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United States Government Accountability Office




             The Art of Giving,
           Receiving, and Eliciting
                 Feedback

                               Beverly L. Norwood
                 Director of Leadership and Executive Programs
                     U.S. Government Accountability Office
                                   July 26, 2012




Accountability                Integrity                    Reliability
How do you react to the prospect of
giving, receiving, or eliciting feedback?




      Accountability   Integrity   Reliability   2
Key dimensions of leadership behavior
– GAO 2007

       Empowering                   Personal
       People & Teams               Integrity




   Competence                                   Self Knowledge




       Communication                  Vision



       Accountability   Integrity                    Reliability   3
GAO Consensus: Self-knowledge is
knowing and understanding…
 your personal and professional values, beliefs, needs,
  strengths, and weaknesses


 your own leadership style and its relationship to your values,
  beliefs, needs, strengths, and weaknesses


 how you impact others around you—up, down, and sideways


 how your style fits with or should be adapted for various
  circumstances and people



           Accountability           Integrity              Reliability   4
Rules for the Road
• Remain open to improving your self-knowledge
• Be mindful of the emotional responses that
  giving, receiving, and eliciting feedback may
  trigger for you and the others involved
• Prepare yourself to give, receive, or elicit
  feedback by anticipating your reactions and the
  reactions of others and by practicing what you
  will say and do to maintain a constructive
  dialogue



       Accountability    Integrity      Reliability   5
Tools for Road
• Clear expectations
• What can you and others control,
  influence, and simply have to live with
• The continuum for giving and eliciting
  feedback
• Situation-Behavior-Impact (SBI) Model


       Accountability   Integrity    Reliability   6
Expectations are critical
Consider…
Have you taken the time to
set clear expectations for
those you supervise?
For example, have you
given your direct reports
examples of work products
that reflect the quality and
level of detail you are
looking for?
Do you know what your
direct reports expect or want
from you?

         Accountability         Integrity   Reliability   7
Who Is In Control?

                                           1. We are in
                                              control.
                                           2. We can
                                              influence.
                 1
                                           3. We have no
                       2                      control.
                           3

      Accountability           Integrity            Reliability   8
Continuum for Giving and Eliciting
Feedback




      Accountability   Integrity   Reliability   9
Situation-Behavior-Impact (SBI) Model
•   Situation: Capture the situation (e.g., in the meeting
    with Joe yesterday, in the kitchen this morning when we
    were discussing x, or in the meeting with the requester
    on Friday).
•   Behavior: Describe the behavior (e.g., you interrupted,
    you did not complete your assignment on time, or you
    arrived late for work).
•   Impact: Describe the impact (“so what?”) on you, on
    coworkers, on an engagement/program, or on the
    organization (e.g., because you kept interrupting your
    team members in the meeting, they all shut down and
    we didn’t have a chance to discuss the ideas of others).


         Accountability       Integrity         Reliability   10
Giving Effective Feedback
Effective feedback enables the receiver to walk away understanding
EXACTLY what he or she did and the impact that it had on you and/or
the situation. The feedback should be:


      Timely
      Clear
      Specific
      Nonjudgmental
      Actionable




Remember: Situation, Behavior, Impact (SBI)
           Accountability         Integrity            Reliability    11
Giving Effective Feedback
•   Creating and delivering a specific message based on observed
    performance is key to effective feedback.


•   When you tell a direct report, coworker, or even your boss that s/he
    is a good leader, or that s/he communicates well, or that s/he needs
    to be more strategic, you may believe that you are providing helpful
    feedback, but these statements only evaluate or interpret behavior.


•   They don’t describe behavior in a sufficiently specific way that a
    person can learn and develop by repeating or avoiding the behavior.




            Accountability          Integrity             Reliability   12
Giving Feedback: The Dozen Do’s
•   Be specific when describing the situation
•   Be specific when describing the behavior
•   Acknowledge the impact on you
•   Judge the behavior
•   Pay attention to body language
•   Use verbatim quotes (when possible)
•   Recreate the behavior, if appropriate
•   Give feedback in a timely manner
•   Give feedback, check for understanding, then STOP
•   Do say “I felt” or “ I was” to frame your impact statement
•   Focus on a single message
•   Be sensitive to the emotional impact of your feedback


•   Source: Center for Creative Leadership: Feedback That Works: How to Build and
    Delivery Your Message, Sloan R. Weitzel
              Accountability                    Integrity           Reliability     13
Giving Feedback: The Dozen Don’ts
•   Assume
•   Be vague
•   Use accusations
•   Judge the person
•   Pass along vague feedback from others
•   Give advice unless asked
•   Psychoanalyze
•   Qualify your feedback by backing out
•   Use examples from your own experience
•   Generalize with words like “always” or “never”
•   Label your feedback in advance
•   Sandwich your feedback with words like “but”


•   Source: Center for Creative Leadership: Feedback That Works: How to Build and
    Delivery Your Message, Sloan R. Weitzel
               Accountability                Integrity              Reliability     14
Receiving Feedback:
• Listen Attentively
• Repeat only what you heard
• Ask for specifics, including what you are doing well
• Say “Thank You”
• Ask if you can check back




         Accountability       Integrity         Reliability   15
Common Reasons for Not Eliciting
Feedback
• We don’t know how
• We don’t know who
• We don’t know when
• We don’t believe that we need to ask
• We fear the answer
• We fear the person we’re asking
• We fear the consequences of asking
       Accountability   Integrity        Reliability   16
Eliciting Feedback: Consider

Whether you can stand to hear the answer, before
you ask the question
• Who to ask
• When to ask
• How to ask
• How to graciously show understanding if/when others
prefer not to give you feedback




        Accountability      Integrity        Reliability   17
Eliciting Feedback: The Dos
•   Set the stage
•   Ask permission to ask
•   Respect those who do not wish to provide feedback
•   Explain your purpose/goal
•   Explain how you would like to receive feedback (e.g.
    Situation-Behavior-Impact—SBI--Model)
•   Ask open ended questions (scripted, neutral)




        Accountability       Integrity         Reliability   18
Eliciting Feedback: The Don’ts
Don’t…
• Surprise people
• Create a situation where the feedback provider feels
  backed into a corner
• Ask threatening questions
• Defend, explain, or rationalize
• Retaliate
• Burn bridges


         Accountability       Integrity        Reliability   19
Questions and Contact Information

• Questions???


• Contact information: Beverly Norwood,
  Director of Leadership and Executive
  Programs, GAO (202) 512-6512 or
  norwoodb@gao.gov


      Accountability   Integrity   Reliability   20

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The Art of Giving and Receiving Feedback

  • 1. United States Government Accountability Office The Art of Giving, Receiving, and Eliciting Feedback Beverly L. Norwood Director of Leadership and Executive Programs U.S. Government Accountability Office July 26, 2012 Accountability Integrity Reliability
  • 2. How do you react to the prospect of giving, receiving, or eliciting feedback? Accountability Integrity Reliability 2
  • 3. Key dimensions of leadership behavior – GAO 2007 Empowering Personal People & Teams Integrity Competence Self Knowledge Communication Vision Accountability Integrity Reliability 3
  • 4. GAO Consensus: Self-knowledge is knowing and understanding…  your personal and professional values, beliefs, needs, strengths, and weaknesses  your own leadership style and its relationship to your values, beliefs, needs, strengths, and weaknesses  how you impact others around you—up, down, and sideways  how your style fits with or should be adapted for various circumstances and people Accountability Integrity Reliability 4
  • 5. Rules for the Road • Remain open to improving your self-knowledge • Be mindful of the emotional responses that giving, receiving, and eliciting feedback may trigger for you and the others involved • Prepare yourself to give, receive, or elicit feedback by anticipating your reactions and the reactions of others and by practicing what you will say and do to maintain a constructive dialogue Accountability Integrity Reliability 5
  • 6. Tools for Road • Clear expectations • What can you and others control, influence, and simply have to live with • The continuum for giving and eliciting feedback • Situation-Behavior-Impact (SBI) Model Accountability Integrity Reliability 6
  • 7. Expectations are critical Consider… Have you taken the time to set clear expectations for those you supervise? For example, have you given your direct reports examples of work products that reflect the quality and level of detail you are looking for? Do you know what your direct reports expect or want from you? Accountability Integrity Reliability 7
  • 8. Who Is In Control? 1. We are in control. 2. We can influence. 1 3. We have no 2 control. 3 Accountability Integrity Reliability 8
  • 9. Continuum for Giving and Eliciting Feedback Accountability Integrity Reliability 9
  • 10. Situation-Behavior-Impact (SBI) Model • Situation: Capture the situation (e.g., in the meeting with Joe yesterday, in the kitchen this morning when we were discussing x, or in the meeting with the requester on Friday). • Behavior: Describe the behavior (e.g., you interrupted, you did not complete your assignment on time, or you arrived late for work). • Impact: Describe the impact (“so what?”) on you, on coworkers, on an engagement/program, or on the organization (e.g., because you kept interrupting your team members in the meeting, they all shut down and we didn’t have a chance to discuss the ideas of others). Accountability Integrity Reliability 10
  • 11. Giving Effective Feedback Effective feedback enables the receiver to walk away understanding EXACTLY what he or she did and the impact that it had on you and/or the situation. The feedback should be:  Timely  Clear  Specific  Nonjudgmental  Actionable Remember: Situation, Behavior, Impact (SBI) Accountability Integrity Reliability 11
  • 12. Giving Effective Feedback • Creating and delivering a specific message based on observed performance is key to effective feedback. • When you tell a direct report, coworker, or even your boss that s/he is a good leader, or that s/he communicates well, or that s/he needs to be more strategic, you may believe that you are providing helpful feedback, but these statements only evaluate or interpret behavior. • They don’t describe behavior in a sufficiently specific way that a person can learn and develop by repeating or avoiding the behavior. Accountability Integrity Reliability 12
  • 13. Giving Feedback: The Dozen Do’s • Be specific when describing the situation • Be specific when describing the behavior • Acknowledge the impact on you • Judge the behavior • Pay attention to body language • Use verbatim quotes (when possible) • Recreate the behavior, if appropriate • Give feedback in a timely manner • Give feedback, check for understanding, then STOP • Do say “I felt” or “ I was” to frame your impact statement • Focus on a single message • Be sensitive to the emotional impact of your feedback • Source: Center for Creative Leadership: Feedback That Works: How to Build and Delivery Your Message, Sloan R. Weitzel Accountability Integrity Reliability 13
  • 14. Giving Feedback: The Dozen Don’ts • Assume • Be vague • Use accusations • Judge the person • Pass along vague feedback from others • Give advice unless asked • Psychoanalyze • Qualify your feedback by backing out • Use examples from your own experience • Generalize with words like “always” or “never” • Label your feedback in advance • Sandwich your feedback with words like “but” • Source: Center for Creative Leadership: Feedback That Works: How to Build and Delivery Your Message, Sloan R. Weitzel Accountability Integrity Reliability 14
  • 15. Receiving Feedback: • Listen Attentively • Repeat only what you heard • Ask for specifics, including what you are doing well • Say “Thank You” • Ask if you can check back Accountability Integrity Reliability 15
  • 16. Common Reasons for Not Eliciting Feedback • We don’t know how • We don’t know who • We don’t know when • We don’t believe that we need to ask • We fear the answer • We fear the person we’re asking • We fear the consequences of asking Accountability Integrity Reliability 16
  • 17. Eliciting Feedback: Consider Whether you can stand to hear the answer, before you ask the question • Who to ask • When to ask • How to ask • How to graciously show understanding if/when others prefer not to give you feedback Accountability Integrity Reliability 17
  • 18. Eliciting Feedback: The Dos • Set the stage • Ask permission to ask • Respect those who do not wish to provide feedback • Explain your purpose/goal • Explain how you would like to receive feedback (e.g. Situation-Behavior-Impact—SBI--Model) • Ask open ended questions (scripted, neutral) Accountability Integrity Reliability 18
  • 19. Eliciting Feedback: The Don’ts Don’t… • Surprise people • Create a situation where the feedback provider feels backed into a corner • Ask threatening questions • Defend, explain, or rationalize • Retaliate • Burn bridges Accountability Integrity Reliability 19
  • 20. Questions and Contact Information • Questions??? • Contact information: Beverly Norwood, Director of Leadership and Executive Programs, GAO (202) 512-6512 or norwoodb@gao.gov Accountability Integrity Reliability 20