2. Your short 5-6 sentence overview goes here.
Think about what makes you, you. Give the
reader an idea of where you come from and how
your past has helped build you into the person
you are today. Explore your vision, purpose,
values, principles, passions, and goals.
IDENTITY
3. PROFESSION
Potential Job Titles:
• Training and Development
Manager
• Sales Representative, Field
Reimbursement Manager
• General and Operations Manager
BRAND ARCHETYPE - The one way
that my work sets me aside from the
other is that of the “Hero Brand
Archetype.” With this I go above and
beyond, even more than I should, to
make sure that all my clients and
direct reports are content and happy.
[Program Management] for [Pharmaceutical Industry]
4. • DEMOGRAPHICS: Adults aged
25-45. All races and gender.
Educated Bachelors degree
required. Must reside in Fort
Mill, SC or Pittsburgh, PA area.
• PSYCHOGRAPHICS: Must
enjoy helping patients. Must be
motivated to grow patient
support and develop a team of
30+ people.
• IDEAL AUDIENCE MEMBERS:
• Steve Collis CEO Lash Group
• Tommy Bramley VP Lash Group
• Shameka Johnson SR Director
Lash Group
[Recruiters and Hiring Managers at [Lash
Group.]
TARGET AUDIENCE
5. GOALS
Short Term: (Immediately After Graduation, 2021)
• Receive a promotion to operation manager at Lash
Group.
‣ Plan to expand my LinkedIn connections by
10% before February 1st, 2021. Also plan to
connect with 5 operation managers by that
date, and to reach out for mentorship.
Mid Term: (2026)
• Receive a promotion to SR Operation Manager at
Lash Group
‣ Becoming a valuable part of the management
team. Bringing process developments to the
table, to bring on potential new clients.
Long Term: (2041)
• Receive a promotion to SR Director at Lash Group
‣ Becoming a valuable part of the operations
team. Hiring new management, growing the
team, and bringing in more revenue but to
process me and my team put in place.
6. SKILLS ANALYSIS
Notable Skills & Current
Proficiencies:
Notable Skills REQUIRED in TRADE & Current
Proficiencies:
Excel Spreadsheet 85%
Training 80%
Time Management 75%
Active Listening 80%
SOFT
HARD
Monitoring 70%
Systems Analysis 75%
Public Speaking 40%
Writing Skills 52%
SOFT
HARD
7. I help patients obtain life saving medication
for free or little to not cost.
PROMISE
8. CREDENTIALS
Work Experience:
• Patient Access Specialist 2019-Present
Lash Group.
• Special Projects
• Portal Team Lead
• 2020-2021 Interim Program Manager
• Supervisor 2016-2019 CVS Caremark
Education:
• Business Undergraduate Certificate, Full
Sail University (EXP. 2021)
• Psychology, B.S., University Of Pittsburgh (2013)
Awards:
• CVS Caremark Supervisor of the year
• Lash Group PACE Program
Picture Relevant
to Your Industry
Goes Here
9. COMPETITION
FIRST LAST NAME
Industry Experience:
• Industry experience goes here
Education:
• Education experience goes here
Leadership Experience:
• Leadership experience goes here
• Leadership experience goes here
Skills and Proficiencies:
• Skill 1 Goes Here - X endorsements
• Skill 2 Goes Here - X endorsements
• Skill 3 Goes Here - X endorsements
Overall Online Presence:
• How many connections?, banner image customized?,
professionalism of headshot?, how detailed is the
profile?, published articles?, active on other social
media?, is their LinkedIn URL customized?
• Grade: Poor, Average, or Superior?, XX out of 100
HEADSHOT HEADSHOT
Gregory Morgan
Industry Experience:
• 2 years of supervisor experience.
Education:
• Business Certification (Exp. 2021)
• University of Pittsburgh
• Psychology B.S. (2013)
Leadership Experience:
• CVS/Caremark - Supervisor
• Lash Group - Interim Program Manager
Skills and Proficiencies:
• Healthcare Management - 2 endorsements
• Conflict Resolution - 2 endorsements
• Customer Service - 1 endorsements
Overall Online Presence:
• Less than 100 followers. Currently has no custom
banner image. No headshot attached to profile. The
profile is detailed but is lacking no articles. Is pretty
active on social media.,
• I would rate myself at an average rating also. I do have
so developing that I need to work on with online
presence. So with this I would rate myself with a 50 our
of 100.
10. COMPETITION
Tracy Dover
Noteworthy Experience:
• United States Navy - Senior Enlisted Leader
• Unites States Navy - Operations Manager
• Lash Group - Program Manager
Gregory Morgan
HEADSHOT
Industry Experience:
• 3 Years of operations management
experience, along with over 10 years
of leadership experience with the US
Navy.
Education:
• American Military University
• Health Science (2014)
Skills and Proficiencies:
• Operational Planning- 3 endorsements
• Program Management- 1 endorsements
• Team Leadership- 1 endorsements
Overall Online Presence:
• Less than 100 followers. Currently has no custom
banner image. No headshot attached to profile. The
profile is detailed but is lacking no articles. No active
social media found.
• I would grade Tracy with an average rating. Due to
amateur headshot, no published articles or banner is
the reason for the score of 65 out of 100.
Industry Experience:
• 2 years of supervisor experience.
Education:
• Business Certification (Exp. 2021)
• University of Pittsburgh
• Psychology B.S. (2013)
Leadership Experience:
• CVS/Caremark - Supervisor
• Lash Group - Interim Program Manager
Skills and Proficiencies:
• Healthcare Management - 2 endorsements
• Conflict Resolution - 2 endorsements
• Customer Service - 1 endorsements
Overall Online Presence:
• Less than 100 followers. Currently has no custom
banner image. No headshot attached to profile. The
profile is detailed but is lacking no articles. Is pretty
active on social media.,
• I would rate myself at an average rating also. I do have
so developing that I need to work on with online
presence. So with this I would rate myself with a 50 our
of 100.
HEADSHOT
11. BRAND POSITION
In an industry that is constantly changing for the
better. I make it my life mission to make sure that
each and every patient gets on these life saving
drugs without ease.
GREGORY MORGAN
12. NETWORKING &
MARKETING
Industry Events & Organizations
• SeminarsWorld Virtual
‣ 22 - 25 February 2021 | Virtual
• CHG MGMT: Global Connect 2021
• June 8 - 11, 2021 | Virtual
• Project Management Institute
• Organization I would like to join.
Digital Marketing
• Primary Content: The content I plan to publish would be tools
and tips on how to grow your career. This could include
resume assistance, tips on getting promoted, and mentorship.
• Primary Tools: The two main platforms I would use would be
LinkedIn and Twitter. These two platforms can have a broader
range of an audience. I would post at minimum twice a week.
This could change. But if you post to little or too much you can
loose your audience. I would choose an article format. This is
clean but also simple to the eyes.
• Website: I would use my website to grow my brand by posting
positive articles about resume building and tips for the
workplace.
13. PROFESSIONAL DEVELOPMENT
Mentor
• The type of mentor I will seek out would be a business
professional that is in my current field. I would like for
the mentor to have a. Minimum of 5 years in their
specialized field. Life style is not of importance to
DATE TO EST. PARTNERSHIP March 2021
Formal Education
• Psychology B.S University of Pittsburgh (2013)
• Business Undergraduate Certificate, Full Sail University
(Exp Graduation 2021)
Technical Skills
• Improve Technical Writing-
Lynda.Com, January 2021
• Improve Data Analysis -
Lynda.com, January2021
• Auditing-
Class Central, March2021
Soft Skills
• Better Writing Skills-
Lynda.com, January 2021
• Improve Public Speaking -
Lynda.com, February2021
• Improve reading body language -
Center For Body Language, February 2021
14. Gregory Morgan
“You know how most managers are seen as
just the boss? Well I am more than the boss.
I am a leader. I bring fun to the table and strive to
make every day better than the day before. I do this while
still providing support to both the employees and client. What I do is not
seen every day. I bring process improvements along with a good skill set up
spreadsheet knowledge along with numerous courses on employee
relations. In relation I have won supervisor of the year with one of my
previous employers. “
“
15. REFERENCES
Online, O. (2020). Summary Report for: 11-3131.00 - Training
and Development Managers. Retrieved December 07, 2020,
from https://www.onetonline.org/link/summary/11-3131.00
Online, O. (2020). Summary Report for: 41-4011.00 - Sales
Representatives, Wholesale and Manufacturing, Technical and
Scientific Products. Retrieved December 07, 2020, from https://
www.onetonline.org/link/summary/41-4011.00
Online, O. (2020). Summary Report for: 11-1021.00 - General
and Operations Managers. Retrieved December 06, 2020, from
https://www.onetonline.org/link/summary/11-1021.00
Lynda, L. (2020). Grammar-Girls-Quick-Dirty-Tips-Better-
Writing. Retrieved December 06, 2020, from https://
www.lynda.com/Business-tutorials/Grammar-Girls-Quick-Dirty-
Tips-Better-Writing/2811710-2.html?
srchtrk=index%3a21%0alinktypeid%3a2%0aq%3atechnical+wr
iting%0apage%3a1%0as%3arelevance%0asa%3atrue%0apro
ducttypeid%3a2
Free Body Language Online Course. (2020). Retrieved
December 05, 2020, from https://centerforbodylanguage.com/
free/
https://www.linkedin.com/in/tracy-dover
https://www.linkedin.com/in/gregory-morgan-9281b4139/
