GSPA Social Media Presentation


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Stories From and For "Followers" and "Friends:" How to Find, Report, Distribute and Promote News on Social Media Sites. /Geoffrey Graybeal
2010 Georgia Scholastic Press Association

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GSPA Social Media Presentation

  1. 1. Geoffrey M. Graybeal Georgia Scholastic Press Association Sept. 22-23, 2010
  2. 2.  PhD Student & Journalism instructor, Grady College  Teach news writing and news editing  Teach and research aspects of social media  Use social media for work and play (@graybs13 on Twitter)  Taught a “Media and Message: Communicating in the Digital Age” course to high school students  Former professional reporter, high school and college newspaper editor
  3. 3. 73% of wired U.S. teens use SNS*
  4. 4.  Twitter, a microblogging service, is used by 19% of online Americans, according to 2010 Pew report  140-character updates, known as “tweets”  Teens do not use in large numbers ◦ 8% of 12-17 year olds ◦ Older teens use more (10% ages 14-17; 5% ages 12-13) ◦ H.S. girls use more than h.s. boys (13% vs. 7%) ◦ One-third of 18-29 year-olds use Twitter ◦ Twouble with Twitter
  5. 5.  @msnbc_breaking MSNBC  @GaFrontPage Georgia News  @Cnnbrk CNN  @ABH2GO Athens Banner-Herald  @AJC Atlanta Journal-Constitution  @RedandBlack UGA newspaper  @nprpolitics NPR  @Washingtonpost Washington Post  @nytimes New York Times
  6. 6.  Find story ideas and sources  Report  Distribute  Promote
  7. 7.  “Follow” (on Twitter): ◦ Groups/Organizations at your school ◦ Readers/Potential Sources/Classmates ◦ Other media outlets ◦ Media scholars and journalism organizations (Poynter’s Al Tompkins, AEJMC,  “Friend” (on Facebook): ◦ Classmates at your school ◦ Group pages ◦ Event listings
  8. 8.  @atompkins What’s the Point of Cheerleading? It is the #1 cause of female injuries in High school and college -  @Dailytarheel A DTH reporter needs to talk to an '09 grad taking time off - not in school or looking for jobs. know anyone? email  @nytimes Driven to Distraction: Doubts About Scare Tactics on Drivers Who Text
  9. 9.  @Scullyke12 Athens folks: For more information on local & organic meat, produce and products, check out http://athens.locallygrown....  RT @BeccaHolton SO PUMPED!!!! (Harry Potter theme park)  Free Earthfare food next week! Great cause! RT @crobcary I wanna see some Gradies come down to South Campus!
  10. 10.  Use hashtags to denote a topic  Can cover and report on speeches, happenings at conferences, events  Can text updates from your cell phone 40404  Can use for breaking news events ◦ Example 2009’s #atlflood ◦ #iran NEWS BREAKS ON TWITTER NOW (Discovery, Johns Hopkins shootings within last month)
  11. 11.  “Unnecessary quotes” blogger speaks to Grady students  “Ginny from the Blog” talks to Duke TIPsters  DTH live “tweets” during National Championship; Red & Black during Georgia Theatre fire
  12. 12.  Can use social media to supplement reporting  Alternative Story Formats (graphics, sidebars)  Engage your readers, have them contribute to the story  Washington Post #wherewereyou 9/11 an excellent example
  13. 13.  Still need to verify, confirm  Be skeptical  Make sure the source you follow is authentic  Accuracy is important  You don’t want this to happen
  14. 14.  Almost like a real-time RSS feed. Send links to articles on your website.  @nytimes Census Data Show Recession- Driven Changes  @ajc Gov. Perdue issues state of emergency for 17 Georgia counties. #atlflood
  15. 15.  Use of social media in your core product (Follow us on Twitter, See our Facebook page”)  Promote news about your product to your followers (“Look for the new issue of the school paper on Oct. 1”)  Promote articles (Look for an in-depth interview w/ Coach Dawg in the next issue)  Create a page or group on FB or MySpace  Engage in conversation with readers
  16. 16.  You must decide. Levels of censorship and control vary at schools.  Advisors  Editors  Reporters  One “organizational” account versus multiple twitterers
  17. 17.  @Eastsideonline: Cherry Hill High School East, Cherry Hill, N.J.  @HiLite_news: Carmel (IN) High School  @aThEENs: Athens teen publication  @Odysseynewsmag: Clarke Central High School, Athens  @Youthjournalism: HSJ.ORG’s Twitter page
  18. 18.  A revolution is taking place!
  19. 19.  For more information, feel free to contact me:  Email:  @graybs13 on Twitter  #GSPA hashtag  Additional links on