This session was held in the preconference workshops of the 18th Biennial Conference on Teachers and Teaching, celebrated in the University of Salamanca 3-7 July 2017. The researcher's personal brand is a key factor in his/her career; it allows him to establish relationships with other researchers and shows an image of greater or lesser relevance to the rest of the scientific community. Having a good online presence is like having a CV always visible to the world. The goal of this workshop is to present different tools and social networks to promote scientific publications on the Internet, as well as acquire basic knowledge about research personal brand in Internet.

1. Dissemination and visibility of
scientific publications
Juan Cruz-Benito
juancb@usal.es
@_juancb
Alicia García-Holgado
aliciagh@usal.es
@mambanegra86
Francisco J. García-Peñalvo
fgarcia@usal.es
@frangp
GRIAL Research Group
Computer Science Department
Institute for Educational Sciences
University of Salamanca
3 July 2017
1

2. Index
• Relevance and Dissemination of publications on the Internet
• Personal Brand of the researchers on Internet
• Questions about the scientific publication on Internet
• Self-publication possibilities
– Institutional repositories
– ResearchGate
– Academia.edu
– Zenodo
– Google Scholar
• Horizontal visibility & Altmetrics
– Linkedin
– Slideshare
– Other social networks
• References
Dissemination and visibility of scientific
publications
2

3. Digital identity
The universities are in a critical moment to redefine
their role in society in order to compete in a
globalized market (García-Peñalvo, 2011, Lara, 2009)
They have to differentiate and compete, not only with
other universities, but with other institutions and
more recent and more dynamic educational models
(García-Peñalvo, 2016a)
Dissemination and visibility of scientific
publications
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4. Digital identity
Researcher
Group
University
Dissemination and visibility of scientific
publications
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5. Digital identity
Digital identity is the result of the conscious
effort that the researcher makes by and to be
identified and recognized in a digital context,
distinguishing itself from the set of researchers
through standardization, using identifiers, and
disseminating research results in Networks and
platforms of diverse nature
(Fernández-Marcial & González-Solar, 2015)
Dissemination and visibility of scientific
publications
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6. Scientific reputation
The scientific reputation is the prestige of a
researcher obtained thanks to the quality and
impact of their research results
(Fernández-Marcial & González-Solar, 2015)
Dissemination and visibility of scientific
publications
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7. Why publish our research on
Internet?
Relevance and Dissemination
Personal Brand
Dissemination and visibility of scientific
publications
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8. Relevance and Dissemination of
publications on the Internet
Average citations per free article offline 2,74
Average citations per article free online 7,03
Publish online and free multiplies by average of 2.6 the number of
citations
Lawrence, S. (2001). Free online availability substantially increases a paper's impact. Nature, 411(6837), 521-521.
Dissemination and visibility of scientific
publications
8

9. Personal Brand of the researchers on
Internet
• The personal brand of the researchers is a
fundamental factor in their career
• It allows the researchers to establish
relationships with other peers
• It gives an image of greater or lesser relevance
to the rest of the scientific community
• A good online presence is equivalent to having
a CV always visible to the world
Dissemination and visibility of scientific
publications
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10. Questions about the scientific
publication on Internet
• Rights and Copyright
• Open Access
• Green Routes
Dissemination and visibility of scientific
publications
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11. Rights and Copyright
• Generally, in all self-published scientific
publications on the Internet, the authors continue
to retain their rights of their work
• It should be careful with the publications that are
uploaded to Internet sites, many publishers do
not allow to give access to the final version of a
paper. Do not follow these contractual conditions
of the publishers may have legal consequences
Dissemination and visibility of scientific
publications
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12. ftp://ftp.springer.de/pub/tex/latex/llncs/LNCS-Springer_Copyright_Form.pdf
Dissemination and visibility of scientific
publications
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13. Open Access
The literature that should be freely accessible online is that which scholars
give to the world without expectation of payment. Primarily, this category
encompasses their peer-reviewed journal articles, but it also includes any
unreviewed preprints that they might wish to put online for comment or to
alert colleagues to important research findings.There are many degrees and
kinds of wider and easier access to this literature. By "open access" to this
literature, we mean its free availability on the public internet, permitting any
users to read, download, copy, distribute, print, search, or link to the full texts
of these articles, crawl them for indexing, pass them as data to software, or
use them for any other lawful purpose, without financial, legal, or technical
barriers other than those inseparable from gaining access to the internet itself.
The only constraint on reproduction and distribution, and the only role for
copyright in this domain, should be to give authors control over the integrity
of their work and the right to be properly acknowledged and cited
Budapest Open Access Initiative, 2002 (Chan, 2002)
Dissemination and visibility of scientific
publications
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(García-Peñalvo et al., 2010a; 2010b)

14. Open Access papers may have
potentially more cites
Dissemination and visibility of scientific
publications
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(SPARC Europe, 2016)

15. Dissemination and visibility of scientific
publications
15

16. Dissemination and visibility of scientific
publications
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17. Open Access Myths
• MYTH 1:The open available resources have less
quality than what you have to pay for
• MYTH 2:All that is in Internet (online) is Open
Access, there is no difference between digital
(online) and open, therefore, if published
throughout an open via, authors lost their rights
• MYTH 3: Open scientific journals have no
impact level, nor, therefore, the academic level
of privative access journals
• MYTH 4: Papers published in Open Access have
more visibility and more cites
Dissemination and visibility of scientific
publications
17
(García-Peñalvo, 2017e; 2017f)

18. Green Routes
• Publishing policies and entities that publish scientific works
that allow self-archiving in repositories by the authors, and
are related to the concepts of Open Access
• Thus researchers can share their knowledge and research
more easily
• Green routes may have conditions about the version of the
paper authors may share (draft, preprints, etc.)
• There are other types of policies: Gold Routes.The authors
pay for the article to be in Open Access
Dissemination and visibility of scientific
publications
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19. Self-publication in Internet?
• The self-publication gives the author the ability to
appear in the online databases without having to
be added to them by a publisher
• Make easy the diffusion of the knowledge
• In many cases, it allows the connection and
communication among researchers
Dissemination and visibility of scientific
publications
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20. Options for self-publication in Internet
• Institutional repositories
• ResearchGate
• Academia.edu
• Zenodo
• Google Scholar
• Others
Dissemination and visibility of scientific
publications
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21. Institutional repositories
• They are supported by the EU, Nations, Universities, Research Groups,
etc.
• They are usually gathered by other harvesters and may be indexed by
other databases such as Google Scholar, Dialnet, etc.
• They are the best option for the self-archiving
• Sometimes they are a mandatory option in some research agreements
(European Union projects for example) and in some institutional
strategies in the universities (PhDThesis, etc.)
• http://gredos.usal.es (García-Peñalvo et al., 2010c; Ferreras-Fernández
et al., 2013; Ferreras-Fernández & Merlo-Vega, 2015; Ferreras-
Fernández, 2016)
Dissemination and visibility of scientific
publications
21

22. ResearchGate
• This is a vertical social network for researchers all over
the world
• It makes possible sharing scientific contents, such as
publications or dataset, including co-authors and metadata
• It allows open questions to the researchers community
• It allows recommending competences and skills to other
researchers
• It calculates the impact index of each author, which is so
called ResearchGate Score
Dissemination and visibility of scientific
publications
22

23. Academia.edu
• This is a vertical social network for researchers all over
the world
• In its early beginning, it was focused on humanities, but
now it covers any scientific discipline
• It allows sharing scientific works
• Also, making questions questions is possible
• It presents a dashboard with advanced statistics about
researcher’s impact (profile reads, papers download, etc.)
Dissemination and visibility of scientific
publications
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24. Zenodo
• European repository for research
• It was created by OpenAire and CERN, with the support of the European
Union
• It allows sharing scientific papers, datasets, presentations, etc.
• It allows assigning DOIs to the uploaded contents (including software
repositories)
• It allows creating specific communities to organize the uploaded contents (for
example https://zenodo.org/communities/grial/)
• What is Zenodo http://about.zenodo.org/
Dissemination and visibility of scientific
publications
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25. Google Scholar
• Database about scientific contents
• It indexes publications, cites, patents, abstracts, etc.
• It calculates some metrics: number of cites, h index, i10 index
• It allows following the updates of other researchers, following
co-authors, etc.
• It permits adding new publications to a personal profile
automatically
Dissemination and visibility of scientific
publications
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26. Others
Dissemination and visibility of scientific
publications
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27. Horizontal visibility
& Altmetrics
Dissemination and visibility of scientific
publications
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28. Altmetrics
Dissemination and visibility of scientific
publications
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29. Altmetrics
• In scholarly and scientific publishing, altmetrics
are non-traditional metrics proposed as an
alternative to more traditional citation impact
metrics, such as impact factor and h-index.The
term altmetrics was proposed in 2010, as a
generalization of article level metrics, and has its
roots in the #altmetrics hashtag on Twitter.
(Wikipedia)
Dissemination and visibility of scientific
publications
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30. Altmetrics: example on Scopus
https://www.scopus.com/record/pubmetrics.uri?eid=2-s2.0-84978880868&origin=recordpage
Dissemination and visibility of scientific
publications
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31. Visibility: Linkedin
• Professional social network
• It allows sharing our personal and professional skills,
knowledge, etc.
• It includes a section about publications and allows
labelling other contacts in those publications
• It is more used than many of the research social
networks (more general audience, and probably less
specific audience)
Dissemination and visibility of scientific
publications
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32. Visibility: Slideshare
• Platform for sharing presentations and keynotes
• It is widely used in the academic scope to share
research presentations
• It has a very interesting visibility in Google
• It is possible to link it with Linkedin
Dissemination and visibility of scientific
publications
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33. Visibility: Other horizontal social
networks
Dissemination and visibility of scientific
publications
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34. Extra
• What is ORCID? http://orcid.org/
https://www.youtube.com/watch?v=295cyFFg3DE
• ResearcherID www.researcherid.com/
• Scopus http://www.scopus.com/
• Scopus to ORCID http://orcid.scopusfeedback.com/
• ResearcherID & Web of Knowledge / ResearcherID &
ORCID http://blogs.ujaen.es/cienciabuja/wp-
content/uploads/2013/06/ResearchID.pdf
Dissemination and visibility of scientific
publications
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35. Extra
• Creative Commons licenses
https://www.youtube.com/watch?v=gpvcc9C8SbM
http://creativecommons.org
• Sherpa/Romeo
http://www.sherpa.ac.uk/romeo/index.php
• Directory of Open Access Journals (DOAJ)
http://doaj.org/
Dissemination and visibility of scientific
publications
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36. Extra
• ArXiv (Physics and Sciences) http://arxiv.org/
• CiteSeerX (Computer Sciences,Technology)
http://citeseer.ist.psu.edu
• Public Library of Science (Biomedical Sciences)
http://www.plos.org
• PubMed Central (PMC. Biomedical Sciences)
http://www.ncbi.nlm.nih.gov/pmc/
Dissemination and visibility of scientific
publications
36

37. References
• This presentation is based on previous editions of other
seminars and courses
• Cruz-Benito, J., & García-Holgado,A. (2017).Autopublicación y difusión de resultados científicos a través de Internet. Plan de
Formación Docente 2017 de la Universidad de Salamanca. Salamanca, España: Grupo GRIAL.
doi:http://doi.org/10.5281/zenodo.583978
• García-Peñalvo, F. J. (2013). Cómo hacer una publicación científica en innovación educativa. Salamanca, España: Grupo GRIAL.
Retrieved from https://www.youtube.com/watch?v=qPpK3KELczo
• García-Peñalvo, F. J. (2016b). Diseminación y divulgación científica. Salamanca, España: Grupo GRIAL. Retrieved from
http://repositorio.grial.eu/handle/grial/500
• García-Peñalvo, F. J. (2016c).Taller Diseminación en Innovación Educativa. Salamanca, España: Grupo GRIAL. Retrieved from
http://repositorio.grial.eu/handle/grial/693
• García-Peñalvo, F. J. (2017a). ¿Cómo organizar una estrategia de investigación? Salamanca, España: Grupo GRIAL. Retrieved
from https://repositorio.grial.eu/handle/grial/797. doi:10.13140/RG.2.2.29908.40329
• García-Peñalvo, F. J. (2017b). Cómo mejorar la visibilidad de la producción científica. El perfil del investigador. Salamanca, España:
Grupo GRIAL. Retrieved from https://repositorio.grial.eu/handle/grial/910. doi:10.5281/zenodo.820229
• García-Peñalvo, F. J. (2017c). Identidad Digital del Investigador. Salamanca, España: Grupo GRIAL. Retrieved from
http://repositorio.grial.eu/handle/grial/755. doi:10.13140/RG.2.2.33599.71847
• García-Peñalvo, F. J. (2017d). Identidad Digital del doctorando. Salamanca, España: Grupo GRIAL. Retrieved from
https://repositorio.grial.eu/handle/grial/821. doi:10.5281/zenodo.438168
• García-Peñalvo, F. J. & Conde González, M. Á. (2017). Diseminación y divulgación científica. Plan de Formación del Profesorado
de la Universidad de León. Salamanca, España: Grupo GRIAL. Retrieved from https://repositorio.grial.eu/handle/grial/903.
doi:10.5281/zenodo.810436
Dissemination and visibility of scientific
publications
37

38. References
• Cruz-Benito, J., & García-Holgado,A. (2017).Autopublicación y difusión de resultados científicos a través de
Internet. Plan de Formación Docente 2017 de la Universidad de Salamanca. Salamanca, España: Grupo GRIAL.
doi:http://doi.org/10.5281/zenodo.583978
• Chan, L., Cuplinskas, D., Eisen, M., Friend, F., Genova,Y., Guédon, J.-C., . . .Velterop, J. (2002). Budapest Open Access
Initiative. Retrieved from http://www.budapestopenaccessinitiative.org/read
• Eysenbach, G. (2006).The Open Access Advantage. PLoS Biol, 4(5), paper e157. doi:10.1371/journal.pbio.0040157
• Fernández-Marcial,V., & González-Solar, L. (2015). Promoción de la investigación e identidad digital: el caso de la
Universidade da Coruña. El Profesional de la Información, 24(5), 656-664.
doi:http://dx.doi.org/10.3145/epi.2015.sep.14
• Ferreras-Fernández,T. (2016). Visibilidad e impacto de la literatura gris científica en repositorios institucionales de acceso
abierto. Estudio de caso bibliométrico del repositorio Gredos de la Universidad de Salamanca. (PhD), Universidad de
Salamanda, Salamanca, España. Retrieved from http://gredos.usal.es/jspui/handle/10366/132444
• Ferreras-Fernández,T., & Merlo-Vega, J.A. (2015). Repositorios de acceso abierto: un nuevo modelo de
comunicación científica. La Revista de la Sociedad ORL CLCR en el repositorio Gredos. Rev. Soc. Otorrinolaringol.
Castilla Leon Cantab. La Rioja, 6(12), 94 -113
• Ferreras-Fernández,T., Merlo-Vega, J.A., & García-Peñalvo, F. J. (2013). Impact of Scientific Content in Open Access
Institutional Repositories.A case study of the Repository Gredos. In F. J. García-Peñalvo (Ed.), Proceedings of the
First International Conference onTechnological Ecosystems for Enhancing Multiculturality (TEEM’13) (Salamanca, Spain,
November 14-15, 2013) (pp. 357-363). NewYork, NY, USA:ACM
• García-Peñalvo, F. J. (2011). La Universidad de la próxima década: La Universidad Digital. In C. Suárez-Guerrero & F.
J. García-Peñalvo (Eds.), Universidad y Desarrollo Social de laWeb (pp. 181-197).Washington DC, USA: Editandum.
Dissemination and visibility of scientific
publications
38

39. References
• García-Peñalvo, F. J. (2013). Cómo hacer una publicación científica en innovación educativa. Salamanca, España:
Grupo GRIAL. Retrieved from https://www.youtube.com/watch?v=qPpK3KELczo
• García-Peñalvo, F. J. (2016a).Are Universities Aware of the Changes that are Occurring in Higher Education?
Education in the Knowledge Society, 17(4), 7-13. doi:10.14201/eks2016174713
• García-Peñalvo, F. J. (2016b). Diseminación y divulgación científica. Salamanca, España: Grupo GRIAL. Retrieved
from http://repositorio.grial.eu/handle/grial/500
• García-Peñalvo, F. J. (2016c).Taller Diseminación en Innovación Educativa. Salamanca, España: Grupo GRIAL.
Retrieved from http://repositorio.grial.eu/handle/grial/693
• García-Peñalvo, F. J. (2017a). ¿Cómo organizar una estrategia de investigación? Salamanca, España: Grupo GRIAL.
Retrieved from https://repositorio.grial.eu/handle/grial/797. doi:10.13140/RG.2.2.29908.40329
• García-Peñalvo, F. J. (2017b). Cómo mejorar la visibilidad de la producción científica. El perfil del investigador.
Salamanca, España: Grupo GRIAL. Retrieved from https://repositorio.grial.eu/handle/grial/910.
doi:10.5281/zenodo.820229
• García-Peñalvo, F. J. (2017c). Identidad Digital del doctorando. Salamanca, España: Grupo GRIAL. Retrieved from
https://repositorio.grial.eu/handle/grial/821. doi:10.5281/zenodo.438168
• García-Peñalvo, F. J. (2017d). Identidad Digital del Investigador. Salamanca, España: Grupo GRIAL. Retrieved from
http://repositorio.grial.eu/handle/grial/755. doi:10.13140/RG.2.2.33599.71847
• García-Peñalvo, F. J. (2017e). Open Access Myths and Realities. Education in the Knowledge Society, 18(1), 7-20.
doi:10.14201/eks2017181720
• García-Peñalvo, F. J. (2017f). Publishing in Open Access. Journal of InformationTechnology Research, 10(3), vi-viii.
• García-Peñalvo, F. J. & Conde González, M. Á. (2017). Diseminación y divulgación científica. Plan de Formación del
Profesorado de la Universidad de León. Salamanca, España: Grupo GRIAL. Retrieved from
https://repositorio.grial.eu/handle/grial/903. doi:10.5281/zenodo.810436
Dissemination and visibility of scientific
publications
39

40. References
• García-Peñalvo, F. J., García de Figuerola, C., & Merlo-Vega, J.A. (2010a). Open knowledge management in higher
education. Online Information Review, 34(4), 517-519.
• García-Peñalvo, F. J., García de Figuerola, C., & Merlo-Vega, J.A. (2010b). Open knowledge: Challenges and facts.
Online Information Review, 34(4), 520-539. doi:10.1108/14684521011072963
• García-Peñalvo, F. J., Merlo-Vega, J.A., Ferreras-Fernández,T., Casaus-Peña,A.,Albás-Aso, L., & Atienza-Díaz, M. L.
(2010c). Qualified Dublin Core Metadata Best Practices for GREDOS. Journal of Library Metadata, 10(1), 13-36.
doi:http://dx.doi.org/10.1080/19386380903546976
• Lara,T. (2009). El papel de la Universidad en la construcción de su identidad digital. Revista de Universidad y
Sociedad del Conocimiento (RUSC), 6(1), 15-21. Retrieved from
http://journals.uoc.edu/index.php/rusc/article/view/v6n1-lara/v6n1-lara
• Lawrence, S. (2001). Free online availability substantially increases a paper's impact. Nature, 411(6837), 521-521.
doi:10.1038/35079151
• Moed, H. F. (2007).The effect of “Open Access” upon citation impact:An analysis of ArXiv’s Condensed Matter
Section. Journal of the American Society for Information Science andTechnology, 58(13), 2047–2054.
doi:10.1002/asi.20663
• SPARC Europe. (2016). The Open Access Citation Advantage Service: Summary of results of studies until 2015. Retrieved
from Europe: http://sparceurope.org/oaca/
Dissemination and visibility of scientific
publications
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41. This presentation is available
• https://es.slideshare.net/grialusal/dissemination-and-visibility-of-
scientific-publications
• https://repositorio.grial.eu/handle/grial/913
Dissemination and visibility of scientific
publications
41
Recommended citation
Cruz-Benito, J., García-Holgado,A., & García-Peñalvo, F. J. (2017). Dissemination and visibility of scientific
publications. Salamanca, Spain: GRIAL Research Group. Retrieved from
https://repositorio.grial.eu/handle/grial/913. doi:10.5281/zenodo.821612

42. Dissemination and visibility of
scientific publications
Juan Cruz-Benito
juancb@usal.es
@_juancb
Alicia García-Holgado
aliciagh@usal.es
@mambanegra86
Francisco J. García-Peñalvo
fgarcia@usal.es
@frangp
GRIAL Research Group
Computer Science Department
Institute for Educational Sciences
University of Salamanca
3 July 2017
42