Twitter for your Organization


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There is a lot of buzz about Twitter in the media. You may have heard that it is the most incredible tool for marketing and public relations. You may have heard that it is the biggest waste of your time. Decide for yourself.

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  • Social Media Agency Chicago Manage, Consult & Educate Over 10,000 Students Webinars, Conferences, Onsite for members and staff
  • “ a service for friends, family, and co–workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: What are you doing?” If you’re new Twitter, that description might seem vague and ambiguous. a new form of online communication. a platform for listening to the communication of others in new ways. Currently we have email, instant messenger, and VoIP tools like Skype as one-to-one or one-to-few online communication tools. For one-to-many online communication, online publishers can turn to blogs to create and distribute content rapidly and reach anyone on the web through RSS feeds. Twitter is a combination of these various forms of communication, but its primary difference is that posts, or tweets, are restricted to 140 characters or less. As a Twitter user you can post updates, follow and view updates from other users (this is akin to subscribing to a blog’s RSS feed), and send a public reply or private direct message to connect with another Twitterer. Though users can answer the prompt, “What are you doing?”, tweets have evolved to more than everyday experiences, and take the shape of shared links to interesting content on the web, conversations around hot topics (using hashtags), photos, videos, music, and, most importantly, real-time accounts from people who are in the midst of a newsworthy event, crisis, or natural disaster. Connecting Sharing with People Your Network Online
  • Retweeting is an integral part of the Twitter experience. The retweet (or “RT”) allows Twitter users to share the best links, tweets, and gems they find from others using the service. One of the most complex features of Twitter for new users to understand is the hashtag , a topic with a hash symbol (“#”) at the start to identify it. Twitter hashtags like #followfriday help spread information on Twitter while also helping to organize it. The hashtag is a favorite tool of conferences and event organizers, but it’s also a way for Twitter () users to organize themselves: if everyone agrees to append a certain hashtag to tweets about a topic, it becomes easier to find that topic in search, and more likely the topic will appear in Twitter’s Trending Topics. Lists allow Twitter users to organize the people they follow into groups. By segmenting your following list into groups, you can then filter tweets from your main stream and just view the tweets originating from a selected list. You can also subscribe to other people’s lists.
  • eRocketFuel Page. TIPS Custom Background – Branding. What we do in print. How to contact you. Track Links using @USERNAME Direct Messages
  • Purpose Build a Following Build a Volunteer Marketing Team (Engage – Practice with eRocketFuel.)
  • Purpose Build a Following Build a Volunteer Marketing Team (Engage – Practice with eRocketFuel.) Practice makes PERMANENT.
  • Purpose Build a Following Build a Volunteer Marketing Team (Engage – Practice with eRocketFuel.) Target Your Niche (
  • Tools New Approach: Social Applications (TweetDeck)
  • Tools New Approach: Social Applications (TweetDeck) Track usage and Interaction ( Systemize & Automate
  • You can see from the 30 mins today. HOW BIG a new marketing channel to increase membership and customers = more revenue (EXCITEMENT) Obviously – there is a lot more to it. Can’t make the live event? All Boot Camps will be recorded. You will be emailed a link to the recording, handouts, and the slides. You will have up to 3 months to view the recording.
  • Benefits: Learn from others mistakes. Don’t waste your money. Do it right the first time. Opportunity cost. Learn how to communicate on Facebook. Gain a new marketing channel to increase membership and customers = more revenue (EXCITEMENT)
  • Twitter for your Organization

    1. 1. Twitter Marketing for your Organization <ul><li>John Zimmerman, CEO </li></ul><ul><li> March 2010 </li></ul>
    2. 2. Who is…
    3. 3. Today’s Agenda <ul><li>What is it? </li></ul><ul><li>Statistics </li></ul><ul><li>Using Twitter for Business </li></ul><ul><li>Common Mistakes </li></ul><ul><li>Budgets, Time & Resources </li></ul><ul><li>Q/A </li></ul>
    4. 4. What is it?
    5. 5. The Language of Twitter <ul><li>Tweets </li></ul><ul><li>Following & Followers </li></ul><ul><li>Retweets - RT </li></ul><ul><li>Hashtags - #SMNEWS </li></ul><ul><li>Lists </li></ul>
    6. 6. A Twitter Page
    7. 7. Statistics <ul><li>Fastest Growing Social Media Site </li></ul><ul><li>50 Million Users </li></ul><ul><li>50% are Americans Followed by Brazil, Canada, UK, Germany </li></ul><ul><li>>1300% Growth in 2008-2009-2010 </li></ul><ul><li>Largest Age Group, 45-54 </li></ul>
    8. 8. Twitter for Business <ul><li>Is Twitter in your marketing plan? </li></ul><ul><li>Build a Twitter Page </li></ul><ul><li>Find People </li></ul><ul><li>Follow People </li></ul><ul><li>Listen and Talk </li></ul>
    9. 9.
    10. 10. <ul><li>Start using Twitter today </li></ul><ul><li>Talk to us </li></ul><ul><li>Practice makes ________. </li></ul>
    11. 11.
    12. 12.
    13. 13. www.Bit.Ly
    14. 14. Common Mistakes <ul><li>Promotion, Promotion, Promotion </li></ul><ul><li>Following Everybody </li></ul><ul><li>Not Responding Back </li></ul><ul><li>Not Using Twitter Applications </li></ul>
    15. 15. Budgets, Time, & Resources <ul><li>Is Twitter free? </li></ul><ul><li>How many hours/wk? </li></ul><ul><li>Who should manage my Account? </li></ul>
    16. 16. Learn These Things <ul><li>Key Topics: </li></ul><ul><li>- Define your Twitter Strategy - Set up a Twitter Page - Grow your Followers - Build a Twitter Community - Establish your Marketing Strategy - The Art of ReTweets - Managing Threads at Events and with #Hashtags - Automate your Twitter Campaigns - Tools for Managing Twitter - Best Practices for Branding - Use Twitter for Customer Service & Sales - Track your Results </li></ul>
    17. 17. eRocketFuel Training <ul><ul><li>Twitter Boot Camp </li></ul></ul><ul><ul><ul><li>Every Month 2 hour training webinar 8am-10am Central Standard Time Price - $199 </li></ul></ul></ul>
    18. 18. Over 10,000 Students <ul><ul><li>I found the webinar to be very beneficial as well as it kept my interest the entire... Jackie, VNSA </li></ul></ul><ul><ul><li>FINALLY, a Webinar where I actually learned something! I have signed up for countless Webinars, and in the end, I’m always left feeling disappointed... I learned a lot during this webinar and most definitely plan on attending another event of yours in the future. Karen, ISPA </li></ul></ul><ul><ul><li>The webinar was very informative. I knew nothing about twitter. I have a better understanding and can see how my company could benefit for our special events. Thanks for giving us great information … Tina, APA </li></ul></ul>
    19. 19. Thank You <ul><ul><li>Other Training </li></ul></ul><ul><ul><li>Free Weekly Webinars </li></ul></ul><ul><ul><li>Custom On-Site, Webinars, Conferences… </li></ul></ul><ul><ul><li> </li></ul></ul>