Professional portfolio

1. PERSONAL BRAND EXPLORATION
Mariangelis Gutierrez
Project & Portfolio I:Week 1
April 10, 2022

2. I am Mariangelis Gutierrez, a 21-year-old full-time
student at Full Sail University. I was born in Allentown,
Pennsylvania, and I currently reside in Jacksonville,
Florida. Having grown up in a humble home where
earning money was a daily struggle, I understand the
importance of
fi
nancial stability in life. My life has been
plagued by anxiety and depression most of the time,
but I never let those emotions control me. In light of
the failures I have faced and using them as a stepping
stone to improve, I plan to become an entrepreneur
and a personal trainer who promotes a healthy lifestyle
for others. As an innovative, passionate, and ambitious
individual, I strive for success.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Fitness Instructor
• Personal Trainer
• Fitness technician
HERO ARCHETYPE - It is my natural
tendency to want to inspire others with
my accomplishments and the
obstacles I have overcome. Physical
activity energizes me. I am con
fi
dent in
my abilities, and I am willing to
fi
x any
mistakes I have made.
Exercise Trainer for Fitness Industries (such as Crunch
Fitness etc.)

4. Recruiters at Crunch Fitness
TARGET AUDIENCE
William Coker
Outreach Plan:
• The information I gather about Coker will serve as a guide
to meeting up with him. This includes his availability and
o
ffi
ce hours.
• Professional non-verbal communication will be one of the
methods I use to communicate with this person. Proper
posture and hand movements will help me appear more
professional.
• Sending texts and emails to Coker could be one of the
ways I follow up with him professionally.
VP, Fitness, Education &
Recruiting at Crunch Fitness
Dio Olivares
Outreach Plan:
• Meeting this person at the gym and speaking directly
with him is one thing I will do in order to meet up
with him.
• I always prefer verbal communication when meeting
up with people personally. I ask questions
periodically and use professional vocabulary.
• A follow-up can be accomplished by texting this
person in his free time.
PROFILE
PICTURE
Personal Trainer at Crunch
Fitness
Brittany Rosario
Outreach Plan:
• It would be helpful for me to gather as much information as
possible about Rosario before meeting with her. I would email
her to
fi
nd out what requirements they have for hiring
someone.
• Professional verbal communication and questioning are
methods I will employ when meeting her.
• When in her o
ffi
ce hours, the best way to follow up with this
person is via email.
PROFILE
PICTURE Director of Recruiting at
Crunch Fitness

5. GOALS
Short Term: (2022-23)
• Obtain experience in managing and build a team.
‣ Following graduation, I aim to work for Crunch Fitness
and learn how to manage teams and work with
others. I strive to establish a clientele of at least 15
people.
Mid Term: (2023-28)
• Build my professional business by creating and establishing a
fi
tness program.
‣ By o
ff
ering this program, I hope to increase clientele
by at least 25%. Furthermore, I wish to boost my social
media following and promote my business by the end
of 2025.
Long Term: (2028-58)
• Owning my own gym and increasing clientele and positive
customer feedback.
‣ By 2030, I aim to own my own gym and sports gear
brand. In this way, I strive to maximize revenue by at
least 30% and maintain a healthy work environment.

6. SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Calendar and scheduling software
SOFT
HARD
Novice / Adept / Expert
Accounting Software Novice / Adept / Expert
Having leadership qualities. Novice / Adept / Expert
Interpersonal Communication Novice / Adept / Expert
Data base user interface and query software
SOFT
HARD
Novice / Adept / Expert
Instant Messaging Software Novice / Adept / Expert
Learning Strategies Novice / Adept / Expert
Active Listening Novice / Adept / Expert

7. I help my clients do the best they can by
providing them with healthy lifestyle
advice.
PROMISE

8. CREDENTIALS
Work Experience:
• Barista at Starbucks
• Game attendant at Wind Creek Casino
• Fitness Assistant at LA Fitness
Education:
• High School Diploma, Freedom High
School (2019)
• Digital Marketing, B.S., Full Sail University (2022)
Awards:
• Presidents education awards program
• Outstanding academic achievement
• National
fi
tness achievement award
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Julio J. Herrera
Industry Experience:
• Marketing Communications Intern
Education:
• Full Sail University - BS, Sports Marketing & Media
Leadership Experience:
• Internship at Shine Entertainment Media
• Created a project proposal for Inter Miami CF that
identi
fi
ed a strategic need
• CONCACAF Gold Cup 2021 Media Operations
Internship: Performed various matchday duties
Skills and Pro
fi
ciencies:
• Mobile Marketing
• Poster Design
• Adobe illustrator
Mariangelis Gutierrez
Overall Online Presence:
• 246 connections; Soccer arena banner image;
Headshot looks very professional; Pro
fi
le itself is
detailed but there's not many content being posted;
Active on Instagram, Facebook, and Twitter;
LinkedIn URL is customized.
Industry Experience:
• Barista at starbucks
• Game attendant at Wind Creek
Casino
Education:
• Freedom High School Diploma
• Full Sail University Digital Marketing BS
Leadership Experience:
• Served as a
fi
tness assistant at LA Fitness
Skills and Pro
fi
ciencies:
• Computer Literate
• Microsoft Of
fi
ce
• Order Ful
fi
llment
Overall Online Presence:
• 3 connections; banner image customized with art;
Headshot a bit blurry; Not much details; Active on
Instagram and Facebook; LinkedIn URL not
customized.

10. COMPETITION
Bobby Derrick
Noteworthy Experience:
• Managed and maintain over 60 clients.
• Conducts a
fi
tness assessments to get member to my
personal training program
HEADSHOT
Industry Experience:
• NASM certi
fi
ed Personal Trainer at
Crunch Fitness
Education:
• Bucks County Community College
• NASM
Skills and Pro
fi
ciencies:
• Management
• Fitness Training
• Leadership Development
Overall Online Presence:
• 20 connections; banner image is not customized;
Headshot is not professional rather just a sel
fi
e; pro
fi
le
is not very detailed; socials are not mention; LinkedIn
URL not customized.
Mariangelis Gutierrez
Industry Experience:
• Barista at starbucks
• Game attendant at Wind Creek
Casino
Education:
• Freedom High School Diploma
• Full Sail University Digital Marketing BS
Leadership Experience:
• Served as a
fi
tness assistant at LA Fitness
Skills and Pro
fi
ciencies:
• Computer Literate
• Microsoft O
ffi
ce
• Order Ful
fi
llment
Overall Online Presence:
• 3 connections; banner image customized with art;
Headshot a bit blurry; Not much details; Active on
Instagram and Facebook; LinkedIn URL not
customized.

11. BRAND POSITION
For those who struggle to keep up with their
health, I provide a variety of techniques,
observations, and practical advice because I
understand what they're struggling through. My
entire attention will be focused on helping those
in need.
“FITNESS”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Workout Party and Wellness Fair
‣ April 16 | St Augustine, FL
• EBC Professional Development Workshop
‣ April 12 | Jacksonville, FL
• Gartner Application Innovation & Business Solutions Summit
‣ May 2 | Orlando, FL
Digital Marketing
• Primary Content: Workout videos will be posted all over my
social media sites. A motivational voiceover will accompany
advertisements encouraging followers to engage.
• Primary Tools: My content will be promoted on Instagram
and Facebook. My goal is to post on a daily basis using a
mood board format.
• Website: Clients can learn more about me and my brand by
visiting my digital portfolio.
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• As I embark on my career path, I will seek the mentorship of someone
from my work area. For them to understand what I'm struggling
through, they should have had the same experience as mine or at
least have something similar to it. I intend to meet this person as soon
as I am hired, which can be somewhere around October 2022.
Formal Education
• Freedom High School Diploma
• Full Sail University Digital Marketing BS
Technical Skills
• Software Testing Essentials - Regus, April 2024 (yearly)
• Indoor Private Lessons - Ketterlinus Gym, May 2024
(yearly)
• Geomagic Software/Hardware and Training - TOT,
April 2024 (yearly)
Soft Skills
• Train my
fi
rst 5 clients and get to know them better-
Crunch Fitness, October 2022
• Create connections with co-workers and learn from
their persuasive and listening techniques - Crunch
Fitness, October 2022
• Learn how to solve problems in the work area -
Crunch Fitness, October 2022

14. Mariangelis Gutierrez
You know how training techniques used by most personal trainers are outdated?
Well, what I do is research your body type thoroughly. In fact, personal trainers tend to train their clients
in the same way, resulting in clients giving up because they aren't losing weight or feeling healthy. Each
individual has a unique physique, and their workouts should be tailored to that body type.
“

15. REFERENCES
Dio, O. (n.d.). LinkedIn. Retrieved April
10, 2022, from https://www.linkedin.com/
in/dio-olivarex-657528207/
39-9031.00 - Exercise Trainers and Group
Fitness Instructors. (n.d.). O’Net Online.
Retrieved April 10, 2022, from https://
www.onetonline.org/link/summary/
39-9031.00
Derrick, [Bobby]. (2022, April 10). Pro
fi
le
[LinkedIn]. LinkedIn. https://
www.linkedin.com/in/bobby-derrick-
b4247017a/
Herrera, J. [Julio]. (2022, April 10). Pro
fi
le
[LinkedIn]. LinkedIn. https://
www.linkedin.com/in/thejulioherrera/
Job Search. (n.d.). Glassdoor. Retrieved
April 10, 2022, from https://
www.glassdoor.com/pro
fi
le/
login_input.htm
Software Testing Essentials 1 Day
Training in Jacksonville, FL. (2022,
January 19). Eventbrite. Retrieved April
10, 2022, from https://
www.eventbrite.ca/e/software-testing-
essentials-1-day-training-in-jacksonville-
fl-tickets-223216004077
Best Gym Membership - Top-Rated
Fitness Centers & Health Clubs | Crunch
Fitness. (n.d.). Crunch Gym. Retrieved
April 10, 2022, from https://