Dynatek Media business model and market vertical information

1. DynaTek Media
Digital Signage

2. About DynaTek
• DynaTek is 3.5 years old
• Corporate offices located in Scottsdale, AZ
• Offices located in Scottsdale, Austin, Cleveland, UK
• Core business
• Network Deployment and Operations
• Content Production
• Technology Development

3. Core Markets Grocery
Drug Store
C-Store
Retail
Dynatek
Way Media
Finding
Waiting
Room Medical Interplanetary

4. What We Do
• Design, Deploy and Operate Digital Signage
Networks
• Complete Content Production Services
• Advertising Sales
• Customer loyalty Programs
• Coupon Programs

5. What the Industry Experts Say
Martha Russell CEO
Clickin Research

6. Major Retailer
Pilot Results
69%
49%
67%
75%
71% Screen
+21% 62% Control
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Control Stores (without screens)
Screen Stores (2 screens per store/same content)
All Stores located in the same metro area and operated
under the same name

7. DynaTek’s Convergence?
Reach_Engage_Convert
• At the Pump
• On the Cell Phones
• In the Store
• On the web

8. At The Pump
• Motivate Consumer
Behavior
• Bring instant value
e.g. coupons and
offers
• Builds long term
customer loyalty

9. Customers Cell Phone
• Text mnms to 78247
• Customer Sends a
Text Message for an
instant coupon
• Coupon delivered to
their phone and to an
in-store printer

10. In Store
• Increase product sales
• Reduce perceived wait
time
• Build relationship with
customer by offering
localized weather,
traffic and community
information

11. On the Web
Drive traffic back to store
Digital Communities
Customized Loyalty Programs
Powered by Instant Win promotions
Brandmovers.com
Text ‘scratch’ to 78247

12. Move Your Customers
To the store To the Web
To the phone

13. Thanks For Your Time
Q&A