Overview of current cloud computing applications in the Appregatta portfolro

1. Portfolio Strategy Portfolio Overview Scott Svehlak Principal Sales Executive Q1 2010 ssvehlak@appregatta.com

2. Portfolio Strategy Overview Appregatta Portfolio Strategy group is responsible for developing the strategy for the Appregatta Product Ecosystem, the identification of Independent Software Vendors (ISV) and products that fill the components of the ecosystem, and the evaluation and selection of these products.

3. Product Portfolio Overview

4. mashmatrix mashmatrix leads the data visualization market by creating easily customizable dashboard solutions to drive end-user insight and productivity. Major Customers Axa Advisors Netezza Sirva Industries Recent success: Financial, Technology, Insurance, Pharmaceuticals New targets: Retail, Healthcare How it works Build personalized and customized dashboards in minutes Individual users can have their own dashboards specifically tailored to their needs. Templates can be customized and distributed to all users (supports “running users”) Bypass SFDC’s restrictive data model (select an account, all opportunities automatically show up; select an opportunity, all contacts are displayed, etc., all in one screen) Dashboards can pull in (“mashup”) external data (Oracle, SAP, Quickbooks) into SFDC and contextually relate SFDC Inline editing - can edit data within reports or other dashboards

5. TriCipher TriCipher’s myOneLogin is a single-sign-on/authentication solution that gives businesses a simple, secure way to connect and provide access to all their web-based applications. Major Customers Host Analytics Qualys Silver Tail Industries Recent success: Financial, Healthcare, Insurance, Pharmaceuticals New targets: Retail, E-Commerce, Not-for-profit How it works myOneLogin provides users with a central portal to access all web applications via one secure login and provides administrators with an easy, secure way to manage logins

6. Birst Birst is a on-demand business intelligence platform that allows users to analyze and derive insight from their data to support decision making. Major Customers RBC Wealth Management Securian Industries Recent success: Financial, Technology, Insurance, Pharmaceuticals How it works Provides insight into data that supports decision making Can pull data from multiple systems, slice and dice/analyze, create and share reports and charts･Advanced data modeling capabilities provide for drill-down and ad-hoc analysis Results in valuable, actionable business insight Available and usable by all types of business users Departments do not need to go through IT to get basic analytics/insight - can do it themselves, saving time and burden on IT Saves time on processing trouble tickets･Simple process to create and publish reports - can share insight/reports/charts among multiple users

7. eiVia eiVia is an advanced forecasting and data analytics suite used to provide critical business insight to data-intensive operations. Major Customers Johnson & Johnson Pepsi America Cargill Industries Recent success: Consumer Packaged Goods, Insurance, Healthcare How it works Key functions: Enable better decisions with its powerful analytical capabilities - forecasting, planning, statistical calculations Workflow capability lets you know who made changes and when Data integrity and governance helps you avoid multiple versions of data or mistakes across multiple users Familiar and intuitive spreadsheet UI makes it easy to use Secure - data is stored on database server rather than local machines Benefits Perform more sophisticated analysis to provide data insight not currently available to many groups Quick deployment and value realization- data models are created in days and solutions are normally up and running in a few weeks as opposed to large BI products that take months to complete and many times fail.

8. BranchIT BranchIt improves a company’s efforts to generate new business by leveraging the entire organization’s extended network of relationships, in an easy and affordable manner. Major Customers AON Corporation Industries Recent success: Financial, Professional Services, Technology How it works BranchIt Enterprise Relationship Management BranchIt uncovers the comprehensive set of employee relationships via a secure email mining system that scans only email headers, not subjects or text BranchIt's proprietary technology then qualifies and scores the relationships based on over 30 criteria The proper contact information is appended to each relationship, and that information is made available to designated users This is all done in a safe and secure manner that emphasizes privacy and maintains an employee’s complete control over his or her relationships BranchIt automatically and comprehensively mines email headers for relationships, measures and scores each relationship’s strength and effectiveness, then appends appropriate contact information and provides it to designated active users (sales, marketing, and BD functions).

9. Mimiran Mimiran helps companies maximize profits by helping decision makers and sales reps determine exactly when/how much to price/discount. Major Customers GE Healthcare, Dell, Unilever Industries Recent success: Healthcare, Financial, Professional Services, Technology How it works Mimiran Sales Compass Provides pricing and discount guidance to sales reps in the field, based on historical and customer sales data Automates the approval process - automatically approves requests within a set range, and has a automated workflow system to route other requests to the appropriate decision maker Provides analytics based on historical data to decision makers, to help identify the correct/best price or discount for any given customer Helps managers identify the most profitable customers, the most effective sales reps, etc. to better focus their resources and attention Allows reps to automatically generate quotes for approved requests

10. Biz360 Biz360 solves a very specific business problem – the need for a fast, comprehensive and reliable way to gather and analyze the vast amount of external information that exists in the market about an organization, its brand, its competitors and its products Major Customers Aetna, Genentech, HP Industries Recent success: Healthcare, Financial, Professional Services, Technology How it works Media Insights aggregates and analyzes print, broadcast and online news coverage totaling 50,000 different news sources. Evaluate market trends for campaign planning Set campaign goals based on competitive benchmarks Track campaign progress Quantify campaign successes and correlate them with data such as quarterly sales figures Community Insights aggregates and analyzes consumer generated media such as blogs and forums totaling 50 million different sources. Collect feedback on product quality Measure the effectiveness of product launches, industry events and marketing campaigns Gain an integrated view of blogs, message boards and mainstream media Measure performance and improve marketing campaigns with integrated media measurement Evaluate brand associations, influencers and buzz for threats and opportunities (surfaced automatically)