1. In what ways does your media product use, develop or challenge forms and conventions of real media
products? -
Goodwin key music Using Your Research Your Production – Use, Develop or Challenge
video conventions Findings – note/ bullet
point typical generic
conventions
Genre characteristics
(e.g. stage
performance in metal
video, dance routine for
boy/girl band)-
Relationship between lyrics
and visuals
(either illustrative,
amplifying, contradicting
Relationship between
music and visuals
(either illustrative,
amplifying, contradicting).
Demands of the record
label will include the need
for lots of close ups of the
artist and the artist may
develop motifs which recur
across their work. (a visual
style).

2. Notions of looking (screens
within screens, telescopes,
etc) and particularly
voyeuristic treatment of
the female body.
intertextual reference (to
films, TV programmes,
other music videos etc.).
Technical Directions
Artist/bands / actor’s
positioning and movement
Editing directions
(Match cuts, jump cut,
reverse shots – cutting
rthymn etc)
Selection of mise-en-scène
including colour, figure,
pops, lighting, objects,
location and setting;
Framing of Shot
CU, MLS, ELS etc.)