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Native is easy. Web is essential.

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Native is easy. Web is essential.

  1. 1. Native is Native is Web is Essential.
  2. 2. Tweets: @grigs Slides:
  3. 3. http:// photos/gurana/ 3976626644/
  4. 4.
  5. 5. Expert Web and Mobile design, development and strategy Home About Us Services Blog Accolades Contact Us Cloud Four Blog « Mobile operating systems and browsers More on CSS Media Queries for Mobile » are headed in opposite directions Search CSS Media Query for Mobile is Fool’s Gold August 3rd, 2010 by Jason Grigsby Ethan Marcotte’s article Responsive Web Design has caught the imagination of web Subscribe developers. Several subsequent articles have touted the CSS media query feature as RSS Feeds a way to build mobile-optimized web sites. All posts All comments Enter your email address: Subscribe Delivered by FeedBurner April 2011 M T W T F S S 1 2 3 4 5 6 7 8 9 10 Even I’m guilty of contributing to this meme with my article on CSS orientation.
  6. 6. e way in which CSS media queries have been promoted for mobile hides tough problems and gives developers a false promise of a simple solution for designing for multiple screens.
  7. 7. Login Join Twitter! @wiifm palm. forehead. one of these days this shit will get easy. that cloud four article is depressing. 3:22 PM Mar 19th via web in reply to wiifm _Nathan_W_ Nathan Wall © 2011 Twitter About Us Contact Blog Status Resources API Business Help Jobs Terms Privacy
  8. 8. Native is
  9. 9. Reasons Why Native is Easier
  10. 10. 1. Native is Easier to Sell
  11. 11. Get a lot of email from this guy...
  12. 12. Mobilism 2011, 12th and 13th of May, Amsterdam Compatibility QuirksBlog Page last changed 3 months ago sitemap contact Mobile Search Search About show site navigation HTML5 apps show page contents Right now nobody’s interested in a mobile solution that does not contain the words “iPhone” and “app” and that is not submitted to Written on 8 March 2010 a closed environment where it competes with approximately 2,437 Categorized in HTML5, HTML5 apps similar mobile solutions. Previous entry: Fronteers 2010 Compared to the current crop of mobile clients and developers, lemmings Next entry: The payment argument is marching off a cliff follow a solid, sensible strategy. Startling them out of this nonsense obsession requires nothing short of a new buzzword. Therefore I’d like to re-brand standards-based mobile websites and This is the blog of Peter-Paul Koch, mobile applications, definitely including W3C Widgets, as “HTML5 apps.” People platform strategist, consultant, and trainer. outside our little technical circle are already aware of the existence of You can also follow him on Twitter. HTML5, and I don’t think it needs much of an effort to elevate it to full buzzwordiness. Atom RSS Technically, HTML5 apps would encompass all websites as well as all the myriads of (usually locally installed) web-standards-based application Categories: systems on mobile. The guiding principle would be to write and maintain one single core application that uses web standards, as well as a mechanism that Homepage deploys that core application across a wide range of platforms. Archives (1) Browsers (7) What are HTML5 apps? Coding techniques (14) Conferences (80) HTML5 apps Content (51) 1. have one single core application; HTML5 (6) Linkbait (1) 2. are written with web standards, primarily HTML, CSS, and JavaScript; Mobile (23) 3. and are deployed on more than one mobile platform. Site (23) Theory (18)
  13. 13. Login Join Twitter! Impressed that the Web finds it necessary to "fight back against Flipboard" 7:13 AM Feb 27th via bitly Retweeted by 8 people asymco Horace Dediu © 2011 Twitter About Us Contact Blog Status Resources API Business Help Jobs Terms Privacy
  14. 14. Native Sells Itself
  15. 15.
  16. 16. Email Gallery Free Email Templates Email Marketing Companies Submit Advertise Here Advertise Here Column Type of Email Type of Business Color POPULARITY RESET Hyundai USA Newsletter 3 Alertful Newsletter 2 Divine Chocolate Newsletter 2 Does your company send email to customers?
  17. 17. Does your company participate in social media?
  18. 18. Links don’t open apps
  19. 19. The ‘U’ in URL stands for Universal* * it actually stands for ‘uniform.’ close enough ;-)
  20. 20. 2. Native is Easier to Design For
  21. 21. Mobile UI Patterns Activity Feeds Check-in Screens Comment Detail Dashboard Navigation Edu Walk Throughs Empty Data Sets Lists Notifications Settings Sign Up Flows Splash Screens UI that I Heart User Profiles Venue Detail © 2011 — Mari Sheibley foursquare Facebook Twitter for iphon friends check-in feed Activity Feed recent tweets fe
  22. 22. Android or iPhone Conventions?
  23. 23. What is the uniquely mobile web experience?
  24. 24. 3. Native is Easier to Test
  25. 25. Even Most Successful Developers Face the Challenge of Testing on Enough Devices From the beginning, we have wanted to make Angry Birds available for every feasible Android device... We tested the game extensively on a large number of devices, and gathered all the feedback we received from our beta testing to address every possible issue. So far, we have hesitated to create multiple versions of Angry Birds for the Android platform. But judging by the feedback we have received, we feel that by providing a lightweight solution, we are doing a favour for our fans.,cntnt01,showentry, 0&cntnt01entryid=47&cntnt01returnid=58
  26. 26. Mobile web developers face: OS fragmentation Webkit fragmentation Browser fragmentation Inconsistent standards support Carrier transcoding and other issues Thousands of devices
  27. 27. No. ARTICLES TOPICS ABOUT CONTACT CONTRIBUTE FEED 320 DECEMBER 14, 2010 Search ALA Smartphone Browser Landscape include discussions by P E T E R - P A U L K O C H Published in: User Interface Design , Mobile , Mobile Design , Mobile Development Topics Discuss this article » | Share this article » Code Content Culture Design Mobile Process User Science Snapshot Most web designers and developers (not to mention the entire blogosphere) fall squarely in the high-end market. A cultural bias Users expect websites to work on their mobile phones. In two to three years, mobile support exists against OSs aimed will become standard for any site. Web developers must add mobile web development to their at any other market. As skill set or risk losing clients. a result, most people focus on the struggle How do you make websites mobile compatible? The answer is obvious: By testing them on all between iOS and mobile phones, and by solving the problems you encounter. But, that’s a useless answer. It’s Android, and ignore the rest. This has to change. impossible to test your designs on every mobile phone out there. Within the mobile phone landscape, there are at least ten operating systems (OSs) and fifteen browsers that require consideration. Mobile devices are expensive, and not every web developer can afford to buy five to ten of them. Testing “on all mobile phones” is impossible for most web developers. In this article, I’ll give you an overview of the mobile web market, as well as phone platforms and their browsers, so that you can decide which mobile devices to test on. Then, we’ll look at how to set up a mobile test bed. Stay in better touch with customers with
  28. 28. “Testing on as many devices as possible is a great idea in theory, but in practice it is untenable. Even if we buy a few devices to try to cover more ground, they will be outdated in just a few months or a year at most. So are we supposed to buy multiple devices per year?” posted at 11:32 am on December 14, 2010 by klayon “If that’s the mobile landscape, I want no part of it.” posted at 07:22 am on December 15, 2010 by Polsonby
  29. 29. Mobile Portland Community Device Lab • Dedicated location within mobile community in central, downtown Portland. • Adjacent event space to be used for hosting Mobile Portland events and other user groups. Also available for developer training sessions. • Free and open to anyone. Run as a non-profit. Building Lobby • Located in 25,000 sq. ft. building leased by VC-funded mobile start up Urban Airship • Other tenants in building include mobile developers Cloud Four, Uncorked Studios and Bank Simple. • We’re creating a central hub for mobile activity in the Portland area. The building is already Device Lab Glass Office becoming a magnet for mobile developers.
  30. 30. 4. Native is Easier to Build
  31. 31. We often compare checklists of technical features.
  32. 32.
  33. 33. Mobile Progressive Enhancement [content] Thanks Bryan and Stephanie
  34. 34. Mobile Progressive Enhancement [content] Device Detection Thanks Bryan and Stephanie
  35. 35. Mobile Progressive Enhancement [content] Device Detection Thanks Bryan and Stephanie
  36. 36. Mobile Progressive Enhancement [content] Device Detection Phone Gap Add Functionality Thanks Bryan and Stephanie
  37. 37. Mobile Progressive Enhancement [content] Device Detection Phone Gap Add Functionality Thanks Bryan and Stephanie
  38. 38. Many Sites are Chaos Behind the Scenes
  39. 39. Multiple Systems Taped Together
  40. 40. Our existing systems are anchors holding us back.
  41. 41. Native Developers Start from a Clean Slate
  42. 42. What about RWD?
  43. 43. Media Queries Hide Problems Original Resized K Saved % Saved Holmes 34.7K 8.1K 26.6K 76.6% Watson 39.0K 8.4K 30.6K 78.4% Mycroft 30.5K 6.7K 23.8K 78.0% Moriarty 43.4K 8.2K 35.2K 81.1% Adler 26.0K 6.6K 19.4K 74.6% Winter 34.7K 7.8K 26.9K 77.5% Total 208.3K 45.8K 162.5K 78.0%
  44. 44. Why the Sudden Interest in Speed? Same problems on desktop.
  45. 45. Why the Sudden Interest in Speed? Same problems on desktop. EXACTLY.
  46. 46. We’ve remade the Internet in our image.
  47. 47. Obese
  48. 48. We’ve Become Bandwidth Gluttons Since 2003: • Web Page Size Tripled •# of Objects Doubled Since 1995: • Web Page Size: 22x •# of Objects: 21x Source:
  49. 49. Yes, given more time, we would address some issues on the back-end to keep large images from downloading for mobile users in the rst place, but our site is fairly lightweight to begin with, so it wasn’t really worth the time it would take to mess around with that stuff. We may revisit the issue in the future, however. Also, just to play devil’s advocate, Jeremy Keith pointed out that it’s a bad assumption that mobile devices always have limited bandwidth and desktops always have plenty.
  50. 50. at site took 53.8 seconds to download over WiFi on an iPhone 4.
  51. 51. 17% will wait no longer than 5 seconds for a site to load
  52. 52. Can we simply agree that: On average mobile is slower than desktop?
  53. 53.
  54. 54. Mobile First RESPONSIVE WEB DESIGN
  55. 55. Where are the mobile rst responsive web designs?
  56. 56. Comparison of Mobile & Desktop RWD Views 9% 4% 25% 21% 4% 38% Mobile is Larger Same Size Less than 10% Savings 11 to 50% Savings 51% to 100% Savings Greater than 100% Savings There are four good examples of mobile first RWD. Total.
  57. 57. Mobile First RWD is Difficult How do we handle img tag src? How to handle embedded video? How do we eliminate unnecessary assets? How can we be smart about image and video resizing and converting? How do we integrate with content management systems?
  58. 58. Contact Us What we do What we've done What we're thinking Who we are Responsive Images: Experimenting with Context- Enjoy our blog? You'll love our book. Aware Image Sizing For info and pre-order: Posted by Scott on 12/14/2010 Topics: javascript mobile progressive enhancement usability Visit the book site Responsive Web Design has been a very hot topic this year, inspiring developers who long for a “one codebase serves all” future. But critics of the technique have pointed Subscribe to our Lab out several issues that need to be Atom addressed before it can scale RSS 2.0 perfectly from handheld to desktop — specifically, while HTML, CSS and JavaScript can be light enough Recent Articles to share across all experiences, desktop-optimized images are often too Corresponding on Responsive Design heavy for mobile connections, and mobile-optimized images are too low Building with jQuery Mobile: Slides from quality for desktop viewers. a talk by Todd Parker and Scott Jehl Recently, we began work on a large-scale responsive design Respond.js: Fast CSS3 Media Queries for Internet Explorer 6-8 and more (collaborating with the incredibly talented Mr. Ethan Marcotte, who notably got this whole "responsive" party started), in which we've set out Responsive Images: Experimenting with Context-Aware Image Sizing to address this shortcoming of responsive design with a technique that requests an appropriate image size for a given context without resorting Dingbat Webfonts: Great potential, but we see (and hear) accessibility issues
  59. 59. yiibu articles projects search... go Are we there yet? This site is a proof of concept for many of the ideas described in Rethinking the Mobile Web. Over the coming months, we will release articles covering our approach in detail. In the meantime why not discover how these ideas came to be and how this site was developed. This site works beautifully on most modern and legacy smartphones, tablets, and of course desktop browsers. Find out how we did it. Mobile Web Reference A Practical Guide to Nokia Workshops and Conferences Browsers
  60. 60. Home Store About Contact abookapart on Twitter Brief books for people who make websites RESPONSIVE WEB DESIGN CART 0 items $0.00 by E T H A N M A R C O T T E From mobile browsers to netbooks and tablets, users are visiting your View Cart Checkout sites from an increasing array of devices and browsers. Are your designs ready? Learn how to think beyond the desktop and craft beautiful designs that anticipate and respond to your users’ needs. Ethan Marcotte will explore CSS techniques and design principles, HAVE A QUESTION? including fluid grids, flexible images, and media queries, Read our FAQs demonstrating how you can deliver a quality experience to your users no matter how large (or small) their display. FEATURED BOOK This book will be released in Spring 2011. The Elements of Content Strategy “This brief, brilliant treatise is the guidebook the industry has clamored for.” — Jeffrey Zeldman ABOUT THE AUTHOR Ethan Marcotte is a web designer & developer who cares deeply about beautiful design, elegant code, and the intersection of the two. Over the years, Ethan has enjoyed working with such clients as the Sundance Film Festival, Stanford University, New York Magazine , and The Today Show. He swears profusely on Twitter, and would like to be an unstoppable robot ninja when he grows up. Beep. NEWSLETTER Keep up to date with new book releases and announcements with our newsletter. Email address Subscribe
  61. 61. If responsible responsive web design means mobile rst responsive web design, then we’re all on the same team facing the same challenges.
  62. 62.
  63. 63.
  64. 64. Web Content Management Systems are the Mainframes of the Mobile Era
  65. 65. Content & Services Car sketch:
  66. 66. HTML HTML HTML HTML Content HTML & Services HTML HTML HTML Car sketch:
  68. 68. Features of New Platforms Integrated image resizing Video conversion and resizing Separation of content from markup so content can be used in native apps Prioritization of content based on context Full-featured APIs New Ways to Enable Content Editors
  69. 69. What does WYSIWYG mean to multiple devices? WYSIWTF
  70. 70.
  71. 71.
  72. 72. photos/andresthor/ 3963368371/
  73. 73. One Possible Bridging Solution[productID] Internet Desktop Web Server
  74. 74. One Possible Bridging Solution[productID] Internet Desktop or Desktop Mobile Web Server
  75. 75. One Possible Bridging Solution[productID] Desktop Web Redirect Internet Page products/[productID] Desktop Mobile Desktop or Desktop Mobile Web Server
  76. 76. One Possible Bridging Solution[productID] Desktop Web Internet Redirect Internet Page products/[productID] Desktop Mobile Device Class Template A Device Class Template B Desktop or Cloud Four Desktop Mobile Mobile Web Web Server Server Device Class Template C Device Class Template D
  77. 77. One Possible Bridging Solution[productID] Desktop Web Internet Redirect Internet Page products/[productID] Desktop Mobile Device Class Template A Device Class Template B Desktop or Cloud Four Desktop Mobile Mobile Web Web Server Server Device Class Template C Device Class Template D Web Services APIs
  78. 78. One Possible Bridging Solution[productID] Desktop Web Internet Redirect Internet Page products/[productID] Desktop Mobile Device Class Template A Device Class Template B Desktop or Cloud Four Desktop Mobile Mobile Web Web Server Server Device Class Template C Device Class Template D Web Services APIs APIs Necessary to Support App Development
  79. 79. One Possible Bridging Solution[productID] Desktop Web Internet Redirect Internet Page products/[productID] Desktop Mobile Desktop or Mobile Web Desktop Mobile Server w/ RWD Web Server Platform Web Services APIs APIs Necessary to Support App Development
  80. 80.
  81. 81. No matter how you approach it, we have a lot of infrastructure to build
  82. 82. thank you.
  83. 83. photos/troyholden/ 5544097948/
  84. 84. We’re building the future right now
  85. 85. Not easy, but this is where the opportunities are.
  86. 86.
  87. 87. Let’s get to work.
  88. 88.
  89. 89. | | @grigs | slides: