Using LinkedIn To Find A Job Greg Allbright University of North Texas ‘97, ’00 @gregallbright @change4adollar linkedin.com/in/gregallbright www.changedfw.com
OverviewThree Main Themes • What can you do to set yourself apart. Differentiate yourself in a professional way. • Groups • Its business NETWORKING. 1st and 2nd connections are key. Let’s Get Started!
Getting StartedProfessional headline - describe yourself as the job you want orhow you can help, not your titleInstead of: Ronald Dullen, CPA, MBA Consultant to Industry, Non-Profits and the Wealthy, CEOTry: Solving urgent leadership problems… when your CEO steps down, Ron Dullen steps upInstead of: President of Office Computer Concepts, LLCTry: Building the Tools that Make Your Business Life Easier! www.linkedin-makeover.com
Getting StartedProfessional Headshot. Would you hire the person as theyappear in their headshot?
BE HUMANGetting Started Story about guy who made a mistake, admitted it and talked about how he messed up,Profile Summary - 1st Person, Tell your story. ﬁxed, and what he learned • Why should people care about you? • Who are you as a person, and what do you bring to the workplace that is different than anyone else? • What are you passionate about? • What was something you did in your past that you were proud about thats related to the career or industry you are interested in.
Getting StartedGroups - The company you keep says a lot about you. • Builds network, helps connect to people, builds visibility • Alumni, University, Former employer, Professional groups • Job seeker groups in your field, trade leads and referrals. Help more than you receive. • Find industry specific groups and start and add to discussions.
Getting StartedRecommendations, Give and Get some! • Three are required for getting 100% of your profile completed • Get one for each job, school, and/or volunteer position • Only ask who you would want to write one for as well That concludes “Getting • Its okay to ask they be edited Started”, let’s take some questions. • Say “Thank you!”
Build Infrastructure and create campaignsGetting StartedConnect your Social Media • Whatever you are doing/Should be doing to set a professional image • Use #in hashtag for professional and appropriate tweets and updates • Linkedin settings: share only tweets that contain #in or #li
Always Be ConnectingWhen you meet people off-line: • connect with them on Linkedin; • say thank you and have a brief conversation about safe, mutually relevant topicsGet to know your 1st degree connections. • Let them know you are looking, what you are looking for, and who you would like to get in front of.
Always Be Connecting2nd degree connections are where the action is: • Greg Allbright: 760 1st degree,135,000 second degree. • Ask for an introduction to 2nd, through 1st. • Not typical with 3rd degree.Things to do with your introduction • Ask for a job. Ask for advice. Ask for a referral that might be able to help
Always be Searching• Find every company you would like to work for, who are the 1st and 2nd connections Who• Search by industry, who are the 1st and 2nd connections conn do yo your• Search for subject matter experts in jobs, fields, or companies you intro want. Ask them to help, provide feedback, etc. Use it to prepare for interviews. • Find the person, who are their connections • Find the companies, their competitors, vendors, leadership, who is connected to you Concludes Always be connecting and searching. Let’s take some questions.
Why HR Professionals Use LinkedIn• They use LinkedIn b/c budgets are tight• Monster and CareerBuilder serve a purpose, but you have to pay to post positions and look at resumes• Not as easy to gauge quality like LinkedIn where you see recommendations and connections• Helps them do the same thing a job seeker wants to do: Research companies, find SMEs, similar industry and position types, group discussion and former colleagues
Why HR Professionals Use LinkedInKay Luo, Director of Corporate Communications at LinkedIn"The main reason that companies are using LinkedIn is to find passive jobcandidates. Another reason why companies are using LinkedIn, is because referralsfrom their employees are highly valued because they typically have a higher successrate (hence the popular "employee referral bonuses"). LinkedIn helps companiesleverage the networks of their employees." Let them read the quote,http://jobsearch.about.com/od/networking/a/linkedin.htm wait . 10 seconds How important passive candidates really are... •
Why HR Professionals Use LinkedIn"We are currently using LinkedIn at our company as our #1 resource for finding keytalent. I think it is very important that students are aware of how to use this tool."- Large company recruiterIf a large employer that uses best practices in their recruitment. So if they are doingit, you should assume others are doing as well. Remarkable statement, Big company and primary
Why HR Professionals Use LinkedIn Advice from HR professionals:• This is a professional forum to network with not only recruiters but others in your field. Keep it professional.• Recommendations - make sure to have at least 3-5• Photo - A must have. It makes you more marketable and gives people a sense of who they are dealing with. A professional picture is preferred.• Groups - Target groups that interest you and are in your field. Signup for the updates so you can learn more about what is going on around you and stay up to date with industry trends.
Why HR Professionals Use LinkedIn Advice continued:• Give details - Do not just list the title of your company and the years you worked there. Give details on what you did in the role. Results make you stand out, and apart from the crowd• Recruiters want to see results. Quantify them. “I worked on a collaborative team at Chilis to find new ways to increase sales. The results being that we were # 1 in the chain for the Summer of 2010.• All things being equal, the better you show results, the more you are likely to get an interview.
Why HR Professionals Use LinkedIn Advice continued:• They should include info on any related work and internships. If they can get the hiring managers they interned for to give recommendations that is valuable.• LinkedIn introductions: I will read those resumes out of a sense of duty to the person doing the recommending when they may not otherwise get my attention. Concludes how Hr Interesting dynamic. They care about who introduced you, professionals use so they are taking time to read your resume. Linkedin, let’s take some questions. Importance of having a strong relationship with 1st connections
Only Two Slides Left! Tidbits• Update your profile regularly. Every time you update your whole network will be notified and you’ll get exposure.• Keep doing this regularly when you get a job. • Help more than you receive. The next person you help may help you in the future.• Other resources - http://linkedintelligence.com/smart-ways-to-use-linkedin/
A Gift For UNT Students and AlumniComplimentary one-on-one sessions on how to use social media to find a job • Build out your online infrastructure (FB, Twitter, Blog) • Launch an online campaign to promote your job search • Email me to set up a one hour session - Greg@Changedfw.org Thank you to the career center for having me. Final Questions?