Unleash Your Potential - Namagunga Girls Coding Club
Journalism and the Future of Mobile
1. Journalism and
the Future of Mobile
Jason Grigsby
Slides: slideshare.net/grigs
@grigs • jason@cloudfour.com
cloudfour.com • mobileportand.com
http://www.flickr.com/photos/whiteafrican/2953564034/
27. iPhone Only Part of World Wide Market
Symbian Android iPhone RIM Others
6%
15%
37%
17%
26%
Android 26%, iPhone 17% in Q3 2010
http://www.gartner.com/it/page.jsp?id=1466313
28. U.S. Smartphone Subscribers
RIM iPhone Android Windows Palm
5%
11%
34%
26%
25%
http://www.comscore.com/Press_Events/Press_Releases/2011/1/
comScore_Reports_November_2010_U.S._Mobile_Subscriber_Market_Share
29. Why compare mobile to the PC market?
http://www.flickr.com/photos/mesq/413104380/sizes/o/
30. Why Do We Assume There Will Be a Winner?
http://www.flickr.com/photos/jsymmetry/166749290/
31.
32. Do Apps Create
Platform Lock-in?
If you've bought $200 worth of
applications for your
smartphone, you're much less
likely to switch to a different
model in the future.
In short, high spending on
smartphone apps ensures long-
term platform loyalty.
http://www.flickr.com/photos/fxp/2374147405/sizes/l/
33. Do Apps REALLY Create Platform Lock-in?
App Cost
Twitter for iPhone Free
Reeder $2.99
Instapaper $4.99
Facebook Free
1Password $9.99
Total $17.97
Switching Costs are Lower
42. Know Your Geography
Blackberry has Sharp sells
37% 80%
Latin America of its phones in
smartphone market. Japan, leads market.
Most popular phone for youth in Brazil is Blackberry.
Blackberry Messenger is Addictive. Network Effects.
Source: http://bit.ly/dlpGt8
43. SMS Dominance
ITU Reports Teens send & receive
200k 3339
text messages sent texts a month—more
every second. than 100 per day.
44. 2007 SMS Revenue: 100 billion
•Box Office
•DVD Sales & Rentals
Combined •Music Industry
•Video Games
Flickr photo by Vlastula: http://www.flickr.com/photos/vlastula/450642954/
53. WebKit & HTML5: Dominant Mobile Platform
2009 Smartphone Market
Share (Gartner)
14%
Symbian 1%
Blackberry 4%
iPhone
Android 47%
WebOS 14%
Windows/Others
Phones currently shipping or
projected to ship using 20%
WebKit in blue (85%).
By contrast, 10 smartphone operating systems.
54. Our iPhone app has been a Top 10 iPhone
reference application for almost two years with
almost six million downloads, and even with
all of the great chart positions and visibility –
just as many iPhone consumers use our
mobile website as the application.
—Kevin Nakao, Chief Operating Officer, Whitepages.com
http://mashable.com/2010/06/10/why-you-may-not-need-a-mobile-app/
57. Flickr photo by MarkKelley: http://www.flickr.com/photos/markkelley/1022720488/
But it’s not just about making money.
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62. 20% of the Kenyan GDP transits a mobile
phone today...Meanwhile M-Pesa the biggest
mobile banking service in Kenya has projected
that 25% of the Kenyan GDP will transit a
mobile phone before the end of 2010.
http://communities-dominate.blogs.com/brands/2010/11/lets-do-some-updates-to-our-fave-
stories-in-mobile-services-and-apps.html
63.
64.
65.
66.
67. I believe developing countries have more in
common with the most advanced mobile
markets than the United States does.