The document provides insights into COVID-19 related trends on social media from February to March 2020 based on an analysis by Socialbakers. Several key trends are highlighted: 1) Many brands used logos to promote social distancing. 2) Telecom brands reassured customers of continued support. 3) Influencers and brands encouraged proper hand washing. 4) Fitness brands initiated challenges to encourage workouts at home. 5) Food brands helped customers order meals while staying home. 6) The main message across all brands was to promote public safety and staying home.

1. COVID-19 Top Trends On Social
MEA 2020

2. Methodology
Socialbakers’ Inspiration looks at top
keywords across more than 12 million
brand and influencer pages.
Top posts were analyzed, based on total
Interactions and over-all.

3. Are You Ready To Get Inspired?
Let’s have a look at what brands shared on Instagram, promoting and communicating
different key messages related to COVID-19.
• Time Range: 1st February to 25th March
• Platform: Instagram
• Feature: Content Hub

4. Which One Is Your Favourite?
Several Brands used their logo to creatively deliver the message of “Social Distancing”.
Insights

5. How Are You Staying Connected?
Telecom brands reassured their clients their continuous support in various formats.
Insights

6. What’s Your Hand Washing Song?
The community is urged to wash their hands for 20 seconds. Influencers, our favorite mascots
and hygiene brands helped amplify this message.
Insights

7. Are You Keeping The Workouts Going?
Fitness increases immunity, brands are initiating their own fitness challenges & virtual workouts.
In addition, with a click of a button shopping for fitness equipment’s has never been easier.
Insights

8. Are You Ordering Food? More or Less?
F&B Outlets & Food Delivery Brands are communicating in a timely manner and helping the
community to order food from the comfort of their coach.
Insights

9. Stay Home & Stay Safe
The main message across all brands was promiting public safety and staying at home, see
who had the most engaging posts.
• Time Range: 1st February to 25th March
• Platform: Instagram
• Feature: Content Hub

10. Your Actions Matter Now! “Stay At Home”
Posts filtered by Interactions and graded A+ & A

11. Your Actions Matter Now! “Stay At Home”
Posts filtered by Interactions and graded A+ & A

12. How Can We Help You?
In addition to sharpening your content strategy we can help you better manage your social
media channels and team remotely.

13. How to Manage Your Social with
Socialbakers Suite During the Covid-19 Crisis
Tasks
Automation
Set the ground for future
reporting & benchmarking.
Decrease the amount of
tedious manual work.
Automate content &
comments labeling, ensure
you turn on automated
sentiment analysis.
Suggested keywords:
coronavirus, covid-19, covid19,
covid_19, covid 19, corona
virus, covid2019, covid 2019,
covid-2019, quarantine
Content
trends
Oversee top brands’ and
influencers’’ content in
Inspiration.
Use Collections to share
relevant content with your
team.
What does the audience
want to see on Social:
narrow down search results
by filtering content by
industry, country or Social
network
Competitors
content
Get a quick overview of
competitors’ content
strategy in Content Hub.
Apply sub-labels to
understand how competitors
are handling the current
situation.
What we can learn about
competitors’ strategy?
Are they posting about
prevention?
Are they sharing insights
about operational changes?
Mentioning any charity
work? Or trying to spread
positive messages?
Hands-on
Dashboards
Keep track how the
pandemic is affecting your &
competitors’ performance on
Social. Create custom
Dashboards in Suite using
Flexible & Cross-platform
widgets.
What to focus on:
New fans acquisition, post
frequency and Covid-19
topic coverage, effect on
engagement and sentiment
towards content.
Handling
Communities
Ensure best-in-class customer
care. Check how your team is
handling the influx of DMs and
comments in Community
Dashboards.
Deliver aligned messaging
across all social networks
using Community Answer
Templates.
Tips:
Collect FAQs & put together
personalized answers for
refunds & cancellations.
1 2 3 4 5

14. Heba Al Nabulsi
Pre-Sales Social Media Consultant, MEA
heba.alnabulsi@socialbakers.com
#StayAtHome
#StaySafe