Social Media as an Enterprise Framework

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Georgia Product Development Management Association invited me, Peter Fasano, to present at the December 21, 2010 meeting at the Savannah College of Art and Design in Atlanta, Ga., on the topic of Social Media.

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  • Nice presentation!
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  • Thank you for the comment and perspective Ian. I agree that the enterprise will move to sustaining engagement and internal organizational change to meet the demands of the real-time consumer and customer they seek to engage. Glad to network - please connect with me via my profile @ pfasano on LinkedIn, Twitter or Facebook.

    Cheers,

    Peter
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  • Interesting presentation, this year is the year the enterprise really starts to see the value in social media and will give up thinking it's just about twitter, facebook etc. To be sucessful organisations will need to transform how they run their business, manage their teams, organise their work, market their products. It's too much for some companies. Anyway, I enjoyed your presentation and if you ever want to network I'd love to have a chat. Kind Regards, Ian from Dublin
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Social Media as an Enterprise Framework

  1. Social Media as an Enterprise Framework January 21, 2009 Peter Fasano principal, mass+logic @GaPDMA/#GaPDMA and @PFasano
  2. What are we talking about? Social Media Enterprise Framework
  3. What are we talking about? Social interaction between people : Ivan Walsh
  4. What are we talking about? Social interaction between people : Ivan Walsh
  5. What are we talking about? Media distributed communications tanakawho
  6. What are we talking about? Media distributed communications tanakawho
  7. What are we talking about? Enterprise an organization driven by productivity goals Max xx
  8. What are we talking about? Enterprise an organization driven by productivity goals Max xx
  9. What are we talking about? Framework a structure BY-YOUR-⌘
  10. What are we talking about? Framework a structure BY-YOUR-⌘
  11. Social Media Enterprise Framework We are talking about the realignment of business to meet the demands of real-time communications Greg Marshall
  12. Social Media Enterprise Framework We are talking about the realignment of business to meet the demands of real-time communications Greg Marshall
  13. Social Media Amplification what is the impact of real-time? Brian Solis
  14. Brian Solis
  15. Consumers are in control Consumers = Markets Markets are empowered to redefine the Business/Brand relationship Markets are more influential than ever
  16. Consumers are in control Consumers = Markets Markets are empowered to redefine the Business/Brand relationship Markets are more influential than ever
  17. Social Media Challenges Enterprise hierarchies communicate inefficiently and Markets are very efficient Social Media accelerating the shift
  18. Social Media Challenges Enterprise hierarchies communicate inefficiently and Markets are very efficient Social Media accelerating the shift
  19. Social Media Amplification Real-time has changed expectations Can you keep up? Brian Solis
  20. What are the elements of a framework? People Processes Technology
  21. Elements of a framework People Leadership Council Intersection Consulting
  22. Elements of a framework Process Social Media Principles Social Media Guidelines Platform Charter Intersection Consulting
  23. Elements of a framework Technology Listen Analysis Execution of Social Media Community Engagement deanmeyersnet
  24. Adopters and Outcomes
  25. Dell Outlet Dell Outlet sold over $3 million worth of computers through Twitter! http://business.twitter.com/twitter101/case_dell
  26. Apple iPhone App Store Leveraging open vs. controlled distribution systems. Using the wisdom of crowds to shape product development
  27. CNN iReport Consumer driven media organized for social communication. Activation of the technology and the alignment with broadcast medium to enable the medium as a personal search engine
  28. Best Buy Twelpforce Activate employees to listen, engage and respond to the Best Buy customer base on Twitter. Amplifying the potential of the otherwise confined knowledge base
  29. Where to start? Search Align your message with the community Explore insights from your existing outposts: Use ad planning tools to gain insights about .com consumer behavior Social Media Quantcast Short URL’s Facebook Ad Planner
  30. Questions? Peter Fasano principal, mass+logic @GaPDMA/#GaPDMA and @PFasano

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