Dairy Milk- Detailed Analysis
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A descriptive analysis on Dairy Milk and it's market standing and what it has done to reach where it has.
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Dairy Milk- Detailed Analysis
- 3. Size of Chocolate Market Growth Rate Future outlookGreat Future Course of Action • Rs. 3,200 Crore • 30,000 tonne • Per-Capita Consumption is 110-120 gm • Cadbury has 65% value share • Cadbury has 62% volume share • Growing at 15% p.a. between 2008-2012 • Rising per capita income • Increase of gifting culture in the country and replacement of traditional Indian sweets by Chocolate • Entry into premium segment to battle the likes of Ferrero Rocher • Entry into the energy bar segment to take on the likes of Snickers • Increased penetration in the Rural Markets • Innovation in the chocolate product category
- 5. Vision • ‘Cadbury's means quality: this is our promise. Our reputation is built upon quality: Our commitment to continuous improvement will ensure that our promise is delivered‘ Mission • “Working together to create brands people love” • To encapsulate an enormous Objective breath of emotions, from shared family of Dairy values such asto the personal togetherness, Milk values of individual enjoyment. It stands for goodness.
- 6. Strengths Weaknesses Strong international reputation Well-known force in marketing and distribution Low penetration in the rural market Positive perception among users about quality Competitors have more diverse portfolio Well adjusted itself to Indian customs and traditions Competitors have greater international experience Relatively high priced brand Repositioned itself in India whenever required SWOT Threats Opportunities Low brand loyalty Potential for further growth Aggressive pricing and promotion activity by competitors Innovation Social Changes
- 7. BCG Matrix 5 Star Perk Dairy Milk Bournvita Eclairs Celebrations Temptations Bournville Gems
- 9. Company • Strong Market share • Trusted name Suppliers Distributors • Long association • Close relationship • Pioneers of cocoa cultivation • Long association • Various distribution channels Micro-Environment Competitors Customers • Slowly gaining ground • Price wars • Entering premium segment • Loyalty • Emotional connect • Tapping cultural values Public • Changing perception of chocolates • Brand ambassador- Big B
- 10. Porter’s 5 forces Analysis
- 11. Pest Analysis
- 13. Segmentat ion Targeting Positioning • Geographic • Children • Mazaa aa Gaya • Impulse Purchase Behavior • Adults • Kuch Meetha Ho Jaye • Gifting • Families • Shubh Aarambh
- 14. Product • Chocolate Bar • Highest milk content • Dairy Milk, Dairy Milk Shots and Dairy Milk Silk Price • Competitive Pricing for basic product • Different SKUs(9.5 gms,20 gms,38 gms,42 gms,95 gms) • Same price across the country Place • 5 company owned manufacturing facilities in Thane, Induri (Pune) ,Malanpur , Bangalore and Baddi(Himachal Pradesh) • Distribution network of 2100 whole sellers and
- 16. How • As a gift • As a snack • As a desert Where When • Leading supermarkets, big chain stores • Kirana shops • Impulsive –Big boxes near billing area and eye level shelves • Festive, special occasions
- 22. Strengths • • Parent support Very strong distribution network Strengths • Excellent distribution n/w ensures availability Strengths • • Weaknesses • • Raw material supply- volatile prices Marketing campaign not too strong Weaknesses • • Limited international presence Demographic segmentation is very weak Well adjusted itself to Indian customs and traditions Reposition whenever required Weaknesses • • Rural Market Penetration power is not high
- 23. Promote Joyville Expanding into cakes and cookies Introduce limited summer editions in India Penetrate market through Social media campaigns
Editor's Notes
- SmartArt customanimation effects: vertical chevron list with dark colors(Basic)To reproduce the SmartArt effects on this slide, do the following:On the Home tab, in the Slides group, click Layout, and then clickBlank. On the Insert tab, in the Illustrations group, click SmartArt. In the Choose a SmartArt Graphic dialog box, in the left pane, click List. In the List pane, click Vertical Chevron List (fourth row, fourth option from the left), and then click OK to insert the graphic into the slide.To create a fourth chevron, select the third chevron at the bottom of the graphic, and then under SmartArtTools, on the Design tab, in the CreateGraphic group, click the arrow next to AddShape, and select AddShapeAfter.To add bullets for the fourth chevron, select the fourth chevron, and then under SmartArtTools, on the Design tab, in the CreateGraphic group, click AddBullet.To enter text, select the SmartArt graphic, and then click one of the arrows on the left border. In the Type your text here dialog box, enter text for each level. (Note: In the example slide, the first-level text boxes contain “One,” “Two,” “Three,” and “Four.” The second-level text is “Supporting Text.”)On the slide, select the SmartArt graphic and drag the right center sizing handle to the right edge of the slide.With the SmartArt graphic still selected, on the DesignTab, in the Themes group, click Colors, and then under Built-In select Median. (Note: If this action is taken in a PowerPoint presentation containing more than one slide, the theme will be applied to all of the slides.)With the SmartArt graphic still selected, under SmartArtTools, on the Design tab, in the SmartArtStyles group, click MoreStyles, and then under 3-D select Inset (first row, second option from the left). Also under SmartArtTools, on the Design tab, in the SmartArtStyles group, click ChangeColors, and then under Colorful select Colorful -AccentColors (first option from the left). To reproduce the chevron effects on this slide, do the following:Press and hold CTRL, and select all four chevrons in the SmartArt graphic. On the Home tab, in the Font group, in the Font list select Franklin Gothic Medium Cond, and then in the FontSize box select 28.On the Home tab, in the bottom right corner of the Drawing group, click the FormatShape dialog box launcher. In the FormatShape dialog box, click TextBox in the left pane, and in the TextBox pane do the following:Under Textlayout, in the Verticalalignment list select Bottom.Under Internalmargin, do the following: In the Left box, enter 0”. In the Right box, enter 0”. In the Bottom box, enter 0”. In the Top box, enter 0.6”.To reproduce the rectangle effects on this slide, do the following:Press and hold CTRL, and the four of the rectangles (with bulleted text). On the Home tab, in the Font group, do the following:In the Font list, select FranklinGothicBook.In the FontSize box, enter 21.In the FontColor list, underThemeColors select White, Background 1 (first row, first option from the left).On the Home tab, in the bottom right corner of the Drawing group, click the Format Shapedialog box launcher. In the Format Shape dialog box, click Fill in the left pane, select Gradientfill in the Fill pane, and then do the following:In the Type list, select Linear.Click the button next to Direction, and then click Linear Down (first row, second option from the left). Under Gradient stops, click Add or Remove until two stops appear in the drop-down list.Also under Gradient stops, customize the gradient stops that you added as follows:Select Stop 1 from the list, and then do the following:In the Stop position box, enter 0%.Click the button next to Color, and then under ThemeColors select Black, Text 1 (first row, second option from the left).In the Transparency box, enter 100%. Select Stop 2 from the list, and then do the following: In the Stop position box, enter 100%.Click the button next to Color, and then under ThemeColors select Black, Text 1 (first row, second option from the left).In the Transparency box, enter 45%. Also in the FormatShape dialog box, click Shadow in the left pane, and in the Shadow pane, in the Presets list, select NoShadow.Also in the FormatShape dialog box, click 3-DFormat in the left pane, and in the 3-DFormat pane, underBevel, in the Top list select NoBevel.Select the top rectangle with bulleted text.On the Home tab, in the bottom right corner of the Drawing group, click the FormatShape dialog box launcher. In the FormatShape dialog box, click LineColor in the left pane, select Gradientfill in the LineColor pane, and then do the following:In the Type list, select Linear.Click the button next to Direction, and then click Linear Down (first row, second option from the left). Under Gradient stops, click Add or Remove until two stops appear in the drop-down list.Also under Gradient stops, customize the gradient stops that you added as follows:Select Stop 1 from the list, and then do the following:In the Stop position box, enter 0%.Click the button next to Color, and then under ThemeColors select Orange, Accent 2 (first row, sixth option from the left).In the Transparency box, enter 100%. Select Stop 2 from the list, and then do the following: In the Stop position box, enter 100%.Click the button next to Color, and then under ThemeColors select Orange, Accent 2 (first row, sixth option from the left).In the Transparency box, enter 0%. Select the second rectangle from the top with bulleted text.On the Home tab, in the bottom right corner of the Drawing group, click the FormatShape dialog box launcher. In the FormatShape dialog box, click LineColor in the left pane, select Gradientfill in the LineColor pane, and then do the following:In the Type list, select Linear.Click the button next to Direction, and then click Linear Down (first row, second option from the left). Under Gradient stops, click Add or Remove until two stops appear in the drop-down list.Also under Gradient stops, customize the gradient stops that you added as follows:Select Stop 1 from the list, and then do the following:In the Stop position box, enter 0%.Click the button next to Color, and then under ThemeColors select Olive Green, Accent 3 (first row, seventh option from the left).In the Transparency box, enter 100%. Select Stop 2 from the list, and then do the following: In the Stop position box, enter 100%.Click the button next to Color, and then under ThemeColors select Olive Green, Accent 3 (first row, seventh option from the left).In the Transparency box, enter 0%. Select the third rectangle from the top with bulleted text.On the Home tab, in the bottom right corner of the Drawing group, click the FormatShape dialog box launcher. In the FormatShape dialog box, click LineColor in the left pane, select Gradient fill in the LineColor pane, and then do the following:In the Type list, select Linear.Click the button next to Direction, and then click Linear Down (first row, second option from the left). Under Gradient stops, click Add or Remove until two stops appear in the drop-down list.Also under Gradient stops, customize the gradient stops that you added as follows:Select Stop 1 from the list, and then do the following:In the Stop position box, enter 0%.Click the button next to Color, and then under ThemeColors select Gold, Accent 4 (first row, eighth option from the left).In the Transparency box, enter 100%. Select Stop 2 from the list, and then do the following: In the Stop position box, enter 100%.Click the button next to Color, and then under ThemeColors select Gold, Accent 4 (first row, eighth option from the left).In the Transparency box, enter 0%. Select the fourth rectangle from the top with bulleted text.On the Home tab, in the bottom right corner of the Drawing group, click the FormatShape dialog box launcher. In the FormatShape dialog box, click LineColor in the left pane, select Gradient fill in the LineColor pane, and then do the following:In the Type list, select Linear.Click the button next to Direction, and then click Linear Down (first row, second option from the left). Under Gradient stops, click Add or Remove until two stops appear in the drop-down list.Also under Gradient stops, customize the gradient stops that you added as follows:Select Stop 1 from the list, and then do the following:In the Stop position box, enter 0%.Click the button next to Color, and then under ThemeColors select Green, Accent 5 (first row, ninth option from the left).In the Transparency box, enter 100%. Select Stop 2 from the list, and then do the following: In the Stop position box, enter 100%.Click the button next to Color, and then under ThemeColors select Green, Accent 5 (first row, ninth option from the left).In the Transparency box, enter 0%. To reproduce the animation effects on this slide, do the following: On the Animations tab, in the Animations group, click CustomAnimation.Select the SmartArt graphic, and then in the CustomAnimation task pane do the following:Click AddEffect, point to Entrance, and select MoreEffects. In the AddEntranceEffect dialog box, under Moderate select Grow & Turn.Click the arrow to the right of the animation effect (grow & turn effect for the graphic), select EffectOptions, and then in the Grow & Turn dialog box, do the following:On the Timing tab, in the Speed list, select 0.5 seconds (Very Fast).On the SmartArtAnimation tab, in the Groupgraphic list, select Onebyone.Click the double arrow to expand the contents of the list in theCustomAnimation task pane.Press and hold CTRL, and select the second, fourth, sixth, and eighth effects (grow & turn entrance effects), and then do the following:Click Change, point to Entrance and select MoreEffects. In the ChangeEntranceEffect dialog box, under Moderate select EaseIn.With the four ease-in entrance effects still selected, under Modify: Ease In do the following:In the Start list, select WithPrevious.In the Speed list, select Fast.Select the grow & turn entrance effect (first effect in the list), and under Modify: Grow & Turn, in the Start list, select WithPrevious.To reproduce the background effects on this slide, do the following:Right-click the slide background area, and then click Format Background. In the Format Background dialog box, click Fill in the left pane, select Gradient fill in the Fill pane, and then do the following:In the Type list, select Radial.Click the button next to Direction, and then click From Center (third option from the left). Under Gradient stops, click Add or Remove until two stops appear in the drop-down list.Also under Gradient stops, customize the gradient stops that you added as follows:Select Stop 1 from the list, and then do the following:In the Stop position box, enter 20%.Click the button next to Color, and then under ThemeColors select White, Background 1, Darker 25% (fourth row, first option from the left). Select Stop 2 from the list, and then do the following: In the Stop position box, enter 100%.Click the button next to Color, and then under ThemeColors select Black, Text 1 (first row, second option from the left).
- SmartArt custom animation effects: radial list(Intermediate)To reproduce the SmartArt effects on this slide, do the following:On the Home tab, in the Slides group, click Layout, and then clickBlank. On the Insert tab, in the Illustrations group, click SmartArt. In the Choose a SmartArt Graphic dialog box, in the left pane, click Relationship. In the Relationship pane, click Radial List (fifth row, fourth option from the left), and then click OK to insert the graphic into the slide.To enter text, select the graphic, and then click one of the arrows on the left border. In the Type your text here dialog box, in the top level bullets, enter the text for the three, smaller circle shapes in the graphic. In the second-level bullets, type the text for the bullets to the right of the three, smaller circle shapes.On the slide, select the SmartArt, and then on the Design tab, in the Themes group, click Colors, and under Built-In, select Technic.Press and hold CTRL, and on the slide, select the large circle and all three small circles.On the Home tab, in the Drawing group, click the arrow to the right of ShapeEffects, point to Preset, and then under Presets select Preset2 (first row, second option from the left).On the slide, click the picture placeholder in the center of the large circle. In the Insert Picture dialog box, select a picture, and then click Insert. (Notes: (1) If the picture in the large circle is distorted, tile the picture as a texture by selecting the large, picture-filled circle, and then on the Home tab, in the bottom right corner of the Drawing group, click the FormatShape dialog box launcher. In the FormatShape dialog box, click Fill in the left pane, and in the Fill pane check Tilepicture as texture.(2) If necessary, change the tile position of the picture within the shape. To do this, in the FormatShape dialog box, in the Fill pane, under Tiling options, enter values into the OffsetX and OffsetY boxes to reposition the focal point of the picture. To resize the picture, in the FormatShape dialog box, in the Fill pane, under Tiling options, enter values into the Scale X and Scale Y boxes.)Select the top, small circle in the SmartArt graphic. On the Home tab, in the bottom right corner of the Drawing group, click the FormatShape dialog box launcher. In the FormatShape dialog box, click Fill in the left pane, and in the Fill pane click Solidfill, and then in the Color list, select Gray-25%, Background 2, Darker 75% (fifth row, third option from the left).Select the middle small circle in the SmartArt graphic.On the Home tab, in the bottom right corner of the Drawing group, click the FormatShape dialog box launcher. In the FormatShape dialog box, click Fill in the left pane, click Solidfill in the Fill pane, and then in the Color list select Gold, Accent 2 (first row, sixth option from the left).Select the bottom small circle in the SmartArt graphic. On the Home tab, in the bottom right corner of the Drawing group, click the FormatShape dialog box launcher. In the FormatShape dialog box, click Fill in the left pane, click Solidfill in the Fill pane, and then in the Color list select Lavender, Accent 3 (first row, seventh option from the left).Press and hold CTRL, and select all three lines connecting the large circle to the three smaller circles. On the Home tab, in the bottom right corner of the Drawing group, click the FormatShape dialog box launcher. In the FormatShape dialog box, do the following:Click LineColor in the left pane, and in the LineColor pane click Solidline.Also in the LineColor pane, in the Color list select White, Background 1, Darker 25% (fourth row, first option from the left).Also in the Format Shape dialog box, click LineStyle in the left pane, and in the LineStyle pane, do the following: In the Width box, enter 2.5 pt.In the Dashtype list, select RoundDot (second option from the top).Press and hold CTRL, and select all three text boxes in the SmartArt graphic. On the Home tab, in the Font group, in the FontSize box, enter 22.To reproduce the animation effects on this slide, do the following:On the Animations tab, in the Animations group, click CustomAnimation. Select the SmartArt graphic on the slide, and then in the CustomAnimation task pane, do the following:Click AddEffect, point to Entrance, and select MoreEffects. In the AddEntranceEffect dialog box, under Subtle, select Fade.Click the arrow to the right of the fade entrance effect and select EffectOptions. In the Fade dialog box, do the following:On the Timing tab, in the Start list, select WithPrevious.On the Timing tab, in the Speed list, select 1 seconds (Fast). On the SmartArtAnimation tab, in the Groupgraphic list, select One by one. Click the double arrow under the animation effect to expand the list of effects.Select the first effect in the list (fade entrance effect), and then click Change, point to Entrance, and select MoreEffects. In the ChangeEntranceEffect dialog box, under Moderate, select Grow & Turn.Select the second effect in the list (fade entrance effect), and then click Change, point to Entrance and select MoreEffects. In the ChangeEntranceEffect dialog box, under Basic, select Wipe.Select the second effect in the list again (wipe entrance effect). Under Modify: Wipe,do the following:In theStart list, select AfterPrevious.In the Direction list, select FromLeft.In the Speed list, select VeryFast.Select the third effect in the list (fade entrance effect), and then click Change, point to Entrance, and select MoreEffects. In the ChangeEntranceEffect dialog box, under Subtle, select FadedZoom.Select the third effect in the list again (faded zoom entrance effect). Under Modify: Faded Zoom, do the following:In the Start list, select WithPrevious.In the Speed list, select Fast.Select the fourth effect in the list (fade entrance effect), and under Modify: Fade, in the Start list select WithPrevious.Press and hold CTRL, and select the fifth and eighth effects in the list (fade entrance effects), and then click Change, point to Entrance, and select MoreEffects. In the ChangeEntranceEffect dialog box, under Basic select Wipe, and then click OK.With the fifth and eighth effects in the list still selected (wipe entrance effects), under Modify: Wipe,do the following:In the Direction list, select FromLeft.In the Speed list, select VeryFast.Press and hold CTRL, and select the sixth and ninth effects in the list (fade entrance effects). Click Change, point to Entrance, and select MoreEffects. In the ChangeEntranceEffect dialog box, under Subtle, select FadedZoom.With the sixth and ninth effects in the list still selected (faded zoom entrance effects), under Modify: Faded Zoom,do the following:In the Start list, select WithPrevious.In the Speed list, select VeryFast.Press and hold CTRL, and select the seventh and 10th animation effects in the list (fade entrance effects), and then under Modify: Fade, in the Start list, select AfterPrevious.To reproduce the background effects on this slide, do the following:Right-click the slide background area, and then click Format Background. In the Format Background dialog box, click Fill in the left pane, select Gradient fill in the Fill pane, and then do the following:In the Type list, select Radial.Click the button next to Direction, and then click From Center (third option from the left). Under Gradient stops, click Add or Remove until two stops appear in the drop-down list.Also under Gradient stops, customize the gradient stops that you added as follows:Select Stop 1 from the list, and then do the following:In the Stop position box, enter 0%.Click the button next to Color, and then under ThemeColors select White, Background 1 (first row, first option from the left). Select Stop 2 from the list, and then do the following: In the Stop position box, enter 100%.Click the button next to Color, and then under ThemeColors select White, Background 1, Darker 35% (fifth row, first option from the left).
- SmartArt customanimation effects: vertical chevron list with dark colors(Basic)To reproduce the SmartArt effects on this slide, do the following:On the Home tab, in the Slides group, click Layout, and then clickBlank. On the Insert tab, in the Illustrations group, click SmartArt. In the Choose a SmartArt Graphic dialog box, in the left pane, click List. In the List pane, click Vertical Chevron List (fourth row, fourth option from the left), and then click OK to insert the graphic into the slide.To create a fourth chevron, select the third chevron at the bottom of the graphic, and then under SmartArtTools, on the Design tab, in the CreateGraphic group, click the arrow next to AddShape, and select AddShapeAfter.To add bullets for the fourth chevron, select the fourth chevron, and then under SmartArtTools, on the Design tab, in the CreateGraphic group, click AddBullet.To enter text, select the SmartArt graphic, and then click one of the arrows on the left border. In the Type your text here dialog box, enter text for each level. (Note: In the example slide, the first-level text boxes contain “One,” “Two,” “Three,” and “Four.” The second-level text is “Supporting Text.”)On the slide, select the SmartArt graphic and drag the right center sizing handle to the right edge of the slide.With the SmartArt graphic still selected, on the DesignTab, in the Themes group, click Colors, and then under Built-In select Median. (Note: If this action is taken in a PowerPoint presentation containing more than one slide, the theme will be applied to all of the slides.)With the SmartArt graphic still selected, under SmartArtTools, on the Design tab, in the SmartArtStyles group, click MoreStyles, and then under 3-D select Inset (first row, second option from the left). Also under SmartArtTools, on the Design tab, in the SmartArtStyles group, click ChangeColors, and then under Colorful select Colorful -AccentColors (first option from the left). To reproduce the chevron effects on this slide, do the following:Press and hold CTRL, and select all four chevrons in the SmartArt graphic. On the Home tab, in the Font group, in the Font list select Franklin Gothic Medium Cond, and then in the FontSize box select 28.On the Home tab, in the bottom right corner of the Drawing group, click the FormatShape dialog box launcher. In the FormatShape dialog box, click TextBox in the left pane, and in the TextBox pane do the following:Under Textlayout, in the Verticalalignment list select Bottom.Under Internalmargin, do the following: In the Left box, enter 0”. In the Right box, enter 0”. In the Bottom box, enter 0”. In the Top box, enter 0.6”.To reproduce the rectangle effects on this slide, do the following:Press and hold CTRL, and the four of the rectangles (with bulleted text). On the Home tab, in the Font group, do the following:In the Font list, select FranklinGothicBook.In the FontSize box, enter 21.In the FontColor list, underThemeColors select White, Background 1 (first row, first option from the left).On the Home tab, in the bottom right corner of the Drawing group, click the Format Shapedialog box launcher. In the Format Shape dialog box, click Fill in the left pane, select Gradientfill in the Fill pane, and then do the following:In the Type list, select Linear.Click the button next to Direction, and then click Linear Down (first row, second option from the left). Under Gradient stops, click Add or Remove until two stops appear in the drop-down list.Also under Gradient stops, customize the gradient stops that you added as follows:Select Stop 1 from the list, and then do the following:In the Stop position box, enter 0%.Click the button next to Color, and then under ThemeColors select Black, Text 1 (first row, second option from the left).In the Transparency box, enter 100%. Select Stop 2 from the list, and then do the following: In the Stop position box, enter 100%.Click the button next to Color, and then under ThemeColors select Black, Text 1 (first row, second option from the left).In the Transparency box, enter 45%. Also in the FormatShape dialog box, click Shadow in the left pane, and in the Shadow pane, in the Presets list, select NoShadow.Also in the FormatShape dialog box, click 3-DFormat in the left pane, and in the 3-DFormat pane, underBevel, in the Top list select NoBevel.Select the top rectangle with bulleted text.On the Home tab, in the bottom right corner of the Drawing group, click the FormatShape dialog box launcher. In the FormatShape dialog box, click LineColor in the left pane, select Gradientfill in the LineColor pane, and then do the following:In the Type list, select Linear.Click the button next to Direction, and then click Linear Down (first row, second option from the left). Under Gradient stops, click Add or Remove until two stops appear in the drop-down list.Also under Gradient stops, customize the gradient stops that you added as follows:Select Stop 1 from the list, and then do the following:In the Stop position box, enter 0%.Click the button next to Color, and then under ThemeColors select Orange, Accent 2 (first row, sixth option from the left).In the Transparency box, enter 100%. Select Stop 2 from the list, and then do the following: In the Stop position box, enter 100%.Click the button next to Color, and then under ThemeColors select Orange, Accent 2 (first row, sixth option from the left).In the Transparency box, enter 0%. Select the second rectangle from the top with bulleted text.On the Home tab, in the bottom right corner of the Drawing group, click the FormatShape dialog box launcher. In the FormatShape dialog box, click LineColor in the left pane, select Gradientfill in the LineColor pane, and then do the following:In the Type list, select Linear.Click the button next to Direction, and then click Linear Down (first row, second option from the left). Under Gradient stops, click Add or Remove until two stops appear in the drop-down list.Also under Gradient stops, customize the gradient stops that you added as follows:Select Stop 1 from the list, and then do the following:In the Stop position box, enter 0%.Click the button next to Color, and then under ThemeColors select Olive Green, Accent 3 (first row, seventh option from the left).In the Transparency box, enter 100%. Select Stop 2 from the list, and then do the following: In the Stop position box, enter 100%.Click the button next to Color, and then under ThemeColors select Olive Green, Accent 3 (first row, seventh option from the left).In the Transparency box, enter 0%. Select the third rectangle from the top with bulleted text.On the Home tab, in the bottom right corner of the Drawing group, click the FormatShape dialog box launcher. In the FormatShape dialog box, click LineColor in the left pane, select Gradient fill in the LineColor pane, and then do the following:In the Type list, select Linear.Click the button next to Direction, and then click Linear Down (first row, second option from the left). Under Gradient stops, click Add or Remove until two stops appear in the drop-down list.Also under Gradient stops, customize the gradient stops that you added as follows:Select Stop 1 from the list, and then do the following:In the Stop position box, enter 0%.Click the button next to Color, and then under ThemeColors select Gold, Accent 4 (first row, eighth option from the left).In the Transparency box, enter 100%. Select Stop 2 from the list, and then do the following: In the Stop position box, enter 100%.Click the button next to Color, and then under ThemeColors select Gold, Accent 4 (first row, eighth option from the left).In the Transparency box, enter 0%. Select the fourth rectangle from the top with bulleted text.On the Home tab, in the bottom right corner of the Drawing group, click the FormatShape dialog box launcher. In the FormatShape dialog box, click LineColor in the left pane, select Gradient fill in the LineColor pane, and then do the following:In the Type list, select Linear.Click the button next to Direction, and then click Linear Down (first row, second option from the left). Under Gradient stops, click Add or Remove until two stops appear in the drop-down list.Also under Gradient stops, customize the gradient stops that you added as follows:Select Stop 1 from the list, and then do the following:In the Stop position box, enter 0%.Click the button next to Color, and then under ThemeColors select Green, Accent 5 (first row, ninth option from the left).In the Transparency box, enter 100%. Select Stop 2 from the list, and then do the following: In the Stop position box, enter 100%.Click the button next to Color, and then under ThemeColors select Green, Accent 5 (first row, ninth option from the left).In the Transparency box, enter 0%. To reproduce the animation effects on this slide, do the following: On the Animations tab, in the Animations group, click CustomAnimation.Select the SmartArt graphic, and then in the CustomAnimation task pane do the following:Click AddEffect, point to Entrance, and select MoreEffects. In the AddEntranceEffect dialog box, under Moderate select Grow & Turn.Click the arrow to the right of the animation effect (grow & turn effect for the graphic), select EffectOptions, and then in the Grow & Turn dialog box, do the following:On the Timing tab, in the Speed list, select 0.5 seconds (Very Fast).On the SmartArtAnimation tab, in the Groupgraphic list, select Onebyone.Click the double arrow to expand the contents of the list in theCustomAnimation task pane.Press and hold CTRL, and select the second, fourth, sixth, and eighth effects (grow & turn entrance effects), and then do the following:Click Change, point to Entrance and select MoreEffects. In the ChangeEntranceEffect dialog box, under Moderate select EaseIn.With the four ease-in entrance effects still selected, under Modify: Ease In do the following:In the Start list, select WithPrevious.In the Speed list, select Fast.Select the grow & turn entrance effect (first effect in the list), and under Modify: Grow & Turn, in the Start list, select WithPrevious.To reproduce the background effects on this slide, do the following:Right-click the slide background area, and then click Format Background. In the Format Background dialog box, click Fill in the left pane, select Gradient fill in the Fill pane, and then do the following:In the Type list, select Radial.Click the button next to Direction, and then click From Center (third option from the left). Under Gradient stops, click Add or Remove until two stops appear in the drop-down list.Also under Gradient stops, customize the gradient stops that you added as follows:Select Stop 1 from the list, and then do the following:In the Stop position box, enter 20%.Click the button next to Color, and then under ThemeColors select White, Background 1, Darker 25% (fourth row, first option from the left). Select Stop 2 from the list, and then do the following: In the Stop position box, enter 100%.Click the button next to Color, and then under ThemeColors select Black, Text 1 (first row, second option from the left).
- SmartArt customanimation effects: vertical chevron list with dark colors(Basic)To reproduce the SmartArt effects on this slide, do the following:On the Home tab, in the Slides group, click Layout, and then clickBlank. On the Insert tab, in the Illustrations group, click SmartArt. In the Choose a SmartArt Graphic dialog box, in the left pane, click List. In the List pane, click Vertical Chevron List (fourth row, fourth option from the left), and then click OK to insert the graphic into the slide.To create a fourth chevron, select the third chevron at the bottom of the graphic, and then under SmartArtTools, on the Design tab, in the CreateGraphic group, click the arrow next to AddShape, and select AddShapeAfter.To add bullets for the fourth chevron, select the fourth chevron, and then under SmartArtTools, on the Design tab, in the CreateGraphic group, click AddBullet.To enter text, select the SmartArt graphic, and then click one of the arrows on the left border. In the Type your text here dialog box, enter text for each level. (Note: In the example slide, the first-level text boxes contain “One,” “Two,” “Three,” and “Four.” The second-level text is “Supporting Text.”)On the slide, select the SmartArt graphic and drag the right center sizing handle to the right edge of the slide.With the SmartArt graphic still selected, on the DesignTab, in the Themes group, click Colors, and then under Built-In select Median. (Note: If this action is taken in a PowerPoint presentation containing more than one slide, the theme will be applied to all of the slides.)With the SmartArt graphic still selected, under SmartArtTools, on the Design tab, in the SmartArtStyles group, click MoreStyles, and then under 3-D select Inset (first row, second option from the left). Also under SmartArtTools, on the Design tab, in the SmartArtStyles group, click ChangeColors, and then under Colorful select Colorful -AccentColors (first option from the left). To reproduce the chevron effects on this slide, do the following:Press and hold CTRL, and select all four chevrons in the SmartArt graphic. On the Home tab, in the Font group, in the Font list select Franklin Gothic Medium Cond, and then in the FontSize box select 28.On the Home tab, in the bottom right corner of the Drawing group, click the FormatShape dialog box launcher. In the FormatShape dialog box, click TextBox in the left pane, and in the TextBox pane do the following:Under Textlayout, in the Verticalalignment list select Bottom.Under Internalmargin, do the following: In the Left box, enter 0”. In the Right box, enter 0”. In the Bottom box, enter 0”. In the Top box, enter 0.6”.To reproduce the rectangle effects on this slide, do the following:Press and hold CTRL, and the four of the rectangles (with bulleted text). On the Home tab, in the Font group, do the following:In the Font list, select FranklinGothicBook.In the FontSize box, enter 21.In the FontColor list, underThemeColors select White, Background 1 (first row, first option from the left).On the Home tab, in the bottom right corner of the Drawing group, click the Format Shapedialog box launcher. In the Format Shape dialog box, click Fill in the left pane, select Gradientfill in the Fill pane, and then do the following:In the Type list, select Linear.Click the button next to Direction, and then click Linear Down (first row, second option from the left). Under Gradient stops, click Add or Remove until two stops appear in the drop-down list.Also under Gradient stops, customize the gradient stops that you added as follows:Select Stop 1 from the list, and then do the following:In the Stop position box, enter 0%.Click the button next to Color, and then under ThemeColors select Black, Text 1 (first row, second option from the left).In the Transparency box, enter 100%. Select Stop 2 from the list, and then do the following: In the Stop position box, enter 100%.Click the button next to Color, and then under ThemeColors select Black, Text 1 (first row, second option from the left).In the Transparency box, enter 45%. Also in the FormatShape dialog box, click Shadow in the left pane, and in the Shadow pane, in the Presets list, select NoShadow.Also in the FormatShape dialog box, click 3-DFormat in the left pane, and in the 3-DFormat pane, underBevel, in the Top list select NoBevel.Select the top rectangle with bulleted text.On the Home tab, in the bottom right corner of the Drawing group, click the FormatShape dialog box launcher. In the FormatShape dialog box, click LineColor in the left pane, select Gradientfill in the LineColor pane, and then do the following:In the Type list, select Linear.Click the button next to Direction, and then click Linear Down (first row, second option from the left). Under Gradient stops, click Add or Remove until two stops appear in the drop-down list.Also under Gradient stops, customize the gradient stops that you added as follows:Select Stop 1 from the list, and then do the following:In the Stop position box, enter 0%.Click the button next to Color, and then under ThemeColors select Orange, Accent 2 (first row, sixth option from the left).In the Transparency box, enter 100%. Select Stop 2 from the list, and then do the following: In the Stop position box, enter 100%.Click the button next to Color, and then under ThemeColors select Orange, Accent 2 (first row, sixth option from the left).In the Transparency box, enter 0%. Select the second rectangle from the top with bulleted text.On the Home tab, in the bottom right corner of the Drawing group, click the FormatShape dialog box launcher. In the FormatShape dialog box, click LineColor in the left pane, select Gradientfill in the LineColor pane, and then do the following:In the Type list, select Linear.Click the button next to Direction, and then click Linear Down (first row, second option from the left). Under Gradient stops, click Add or Remove until two stops appear in the drop-down list.Also under Gradient stops, customize the gradient stops that you added as follows:Select Stop 1 from the list, and then do the following:In the Stop position box, enter 0%.Click the button next to Color, and then under ThemeColors select Olive Green, Accent 3 (first row, seventh option from the left).In the Transparency box, enter 100%. Select Stop 2 from the list, and then do the following: In the Stop position box, enter 100%.Click the button next to Color, and then under ThemeColors select Olive Green, Accent 3 (first row, seventh option from the left).In the Transparency box, enter 0%. Select the third rectangle from the top with bulleted text.On the Home tab, in the bottom right corner of the Drawing group, click the FormatShape dialog box launcher. In the FormatShape dialog box, click LineColor in the left pane, select Gradient fill in the LineColor pane, and then do the following:In the Type list, select Linear.Click the button next to Direction, and then click Linear Down (first row, second option from the left). Under Gradient stops, click Add or Remove until two stops appear in the drop-down list.Also under Gradient stops, customize the gradient stops that you added as follows:Select Stop 1 from the list, and then do the following:In the Stop position box, enter 0%.Click the button next to Color, and then under ThemeColors select Gold, Accent 4 (first row, eighth option from the left).In the Transparency box, enter 100%. Select Stop 2 from the list, and then do the following: In the Stop position box, enter 100%.Click the button next to Color, and then under ThemeColors select Gold, Accent 4 (first row, eighth option from the left).In the Transparency box, enter 0%. Select the fourth rectangle from the top with bulleted text.On the Home tab, in the bottom right corner of the Drawing group, click the FormatShape dialog box launcher. In the FormatShape dialog box, click LineColor in the left pane, select Gradient fill in the LineColor pane, and then do the following:In the Type list, select Linear.Click the button next to Direction, and then click Linear Down (first row, second option from the left). Under Gradient stops, click Add or Remove until two stops appear in the drop-down list.Also under Gradient stops, customize the gradient stops that you added as follows:Select Stop 1 from the list, and then do the following:In the Stop position box, enter 0%.Click the button next to Color, and then under ThemeColors select Green, Accent 5 (first row, ninth option from the left).In the Transparency box, enter 100%. Select Stop 2 from the list, and then do the following: In the Stop position box, enter 100%.Click the button next to Color, and then under ThemeColors select Green, Accent 5 (first row, ninth option from the left).In the Transparency box, enter 0%. To reproduce the animation effects on this slide, do the following: On the Animations tab, in the Animations group, click CustomAnimation.Select the SmartArt graphic, and then in the CustomAnimation task pane do the following:Click AddEffect, point to Entrance, and select MoreEffects. In the AddEntranceEffect dialog box, under Moderate select Grow & Turn.Click the arrow to the right of the animation effect (grow & turn effect for the graphic), select EffectOptions, and then in the Grow & Turn dialog box, do the following:On the Timing tab, in the Speed list, select 0.5 seconds (Very Fast).On the SmartArtAnimation tab, in the Groupgraphic list, select Onebyone.Click the double arrow to expand the contents of the list in theCustomAnimation task pane.Press and hold CTRL, and select the second, fourth, sixth, and eighth effects (grow & turn entrance effects), and then do the following:Click Change, point to Entrance and select MoreEffects. In the ChangeEntranceEffect dialog box, under Moderate select EaseIn.With the four ease-in entrance effects still selected, under Modify: Ease In do the following:In the Start list, select WithPrevious.In the Speed list, select Fast.Select the grow & turn entrance effect (first effect in the list), and under Modify: Grow & Turn, in the Start list, select WithPrevious.To reproduce the background effects on this slide, do the following:Right-click the slide background area, and then click Format Background. In the Format Background dialog box, click Fill in the left pane, select Gradient fill in the Fill pane, and then do the following:In the Type list, select Radial.Click the button next to Direction, and then click From Center (third option from the left). Under Gradient stops, click Add or Remove until two stops appear in the drop-down list.Also under Gradient stops, customize the gradient stops that you added as follows:Select Stop 1 from the list, and then do the following:In the Stop position box, enter 20%.Click the button next to Color, and then under ThemeColors select White, Background 1, Darker 25% (fourth row, first option from the left). Select Stop 2 from the list, and then do the following: In the Stop position box, enter 100%.Click the button next to Color, and then under ThemeColors select Black, Text 1 (first row, second option from the left).
- SmartArt custom animation effects: expand and peek in(Basic)To reproduce the SmartArt effects on this slide, do the following:On the Home tab, in the Slides group, click Layout, and then clickBlank. On the Insert tab, in the Illustrations group, click SmartArt. In the Choose a SmartArt Graphic dialog box, in the left pane, click Matrix. In the Matrix pane, click Titled Matrix (second option from the left), and then click OK to insert the graphic into the slide.Select the graphic, and then click one of the arrows on the left border. In the Type your text here dialog box, enter text.On the slide, select the graphic. Under SmartArtTools, on the Design tab, in the SmartArtStyles group, do the following: Click ChangeColors, and then under Colorful click Colorful - Accent Colors (first option from the left).Click More, and then under Best Match for Document click Moderate Effect (fourth option from the left).On the Home tab, in the Font group, select Calibri from the Font list, and then select 24 from the Font Size list.On the slide, select the text in the center rounded rectangle of the graphic.On the Home tab, in the Font group, select 28 from the Font Size list, click the arrow next to Font Color,and then under Theme Colors click White, Background 1 (first row, first option from the left).Right-click the rounded rectangle in the center of the graphic, and then click Format Shape.In the Format Shape dialog box, in the left pane, click Fill, select Gradient fill in the Fill pane, and then do the following:In the Type list, select Linear.Click the button next to Direction, and then click Linear Up (second row, second option from the left).Under Gradient stops, click Add or Remove until three stops appear in the drop-down list.Also under Gradient stops, customize the gradient stops as follows:Select Stop 1 from the list, and then do the following:In the Stop position box, enter 0%.Click the button next to Color, and then under Theme Colors click White, Background 1, Darker 35% (fifth row, first option from the left).Select Stop 2 from the list, and then do the following: In the Stop position box, enter 80%.Click the button next to Color, and then under Theme Colors click White, Background 1, Darker 35% (fifth row, first option from the left).Select Stop 3 from the list, and then do the following:In the Stop position box, enter 100%.Click the button next to Color, and then under Theme Colors click White, Background 1, Darker 15%(third row, first option from the left).To reproduce the animation effects on this slide, do the following:On the Animations tab, in the Animations group, click CustomAnimation.On the slide, select the graphic. In the CustomAnimation task pane, do the following: Click Add Effect, point to Entrance, and then click MoreEffects. In the Add Entrance Effect dialog box, under Subtle, click Expand. Under Modify: Expand, in the Speed list, select Fast.Also in the Custom Animation task pane, select the expand effect. Click the arrow to the right of the expand effect, and then click Effect Options. In the Expand dialog box, on the SmartArt Animation tab, in the Group graphic list, select One by one.Also in the Custom Animation task pane, click the double arrow under the expand effect to expand the contents of the list of effects.Press and hold CTRL, and then select all five expand effects in the Custom Animation pane. Under Modify: Expand, in the Start list, select With Previous.Press and hold CTRL, select the second, third, fourth, and fifth expand effects in the Custom Animation pane, and then do the following:Under Modify: Expand, click Change, point to Entrance, and then click More Effects. In the Change Entrance Effect dialog box, under Basic, click Peek In, and then click OK.Under Modify: Peek In, in the Speed list, select Fast.Also in the CustomAnimation task pane, do the following:Select the second expand effect. Under Modify: Peek In, in the Start list, select After Previous.Select the third expand effect. Under Modify: Peek In, in theDirection list, select From Left.Select the fourth expand effect. Under Modify: Peek In, in the Direction list, select From Right.Select the fifth expand effect. Under Modify: Peek In, in the Direction list, select From Top.To reproduce the background effects on this slide, do the following:Right-click the slide background area, and then click Format Background. In the Format Background dialog box, click Fill in the left pane, select Gradient fill in the Fill pane, and then do the following:In the Type list, select Radial.Click the button next to Direction, and then click From Corner (second option from the left).Under Gradient stops, click Add or Remove until two stops appear in the drop-down list.Also under Gradient stops, customize the gradient stops as follows:Select Stop 1 from the list, and then do the following:In the Stop position box, enter 0%.Click the button next to Color, and then under Theme Colors click White, Background 1 (first row, first option from the left).Select Stop 2 from the list, and then do the following: In the Stop position box, enter 100%.Click the button next to Color, and then under Theme Colors click White, Background 1, Darker 15% (third row, first option from the left).
- SmartArt custom animation effects: horizontal bullet list(Intermediate)To reproduce the SmartArt effects on this slide, do the following:On the Home tab, in the Slides group, click Layout, and then clickBlank. On the Insert tab, in the Illustrations group, click SmartArt. In the Choose a SmartArt Graphic dialog box, in the left pane, click List. In the List pane, click Horizontal Bullet List (second row, first option from the left), and then click OK to insert the graphic into the slide.On the slide, in the graphic, select the third “topic” rectangle from the left. Under SmartArtTools, on the Design tab, in the CreateGraphic group, click the arrow next to AddShape, and then click AddShapeAfter.Select the graphic, and then click one of the arrows on the left border. In the Type your text here dialog box, enter text for the topic headings and bullet points. (Note: To create a bulleted list below the new, fourth “topic” rectangle, select the topic heading text box in the Type your text here dialog box, and then under SmartArtTools, on the Design tab, in the CreateGraphic group, click AddBullet. Enter text into the new bullet text box. Repeat the process to add a second bullet.)Select the graphic. Under SmartArt Tools, on the Format tab, click Size, and then do the following:In the Height box, enter 4.44”.In the Width box, enter 9.47”.Under SmartArt Tools, on the Format tab, click Arrange, click Align, and then do the following:Click Align to Slide.Click Align Middle. Click Align Center. On the slide, select the graphic. On the Design tab, in the Themes group, click Colors,and then under Built-in click Technic.(Note: if this action is taken in a PowerPoint presentation containing more than one slide, the color scheme will be applied to all of the slides.)Under SmartArtTools, on the Design tab, in the SmartArtStyles group, do the following:Click ChangeColors and then under Colorful click Colorful Range – Accent Colors 5 to 6 (fifth option from the left).Click More, and then under Best Match for Document click Intense Effect (fifth option from the left).Press and hold SHIFT, and then select all four “topic” rectangles. Under SmartArtTools, on the Format tab, in the Shapes group, click ChangeShape, and then under Rectangles click Round Single Corner Rectangle (seventh option from the left).On the Home tab, in the Font group, select Gill Sans MT Condensed from the Font list.On the Home tab, in the Paragraph group, click Align Text Left. On the Home tab, in the bottom right corner of the Drawing group, click the Format Shape dialog box launcher. In the Format Shape dialog box, in the left pane, click Text Box. In the Text Box pane, under Text layout, in the Vertical alignment list, select Bottom. Press and hold SHIFT, and then select all four bulleted-list rectangles. On the Home tab, in the Font group, select Gill Sans MT Condensed from the Font list, and then enter 22 in the Font Size box.On the Home tab, in the bottom right corner of the Drawing group, click the Format Shape dialog box launcher. In the Format Shape dialog box, in the left pane, click Text Box. In the Text Box pane, under Internal margin, do the following:In the Left box, enter 0.1”.In the Top box, enter 0.2”.In the Right box, enter 0.1”.In the Bottom box, enter 0.1”.Select the first bulleted-list rectangle from the left. Under SmartArtTools, on the Format tab, in the Shape Styles group, click the arrow next to Shape Fill, point to Gradient, and then click More Gradients. In the Format Shape dialog box, in the left pane, click Fill, select Gradient fill in the Fill pane, and then do the following:In the Type list, select Linear.Click the button next to Direction, and then click Linear Down (first row, second option from the left).Under Gradient stops, click Add or Remove until two stops appear in the drop-down list.Also under Gradient stops, customize the gradient stops as follows:Select Stop 1 from the list, and then do the following:In the Stop position box, enter 0%.Click the button next to Color, click More Colors, and then in the Colors dialog box, on the Custom tab, enter values for Red: 225, Green: 222, Blue: 215.In the Transparency box, enter 0%.Select Stop 2 from the list, and then do the following: In the Stop position box, enter 100%.Click the button next to Color, click More Colors, and then in the Colors dialog box, on the Custom tab, enter values for Red: 225, Green: 222, Blue: 215.In the Transparency box, enter 100%.Select the second bulleted-list rectangle from the left. Under SmartArtTools, on the Format tab, in the Shape Styles group, click the arrow next to Shape Fill, point to Gradient, and then click More Gradients. In the Format Shape dialog box, click Fill in the left pane, select Gradient fill in the Fill pane, and then do the following:In the Type list, select Linear.Click the button next to Direction, and then click Linear Down (first row, second option from the left).Under Gradient stops, click Add or Remove until two stops appear in the drop-down list.Also under Gradient stops, customize the gradient stops as follows:Select Stop 1 from the list, and then do the following:In the Stop position box, enter 0%.Click the button next to Color, click More Colors, and then in the Colors dialog box, on the Custom tab, enter values for Red: 222, Green: 225, Blue: 219.In the Transparency box, enter 0%.Select Stop 2 from the list, and then do the following: In the Stop position box, enter 100%.Click the button next to Color, click More Colors, and then in the Colors dialog box, on the Custom tab, enter values for Red: 222, Green: 225, Blue: 219.In the Transparency box, enter 100%.Select the third bulleted-list rectangle from the left. Under SmartArtTools, on the Format tab, in the Shape Styles group, click the arrow next to Shape Fill, point to Gradient, and then click More Gradients. In the Format Shape dialog box, in the left pane, click Fill, select Gradient fill in the Fill pane, and then do the following:In the Type list, select Linear.Click the button next to Direction, and then click Linear Down (first row, second option from the left).Under Gradient stops, click Add or Remove until two stops appear in the drop-down list.Also under Gradient stops, customize the gradient stops as follows:Select Stop 1 from the list, and then do the following:In the Stop position box, enter 0%.Click the button next to Color, click More Colors, and then in the Colors dialog box, on the Custom tab, enter values for Red: 214, Green: 220, Blue: 218.In the Transparency box, enter 0%.Select Stop 2 from the list, and then do the following: In the Stop position box, enter 100%.Click the button next to Color, click More Colors, and then in the Colors dialog box, on the Custom tab, enter values for Red: 214, Green: 220, Blue: 218.In the Transparency box, enter 100%.Select the fourth bulleted-list rectangle from the left. Under SmartArtTools, on the Format tab, in the Shape Styles group, click the arrow next to Shape Fill, point to Gradient, and then click More Gradients. In the Format Shape dialog box, in the left pane, click Fill, select Gradient fill in the Fill pane, and then do the following:In the Type list, select Linear.Click the button next to Direction, and then click Linear Down (first row, second option from the left).Under Gradient stops, click Add or Remove until two stops appear in the drop-down list.Also under Gradient stops, customize the gradient stops as follows:Select Stop 1 from the list, and then do the following:In the Stop position box, enter 0%.Click the button next to Color, click More Colors, and then in the Colors dialog box, on the Custom tab, enter values for Red: 216, Green: 217, Blue: 218.In the Transparency box, enter 0%.Select Stop 2 from the list, and then do the following: In the Stop position box, enter 100%.Click the button next to Color, click More Colors, and then in the Colors dialog box, on the Custom tab, enter values for Red: 216, Green: 217, Blue: 218.In the Transparency box, enter 100%.To reproduce the animation effects on this slide, do the following:On the Animations tab, in the Animations group, click CustomAnimation.On the slide, select the graphic. In the CustomAnimation task pane, do the following:Click Add Effect, point to Entrance, and then click MoreEffects. In the Add Entrance Effect dialog box, under Basic, click Peek In.Under Modify: Peek In, in the Direction list, select From Bottom.Under Modify: Peek In, in the Speed list, select Fast.Also in the CustomAnimation task pane, select the animation effect. Click the arrow to the right of the animation effect, and then click EffectOptions. In the Expand dialog box, on the SmartArtAnimation tab, in the Group graphic list, select One by one.Also in the Custom Animation task pane, click the double arrow under the animation effect to expand the contents of the list of effects, and then do the following:Select the first animation effect, and then under Modify: Peek In, in the Start list, select With Previous.Press and hold CTRL, select the second, fourth, sixth, and eighth animation effects (peek-in effects for the bulleted lists), and then do the following: Under Modify: Peek In, in the Start list, select With Previous.Under Modify: Peek In, in the Direction list, select From Top. To reproduce the background effects on this slide, do the following:Right-click the slide background area, and then click Format Background. In the Format Background dialog box, click Fill in the left pane, select Gradient fill in the Fill pane, and then do the following:In the Type list, select Radial.Click the button next to Direction, and then click From Center (third option from the left).Under Gradient stops, click Add or Remove until two stops appear in the drop-down list.Also under Gradient stops, customize the gradient stops that you added as follows:Select Stop 1 from the list, and then do the following:In the Stop position box, enter 0%.Click the button next to Color, and then under Theme Colors click White, Background 1 (first row, first option from the left). Select Stop 2 from the list, and then do the following: In the Stop position box, enter 100%.Click the button next to Color, and then under Theme Colors click White, Background 1, Darker 35% (fifth row, first option from the left).
- SmartArt custom animation effects: vertical box list(Intermediate)To reproduce the SmartArt effects on this slide, do the following:On the Home tab, in the Slides group, click Layout, and then clickBlank. On the Insert tab, in the Illustrations group, click SmartArt. In the Choose a SmartArt Graphic dialog box, in the left pane, click List. In the List pane, click Vertical Box List (first row, fourth option from the left), and then click OK to insert the graphic into the slide.Press and hold CTRL, and then select the third pair of rectangles from the top (both the smaller, first-level rectangle and the larger, second-level rectangle). Under SmartArtTools, on the Design tab, in the CreateGraphic group, click the arrow next to AddShape, and then click AddShapeAfter.Select the graphic, and then click one of the arrows on the left border. In the Type your text here dialog box, enter text. (Note: To create a bullet below each heading, select the heading text box in the Type your text here dialog box, and then under SmartArtTools, on the Design tab, in the CreateGraphic group, click AddBullet. Enter text into the new bullet text box.)Select the graphic. Under SmartArt Tools, on the Format tab, click Size, and then do the following:In the Height box, enter 5.92”.In the Width box, enter 6.67”.Under SmartArt Tools, on the Format tab, click Arrange, click Align, and then do the following:Click Align to Slide.Click Align Middle. Click Align Center. On the Design tab, in the Themes group, click Colors, and then under Built-in click Civic. (Note: if this action is taken in a PowerPoint presentation containing more than one slide, the color scheme will be applied to all of the slides.)Under SmartArtTools, on the Design tab, in the SmartArtStyles group, do the following:Click ChangeColors, and then under Accent 1 click Colored Fill – Accent 1 (second option from the left).Click More, and then under 3-D click Polished (first row, first option from the left).Press and hold CTRL, and then select the four larger, second-level rectangles. Under SmartArtTools, on the Format tab, in the Shapes group, click ChangeShape, and then under Rectangles click Rounded Rectangle (second option from the left).On the Home tab, in the Font group, select Franklin Gothic Book from the Font list, and then select 24 from the Font Size list.Under SmartArtTools, on the Format tab, in the Shape Styles group, click the arrow next to Shape Fill, point to Gradient, and then click More Gradients. In the Format Shape dialog box, in the left pane, click Fill, select Gradient fill in the Fill pane, and then do the following:In the Type list, select Linear.Click the button next to Direction, and then click Linear Up (second row, second option from the left).Under Gradient stops, click Add or Remove until two stops appear in the drop-down list.Also under Gradient stops, customize the gradient stops as follows:Select Stop 1 from the list, and then do the following:In the Stop position box, enter 0%.Click the button next to Color, and then under Theme Colors click White, Background 1, Darker 35% (fifth row, first option from the left).Select Stop 2 from the list, and then do the following: In the Stop position box, enter 100%.Click the button next to Color, and then click Black, Text 1, Lighter 25% (fourth row, second option from the left). Also in the Format Shape dialog box, in the left pane, click 3-D Format, and then do the following in the 3-D Format pane:Under Bevel, click the button next to Top, and then under Bevel click Circle (first row, first option from the left).Next to Top, in the Width box, enter 4 pt,and in the Height box, enter 4 pt.Under Depth,in the Depth box, enter 1 pt.Under Surface, click the button next to Material, and then under Standard click Plastic (third option from the left). Click the button next to Lighting, and then under Special click Flat (first option from the left). On the slide, press and hold CTRL, and then select the four smaller, first-level rectangles. On the Home tab, in the Font group, select Franklin Gothic Medium from the Font list, and then enter 26 in the Font Size box.Select the top first-level rectangle. Under SmartArtTools, on the Format tab, in the Shape Styles group, click the arrow next to Shape Fill, point to Gradient, and then click More Gradients. In the Format Shape dialog box, in the left pane, click Fill, select Gradient fill in the Fill pane, and then do the following:In the Type list, select Linear.Click the button next to Direction, and then click Linear Up (second row, second option from the left).Under Gradient stops, click Add or Remove until two stops appear in the drop-down list.Also under Gradient stops, customize the gradient stops as follows:Select Stop 1 from the list, and then do the following:In the Stop position box, enter 0%.Click the button next to Color, and then under Theme Colors click Teal, Accent 3, Darker 50% (sixth row, seventh option from the left).Select Stop 2 from the list, and then do the following: In the Stop position box, enter 100%.Click the button next to Color, and then under Theme Colors click Teal, Accent 3, Darker 25% (fifth row, seventh option from the left).Select the second first-level rectangle. Under SmartArtTools, on the Format tab, in the Shape Styles group, click the arrow next to Shape Fill, point to Gradient, and then click More Gradients. In the Format Shape dialog box, in the left pane, click Fill, select Gradient fill in the Fill pane, and then do the following:In the Type list, select Linear.Click the button next to Direction, and then click Linear Up (second row, second option from the left).Under Gradient stops, click Add or Remove until two stops appear in the drop-down list.Also under Gradient stops, customize the gradient stops as follows:Select Stop 1 from the list, and then do the following:In the Stop position box, enter 0%.Click the button next to Color, and then under Theme Colors click Brown, Accent 4, Darker 50% (sixth row, eighth option from the left).Select Stop 2 from the list, and then do the following: In the Stop position box, enter 100%.Click the button next to Color, and then under Theme Colors click Brown, Accent 4, Darker 25% (fifth row, eighth option from the left).Select the third first-level rectangle. Under SmartArtTools, on the Format tab, in the Shape Styles group, click the arrow next to Shape Fill, point to Gradient, and then click More Gradients. In the Format Shape dialog box, in the left pane, click Fill, select Gradient fill in the Fill pane, and then do the following:In the Type list, select Linear.Click the button next to Direction, and then click Linear Up (second row, second option from the left).Under Gradient stops, click Add or Remove until two stops appear in the drop-down list.Also under Gradient stops, customize the gradient stops as follows:Select Stop 1 from the list, and then do the following:In the Stop position box, enter 0%.Click the button next to Color, and then under Theme Colors click Green, Accent 5, Darker 50% (sixth row, ninth option from the left).Select Stop 2 from the list, and then do the following: In the Stop position box, enter 100%.Click the button next to Color, and then under Theme Colors click Green, Accent 5, Darker 25% (fifth row, ninth option from the left).Select the fourth first-level rectangle. Under SmartArtTools, on the Format tab, in the Shape Styles group, click the arrow next to Shape Fill, point to Gradient, and then click More Gradients. In the Format Shape dialog box, in the left pane, click Fill, select Gradient fill in the Fill pane, and then do the following:In the Type list, select Linear.Click the button next to Direction, and then click Linear Up (second row, second option from the left).Under Gradient stops, click Add or Remove until two stops appear in the drop-down list.Also under Gradient stops, customize the gradient stops as follows:Select Stop 1 from the list, and then do the following:In the Stop position box, enter 0%.Click the button next to Color, and then under Theme Colors click Orange, Accent 6, Darker 50% (sixth row, 10th option from the left).Select Stop 2 from the list, and then do the following: In the Stop position box, enter 100%.Click the button next to Color, and then under Theme Colors click Orange, Accent 6, Darker 20% (fifth row, 10th option from the left).To reproduce the animation effects on this slide, do the following:On the Animations tab, in the Animations group, click CustomAnimation.On the slide, select the graphic. In the CustomAnimation task pane, do the following:Click Add Effect, point to Entrance, and then click MoreEffects. In the Add Entrance Effect dialog box, under Subtle, click Expand.Under Modify: Expand, in the Speed list, select Fast.Also in the CustomAnimation task pane, select the animation effect. Click the arrow to the right of the animation effect, and then click EffectOptions. In the Expand dialog box, on the SmartArtAnimation tab, in the Group graphic list, select One by one.Also in the Custom Animation task pane, click the double arrow under the animation effect to expand the contents of the list of effects, and then do the following:Press and hold CTRL, and then select all of the animation effects. Under Modify: Expand, in the Start list, select With Previous.Press and hold CTRL, and then select the second, fourth, sixth and eighth animation effects (expand effects for the larger, second-level rectangles). Click Change, point to Entrance, and then click MoreEffects. In the Change Entrance Effect dialog box, under Moderate, click Compress. Press and hold CTRL, and then select the third, fifth, and seventh animation effects. Under Modify: Expand, in the Start list, select On Click.To reproduce the background effects on this slide, do the following:Right-click the slide background area, and then click Format Background. In the Format Background dialog box, click Fill in the left pane, select Gradient fill in the Fill pane, and then do the following:In the Type list, select Linear.Click the button next to Direction, and then click Linear Down (first row, second option from the left).Under Gradient stops, click Add or Remove until two stops appear in the drop-down list.Also under Gradient stops, customize the gradient stops that you added as follows:Select Stop 1 from the list, and then do the following:In the Stop position box, enter 63%.Click the button next to Color, and then under Theme Colors click Black, Text 1 (first row, second option from the left).Select Stop 2 from the list, and then do the following: In the Stop position box, enter 100%.Click the button next to Color, and then under Theme Colors clickBlack, Text 1, Lighter 50% (second row, second option from the left).
- SmartArt custom animation effects: radial list(Intermediate)To reproduce the SmartArt effects on this slide, do the following:On the Home tab, in the Slides group, click Layout, and then clickBlank. On the Insert tab, in the Illustrations group, click SmartArt. In the Choose a SmartArt Graphic dialog box, in the left pane, click Relationship. In the Relationship pane, click Radial List (fifth row, fourth option from the left), and then click OK to insert the graphic into the slide.To enter text, select the graphic, and then click one of the arrows on the left border. In the Type your text here dialog box, in the top level bullets, enter the text for the three, smaller circle shapes in the graphic. In the second-level bullets, type the text for the bullets to the right of the three, smaller circle shapes.On the slide, select the SmartArt, and then on the Design tab, in the Themes group, click Colors, and under Built-In, select Technic.Press and hold CTRL, and on the slide, select the large circle and all three small circles.On the Home tab, in the Drawing group, click the arrow to the right of ShapeEffects, point to Preset, and then under Presets select Preset2 (first row, second option from the left).On the slide, click the picture placeholder in the center of the large circle. In the Insert Picture dialog box, select a picture, and then click Insert. (Notes: (1) If the picture in the large circle is distorted, tile the picture as a texture by selecting the large, picture-filled circle, and then on the Home tab, in the bottom right corner of the Drawing group, click the FormatShape dialog box launcher. In the FormatShape dialog box, click Fill in the left pane, and in the Fill pane check Tilepicture as texture.(2) If necessary, change the tile position of the picture within the shape. To do this, in the FormatShape dialog box, in the Fill pane, under Tiling options, enter values into the OffsetX and OffsetY boxes to reposition the focal point of the picture. To resize the picture, in the FormatShape dialog box, in the Fill pane, under Tiling options, enter values into the Scale X and Scale Y boxes.)Select the top, small circle in the SmartArt graphic. On the Home tab, in the bottom right corner of the Drawing group, click the FormatShape dialog box launcher. In the FormatShape dialog box, click Fill in the left pane, and in the Fill pane click Solidfill, and then in the Color list, select Gray-25%, Background 2, Darker 75% (fifth row, third option from the left).Select the middle small circle in the SmartArt graphic.On the Home tab, in the bottom right corner of the Drawing group, click the FormatShape dialog box launcher. In the FormatShape dialog box, click Fill in the left pane, click Solidfill in the Fill pane, and then in the Color list select Gold, Accent 2 (first row, sixth option from the left).Select the bottom small circle in the SmartArt graphic. On the Home tab, in the bottom right corner of the Drawing group, click the FormatShape dialog box launcher. In the FormatShape dialog box, click Fill in the left pane, click Solidfill in the Fill pane, and then in the Color list select Lavender, Accent 3 (first row, seventh option from the left).Press and hold CTRL, and select all three lines connecting the large circle to the three smaller circles. On the Home tab, in the bottom right corner of the Drawing group, click the FormatShape dialog box launcher. In the FormatShape dialog box, do the following:Click LineColor in the left pane, and in the LineColor pane click Solidline.Also in the LineColor pane, in the Color list select White, Background 1, Darker 25% (fourth row, first option from the left).Also in the Format Shape dialog box, click LineStyle in the left pane, and in the LineStyle pane, do the following: In the Width box, enter 2.5 pt.In the Dashtype list, select RoundDot (second option from the top).Press and hold CTRL, and select all three text boxes in the SmartArt graphic. On the Home tab, in the Font group, in the FontSize box, enter 22.To reproduce the animation effects on this slide, do the following:On the Animations tab, in the Animations group, click CustomAnimation. Select the SmartArt graphic on the slide, and then in the CustomAnimation task pane, do the following:Click AddEffect, point to Entrance, and select MoreEffects. In the AddEntranceEffect dialog box, under Subtle, select Fade.Click the arrow to the right of the fade entrance effect and select EffectOptions. In the Fade dialog box, do the following:On the Timing tab, in the Start list, select WithPrevious.On the Timing tab, in the Speed list, select 1 seconds (Fast). On the SmartArtAnimation tab, in the Groupgraphic list, select One by one. Click the double arrow under the animation effect to expand the list of effects.Select the first effect in the list (fade entrance effect), and then click Change, point to Entrance, and select MoreEffects. In the ChangeEntranceEffect dialog box, under Moderate, select Grow & Turn.Select the second effect in the list (fade entrance effect), and then click Change, point to Entrance and select MoreEffects. In the ChangeEntranceEffect dialog box, under Basic, select Wipe.Select the second effect in the list again (wipe entrance effect). Under Modify: Wipe,do the following:In theStart list, select AfterPrevious.In the Direction list, select FromLeft.In the Speed list, select VeryFast.Select the third effect in the list (fade entrance effect), and then click Change, point to Entrance, and select MoreEffects. In the ChangeEntranceEffect dialog box, under Subtle, select FadedZoom.Select the third effect in the list again (faded zoom entrance effect). Under Modify: Faded Zoom, do the following:In the Start list, select WithPrevious.In the Speed list, select Fast.Select the fourth effect in the list (fade entrance effect), and under Modify: Fade, in the Start list select WithPrevious.Press and hold CTRL, and select the fifth and eighth effects in the list (fade entrance effects), and then click Change, point to Entrance, and select MoreEffects. In the ChangeEntranceEffect dialog box, under Basic select Wipe, and then click OK.With the fifth and eighth effects in the list still selected (wipe entrance effects), under Modify: Wipe,do the following:In the Direction list, select FromLeft.In the Speed list, select VeryFast.Press and hold CTRL, and select the sixth and ninth effects in the list (fade entrance effects). Click Change, point to Entrance, and select MoreEffects. In the ChangeEntranceEffect dialog box, under Subtle, select FadedZoom.With the sixth and ninth effects in the list still selected (faded zoom entrance effects), under Modify: Faded Zoom,do the following:In the Start list, select WithPrevious.In the Speed list, select VeryFast.Press and hold CTRL, and select the seventh and 10th animation effects in the list (fade entrance effects), and then under Modify: Fade, in the Start list, select AfterPrevious.To reproduce the background effects on this slide, do the following:Right-click the slide background area, and then click Format Background. In the Format Background dialog box, click Fill in the left pane, select Gradient fill in the Fill pane, and then do the following:In the Type list, select Radial.Click the button next to Direction, and then click From Center (third option from the left). Under Gradient stops, click Add or Remove until two stops appear in the drop-down list.Also under Gradient stops, customize the gradient stops that you added as follows:Select Stop 1 from the list, and then do the following:In the Stop position box, enter 0%.Click the button next to Color, and then under ThemeColors select White, Background 1 (first row, first option from the left). Select Stop 2 from the list, and then do the following: In the Stop position box, enter 100%.Click the button next to Color, and then under ThemeColors select White, Background 1, Darker 35% (fifth row, first option from the left).
- SmartArt custom animation effects: horizontal picture list(Intermediate)To reproduce the SmartArt effects on this page, do the following:On the Home tab, in the Slides group, click Layout, and then clickBlank. On the Insert tab, in the Illustrations group, click SmartArt.In the Choose a SmartArt Graphic dialog box, in the left pane, click List. In the List pane, double-click Horizontal Picture List (third row, third option from the left) to insert the graphic into the slide. Press and hold CTRL, and select the picture placeholder and text shape (top and bottom shape) in one of the objects. Under SmartArt Tools,on the Design tab, in the Create Graphic group, click Add Shape, and then click Add Shape After. Repeat this process one more time for a total of five picture placeholders and text shapes. Select the graphic. Under SmartArt Tools, on the Format tab, click Size, and then do the following:In the Height box, enter 4.44”.In the Width box, enter 9.25”.Under SmartArt Tools, on the Format tab, click Arrange, click Align, and then do the following:Click Align to Slide.Click Align Middle. Click Align Center. Select the graphic, and then click one of the arrows on the left border. In the Type your text here dialog box, enter text.Press and hold CTRL, and then select all five text boxes in the graphic. On the Home tab, in the Font group, select Corbel from the Font list,and then enter 22 in the Font Size box.Select the graphic. Under SmartArtTools, on the Design tab, in the SmartArtStyles group, do the following: Click ChangeColors, and then under Colorful click Colorful Range – Accent Colors 2 to 3 (second option from the left).Click More, and then under Best Match for Document click Moderate Effect (fourth option from the left).Select the rounded rectangle at the top of the graphic. Under SmartArtTools, on the Format tab, in the ShapeStyles group, click the arrow next to ShapeFill, and then under Theme Colors clickWhite, Background 1, Darker 35% (fifth row, first option from the left).Click each of the five picture placeholders in the SmartArt graphic, select a picture, and then click Insert.To reproduce the animation effects on this slide, do the following:On the Animations tab, in the Animations group, click CustomAnimation.On the slide, select the graphic. In the CustomAnimation task pane, do the following:Click Add Effect, point to Entrance, and then click MoreEffects. In the Add Entrance Effect dialog box, under Moderate, click Ascend. Under Modify: Ascend, in the Speed list, select Fast.Also in the Custom Animation taskpane, click the arrow to the right of the animation effect, and then click Effect Options. In the Ascend dialog box, on the SmartArtAnimation tab, in the Group Graphic list, select One by one.Also in the Custom Animation task pane, click the double-arrow below the animation effect to expand the list of effects.Also in the Custom Animation task pane, do the following to modify the list of effects:Select the first animation effect, and then do the following:Click Change, point toEntrance, and then clickMoreEffects. In the Change Entrance Effect dialog box, under Moderate, click Compress. Under Modify: Compress, in the Start list, select With Previous.Press and hold CTRL, select the third, fifth, seventh, ninth, and 11th animation effects (effects for the text shapes), and then do the following:Click Change, point toEntrance, and then clickMoreEffects. In the Change Entrance Effect dialog box, under Basic, click Peek In, and then click OK. Under Modify: Peek In, in the Direction list, select From Top.Under Modify: Peek In, in the Speed list, select Fast.Press and hold CTRL, select the second, fourth, sixth, eighth, and 10th animation effects (effects for the pictures). Under Modify: Ascend, in the Start list, selectAfter Previous.To reproduce the background effects on this slide, do the following:Right-click the slide background area, and then click Format Background. In the Format Background dialog box, click Fill in the left pane, select Gradient fill in the Fill pane, and then do the following:In the Type list, select Linear.Click the button next to Direction, and then click Linear Down (first row, second option from the left).Under Gradient stops, click Add or Remove until two stops appear in the drop-down list.Also under Gradient stops, customize the gradient stops as follows:Select Stop 1 from the list, and then do the following:In the Stop position box, enter 0%.Click the button next to Color, click More Colors, and then in the Colors dialog box, on the Custom tab, enter values for Red: 130, Green: 126, and Blue: 102.Select Stop 2 from the list, and then do the following: In the Stop position box, enter 71%.Click the button next to Color, and then click Black, Text 1(first row, second option from the left).
- SmartArt custom animation effects: motion path and faded zoom(Intermediate)To reproduce the SmartArt effects on this page, do the following:On the Home tab, in the Slides group, click Layout, and then clickBlank. On the Insert tab, in the Illustrations group, click SmartArt. In the Choose a SmartArt Graphic dialog box, in the left pane, click Process. In the Process pane, click BasicChevronProcess (third row, first option from the left), and then click OK to insert the graphic into the slide.To create a fourth chevron shape, select the chevron shape at the right end of the graphic, and then under SmartArtTools, on the Design tab, in the CreateGraphic group, click the arrow next to AddShape, and select AddShapeAfter.Select the graphic, and then click one of the arrows on the left border. In the Type your text here dialog box, enter text.Select the graphic. Under SmartArtTools, on the Design tab, in the SmartArtStyles group, do the following:Click ChangeColors, and then under Colorful click Colorful Range – Accent Colors 3 to 4 (third option from the left).Click More, and then under 3-D, click Inset (first row, second option from the left).To reproduce the animation effects on this slide, do the following:On the Animations tab, in the Animations group, click CustomAnimation.On the slide, select the graphic. In the CustomAnimation task pane, do the following:Click Add Effect, point to Entrance, and then click MoreEffects. In the Add Entrance Effect dialog box, under Subtle, click Faded Zoom. Under Modify: Faded Zoom, in the Speed list, select Fast.Also in the Custom Animation task pane, click Add Effect, point to Motion Paths, and then click Left.Also in the Custom Animation task pane, select the second animation effect (left motion path), and then under Modify: Left,in the Speed list, select Fast.On the slide, right-click the motion path, and then click Reverse Path Direction.(Note: The green arrow will move to the left end of the motion path.)Press and hold CTRL, and then select the first and second animation effects (faded zoom effect and left motion path) in the Custom Animation task pane. Click the arrow to the right of the second animation effect (left motion path), and then click Effect Options. In the Left dialog box, on the SmartArt Animation tab, in the Group graphic list, select One by one.Also in the Custom Animation task pane, do the following:Click the double arrow under the first animation effect (faded zoom effect) to expand the contents of the list of effects.Click the double arrow under the second animation effect (left motion path) to expand the contents of the list of effects. Press and hold CTRL, and then in the Custom Animation task pane, select the first, second, third, and fourth animation effects (all four faded zoom effects). Under Modify: Faded Zoom, in the Start list, select After Previous.Press and hold CTRL, and then in the Custom Animation task pane, select the fifth, sixth, seventh, and eighth animation effects (all four left motion paths). Under Modify:Left, in the Start list, select With Previous.Also in the Custom Animation task pane, do the following to reorder the list of effects:Drag the fifth animation effect (first left motion path) until it is second in the list of effects.Drag the sixth animation effect (second left motion path) until it is fourth in the list of effects.Drag the seventh animation effect (third left motion path) until it is sixth in the list of effects.To reproduce the background effects on this slide, do the following:Right-click the slide background, and then click Format Background. In the Format Background dialog box, click Fill in the left pane, select Gradient fill in the Fill pane, and then do the following:In the Type list, select Radial.In the Direction list, click From Center (third option from the left).Under Gradient stops, click Add or Remove until two stops appear in the drop-down list.Also under Gradient stops, customize the gradient stops as follows:Select Stop 1 from the list, and then do the following:In the Stop position box, enter 0%.Click the button next to Color, and then under Theme Colors click Black, Text 1, Lighter 50% (second row, second option from the left).Select Stop 2 from the list, and then do the following: In the Stop position box, enter 100%.Click the button next to Color, and then under Theme Colors click Black, Text 1 (first row, second option from the left).
- For reproduction steps for this slide, refer to the PowerPoint template titled “Static text effects for PowerPoint slides” (STATIC_TEXT.potx), slide number 17.