2. OUR COMPANY
Our company name is Unify. We have all worked together at as a team, but have
split some rolls at times to get the work load completed more effectively.
Cameron and Daisy have been working on writing the scripts
Will has been doing audio research and finding the right music to go in the
background of our adverts.
3. TREATMENT
Sixth Form Advert
• Male voice talking about how good the sixth form is and saying why the student should opt to go there. We will also include facts and figures about our sixth form.
• Male voice to talk throughout
• Our target audience is students in year 10/11, and their parents, both genders. They will be a B on the NRS scale because Ringwood is a predominantly a middle-class area. They
will be an aspirers on the 4Cs scale.
• Our target audience will want to come to Ringwood sixth form because they all want to go to a good sixth form.
• We are going to record on the school sight in a quiet meeting room.
• We are going to do our radio advert on a budget and borrow equipment so we don't have to spend any money.
Lower School Advert
• Female voice talking about why parents should choose Ringwood as the secondary school to send their child to.
• We want to use a female voice because our target audience is mothers as they're most likely to be the ones finding the right school for their child. Same as for the sixth form
advert they will be a B on the NRS scale because Ringwood is a predominantly a middle-class area and they will be an aspirers on the 4Cs scale.
• This advert will appeal to our target audience because it will include facts and figures that will encourage the parents to send their child to Ringwood School.
• We are going to record on the school sight in a quiet meeting room.
• We are going to do our radio advert on a budget and borrow equipment so we don't have to spend any money.
4. SIXTH-FORM SCRIPT
I didn’t know what I was going
to do after my GCSE’s.
I thought about maybe going to college
but there was none that sparked my
interest enough. Then I heard about
Ringwood School and everything changed.
With a 99% A level pass
rate I knew I was making the
right choice. I got the A Levels
grades I’d always dreamed of
and am now in the role of a life
time at my dream job.
I couldn’t be happier.
Ringwood Sixth Form
A brighter start to a brighter future.
https://www.youtube.com/watch?v=uGCrv8ggOJk from 35 secs
https://www.youtube.com/watch?v=yaO8nQxYda4
LOWER SCHOOL SCRIPT
MUM
When my daughter was coming to the end of her time at junior school
I needed to find somewhere for her to start the next chapter of her life,
I found Ringwood school and it was the perfect fit.
DAUGHTER
Come on mum we are going to be late!
MUM
Ok just coming,[in a soft voice] if you want your child to have an
incredible secondary education at a school, that is renowned for its
curricular and extra-curricular subjects then come to Ringwood
schools open evening, on the 4th of October 2019, look on the
Ringwood school website for more information about this amazing
opportunity for your child. Help them have a bright start to an even
brighter future.
5. EQUIPMENT/ACTORS
We are going to use the equipment in the radio studio at school to save money.
We need a male actor played by Will
Female actor played by Daisy
A child actor played by Cameron
6. CONTINGENCY PLAN
If we can’t use the school radio recording studio we will borrow some media
equipment and find a quiet room to record in where we can’t be disturbed.
We will make sure that not all the equipment is booked out, so if it came to it we
could still use it.
We will also make sure that there are other people available for the acting rolls if
someone drops out and can no longer do it for us.
We will use other people in our class if this happens.
7. ADHEARING TO CODES OF CONDUCT
We will make sure to use music that isn’t copyrighted
We will make sure that we don’t say anything rude or offensive
We will make sure to get permission for any equipment or location that we use
We will make sure to not use false references or slander
We will make sure than anyone we hire gets treated with respect
8. WHY CHOOSE US?
We think that you should choose our company to work with on the radio
advertisement because:
We have clear, unique ideas for our radio adverts
We know what our goal is and how to achieve it
We work well as a group, so the work gets done on time and to a high standard
