1. Review of achievements and constraints for year 2011
Presented by Mme Keth Mardy, MoWA

2. OUTLINE
o ACHIEVEMENTS
o CONSTRAINTS
o CONCLUSION

3. INSTITUTIONAL LAUNCH

4. Over 200 participants
from the Government and
Civil Society attended the
institutional launch on
9 December 2011

5. MEDIA LAUNCH

6. Over 30 media
organisations
covered the launch of the
campaign in printed and
audio-visual press
(in Khmer, Chinese, English
and Spanish languages)

7. PUBLIC LAUNCH

8. Over 6,000 people
attended the concert in
Takhmao (Kandal)

9. VISUAL IDENTITY

10. Logo and tagline identifying
the campaign designed,
pre-tested and featured in all
elements of the campaign

11. PARTNERSHIPS

12. The Good Men campaign is
led by the MoWA and involves
more than 15 partners
organised in Technical Working
Group (TWG) and Steering
Committee (SC)

13. MASS MEDIA

14. Teasing and revealing phases materialised
through 8 TV spots (broadcasted 256
times on 4 major TV channels); 8 Radio
announcements (aired 968 times on 6
major Radio stations); 7 posters printed
at 10,000 copies each; Outdoor
advertising (banners); Newsprints
(press and magazine) and
Electronic media (Blogs)

15. BRANDED MATERIALS

16. A wide range of materials
promoting the campaign have
been produced
(T-shirts and caps, key rings,
stickers, pens, bags, pins,
pens, folders and DVDs)

17. VISUAL ARTS

18. 22 artists have been
mobilised and produced
29 pieces of visual art in
relation to the themes of the
campaign

19. EXHIBITION OF VISUAL ART

20. The exhibition has already
circulated through
4 provinces and more than
2,000 young people have
been exposed to it

21. CALENDAR 2012

22. 3,000 calendars produced,
printed and distributed
through the MoWA’s sub-
national levels and NGOs

23. COMIC BOOKLETS

24. 2 comics booklets, geared
for a low literate audience
are being developed and will
be printed at 10,000 copies

25. DISTRIBUTION OF MATERIALS

26. More than 50 % of
materials have already
been distributed through the
MoWA’s Provincial
Departments and District
Offices and NGOs

27. MONITORING & EVALUATION

28. 1,500 interviews were
conducted in Phnom Penh,
Kampong Chhnang, Takeo
and Pursat in order to develop
a baseline
Draft indicators are being
developed

29. CONSTRAINTS

30. Difficulties in producing and
agreeing upon messaging,
time constraints & tight
deadlines, difficulties in
outsourcing and managing
external services

31. CONCLUSION
With all these results,
it is now time for putting the
campaign into practice
through
SOCIAL MOBILISATION!!!

32. Thank you for
your attention