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This document provides an overview of a strategic marketing e-learning module. The module aims to teach students how to analyze competitors, develop competitive marketing strategies, and balance customer and competitor orientation to succeed against rivals. After completing the module, students should be able to discuss competitor analysis, explain value-creating competitive strategies, and illustrate the need to balance customer and competitor focus.

Education
1 of 5
Strategic marketing E-learning module (by) Lija Maymadathil MBA WS 08 / 09 Prof. Dr. Laukamm
Strategic Marketing ,[object Object],[object Object],[object Object],Strategic Marketing = How to succeed against competitors?
[object Object],[object Object],[object Object],Agenda
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Objectives
[object Object],[object Object],[object Object],[object Object],[object Object],Strategic Marketing

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