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Graduate Recruitment Revolution:
4 tips to increase your LinkedIn chances
Adam Clayton
Image source: Beyond Earth Series (http://beyondearthseries.files.wordpress.com/2012/05/puzzle-people-cover.gif)
THE POWER OF LINKEDIN
THE RECRUITMENT REVOLUTION
Social media has allowed individuals to develop their own persona and develop a
professional brand.
The Social Recruitment Revolution
Enhancing recruitment processes with social media
YouTube – Create an acting portfolio like Natalie Tran (CommunityChannel)
Wordpress – Showcase your writing skills like Eden Riley (Edenland)
Twitter – Voice your political opinions like Barack Obama (@BarackObama)
Image source: Fresh Tight Designs (http://freshtightdesigns.com/wp-content/uploads/2012/05/social-media-marketing-ann-arbor-michigan.png)
LinkedIn: The
recruitment revolution
Professional resume
LinkedIn has transformed the
resume from a traditional (and
somewhat dated) view to one that
is accurate and current.
It‟s more than „what you know‟;
it‟s also „who you know‟.
LinkedIn‟s „Recruiter‟ allows
employers to target potential
employees by keywords and
degrees of contact separation.
Image source: Public Relations Sydney (http://publicrelationssydney.com.au/wp-content/uploads/2012/08/Man-pressing-social-media-icon2.jpg)
225M+ Members Worldwide
(approx +2 members/second)
4M+ AU members
4.9M+ AU domestic prof
11.4M+ AU workforce
Some LinkedIn Stats
Source: LinkedIn presentation at NAGCAS 4 June 2013
BUILDING MY PROFESSIONAL BRAND
4 QUICK TIPS FOR YOU LINKEDIN PROFILE
FACT
Approx. 93% of
students do not have a
good understanding of
personal branding*
LinkedIn
Profiles
Business
Cards
Personal
domain
names
Professional
blogs
Source: over 200 American students surveyed via StudentAdvisor.com | LinkedIn presentation at NAGCAS 4 June 2013
Image source: Complete Advice (http://completead-vice.com.au/blog/wp-content/uploads/2011/08/branding_part_two.jpg)
FACT
Approx. 70% of
students applicants
were rejected for their
online persona.
Have you ever tried to Google yourself?
What do people know about you?
Some students have a „half glass‟
approach to building their
professional branding
(Particularly on LinkedIn)
Image source: Kindled Spirit (http://kindledspirit.com.au/wp-content/uploads/2012/01/Glass-half-full.jpg)
Tip 1: Pump up the volume
The more you fill, the better the result.
Each section you complete in your
LinkedIn profile increases your chance
of being found by recruiters!
Consider:
• Highlighting your major
assignments or projects in the
„Projects‟ or „Education‟ section
• Let people know about you and
your ambitions in the Summary
100% profile completion = increased
search optimisation.
Image source: Kaspar on Flickr (http://www.flickr.com/photos/pacroon/)
LinkedIn also has a „Improve your profile‟ button which provides guidance on areas of improvement.
Skills are the currency in the
recruitment work.
Are you a marketer who can
also take amazing
photographs?
What about a teacher who
can create their own apps?
Having a library of skills lets an
employer know your capabilities
beyond the general scope of a
position.
Tip 2 - Highlight your skills
Show case what you are capable of.
LinkedIn has a great database where you can find „trending‟ and „relatable‟ skills – www.linkedin.com/skills
Image source: John Ragai on Flickr (http://www.flickr.com/photos/johnragai/)
Tip 3: Key word everything!
More key words = better your search results
Employer‟s seek individual‟s based
on particular keywords or phrases.
Fill your profile with keywords
relating to your dream career.
How?
• Explain your duties in more
depth – But again, don‟t lie!
• Add major/key program units
to „courses‟
• Add relatable skills you find in
job advertisements to your
profile – But only if you can do it!
Image source: LSS Academy (http://lssacademy.com/wp-content/uploads/2009/03/searching.png/)
Check out LinkedIn‟s job section and see what employers are want in their next employee!
Tip 4: Connect and collaborate
Building the network for the future
It‟s like the old saying:
“it’s not what you know but who you know”
Build your network strengths:
• Join and actively participate groups
relating to your area of expertise or
interests.
• Ask for endorsements from your
colleagues and classmate
• Follow those that make a difference for
you – They can be companies or
people!
• Share content which you find valuable
LinkedIn can also allow you to find fellow peers and trends from your university – www.linkedin.com/alumni
Tips from LinkedIn
1. Display a „professional‟ photo
2. Write a summary about who you are
3. Get strong, helpful recommendations
4. Tie your LinkedIn profile to other efforts
Real life account
http://au.linkedin.com/in/a
damallanclayton

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Graduate Recruitment Revolution: 4 tips to increase your LinkedIn chances

  • 1. Graduate Recruitment Revolution: 4 tips to increase your LinkedIn chances Adam Clayton Image source: Beyond Earth Series (http://beyondearthseries.files.wordpress.com/2012/05/puzzle-people-cover.gif)
  • 2. THE POWER OF LINKEDIN THE RECRUITMENT REVOLUTION
  • 3. Social media has allowed individuals to develop their own persona and develop a professional brand. The Social Recruitment Revolution Enhancing recruitment processes with social media YouTube – Create an acting portfolio like Natalie Tran (CommunityChannel) Wordpress – Showcase your writing skills like Eden Riley (Edenland) Twitter – Voice your political opinions like Barack Obama (@BarackObama) Image source: Fresh Tight Designs (http://freshtightdesigns.com/wp-content/uploads/2012/05/social-media-marketing-ann-arbor-michigan.png)
  • 4. LinkedIn: The recruitment revolution Professional resume LinkedIn has transformed the resume from a traditional (and somewhat dated) view to one that is accurate and current. It‟s more than „what you know‟; it‟s also „who you know‟. LinkedIn‟s „Recruiter‟ allows employers to target potential employees by keywords and degrees of contact separation. Image source: Public Relations Sydney (http://publicrelationssydney.com.au/wp-content/uploads/2012/08/Man-pressing-social-media-icon2.jpg)
  • 5. 225M+ Members Worldwide (approx +2 members/second) 4M+ AU members 4.9M+ AU domestic prof 11.4M+ AU workforce Some LinkedIn Stats Source: LinkedIn presentation at NAGCAS 4 June 2013
  • 6. BUILDING MY PROFESSIONAL BRAND 4 QUICK TIPS FOR YOU LINKEDIN PROFILE
  • 7. FACT Approx. 93% of students do not have a good understanding of personal branding* LinkedIn Profiles Business Cards Personal domain names Professional blogs Source: over 200 American students surveyed via StudentAdvisor.com | LinkedIn presentation at NAGCAS 4 June 2013 Image source: Complete Advice (http://completead-vice.com.au/blog/wp-content/uploads/2011/08/branding_part_two.jpg) FACT Approx. 70% of students applicants were rejected for their online persona.
  • 8. Have you ever tried to Google yourself? What do people know about you?
  • 9. Some students have a „half glass‟ approach to building their professional branding (Particularly on LinkedIn) Image source: Kindled Spirit (http://kindledspirit.com.au/wp-content/uploads/2012/01/Glass-half-full.jpg)
  • 10. Tip 1: Pump up the volume The more you fill, the better the result. Each section you complete in your LinkedIn profile increases your chance of being found by recruiters! Consider: • Highlighting your major assignments or projects in the „Projects‟ or „Education‟ section • Let people know about you and your ambitions in the Summary 100% profile completion = increased search optimisation. Image source: Kaspar on Flickr (http://www.flickr.com/photos/pacroon/) LinkedIn also has a „Improve your profile‟ button which provides guidance on areas of improvement.
  • 11. Skills are the currency in the recruitment work. Are you a marketer who can also take amazing photographs? What about a teacher who can create their own apps? Having a library of skills lets an employer know your capabilities beyond the general scope of a position. Tip 2 - Highlight your skills Show case what you are capable of. LinkedIn has a great database where you can find „trending‟ and „relatable‟ skills – www.linkedin.com/skills Image source: John Ragai on Flickr (http://www.flickr.com/photos/johnragai/)
  • 12. Tip 3: Key word everything! More key words = better your search results Employer‟s seek individual‟s based on particular keywords or phrases. Fill your profile with keywords relating to your dream career. How? • Explain your duties in more depth – But again, don‟t lie! • Add major/key program units to „courses‟ • Add relatable skills you find in job advertisements to your profile – But only if you can do it! Image source: LSS Academy (http://lssacademy.com/wp-content/uploads/2009/03/searching.png/) Check out LinkedIn‟s job section and see what employers are want in their next employee!
  • 13. Tip 4: Connect and collaborate Building the network for the future It‟s like the old saying: “it’s not what you know but who you know” Build your network strengths: • Join and actively participate groups relating to your area of expertise or interests. • Ask for endorsements from your colleagues and classmate • Follow those that make a difference for you – They can be companies or people! • Share content which you find valuable LinkedIn can also allow you to find fellow peers and trends from your university – www.linkedin.com/alumni
  • 14. Tips from LinkedIn 1. Display a „professional‟ photo 2. Write a summary about who you are 3. Get strong, helpful recommendations 4. Tie your LinkedIn profile to other efforts