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Be a designer without becoming a 'designer'

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In this presentation, Nirish shares 3 lean UX techniques you can use to become more user-centric and design minded without having the title of a 'designer'.

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Be a designer without becoming a 'designer'

  1. 1. BE A DESIGNER WITHOUT BECOMING A ‘DESIGNER’ @NirishShakya UX Lead NOW TV and UX Coach and Trainer
  2. 2. USER-CENTRED DESIGN FOLLOW THE USER IDEATE COLLABORATIVELY TEST, TEST, TEST
  3. 3. USER-CENTRED DESIGN
  4. 4. BE A DESIGNER WITHOUT BECOMING A ‘DESIGNER’ @NIRISHSHAKYA WHAT BUSINESS PEOPLE THINK IT IS
  5. 5. BE A DESIGNER WITHOUT BECOMING A ‘DESIGNER’ @NIRISHSHAKYA WHAT DEVELOPERS THINK IT IS https://ecokidsart.files.wordpress.com/2011/11/child-playing-with-blocks.jpg
  6. 6. BE A DESIGNER WITHOUT BECOMING A ‘DESIGNER’ @NIRISHSHAKYA WHAT MY MUM (STILL) THINKS IT IS http://www.channel4.com/programmes/the-it-crowd
  7. 7. BE A DESIGNER WITHOUT BECOMING A ‘DESIGNER’ @NIRISHSHAKYA WHAT GOOGLE THINKS IT IS
  8. 8. BE A DESIGNER WITHOUT BECOMING A ‘DESIGNER’ @NIRISHSHAKYA WHAT I THINK IT IS
  9. 9. BE A DESIGNER WITHOUT BECOMING A ‘DESIGNER’ Research @NIRISHSHAKYA USER-CENTRED DESIGN Who is the user and what’s their problem? Design How do we solve the user’s problem? Testing Does our solution solve the user’s problem?
  10. 10. You are already designing user experiences (intentionally or unintentionally).
  11. 11. 3 THINGS YOU CAN DO TO BE MORE USER-CENTRIC http://www.cablexpress.com/default/assets/File/threepigs_wolf.png
  12. 12. FOLLOW THE USER http://pre01.deviantart.net/bbac/th/pre/f/2014/095/4/7/ the_subway__follow_the_white_rabbit___by_catalinprecup- d7cc71o.jpg
  13. 13. Bronisław Malinowski with natives, Trobriand Islands, 1918, https://commons.wikimedia.org/w/index.php?curid=10350397
  14. 14. http://4.bp.blogspot.com/-KGQLDM8o2AA/Tp8LQ1EJ_uI/AAAAAAAAACc/vuDSrftjt7Y/s1600/image3.png
  15. 15. @NIRISHSHAKYABE A DESIGNER WITHOUT BECOMING A ‘DESIGNER’ Context of Mobile Interaction http://www.giantant.com/publications/mobile_context_model.pdf USER CONTEXT
  16. 16. THINK IN GOALS AND TASKS, NOT JUST SCREENS.
  17. 17. Mapping the user’s journey
  18. 18. BE A DESIGNER WITHOUT BECOMING A ‘DESIGNER’ @NIRISHSHAKYA USER JOURNEY MAP FOR USER GOAL - GET TONSILS REMOVED Personal details Condition Resolution Feedback Name? That’s just my first name isn’t it? Age? Well, I’m nearly 6. Didn’t know they wanted an actual number.  What’s an ‘address’? All I know is I live with mummy and daddy. They told me I’m booked for a double- hip replacement when I’m just having my tonsils removed! The receptionist and the computer kept saying no. The receptionist tried to cross-sell me the double-hip replacement. When I asked if the receptionist could speak with somebody, she just shrugged her shoulders.  I was asked to fill a customer survey without a resolution of my problem. The receptionist used bad language in front of me although I’m a kid. I was shocked and left.
  19. 19. IDEATE COLLABORATIVELY
  20. 20. BE A DESIGNER WITHOUT BECOMING A ‘DESIGNER’ @NIRISHSHAKYA GOOD DESIGN IS… Humanly desirable Economically viable Technically feasible Good design!
  21. 21. BE A DESIGNER WITHOUT BECOMING A ‘DESIGNER’ @NIRISHSHAKYA PO UX UI Dev Requirements Wireframes Visuals
  22. 22. BE A DESIGNER WITHOUT BECOMING A ‘DESIGNER’ @NIRISHSHAKYA PO UX UI Dev Requirements
  23. 23. BE A DESIGNER WITHOUT BECOMING A ‘DESIGNER’ Requirements Wireframes Visuals Build @NIRISHSHAKYA SILOED PROCESS DeveloperUI designerUX designerProduct owner Involvement
  24. 24. BE A DESIGNER WITHOUT BECOMING A ‘DESIGNER’ Wireframes Visuals Build @NIRISHSHAKYA A MORE COLLABORATIVE PROCESS DeveloperUI designerUX designerProduct owner Involvement Collaborative ideation
  25. 25. Always start on paper.
  26. 26. 90% of everything is crap. Sturgeon’s Law
  27. 27. BE A DESIGNER WITHOUT BECOMING A ‘DESIGNER’ @NIRISHSHAKYA THE DESIGN FUNNEL Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea IdeaIdea Idea IdeaIdea Idea Easier and cheaper to fix More difficult and expensive to fix Paper sketches Visual designs and UI Wireframes Idea IdeaIdeaCode
  28. 28. DESIGN STUDIO WORKSHOP VIMEO.COM/37861987 Todd Zaki Warfel http://www.disneyclips.com/imagesnewb4/images/snowwhite-dwarfs.png
  29. 29. 90% of meetings are crap. According to Sturgeon’s Law
  30. 30. BE A DESIGNER WITHOUT BECOMING A ‘DESIGNER’ @NIRISHSHAKYA BAD MEETINGS
  31. 31. BE A DESIGNER WITHOUT BECOMING A ‘DESIGNER’ @NIRISHSHAKYA DESIGN STUDIO WORKSHOP Create 5 mins Pitch 2 mins Critique 2 mins
  32. 32. TEST, TEST, TESThttp://www.firstsafetysigns.co.uk/WebRoot/BT2/Shops/Store2_002E_Shop1848/45ED/ D037/F3AE/1DCC/448D/AC10/3D2A/40FB/Test-in-progress.gif
  33. 33. Fail fast fail often to succeed faster http://www.oldbookillustrations.com/wp-content/uploads/2016/03/humpty-dumpty.jpg
  34. 34. Even the best designs are just assumptions until you validate them
  35. 35. Coffee shop testing http://pre01.deviantart.net/bbac/th/pre/f/2014/095/4/7/ the_subway__follow_the_white_rabbit___by_catalinprecup- d7cc71o.jpg http://www.tetburyraillands.com/sites/default/files/tenniel-mad-hatter-col.jpeg
  36. 36. @NIRISHSHAKYABE A DESIGNER WITHOUT BECOMING A ‘DESIGNER’ HOW TO CONDUCT COFFEE SHOP TESTING IN 10 STEPS Go to a coffee shop. If time permits, dig deeper and ask them to explain anything that you didn’t understand. Tell them you would like to show them some of your ideas and get their feedback. If they agree, buy them the coffee and start the session while you wait for the coffee. Tell them what your product / proposition is. Show them your designs and give them a task to do. Ask them to think aloud while they’re doing the task. Note down what they like and dislike. Thank them for their time. Go to Step 2. Offer people to buy coffee in return for 10 minutes of their time.
  37. 37. USER-CENTRED DESIGN FOLLOW THE USER IDEATE COLLABORATIVELY TEST, TEST, TEST
  38. 38. You are responsible for your user’s experience of your product.
  39. 39. QUESTIONS? Nirish Shakya UX Lead NOW TV and UX Coach / Trainer @NirishShakya nirish.shakya@gmail.com

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