Online Marketing to Renters Workshop presentation by Don

1. Online Marketing Group
November 16, 2011

2. Online is where the action is
• In the last four years, the web has gone from 100
million websites to 250 million
• 80% of US citizens are online
• 30 year olds engage in over 14 web activities
• 40% of Americans use smartphones
• 64% of social media users utilize review sites first
• 35% of home searchers used 5+ websites

3. Multi-Channel Marketing
What is your online strategy?
Ads Email
Blog
Listing Syndication Search
SEO VS. PPC

4. BECAUSE…If Google can’t find you, nobody else will

5. “Claim” your space online

6. Search & Social are
Intertwined
Peer review

7. Patterns of Social Media
• Self-Identification –
Brand Voice
• Connecting
• Engaging

8. Paradigm Shift – Consumer Control
What Can you do? – A LOT