2. 70% 62% 56%of people in APAC
have watched live
stream video
of live stream video
consumption occurs
on smartphones
of live stream video
viewing in APAC is
on social platforms
#FastFacts
Source: IAB - Live Video Streaming - A Global Perspective, June 2018
7. 93M
115M
138M
160M
2020 2021 2022 2023
March 2019 Forecast
Feb 2020 Forecast
+18%
+20%
+23%
+25%
How Coronavirus has impacted live
video consumption
34%of millennials say they
are watching more live
videos as a result of
the outbreak
Source: eMarketer - How has the US live video forecast changed, Jan 2020 (includes those who watch live streaming content on any device once per month), Feb 2020
Source: GlobalWebIndex - Coronavirus Findings US & UK; Media Consumption (Release 4), April 2020
8. 62%plan to continue doing
so after the outbreak
Of millennials watching more livestreams today,
Source: GlobalWebIndex - Coronavirus Findings US & UK; Media Consumption (Release 4), April 2020
12. Globally, live stream Tweets have
almost doubled in the last six
months.
Source: Brandwatch, Global, Nov-19 to May-20 (includes mentions of ‘live stream’ variations in Arabic, Bahasa, English, French, Hindi, Italian, Japanese, Mandarin, Portuguese, Spanish, Thai).
14. Conversation
Moderated comments within the
live broadcast (comments can be
disabled if advertiser prefers).
Hearts
Users can ‘show love’ by tapping
the screen to show hearts
throughout the broadcast.
Broadcast
High-quality streaming feed
Live
Broadcast
Experience
15. Home
Happening
Now
Drive live tune-in
from your brand
followers while
they are browsing
the timeline.
Happening Now lets
people on Twitter know
who is broadcasting live
17. Google @Google
We have some big news! The newly
relaunched livestream experience,
powered by 5G is launching Friday.
Set a Reminder to tune in once we’re
#Live
Promoted
#MadebyGoogle
Twitter
Starting in
Set Reminder
Home
Reminder
Card
Turn awareness
into attendance
Boost livestream tune-in
with Set Reminder Cards
which enable users to set
a reminder
18. Get alerted once
the event starts
Reminder
Card
Turn awareness
into attendance
TWITTER
Verizon
Starting now: Verizon PayItForward LIVE
19. Conversation
Curated event timeline, with
the option to build multiple
timelines dedicated to
specific threads, topics, or
interactive Q&As
Video Carousel
Up to 5 videos or streams at once,
experience multiple touchpoint
within the event
Event Description
Includes any links, hashtags,
or key calls to action
Broadcast
High-quality streaming feed
Live
Event
Page
20. How to create events
worth talking about
Ideas and helpful tips to make your virtual
event a success on Twitter
22. • Automotive
• Technology
• Films & Games
• Retail & Fashion
Launches
Launch announcements
still drive significant impact
Home
23. • Concerts
• Live Gaming
• Watch Parties
• Live Q&As
Entertainment
Surprise and delight your
fans with live entertainment
Home
24. Google @Google
We have some big news! The newly
relaunched livestream experience,
powered by 5G is launching Friday.
Set a Reminder to tune in once we’re
#Live
#MadebyGoogle
Twitter
Starting in
Set Reminder
Home
Support
Contribute to the overall
wellbeing of your audience.
• Food
• Health
• Education
• Community
25. How to plan a successful
virtual event on Twitter
Plan beyond
the event
itself
1 2 3 4
Prioritise the
community
Design for
participation
Allow
constraints
to unlock
creativity
26. Plan to activate across
a 3-4 week window
surrounding your event
to achieve best results.
Plan beyond
the event
itself
Pre-Event During Post-Event
Tease Launch Reinforce
• Promoted Video
• Media Polls
• Conversational Card
• Event Reminder
• Branded Emoji
• Spotlight
• First View
• Promoted Trend
• Event Page
• Live Stream
• Branded Emoji
• Promoted Video
• LiveCut Clips
• Moment Recap
• Website Card
7-14 days prior to event Day of Virtual Event 7-14 days post event
27. During this outbreak, it
is critical to consider
how you can give back
to the community.
This doesn’t have to be
monetary, provided the
focus is on helping your
audience.
Prioritise the
community
Home
28. Give your audience the
opportunity to participate
pre, during or post event.
Design for
participation
Home Home
29. Virtual events can include
recorded video in part or
entirely.
Consider how you can
involve people remotely.
Be creative in how you
use Twitter’s features.
Allow
constraints
to unlock
creativity
HomeHome
30. Creating virtual events worth talking
about
LIVE Insights
TwitterLIVE
Planning
Live streaming consumption has
increased significantly on a global
scale, and adoption will continue to
accelerate.
Millennials and Gen-Z are the
audiences fuelling this consumption
growth (two core Twitter audiences in
APAC).
LIVE is what makes Twitter
unique and engagement with
live events has exploded on
Twitter in 2020.
Virtual Event Themes:
- Launches
- Entertainment
- Support
How to plan a virtual event worth talking about:
- Plan beyond the event day itself
- Prioritise the community
- Design for participation
- Allow constraints to unlock creativity
LIVE Broadcast
Live Brand Studio
31. Explore all of the virtual event
examples shared today and more!
32. We can’t wait to see
your virtual events
come to life on Twitter
33. Questions or Feedback?
Please kindly reach out to your Twitter
Client Partners, or email us
at twittertalk@twitter.com.
