PHD will implement a project to increase awareness of gender issues, gender-based violence, and sexual and reproductive health among 5,000 young male university students aged 18-24 in Siem Reap and Phnom Penh. Over the course of 10 months, activities will include life skills training, peer education, mass media campaigns, and community dialogues to build knowledge and encourage youth participation in gender equality. Monitoring will assess changes in participants' understanding through pre- and post-testing.

1. Good Men campaign
Friday 17 February 2012
[People Health Development Association (PHD)]
[Male involvement to prevent gender based violence ]

2. PHD organization Brief
Introduction
 Brief introduction of the organization
 PHD, established in August 2005 by a group of youth and
students, is a non-political, secular, non-profit, and local non-
government organization. Its sub-degree was signed on October
7, 2005 by the Ministry of Interior.
 PHD works with and for young people to create positive social
change by improving and promoting youth participation in
confronting social issues in Cambodia through works with the
Cambodian government and local communities to promote
sustainable development, poverty reduction, and positive
attitudes regarding human rights, gender relations, health
education, and youth empowerment.

3. PHD organization Brief
Introduction
PHD aims to work with young people especially
young male, such as university students
Currently, PHD are working in PP, BTB and SR
Ministry of Women’s Affairs and Provincial
Department of Women’s Affairs
UN-Trust Fund through CARE International
Organization and UNFPA

4. Description of the intervention
 PHD’s experience working for many years with young men to
promote to prevent and respond to GBV by increasing male
university students’ awareness and understanding of
gender, gender-based violence (GBV), masculinities, and
sexual and reproductive health (SRH). awareness and GBV
prevention.
 PHD will focus on providing affirming messages in gender,
masculinities, power dynamics, and SRH through training,
promotion activities, and mass media in order to increase
men’s participation and responsibility for preventing GBV.

5. Description of the intervention
 PHD will encourage young university students to become
involved in activities to empower and protect women
 PHD will work closely with university management teams to
enable students to access information and to participate with
existing networks.
 PHD advocates and creates an enabling environment for
various stakeholders to support youth activities to ensure
correct social concepts about gender, gender-based violence
(GBV), masculinities, and sexual and reproductive health
(SRH)

6. Target
 The project aims to work with young male
especially young university students between
ages 18-24 year olds
 These activities foreseen in this component
will reach 5,000 young people (75% men) at
three universities in Siem Reap province and
3 universities in PP city through all of the
awareness-raising activities.

7. Results
 There were 90 young university students between aged 18-
24 will have increase their knowledge by participating to a 3days
life skill education sessions
 There were 1000 young university students between aged 18-
24 will have increase their knowledge and understanding through
gender dialogues sessions
 There were 1000 young university students between aged 18-
24 will have increase their knowledge and understanding through
mass media awareness through online communication (
facebook)

8. Results
There were 2000 young university students between
aged 18-24 will have increase their knowledge and
understanding by participating the 16days White
Ribbon Campaign
 There were 1000 young university students
between aged 18-24 will have increase their
knowledge and understanding through peers face to
face talking and sharing information

9. Location
 The project will be implementation in
Phnom Penh City and Siem Reap Province
The project intervention will be carried out
in the University Partners Based in PP City
and SR Province)

10. Calendar of implementation
 The project will be intervention from
on May 2012 to February 2013

11. M&E
 The project will develop a monitoring and evaluation
(M&E) framework for the project, including a
performance measurement system with agreed
indicators
 The framework will include designing and conducting
pre- and post-test questionnaires, aimed at collecting
qualitative and quantitative information on the
prevalence and incidence of GBV, while an emphasis
will be placed on measuring changes in knowledge and
awareness, as well as in help seeking behavior.

12. M&E
 Monthly meeting with peer leaders will be conducted to
monitor the promotion activities and providing technical
backup. This will be done with the assistance of
selected university office staff.
 The project will conduct a final reflection workshop with
the university management teams, trained peer leaders,
and students to reflect on the project impacts and
capture lesson learnt in order to inform scale up and
replication of the current activities, and future
programming.

13. Costs
 The project cost amounts10,000 USD included
Admin cost 25% and project cost 75%

14. Thank you