail messages. The
purpose is to simplify to socialize and enhance relationships.
Types of Communication
According to Purpose and Style

11. HIT THE TARGET !

12. Learning Activity #2
Name:_________________________________¬¬¬¬_____ Score:_____________
Name of Professor:____________________________ Date:_____________
Course/Year/Section____________________________
Comprehension Questions:
1. How can visual communication enhance the message conveyed by the speaker? Can you cite an
example when it is best to employ visual communication?
2. How can you listen to a speaker’s opinions through electronic media without being easily swayed into
accepting their opinions?
3. Using a Venn Diagram, differentiate formal communication from informal communication.
Learning Check 1.1
On a separate sheet of short-sized bond paper, be able to create a diagram of how communication works on
a simple daily conversation. Be able to illustrate an effective communication process. Write a short
explanation.
Research Connection:
Research on the ten (10) most common communication problems in this age of social media
influence.

13. COMMUNICATION
PROCESSES,
PRINCIPLES, AND
ETHICS
LESSON 2

14. a. discuss the various philosophies and perspectives related to language and communication;
b. use knowledge of the nature of and key concepts in language to purposive communication;
c. describe the nature, elements, and functions of types of communication in various multicultural
contexts;
d. explain the various communication models;
e. determine the principles for effective oral and written communication;
f. determine the type of model through diagrams;
g. determine the principles for effective oral and written communication;
h. point out the issues involved in communication;
i. role play examples of unethical communication in the academic settings;
j. site objective resolutions to address issues on unethical communications; and
k. write a 500- word essay on the topic ” Flight to Conversation”.
At the end of this module, you are expected to:

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will your Time, Money and Reputation.
Easy to change colors, photos.
Your Text Here
I hope and I believe that this Template
will your Time, Money and Reputation.
Easy to change colors, photos.
Your Text Here
I hope and I believe that this Template
will your Time, Money and Reputation.
Easy to change colors, photos.
Your Text Here
I hope and I believe that this Template
will your Time, Money and Reputation.
Easy to change colors, photos.
Your Text Here
I hope and I believe that this Template
will your Time, Money and Reputation.
Easy to change colors, photos.
Your Text Here

45. Infographic Style
Simple
PowerPoint
Simple
PowerPoint
Simple
PowerPoint
Simple
PowerPoint
Your Text Here
You can simply impress
your audience and add
a unique zing and
appeal to your
Presentations.
Your Text Here
You can simply impress
your audience and add
a unique zing and
appeal to your
Presentations.
Your Text Here
You can simply impress
your audience and add
a unique zing and
appeal to your
Presentations.
Your Text Here
You can simply impress
your audience and add
a unique zing and
appeal to your
Presentations.
Simple
PowerPoint
Your Text Here
You can simply impress
your audience and add
a unique zing and
appeal to your
Presentations

46. You can simply impress your audience
and add a unique zing and appeal to
your Presentations. Get a modern
PowerPoint Presentation that is
beautifully designed. Easy to change
colors, photos and Text. I hope and I
believe that this Template will your Time,
Money and Reputation. Easy to change
colors, photos and Text.
We Create Quality
Professional PPT
Presentation
Content Here
You can simply impress your audience
and add a unique zing and appeal to
your Presentations.
Content Here
You can simply impress your audience
and add a unique zing and appeal to
your Presentations.
Add Text
Simple PowerPoint
Presentation
ALLPPT Layout
Clean Text Slide for your
Presentation

47. Infographic Style
I hope and I believe that this
Template will your Time, Money
and Reputation. Get a modern
PowerPoint Presentation that is
beautifully designed.
Your Text Here
I hope and I believe that this
Template will your Time, Money
and Reputation. Get a modern
PowerPoint Presentation that is
beautifully designed.
Your Text Here
I hope and I believe that this
Template will your Time, Money
and Reputation. Get a modern
PowerPoint Presentation that is
beautifully designed.
Your Text Here
I hope and I believe that this
Template will your Time, Money
and Reputation. Get a modern
PowerPoint Presentation that is
beautifully designed.
Your Text Here
I hope and I believe that this
Template will your Time, Money
and Reputation. Get a modern
PowerPoint Presentation that is
beautifully designed.
Your Text Here

48. Infographic Style
You can simply impress your
audience and add a unique zing and
appeal to your Presentations. Easy to
change colors, photos.
You can simply impress your
audience and add a unique zing and
appeal to your Presentations. Easy to
change colors, photos.
You can simply impress your
audience and add a unique zing and
appeal to your Presentations. Easy to
change colors, photos.
You can simply impress your
audience and add a unique zing and
appeal to your Presentations. Easy to
change colors, photos.
You can simply impress your
audience and add a unique zing and
appeal to your Presentations. Easy to
change colors, photos.
You can simply impress your
audience and add a unique zing and
appeal to your Presentations. Easy to
change colors, photos.
CONTENTS
TITLE
CONTENTS
You can simply impress your audience
and add a unique zing and appeal to
your Presentations.

49. Infographic Style
NO.1 Presentation
Get a modern PowerPoint Presentation that is beautifully designed. Easy to change colors, photos and Text. You
can simply impress your audience and add a unique zing and appeal to your Presentations. I hope and I believe
that this Template will your Time, Money and Reputation. Get a modern PowerPoint Presentation that is
beautifully designed. Easy to change colors, photos and Text.
Your Text Here
Content Here
You can simply impress
your audience and add
a unique zing and
appeal to your
Presentations. Easy to
change colors, photos
and Text.
Content Here
You can simply impress
your audience and add
a unique zing and
appeal to your
Presentations. Easy to
change colors, photos
and Text.
Content Here
You can simply impress
your audience and add
a unique zing and
appeal to your
Presentations. Easy to
change colors, photos
and Text.
Content Here
You can simply impress
your audience and add
a unique zing and
appeal to your
Presentations. Easy to
change colors, photos
and Text.

50. Infographic Style
Content Here
You can simply impress
your audience and add a
unique zing and appeal to
your Presentations.
Content Here
You can simply impress
your audience and add a
unique zing and appeal to
your Presentations.
Content Here
You can simply impress
your audience and add a
unique zing and appeal to
your Presentations.
Content Here
You can simply impress
your audience and add a
unique zing and appeal to
your Presentations.
Content Here
You can simply impress
your audience and add a
unique zing and appeal to
your Presentations.

51. Infographic Style
You can simply
impress your
audience and add
a unique zing and
appeal to your
Presentations.
Your Text Here
You can simply
impress your
audience and add
a unique zing and
appeal to your
Presentations.
Your Text Here
You can simply
impress your
audience and add
a unique zing and
appeal to your
Presentations.
Your Text Here
Your Text Here
You can simply impress your
audience and add a unique zing
and appeal to your Presentations.
Easy to change colors, photos and
Text. I hope and I believe that this
Template will your Time, Money
and Reputation. I hope and I
believe that this Template will your
Time, Money and Reputation.
Easy to change colors, photos and
Text. You can simply impress your
audience and add a unique zing
and appeal to your Presentations.
Arrow Style
Infographic

52. Columns Style
You can simply impress your audience and add
a unique zing and appeal to your Presentations.
Easy to change colors, photos and Text. I hope
and I believe that this Template will your Time,
Money and Reputation. Get a modern
PowerPoint Presentation that is beautifully
designed. Easy to change colors, photos and
Text. You can simply impress your audience and
add a unique zing and appeal to your
Presentations. Easy to change colors, photos
and Text. I hope and I believe that this Template
will your Time, Money and Reputation. Get a
modern PowerPoint Presentation that is
beautifully designed. Easy to change colors,
photos and Text.
Your Text Here
Two Columns
You can simply impress your audience and add
a unique zing and appeal to your Presentations.
Easy to change colors, photos and Text. I hope
and I believe that this Template will your Time,
Money and Reputation. Get a modern
PowerPoint Presentation that is beautifully
designed. Easy to change colors, photos and
Text. You can simply impress your audience and
add a unique zing and appeal to your
Presentations. Easy to change colors, photos
and Text. I hope and I believe that this Template
will your Time, Money and Reputation. Get a
modern PowerPoint Presentation that is
beautifully designed. Easy to change colors,
photos and Text.
Your Text Here
Two Columns

53. Columns Style
Your Text Here
You can simply impress your
audience and add a unique
zing and appeal to your
Presentations. Easy to change
colors, photos and Text.
Get a modern PowerPoint
Presentation that is beautifully
designed. Easy to change
colors, photos and Text. You
can simply impress your
audience and add a unique
zing. Easy to change colors,
photos and Text.
Easy to change colors, photos
and Text.
Your Text Here
You can simply impress your
audience and add a unique
zing and appeal to your
Presentations. Easy to change
colors, photos and Text.
Get a modern PowerPoint
Presentation that is beautifully
designed. Easy to change
colors, photos and Text. You
can simply impress your
audience and add a unique
zing. Easy to change colors,
photos and Text.
Easy to change colors, photos
and Text.
Your Text Here
You can simply impress your
audience and add a unique
zing and appeal to your
Presentations. Easy to change
colors, photos and Text.
Get a modern PowerPoint
Presentation that is beautifully
designed. Easy to change
colors, photos and Text. You
can simply impress your
audience and add a unique
zing. Easy to change colors,
photos and Text.
Easy to change colors, photos
and Text.
Your Text Here
You can simply impress your
audience and add a unique
zing and appeal to your
Presentations. Easy to change
colors, photos and Text.
Get a modern PowerPoint
Presentation that is beautifully
designed. Easy to change
colors, photos and Text. You
can simply impress your
audience and add a unique
zing. Easy to change colors,
photos and Text.
Easy to change colors, photos
and Text.

54. THANK YOU
Insert the Subtitle of Your Presentation

55. Fully Editable Shapes

56. Fully Editable Shapes

57. You can Resize without
losing quality
You can Change Fill
Color &
Line Color
www.allppt.com
FREE
PPT
TEMPLATES
Fully Editable Icon Sets: A

58. You can Resize without
losing quality
You can Change Fill
Color &
Line Color
www.allppt.com
FREE
PPT
TEMPLATES
Fully Editable Icon Sets: B

59. You can Resize without
losing quality
You can Change Fill
Color &
Line Color
www.allppt.com
FREE
PPT
TEMPLATES
Fully Editable Icon Sets: C