Qef

1. RADIO ADVERT PLAN
Today we had a team meeting, (Phoebe wasn't here). Our 2 adverts will be 30
seconds each as we are restricted by a budget.
Sixth Form Advert
 Male voice talking about how good the sixth form is and saying why the
student should opt to go there. We will also include facts and figures about
our sixth form.
 Male voice to talk throughout
 Our target audience is students in year 10/11, and their parents, both
genders. They will be a B on the NRS scale because Ringwood is a
predominantly a middle-class area. They will be an aspirers on the 4Cs scale.
 Our target audience will want to come to Ringwood sixth form because they
all want to go to a good sixth form.
 We are going to record on the school sight in a quiet meeting room.
 We are going to do our radio advert on a budget and borrow equipment so we
don't have to spend any money.
Lower School Advert
 Female voice talking about why parents should choose Ringwood as the
secondary school to send their child to.
 We want to use a female voice because our target audience is mothers as
they're most likely to be the ones finding the right school for their child. Same
as for the sixth form advert they will be a B on the NRS scale because
Ringwood is a predominantly a middle-class area and they will be an aspirers
on the 4Cs scale.
 This advert will appeal to our target audience because it will include facts and
figures that will encourage the parents to send their child to Ringwood School.
 We are going to record on the school sight in a quiet meeting room.
 We are going to do our radio advert on a budget and borrow equipment so we
don't have to spend any money.