Twitter Talk

1. A front-row view into the entertainment world.
Entertainment
Media &
@s_rishabh

2. Movies
Shows
Music
Deconstructing the
entertainment audience
through the lens of

3. The entertainment
industry we once knew
has been completely
transformed.

4. Too many streaming sites.
Too little money.
The Asian Hobbit
@reenieho
Phyllis
@chonnactpa
How much do I need ano
streaming service
Melissa Evans
@mrsmelissaevans32
You know you have too many
streaming subscriptions when
it takes you 20 min to
remember which one the
show you’re watching is on...
Allegorist
@allegorist
The reason I play video
games is because streaming
services give me too many
options and i cry in indecisive
despair and run to pikachu for
comfort
Alexander
@AlexanderBear89
There are way too many
streaming services.
ander
exanderBear89
here are way too many
reaming services.
Strawberry 🍓
@_demerelyn
Too many streaming services.
Bring back regular cable
packages & Saturday tv
marathons
keLL
@meowgsoo
There are way too many
streaming platforms. it's not
cool, it's not fair , like... fr,
enough.
Anna
@Visualki
I’m the one paying fo
in my family so I’m n
another streaming s
ADutta
@KevKleazy
I pay for too many streaming
services
Alistair Funge
@alistairefunge
ugh, I don't need another
streaming service...
I have to pay for another
streaming service just to
watch Friends?!?
Tom McIntosh
@TheGreatTMac
Too many streaming services
already...
Melanie Pérez Arias
@MelaPerezArias
too many streaming
platforms,
so much money to spend :(
sariya
@sariyaholsten
so many streaming services.
what should i watch????
Candy the cheermeister
@RARECANDYSLICE
there are so many streaming services
to watch movies on. for example:
netflix, hulu, amazon prime, etc.. YET
SHREK 2 ISNT ON ANY OF THEM
bri
@briannahduarte

5. Too many streaming sites.
Too little money.
The Asian Hobbit
@reenieho
Phyllis
@chonnactpa
How much do I need ano
streaming service
Melissa Evans
@mrsmelissaevans32
You know you have too many
streaming subscriptions when
it takes you 20 min to
remember which one the
show you’re watching is on...
Allegorist
@allegorist
The reason I play video
games is because streaming
services give me too many
options and i cry in indecisive
despair and run to pikachu for
comfort
Alexander
@AlexanderBear89
There are way too many
streaming services.
ander
exanderBear89
here are way too many
reaming services.
Strawberry 🍓
@_demerelyn
Too many streaming services.
Bring back regular cable
packages & Saturday tv
marathons
keLL
@meowgsoo
There are way too many
streaming platforms. it's not
cool, it's not fair , like... fr,
enough.
Cancelling my car insurance so
I can pay for all the streaming
services
Vitalityrows 2.0
@vitaliyrows
The number of streaming
services for TV/movies is
getting out of control.
I'm pretty sure the outcome
here is just going to be we end
up cancelling them all and
going back to watching things
we own outright. ¯_(ツ)_/¯
Kevin Hovdestad
@lackofrealism
Not paying for yet another
streaming service. If it ain’t on
Prime or Netflix, I ain’t
watching.
The Win Ott
@Win_Ott
I'm frustrated by the
proliferation of streaming
services.
Sasha Feather
@Sasha_Feather
Anna
@Visualki
I’m the one paying fo
in my family so I’m n
another streaming s
ADutta
@KevKleazy
I pay for too many streaming
services
Alistair Funge
@alistairefunge
ugh, I don't need another
streaming service...
I have to pay for another
streaming service just to
watch Friends?!?
Tom McIntosh
@TheGreatTMac
Too many streaming services
already...
Melanie Pérez Arias
@MelaPerezArias
too many streaming
platforms,
so much money to spend :(
sariya
@sariyaholsten
"...another streaming service
that will..."
*stops reading and closes
tab*
Alien Lima Bean Wrangler
@zeframman
PoetiCS
@prodbypoetics
Maaaan I been wanting to
watch that. Just dont wanna
sign up for ANOTHER
streaming service
Karin
@GhostKarin
Too... Many... S
Services...
★ Michael Munday 💎
@MikeMundayy
When you realize you are now
paying 25% more for
unbundled streaming services
and should have stayed with
cable.
Allegorist
@allegorist
The reason I play video
games is because streaming
services give me too many
options and i cry in indecisive
despair and run to pikachu for
comfort
sis
are so many streaming
es, I guess it's all about
ence
Lyons
ayy135
re are too many streaming
vices so I have decided to
y have one. & that one will
whichever one puts on
l Blart: Mall Cop first
Janet Y
@jytexas
Okay..goodie another
streaming service.
ngton
ndayy
e’s too many streaming
ces.
s it.
s the entire tweet.
ny streaming
Kcolbert100
@KColbert_100
Unpopular opinion:
Too many streaming services.
🤦
Cycloptomese OGV
@Cycloptomese
I really didn't want to
subscribe to another
streaming service but this
baby Yoda thing is seriously
testing my resolve.
Shaun
@ShaneKPack
I know it's frowned upon to b
political on this platform but
think there are too many
streaming services.
Ivan M
@mivan95
I want to watch the high
school musical show but
don’t want to get pay for
another streaming service!
my family and i pay for so many
streaming platforms so tell me
why my brother put on an hour
long video of old commercials
Cheese stick
@_RSNA_
I have so many streaming
services that Idk know what to
watch ever
Zoey
@ZYTFA
I'm tired of so many streaming
services. Everyone has one
now and it's ridiculous.
Shay Emms
@Tam5
I have accumulated so many
streaming platforms that my brain
turned watching anything serialized
into a chore
Riley Brady
@rileybradey3
so many streaming services.
what should i watch????
Candy the cheermeister
@RARECANDYSLICE
have so many streaming
services I can't remember
which one I'm watching My
Hero on.
Daniel Oviedo
@DanielOviedoMMA
there are so many streaming services
to watch movies on. for example:
netflix, hulu, amazon prime, etc.. YET
SHREK 2 ISNT ON ANY OF THEM
bri
@briannahduarte
Ya Boix
@migguzi
I’m honestly overwhelmed with
streaming options. What do I
even watch and why are there
so many things?

6. Asia-Pacific is a unique region,
and there are peculiar differences
in our cultural fabric.

7. But, there is
A common
denominator

8. All these countries
have had a dominant
local media landscape.

9. Habits

10. Habits
Escapes

11. Crazy
Rich
Asians
The
Last
Dance
Game
Of
Thrones

12. Speaking through research

13. 797Mentertainment-related
conversations in Q1’20
E N T E R T A I N M E N T C O N V E R S A T I O N S A R E T H R I V I N G I N A P A C
Source | Twitter Internal Data, Q1 2020

14. E N T E R T A I N M E N T C O N V E R S A T I O N S A R E T H R I V I N G I N A P A C
678M
100M
19M
Source | Twitter Internal Data, Q1 2020
Q1 2020
Q1 2020
Q1 2020

15. E N T E R T A I N M E N T C O N V E R S A T I O N S A R E T H R I V I N G I N A P A C
21.9%vs. Q1 2019
Source | Twitter Internal Data, Q1 2019 & Q1 2020
142.7%vs. Q1 2019
3.5%vs. Q1 2019

16. Source | Twitter Internal Data, Q1 2019 & Q1 2020
D R A M A T I C R I S E I N # O F P E O P L E T W E E T I N G
18%Growth in
Unique Authors
vs. Q1 2019
68%Growth in
Unique Authors
vs. Q1 2019
36%Growth in
Unique Authors
vs. Q1 2019
Q1 2020
Q1 2019

17. Source | Harris Interactive & KuRunData, March to May 2020
Broadcast
TV
Paid
Streaming
Online
eBooks
Podcast
Shows
Mobile
Games
Desktop
Games
Online
News
25% 13% 15% 19% 18%
69%
37% 27% 32%
55% 31% 69%
15% 25% 45% 29%
56% 29% 9% 10% 41% 16% 69%
33% 24% 25% 49% 25% 64%
39%
64%
66%
36%
47%
67%
68%
41%
37%
37%
46%
52% 42%
41%
33%
55%
48%
35%
70%
78%
G R O W T H R A T E D U R I N G T H E P A N D E M I C

18. Relaxing with a comedy or worrying about a
fictional problem in someone else’s drama,
may be the best antidote
to our global pain.

19. Introducing the conversational
layers of fandom

20. Fandom
+332%
Source | Twitter Internal & Crimson Hexagon, Growth Stats Compare Q4/2019 vs. Q1/2016
Mentions of the word ‘Stanning’ i.e. fans
expressing love & devotion for their idols
4:12 PM

21. Fan Art
+129%
Source | Twitter Internal & Crimson Hexagon, Growth Stats Compare Q4/2019 vs. Q1/2016
Dedication to idols & showcasing of talent
4:12 PM

22. Fan Armies
+410%
Source | Twitter Internal & Crimson Hexagon, Growth Stats Compare Q4/2019 vs. Q1/2016
Earning their idols the top spot through fandom
4:12 PM

23. Fan Tourism
+39%
Source | Twitter Internal & Crimson Hexagon, Growth Stats Compare Q4/2019 vs. Q1/2016
Travelling to immerse into their favourite universe
4:12 PM

24. Movies
Shows

25. Source | Circus Social, 2019
M O V I E S V E R S U S S H O W S – C O N V E R S A T I O N T H E M E S
SHOWS
MOVIES
Recommendations Title Excitement Rating Shows Review Sites Spoiler Discussions
49%
5%
35%
12%
35%
9%
39%
5% 6%
2%

26. Source | Circus Social, 2019
M O V I E S V E R S U S S H O W S – C O N V E R S A T I O N T H E M E S
SHOWS
MOVIES
Recommendations Title Excitement Rating Shows Review Sites Spoiler Discussions
30%
5%
18%
14% 8%
7%
20%
5%
5%
Sharing Ads
20%
5%

27. Source | Circus Social, 2019
M O V I E S V E R S U S S H O W S – C O N V E R S A T I O N T H E M E S
SHOWS
MOVIES
Recommendations Rating Shows Review Sites
69%
2%
8%
36%
43%
18%

28. What winning in
entertainment looks
like on Twitter?

29. Beyond Movie Trailers

30. Teaser Trailer
Movie Launch
Trailer
Trailer
Talent Tweet
Source | Crimson & Hexagon
Movie Launch
London Premiere
Extended Trailer
Grammys
Oscars
Golden Globe
Trailer Venice Film
Digital
Release
Movie Launch
Premiere
Trailer
Oscars

31. Beyond Movie Trailers
Velocity makes Headlines

32. M O V I E S O N T W I T T E R
JOKER
trailer drops 28th Aug’19
3 1 5 0 0 0
4 7 9 0 0 0
1 M
3 0 0 0 0
Source | Forbes

33. Beyond Movie Trailers
Velocity makes Headlines
YOLO isn’t for Shows

34. Streaming Now
Trailer Launch
S H O W S O N T W I T T E R
Source | Crimson & Hexagon
Recommendation
Front Row
Voice
Viewing now
Viewing now

35. Beyond Movie Trailers
YOLO isn’t for Shows
Velocity makes Headlines
FOMO is Real

36. F O M O O N T W I T T E R
H y p e b r i n g s v i e w e r s

37. Beyond Movie Trailers
YOLO isn’t for Shows
Velocity makes Headlines
FOMO is Real

38. How brands
connect with fan
expression on Twitter?

39. Shots Of Friendship
@ P R I M E V I D E O I N

40. During a time when people
were finding new ways to
keep their friends close,
@PrimeVideoIN welcomed
stories of friendships and
curated a coffee table book.
4:12 PM
T H E I D E A

43. Spotify On Stage
@ S P O T I F Y I D @ S P O T I F Y T H A I L A N D

44. Gave fans at the event
a reason to engage &
those who were not
there, an opportunity to
join the conversation.
T H E I D E A

45. Encouraged fans to Tweet
during the concert, by
showing Tweets on the
screen & highlighted live by
the emcee.
T H E I D E A

46. Revealed personalities of
K-Pop fans through a quiz
& shared special K-pop
playlists to suit each.
C O N N E C T I N G W I T H K - P O P
4:12 PM

47. Disney Plus
@ D I S N E Y P L U S

48. Almost! But in a shocking turn of
events, we can't find Dory.
Disney+ launched their
official handle with a
carefully crafted voice
that’s uniquely Disney
to speak to their core
audience.
48
T H E I D E A

49. Disney
@Disney
It's moving day! Is everyone packed
and ready to go to @DisneyPlus?
Pixar
@PIxar
Almost! But in a shocking turn of
events, we can't find Dory.
T H E I D E A
Celebrated the streaming
service by leveraging the
full family of brands &
introduced the new home
for the world’s most
beloved characters.

50. Almost! But in a shocking turn of
events, we can't find Dory.
Pixar
@PIxar
Mr. Ray would be impressed. We found
Dory and we're ready to go! All
packed, @Marvel?
Marvel
@Marvel
Hang tight. We have quite a few suits
here.
T H E I D E A
Celebrated the streaming
service by leveraging the
full family of brands &
introduced the new home
for the world’s most
beloved characters

51. T H E I D E A
Disney+ took over
Twitter by putting their
countdown to launch
in the Spotlight
51
T H E I D E A

52. T H E I D E A
Connected with animal
lovers by hosting a watch
party, in partnership with
We Rate Dogs, for Lady &
The Tramp.
52
T H E I D E A

54. Are we customers?

56. You don’t acquire fans.

57. You don’t acquire fans.
Fans acquire You.

58. What are you
watching today?

59. What are you
watching today?
Thank You.

60. Questions or Feedback?
Please kindly reach out to your Twitter
Client Partners, or email us
at twittertalk@twitter.com.