Sagefrog Social Media Framework

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Are you wondering how to use Social Media to market your business? Mark Schmukler, a partner at Sagefrog Marketing Group, provides a Social Media Marketing Framework to jump start your social media marketing strategy. He recently presented in Philadelphia at an Eastern Technology Council and Women in Networking event - Web 2.0 More Than Just Friends. Download Mark’s Presentation to learn more

Business Technology

Social Media Marketing Framework TM
Based on the presentation by
Mark Schmukler, Managing Partner
Sagefrog Marketing Group, LLC

Web 2.0 More than Just Friends
Women In Networking and the Eastern Technology Council
Philadelphia, PA. March 2009

© 2009 Sagefrog Marketing Group, LLC. All rights reserved. www.sagefrog.com

Social Media Marketing Framework TM

To help marketers understand and leverage Social Media, we have
organized Social Media into a “framework” consisting of 7 categories.

For each category we:

– Offer a brief description

– Identify leading Social Media Sites

– Suggest applications for marketing

– Provide case studies

© 2009 Sagefrog Marketing Group, LLC. All rights reserved. www.sagefrog.com

Social Media Marketing Framework TM

Here are our 7 Social Media Marketing (SMM)TM categories:

1. Social Networking

2. Multimedia Sharing

3. Blogs and Mini-blogs

4. Wiki Collaboration

5. Forums, Communities, Reviews

6. Tagging and Bookmarking

7. RSS feeds and Aggregators

© 2009 Sagefrog Marketing Group, LLC. All rights reserved. www.sagefrog.com

Category 1: Social Networking Sites (SNS)

Description: Virtual business and career networking

Examples:
• Facebook (#5*)
• Linked-In

Marketing Applications:
• Create company pages
• Join and create groups
• Check out advertising opportunities

* source: alexa.com traffic rankings 3/16/09 http://www.alexa.com/site/ds/top_sites

Category 2: Multimedia Sharing

Description: Sites that host multimedia content

Examples: - YouTube (#3)
- Flickr (#33)
- Slideshare
- Livestreaming

Marketing Applications:
- Upload Videos, Photos, PPTs
- Share via email, links, your website
- You Tube Channel

Blendtec on YouTube

http://www.youtube.com/watch?v=qg1ckCkm8YI

Category 3: Blogs and Mini-blogs

Description: Journal of thoughts, links and multimedia

Examples: - Blogger (#8)
- Wordpress (#24)
- Twitter (6M+)

Marketing Applications:
- Search (Google Alerts, Technorati, Twitter)
- Monitor, comment and create

Starbucks on Twitter
Social Media Marketing

Category 4: Wiki Collaboration

Description: Multiple contributors of shared content

Example: - Wikipedia (#7)

Marketing Applications:
- Search, monitor, comment and create

Category 5: Forums, Communities, Reviews

Description: Discussion groups where people share
information and opinions on common
interests

Examples: - Amazon (#24)
- Tripadvisor.com

Marketing Applications:
- Post questions and comments, monitor
and analyze responses

Category 7: RSS feeds and Aggregators

Description: Organize social media for efficient consumption

Examples: - RSS readers, widgets (eg iGoogle)
- FriendFeed
- Twitter aggregators
(eg Twitturly)

Marketing Applications:
- Subscribe, merge and organize

Social Media Marketing Framework TM

1. Social Networking
2. Multimedia Sharing
3. Blogs and Mini-blogs
4. Wiki Collaboration
5. Forums, Communities, Reviews
6. Tagging and Bookmarking
7. RSS feeds and Aggregators

Mark Schmukler, Managing Partner
Sagefrog Marketing Group, LLC

http://www.sagefrog.com
marks@sagefrog.com
(215) 230-9024

196 W Ashland Street
Doylestown, PA 18901

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Sagefrog Social Media Framework

1. Social Media Marketing Framework TM Based on the presentation by Mark Schmukler, Managing Partner Sagefrog Marketing Group, LLC Web 2.0 More than Just Friends Women In Networking and the Eastern Technology Council Philadelphia, PA. March 2009 © 2009 Sagefrog Marketing Group, LLC. All rights reserved. www.sagefrog.com

2. Social Media Marketing Framework TM To help marketers understand and leverage Social Media, we have organized Social Media into a “framework” consisting of 7 categories. For each category we: – Offer a brief description – Identify leading Social Media Sites – Suggest applications for marketing – Provide case studies © 2009 Sagefrog Marketing Group, LLC. All rights reserved. www.sagefrog.com

3. Social Media Marketing Framework TM Here are our 7 Social Media Marketing (SMM)TM categories: 1. Social Networking 2. Multimedia Sharing 3. Blogs and Mini-blogs 4. Wiki Collaboration 5. Forums, Communities, Reviews 6. Tagging and Bookmarking 7. RSS feeds and Aggregators © 2009 Sagefrog Marketing Group, LLC. All rights reserved. www.sagefrog.com

4. Category 1: Social Networking Sites (SNS) Description: Virtual business and career networking Examples: • Facebook (#5*) • Linked-In Marketing Applications: • Create company pages • Join and create groups • Check out advertising opportunities * source: alexa.com traffic rankings 3/16/09 http://www.alexa.com/site/ds/top_sites

6. Category 2: Multimedia Sharing Description: Sites that host multimedia content Examples: - YouTube (#3) - Flickr (#33) - Slideshare - Livestreaming Marketing Applications: - Upload Videos, Photos, PPTs - Share via email, links, your website - You Tube Channel

7. Blendtec on YouTube http://www.youtube.com/watch?v=qg1ckCkm8YI

8. Category 3: Blogs and Mini-blogs Description: Journal of thoughts, links and multimedia Examples: - Blogger (#8) - Wordpress (#24) - Twitter (6M+) Marketing Applications: - Search (Google Alerts, Technorati, Twitter) - Monitor, comment and create

9. Starbucks on Twitter Social Media Marketing

10. Category 4: Wiki Collaboration Description: Multiple contributors of shared content Example: - Wikipedia (#7) Marketing Applications: - Search, monitor, comment and create

11. Nike on Wikipedia

12. Category 5: Forums, Communities, Reviews Description: Discussion groups where people share information and opinions on common interests Examples: - Amazon (#24) - Tripadvisor.com Marketing Applications: - Post questions and comments, monitor and analyze responses

13. Tripadvisor

14. Category 6: Tagging and Bookmarking Description: Ability to tag articles and websites Examples: - Digg - Stumbleupon - Delicious Marketing Applications: - Profile, Tag, Vote, Search, Share

15. Bookmarks

16. Category 7: RSS feeds and Aggregators Description: Organize social media for efficient consumption Examples: - RSS readers, widgets (eg iGoogle) - FriendFeed - Twitter aggregators (eg Twitturly) Marketing Applications: - Subscribe, merge and organize

17. iGoogle

18.

19. Social Media Marketing Framework TM 1. Social Networking 2. Multimedia Sharing 3. Blogs and Mini-blogs 4. Wiki Collaboration 5. Forums, Communities, Reviews 6. Tagging and Bookmarking 7. RSS feeds and Aggregators

20. Get the conversation started… Turn to Sagefrog Marketing Group to develop your Social Media Marketing strategy. Sagefrog is a full service marketing, interactive, and public relations company. We specialize in health, technology and business services marketing for companies based in the greater Philadelphia and New Jersey area. Sagefrog’s services include marketing strategy and research, brand identity, marketing materials, websites, online marketing, public relations, advertising, tradeshow support, direct marketing and email marketing.

21. Mark Schmukler, Managing Partner Sagefrog Marketing Group, LLC http://www.sagefrog.com marks@sagefrog.com (215) 230-9024 196 W Ashland Street Doylestown, PA 18901

Sagefrog Social Media Framework

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