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Ralph Final ×åðíûøîâ
1.
Конвергенция Данных
/ Измерений и Медиа Российский интернет-форум 22 апреля 2009 Ralph Folz, Global Chief Operating Officer Isobar
2.
3.
4.
5.
6.
7.
8.
Data – Technology
and Media are Colliding
9.
We need to
change marketing priorities Campaign-based Thinking Continuous Consumer Interactions Outputs (Reach, Frequency, “Impacts”) Outcomes (Client Business Performance metrics) Controlled “ Talking at” Organic Conversation
10.
Earned Media Bought
Media Own Media Time and Effect Exponentially Increases
11.
Every region with
one-off solutions and silos!
12.
Information And it
only has some of the information you need
13.
Think “Consumer Centric”
not “Campaign Centric” Customer Sales data Ad Display Email Campaigns Web Analytics Search Organic Paid Consumer Centric Model Dashboard and Reporting
14.
15.
16.
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