LoMo Presentation

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Concept video for a mobile phone application

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  • LoMo Presentation

    1. 2. 125.7%
    2. 3. <ul><li>Estimated SGD$ 1.1 billion in 2009. </li></ul><ul><li>Metcalfe’s Law </li></ul><ul><li>Community Law </li></ul>
    3. 4. 200 Times! Source: Business Times Singapore 8 Sept Data transfer (gigabyte )
    4. 6. Product Explanation
    5. 8. MESSAGING LOCATION
    6. 9. <ul><li>Messaging mailbox </li></ul><ul><li>Friends list </li></ul><ul><li>Locator </li></ul><ul><li>Map </li></ul><ul><li>Promotions list </li></ul>
    7. 10. <ul><li>Contacts are classified by: </li></ul><ul><ul><li>Distance from user </li></ul></ul><ul><ul><li>Area </li></ul></ul><ul><ul><li>User-defined groups </li></ul></ul><ul><li>Message broadcasting </li></ul><ul><li>Advertising bar </li></ul>
    8. 11. <ul><li>Contacts are classified by: </li></ul><ul><ul><li>Distance from user </li></ul></ul><ul><ul><li>Area </li></ul></ul><ul><ul><li>User-defined groups </li></ul></ul><ul><li>Message broadcasting </li></ul><ul><li>Advertising bar </li></ul>
    9. 12. <ul><li>Searchable tree of: </li></ul><ul><ul><li>F&B, nightlife & entertainment outlets </li></ul></ul><ul><ul><li>Shops </li></ul></ul><ul><ul><li>Events </li></ul></ul><ul><ul><li>Interest groups </li></ul></ul><ul><li>Integration with content providers </li></ul><ul><ul><li>Restaurant review sites </li></ul></ul>
    10. 13. <ul><li>Searchable tree of: </li></ul><ul><ul><li>F&B, nightlife & entertainment outlets </li></ul></ul><ul><ul><li>Shops </li></ul></ul><ul><ul><li>Events </li></ul></ul><ul><ul><li>Interest groups </li></ul></ul><ul><li>Integration with content providers </li></ul><ul><ul><li>Restaurant review sites </li></ul></ul>
    11. 14. <ul><li>Display filters for users to choose things to show </li></ul><ul><li>Geotagging capability </li></ul><ul><li>Integration with content providers </li></ul><ul><ul><li>e.g. Flickr, restaurant review sites </li></ul></ul>
    12. 15. <ul><li>Area-specific advertising </li></ul><ul><li>High-value ads (e.g. discounts) to build userbase </li></ul><ul><li>Graphical ads for increased effectiveness </li></ul>
    13. 16. <ul><li>Area-specific advertising </li></ul><ul><li>High-value ads (e.g. discounts) to build userbase </li></ul><ul><li>Graphical ads for increased effectiveness </li></ul>
    14. 17. <ul><li>Development Phase </li></ul>
    15. 18. Phase 4: Up-Coming Development Phase 1: Development Phase 2A: Private Beta Testing Phase 2B: Public Beta Testing Phase 3: Launch Development of software Development of web portal Integration of content and advertisments Liaising with content providers and advertisers
    16. 19. Phase 4: Up-Coming Development Phase 1: Development Phase 2A: Private Beta Testing Phase 2B: Public Beta Testing Phase 3: Launch Mass trial of product Localised (City area) Debugging & Updating Targeting localised advertisers  
    17. 20. Phase 4: Up-Coming Development Phase 1: Development Phase 2A: Private Beta Testing Phase 2B: Public Beta Testing Phase 3: Launch Wide-spread Beta Feedback + Debug Integration of directories services (Yellow pages) Advertisers for a wider scale
    18. 21. Phase 4: Up-Coming Development Phase 1: Development Phase 2A: Private Beta Testing Phase 2B: Public Beta Testing Phase 3: Launch Periodic Updates and Improvements Continual Search for Advertisers Seeking representation from legal and accounting firms
    19. 22. Phase 4: Up-Coming Development Phase 1: Development Phase 2A: Private Beta Testing Phase 2B: Public Beta Testing Phase 3: Launch Geo Tagging Integrated Product Proximity Search Integrated Services Proximity Search
    20. 23. Marketing Model
    21. 24. <ul><li>Market Analysis </li></ul>
    22. 25. S - Connects people - Provide convenience - Unique and effective advertising platform W - Privacy - Requires a critical mass O - Imagine Nation 2010 - Strategic partnerships - Blue Ocean in Singapore T -Uncertainty of market trend -Potential competitors
    23. 26. <ul><li>Strategic alliances </li></ul><ul><li>Insufficiently large market space </li></ul>
    24. 27. <ul><li>No alternative combination of services available </li></ul>
    25. 28. <ul><li>Finances </li></ul>
    26. 29. Money ($) $21,000 $17,500 $43,000 $55,000
    27. 30. Revenue Model Free advertising till 2 months after Launch Advertising Charge Factors
    28. 31. -- Time High User growth, >100,000 Medium User growth, <50000 Net Cash Flow From Launch + 2 months
    29. 32. <ul><li>Start to Launch+2mths -$136 000 </li></ul><ul><ul><li>Time period: 8 months </li></ul></ul><ul><li>Breakeven at Launch+8mths $0 </li></ul><ul><ul><li>Time period: 6 months </li></ul></ul><ul><li>S$200,000 for 9 months </li></ul>
    30. 33. <ul><li>Social Messaging Tool </li></ul><ul><li>Locator </li></ul><ul><li>Content </li></ul><ul><li>Unique Advertising Platform </li></ul>

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