Jay Conrad Levinson outlines 16 guerrilla marketing principles in his book. The principles include making prospects confident, having a committed marketing plan, being patient, using at least 20 marketing weapons, consistency, wise investment in marketing, showing energy before and after sales, convenience for customers, creative messaging that amazes readers, measuring customers and how they heard of the business, involvement with customers, interdependence with other businesses, using easy technology, gaining consent from prospects to receive more materials, providing lush content to fire customers' imaginations, and constantly augmenting the marketing arsenal to outshine competitors. The document questions whether the 16 points are just suggestions or strong principles, and whether the theory can be applied worldwide or just in developed

1. Jay Conrad Levinson in his book“Guerrilla Marketing”hasthesesixteen counsels:
1. Your task: to make prospects confident in you.
2. Your secret weapon: commitment in your plan.
3. Your personality: patient.
4. Your marketing: an assortment of at least 20 weapons.
5. Your format: the spirit of consistency.
5. Your finances: some wise investment in marketing.
7. Your energy: apparent prior and subsequent to the sale.
8. Your operation: convenient for customers.
9. Your creative message: one that leaves readers in amazement.
10. Your unglamorous but extremely profitable chose: measurement of
who your customers are and where they beck they heard of you.
11. Your relationship with customers: one of involment with them.
12. Your relationship with other business: dependent on one another
for mutual profitability.
13. Your arsenal for marketing: brimming with armament of guerrillas
easy-to-use-technology.
14. The goal of your marketing: to gain consent from prospects and
customers to receive more marketing materials from you.
15. The reason people continue to visit your web site or shop at your
store: lush content, loaded with good ideas that fire their imagination.
16. Your constant and never-ending task: to augment your arsenal
marketing, understanding, and powers, leaving your competitors
shuddering at the very mention of your name.
What do you think?Arethesesixteenpoints merelysuggestions or aretheyverystrongmarketingprinciples?
It’s this theoryonlyuseful intheFirstWorldor can it beappliedin theentireWorld?