X+1 overview may 2010

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X+1 overview may 2010

  1. 1. [x+1] Company Overview<br />May 13th, 2010<br />
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  5. 5. The [x+1] Platform and Products<br />Media+1Audience and content based ad targeting and optimization; private client networks<br />Site+1Personalized websites with content/offer/creative tailored to specific audience segments<br />[x+1] Platform optimizes results fromdisplaymedia, landingpagesandwebsites. <br />Search+1Dynamically assembled landing pages that improve relevance after the search click.<br />
  6. 6. Our Clients<br />
  7. 7. is the heart of the platform <br />Audience 1<br /><ul><li> Low Bandwidth
  8. 8. Home, Thursday 3PM
  9. 9. Northern California
  10. 10. PRIZM Lifestyle Cluster 32
  11. 11. Reading Auto Reviews
  12. 12. Has Viewed Ad Once Before
  13. 13. Recent Acquisition</li></ul>POETM identifies user attributes and correlates them with positive responses to a marketer's advertising to generate target audience profiles and segments.<br />Data includes:<br />HTTP & IP Data<br />bandwidth, time of day, work/home, browser version, OS, zip code<br />Demographic Data<br />age class, life stage, rent/own, household income, IPA, MRI, NAICS, etc.<br />Contextual Data<br />website categories and subcategories<br />Behavioral Data<br />remarketing, product pages visited, recent builds, referring URL (search data), marketing exposure, purchased behavior segments<br />Customer and 3rd Party Data<br />customer tenure, products purchased, offline propensity models, brand preference<br />
  14. 14. The Open Data Bridge is the foundation: Full log file, third party and customer data integration<br /> Tools and POE Engine<br />third-party data<br /><ul><li>Clients can bring their own partnerships (BYOD) and customer data and access them through [x+1] Platform</li></li></ul><li>Trading Desk model for Media Buying uses [x+1] technology to transform the entire online media buy<br />Client<br />Trading/Service Desk<br />third-party data<br />Tools and POE Engine<br />RTB Technology<br />API Publisher/Exchange Integration with 90% unduplicated reach<br />O & O<br />Search<br />RMX<br />DFP Pubs<br />Search<br />LinkShare<br />AdSense<br />
  15. 15. Forrester rates highly our attribution and modeling capabilities<br />“[x+1] impressed us with its full service offering which includes some of the richest algorithmic analytics of the group” <br />Cross-channel reporting includes:<br /><ul><li>% of unique converters seen in each channel by conversion type
  16. 16. # of click and display events by channel leading to a conversion event
  17. 17. Drill downs by different timelags (1 day, 1 week, etc.)
  18. 18. Optional data transfer for more in-depth sequencing analysis</li></ul>10<br />
  19. 19. Unique Reach & Frequency Analysis<br />Reach & Frequency reporting includes:<br /><ul><li>Reach and frequency by publisher / section
  20. 20. Reach and frequency unique and overlap rates between publishers / sections
  21. 21. Reach and frequency unique and overlap rates between publishers / sections for remarketing</li></ul>11<br />
  22. 22. Remarketing analysis<br />Report Uses<br /><ul><li> Assess the relative attribution credit of conversions by site.
  23. 23. Assess the effectiveness of the site to generate conversions on a weighted basis. </li></li></ul><li>Converter Overlap<br />Report Uses<br /><ul><li> Assess the relative attribution credit of conversions by site.
  24. 24. Assess the effectiveness of the site to generate conversions on a weighted basis. </li>

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