The document discusses the work and views of an associate professor who received their PhD in cultural studies. It outlines their perspective on what makes a good music video, including the relationship between visuals and lyrics/music, different styles for different genres, and focus on the main artist. Key aspects are the relationship between visuals and sound, narrative and performance aspects, technical elements, and establishing the star image.

2.  An associate professor of
communication Arts at the University of
San Francisco.
 Received a PH.D in cultural studies at the
University of Birmingham.
 Author of many well known music,
television and popular culture books.
 Interests lie within music and media
theory.

3. These features made Goodwin believe that there
was a difference between professionally made
music videos and amateur videos.
 There is a relationship between the visuals and
the lyrics. (contrasting or amplifying)
 A link between the music and the visuals.
 Different genre’s of music have there own style
or iconography.
 Lots of close ups on the main artist in the video.
 Likely to be a reference to other music videos
ot texts.

4. These aspects are what Goodwin believed
was the key to a good music video:
 The relations between visuals and sound.
 Narrative and performance.
 Technical aspects of the music video.
 Is there a star image?

5.  The star image is a common feature in
music videos. There is usually a big story
which shows the development of the star
over a period of time.
 Plays an important part in the music
video process.

6.  Music videos which have a narrative are
normally focused around the genre of
music.
 The narrative can involve a hybirdization
of genre’s.

7.  Determined by the flow of the sound
being played.
 Connected by how the video is edited
eg (cuts: fast-slow)