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Know your strategy mix
Step 4
1. KNOW YOUR ISSUE
2. KNOW YOUR
behaviour OBJECIVE
3.KNOW and
involve YOUR
AUDIENCE
4. KNOW YOUR
STRATEGY MIX
5. Develop &...
Nicol Cave – nicolc@spc.int
STEPS 1 to 4
• WHAT: UNHEALTHY LIFESTYLE & DIABETES
• WHO: TARGET AUDIENCE
• Will do WHAT: BEH...
Nicol Cave – nicolc@spc.int
STRATEGY
MIX
Nicol Cave – nicolc@spc.int
CHANNELS OF COMMUNICATION:
GROUP EXERCISE
• Name 30 ways you can get your message to
your targ...
Nicol Cave – nicolc@spc.int
SHC TOOLBOX
INTER-
PERSONAL
COMMUNITY
PARTICIPATION
MASS MEDIASMALL MEDIA
SOCIAL
MOBILISATION
...
Nicol Cave – nicolc@spc.int
SHC STRATEGIES (COMBI approach)
1. Administrative Mobilization/
Public Relations/Advocacy
2. C...
Nicol Cave – nicolc@spc.int
INTER-PERSONAL COMMUNICATION
INTER-PERSONAL COMMUNICATIO (IPC)
can be:
• 1 to 1 for example, c...
Nicol Cave – nicolc@spc.int
INTER-PERSONAL (talking)
• Risk reduction counseling
• Peer motivators
• Youth Groups / Suppor...
Nicol Cave – nicolc@spc.int
IPC/COMMUNITY PARTICIPATION
• Drama-related activities
– role playing, sculptures, mime
– stop...
Nicol Cave – nicolc@spc.int
tell me … I forget
show me … I remember,
involve me … I understand.
Ancient Proverb
WHY USE IN...
Nicol Cave – nicolc@spc.intMARSHAL ISLANDS
COMMUNITY PARTICIPATION - EVENTS
Nicol Cave – nicolc@spc.int
COMMUNITY PARTICIPATION
DEMONSTRATION SITES
Planning with the community on where to establish ...
Nicol Cave – nicolc@spc.int
COMMUNITY PARTICIPATION
DRIVERS OF LOCAL CHANGE
• community
meetings/outreach
• participatory ...
Nicol Cave – nicolc@spc.int
COMMUNITY PARTICIPATION
MAPPING EXERCISES
Nicol Cave – nicolc@spc.int
IEC MATERIALS
• Information, Education and Communication (IEC materials) are the most
common h...
Nicol Cave – nicolc@spc.int
!!! WARNING !!!
• Many health promotion/communication programs rely on IEC materials as the ke...
Nicol Cave – nicolc@spc.int
STAGE OF CHANGE & STRATEGY MIX
STAGE OF CHANGE INTERVENTION NEEDED METHODS/ACTIVITIES
NO KNOWL...
Nicol Cave – nicolc@spc.int
STAGE OF CHANGE & STRATEGY MIX
STAGE OF CHANGE INTERVENTION
NEEDED
METHODS/ACTIVITIES
NO KNOWL...
Nicol Cave – nicolc@spc.int
INTERACTIVE IEC MATERIALS
Include a quiz in your IEC materials
Chuuk, 2013 IEC materials targe...
Nicol Cave – nicolc@spc.int
INTERACTIVE IEC MATERIALS
Nicol Cave – nicolc@spc.int
• Global evidence shows - to get people to take up a
behaviour you need to supply “enabling pr...
Nicol Cave – nicolc@spc.int
ENABLING PRODUCTS - KIRIBATI
• KIRIBATI, 2014
• Water Champion
Starter Packs to
enable
househo...
Nicol Cave – nicolc@spc.int
STARTER PACK CONTENTS
Nicol Cave – nicolc@spc.int
ENABLING PRODUCTS - POHNPEI
Nicol Cave – nicolc@spc.int
ENABLING SERVICES – COOK ISLANDS
Nicol Cave – nicolc@spc.int
SOCIAL MARKETING/
PROMOTIONAL ITEMS
Nicol Cave – nicolc@spc.int
social marketing /
PROMOTIONAL
ITEMS
Vanuatu STI testing and condom promotion
campaign targeti...
Nicol Cave – nicolc@spc.int
SOCIAL MARKETING - TUVALU
Nicol Cave – nicolc@spc.int
SOCIAL MARKETING – NIUE 2012
Nicol Cave – nicolc@spc.int
SOCIAL MARKETING - NIUE
Nicol Cave – nicolc@spc.int
CREATIVE SOCIAL MARKETING - POHNPEI
Nicol Cave – nicolc@spc.int
SOCIAL MEDIA – NUTRITION FIJI
See Step 0 – Moving from awareness raising to behaviour change f...
Nicol Cave – nicolc@spc.int
IEC SOCIAL MEDIA – COOK ISLANDS
Nicol Cave – nicolc@spc.int
NEWS & MASS MEDIA
• News coverage is a VITAL tool in social and behaviour
change communication...
Nicol Cave – nicolc@spc.int
Mass media M-RIP approach
• M assive
• R epetitive
• I ntensive
• P ersistent
• Flights of 4-6...
Nicol Cave – nicolc@spc.int
SOCIAL MOBILISATION
• Mobilizing all the different groups in society to
support your campaign ...
Nicol Cave – nicolc@spc.int
SOCIAL MOBILISATION - POHNPEI
• Go local healthy living campaign mobilised the support and
act...
Nicol Cave – nicolc@spc.int
STRATEGY MIX
Effective Strategic Health
Communication uses a mix of
5 or 6 activities
at the s...
Nicol Cave – nicolc@spc.int
STRATEGY MIX
(KIRIBATI STI CAMPAIGN)
1. KAP SURVEY
2. nurse/clinic worker
outreach
3. Communit...
Nicol Cave – nicolc@spc.int
STRATEGY MIX
TUVALU ADOLESCENT HEALTH
Radio (mass media)
Drama
Interpersonal (1 to 1 and gr...
Nicol Cave – nicolc@spc.int
EVENTS
SONG COMPETITION & CD
DVD
SKILLS TRAINING WORKSHOPS
DEMONSTRATION SITES
COMMUNITY-BASED...
Nicol Cave – nicolc@spc.int
Insert NCD example
• Insert an example of strategies used in an NCD
campaign….
Nicol Cave – nicolc@spc.int
5%
4%
4%
10%
24%
29%
24%
COMMUNICATION CHANNEL PREFERENCES
brochure
DVD
events/contests
church...
Nicol Cave – nicolc@spc.int
REMEMBER ….
Small deeds done
are better than great deeds
planned
Chinese proverb
Nicol Cave – nicolc@spc.int
COMMUNICATION ACTIVITIES
AND PRODUCTS USED IN
CAMPAIGNS AROUND THE
PACIFIC
Nicol Cave – nicolc@spc.int
!!!! WARNING !!!!
• You can’t put all your messages in one
communication product or communicat...
Nicol Cave – nicolc@spc.int
!!!! TOP TIP !!!!
• When choosing your mix of communication
strategies, use the checklist
• Af...
Nicol Cave – nicolc@spc.int
Providing information and condoms to
young people, Tuvalu 2012
IPC - PEER MOTIVATORS
Nicol Cave – nicolc@spc.int
IPC - SAFE WATER CHAMPIONS
First group of 30 community members from Kawan
Bairiki trained to t...
Like Skills & Livelihood Training, Tuvalu
IPC – SKILLS WORKSHOPS
WHOSE JOB IS IT? KIRIBATI, 2014
IPC – GENDER CARD GAME
IPC – SNAKES & LADDERS
IPC - SORTING GAME
IPC - WATER LENS
PROTECTION
BINGO GAME
IPC - WATER LENS PROTECTION GAME
IPC / KDS GAMES
insert NCD examples
• Do you have any pictures from cooking
demonstrations or nutrition training
workshops?
Nicol Cave – nicolc@spc.int
IPC & IEC - SKILLS
• Nutrition Workshops
• Recipe books
• Cooking
demonstrations
• Booklet - H...
Nicol Cave – nicolc@spc.int
WELLNESS COOKBOOK - FIJI
Nicol Cave – nicolc@spc.int
SKILLS – PORTION CONTROL
Nicol Cave – nicolc@spc.int
SKILLS – HEALTHY FOOD GARDENS
Nicol Cave – nicolc@spc.int
PARTICIPATION - COMPETITIONS
Nicol Cave – nicolc@spc.int
COMPETITIONS – ART & DRAWING
Nicol Cave – nicolc@spc.int
Healthy Living Taro Art Competition: High School Students
COMPETITIONS – ART & DRAWING
Nicol Cave – nicolc@spc.int
COMPETITIONS - CELEBRITY COOK OFF
Nicol Cave – nicolc@spc.int
PARTICIPATION – EVENTS
Nicol Cave – nicolc@spc.int
HHWS RELAY (SMEC)EVENTS - HAND WASHING RELAY
Nicol Cave – nicolc@spc.int
EVENTS – INFO. BOOTHS
Nicol Cave – nicolc@spc.int
TALENT CONTESTS: LATIN AMERICA
–songs
–videos
–comics, drawings
–poetry, short stories
TALENT ...
Nicol Cave – nicolc@spc.int
SONG, DANCE, TALENT CONTESTS
Nicol Cave – nicolc@spc.int
CATCHY, MEMORABLE SONGS
Nicol Cave – nicolc@spc.int
‘Slip, Slop, Slap!
It sounds like a breeze when you say it like that
Slip, Slop, Slap!
In the ...
Nicol Cave – nicolc@spc.int
PUPPETS, DRAMA, STREET THEATRE
Nicol Cave – nicolc@spc.int
BILLBOARDS– MASS MEDIA
Nicol Cave – nicolc@spc.int
SOCIAL MARKETING
BRANDS, LOGOs, SLOGANS
Nicol Cave – nicolc@spc.int
IEC MATERIALS - PICTURE CODES
Nicol Cave – nicolc@spc.int
IEC MATERIALS - PICTURE CODES
Nicol Cave – nicolc@spc.int
Nicol Cave – nicolc@spc.int
IEC MATERIALS - posters
Nicol Cave – nicolc@spc.int
• A wise mother
teaches her child
how to wash
hands with soap
IEC MATERIALS - posters
Nicol Cave – nicolc@spc.int
IEC – local language is best
Nicol Cave – nicolc@spc.int
USING EXISTING MATERIALS
1. KNOW YOUR ISSUE
2. KNOW YOUR
behaviour OBJECIVE
3.KNOW and
involve YOUR
AUDIENCE
4. KNOW YOUR
STRATEGY MIX
5. Develop &...
Behaviour Change - Strategic mix of methods
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Behaviour Change - Strategic mix of methods

how to plan an effective behavior change campaign using a strategic mix of strategies

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Behaviour Change - Strategic mix of methods

  1. 1. Know your strategy mix Step 4
  2. 2. 1. KNOW YOUR ISSUE 2. KNOW YOUR behaviour OBJECIVE 3.KNOW and involve YOUR AUDIENCE 4. KNOW YOUR STRATEGY MIX 5. Develop & Pre- Test MESSAGES 6. IMPLEMENT & MONITOR 7. EVALUATE 7-STEPS for effective communication
  3. 3. Nicol Cave – nicolc@spc.int STEPS 1 to 4 • WHAT: UNHEALTHY LIFESTYLE & DIABETES • WHO: TARGET AUDIENCE • Will do WHAT: BEHAVIOUR OBJECTIVE • HOW will you get them to do it: STRATEGY MIX
  4. 4. Nicol Cave – nicolc@spc.int STRATEGY MIX
  5. 5. Nicol Cave – nicolc@spc.int CHANNELS OF COMMUNICATION: GROUP EXERCISE • Name 30 ways you can get your message to your target audience. First to 30 wins a prize. FOR EXAMPLE …. – Communication product - billboards – Communication product - newspapers articles – Communication activity - drama performances – Communication activity – outreach/ village talks – …. What others?
  6. 6. Nicol Cave – nicolc@spc.int SHC TOOLBOX INTER- PERSONAL COMMUNITY PARTICIPATION MASS MEDIASMALL MEDIA SOCIAL MOBILISATION ENABLING PRODUCTS Categories of communication products and activities
  7. 7. Nicol Cave – nicolc@spc.int SHC STRATEGIES (COMBI approach) 1. Administrative Mobilization/ Public Relations/Advocacy 2. Community Mobilization 3. Advertising 4. Interpersonal communication 5. Point-of-service- promotion
  8. 8. Nicol Cave – nicolc@spc.int INTER-PERSONAL COMMUNICATION INTER-PERSONAL COMMUNICATIO (IPC) can be: • 1 to 1 for example, counselling or peer education • 1 to group, for example workshops • Group to group for example drama performances IPC uses verbal communication to encourage people to change behaviour
  9. 9. Nicol Cave – nicolc@spc.int INTER-PERSONAL (talking) • Risk reduction counseling • Peer motivators • Youth Groups / Support Groups • Telephone hotlines • Community role models/ testimonials • Participatory games and activities • drama / puppet show / story-telling
  10. 10. Nicol Cave – nicolc@spc.int IPC/COMMUNITY PARTICIPATION • Drama-related activities – role playing, sculptures, mime – stop-start drama / forum theatre – Puppetry • Culture-related - drumming, dancing, story- discussion, story-making • picture-related activities – picture- discussion, picture-drawing, collage.
  11. 11. Nicol Cave – nicolc@spc.int tell me … I forget show me … I remember, involve me … I understand. Ancient Proverb WHY USE INTER-PERSONAL COMMUNICATION?
  12. 12. Nicol Cave – nicolc@spc.intMARSHAL ISLANDS COMMUNITY PARTICIPATION - EVENTS
  13. 13. Nicol Cave – nicolc@spc.int COMMUNITY PARTICIPATION DEMONSTRATION SITES Planning with the community on where to establish water disinfection demonstration sites in project community in Kiribati, 2013.
  14. 14. Nicol Cave – nicolc@spc.int COMMUNITY PARTICIPATION DRIVERS OF LOCAL CHANGE • community meetings/outreach • participatory research e.g. community/ risk mapping • Training workshops • Inclusive planning meetings • Debates • PROBLEM SOLVING activities • Community dialogue activities
  15. 15. Nicol Cave – nicolc@spc.int COMMUNITY PARTICIPATION MAPPING EXERCISES
  16. 16. Nicol Cave – nicolc@spc.int IEC MATERIALS • Information, Education and Communication (IEC materials) are the most common health communication tool. IEC materials include: • Brochures/pamphlets, posters, stickers, booklets • videos – educational & documentary • music CDs • mobile phone messages • Promotional materials – key chains, bags, T-shirts, pens, wristbands, water bottles, stamps etc. If IEC materials are a key part of your communication plan, please see Exercise 4 – Planning for IEC materials.
  17. 17. Nicol Cave – nicolc@spc.int !!! WARNING !!! • Many health promotion/communication programs rely on IEC materials as the key communication tool, especially brochures/pamphlets. • IEC materials are useful in a health education (awareness raising) stage of a communication program, but become less effective when your target audience has advanced beyond the pre-knowledge or no knowledge stage of change. See Step 2 and Step 3 for more details on Stage of Change. • If your target audience has a good foundation of knowledge or awareness on your health issue and the behaviour you are promoting, they do not need IEC materials. They need other communication interventions matched to their stage of change. • IEC materials are effective tools for awareness raising, but are hardly ever effective in achieving behaviour change.
  18. 18. Nicol Cave – nicolc@spc.int STAGE OF CHANGE & STRATEGY MIX STAGE OF CHANGE INTERVENTION NEEDED METHODS/ACTIVITIES NO KNOWLEDGE UNAWARE EDUCATION • IEC materials & outreach activities PREPARING TO CHANGE SKILLS • Role Plays / drama showing how to negotiate condom use • Condom demonstrations • Life Skills training workshops • Peer Motivator programs • Promotional items (incentives) TAKING ACTION .. have tried the behaviour you are promoting .. MAINTAINING ACTION • SKILLS • PRODUCTS & SERVICES • ENABLING ENVIRONMENT • Expanded clinic hours • Mobile STI testing to outer islands • Peer condom distribution networks • News media coverage • Policy advocacy on sexuality education in schools ADVOCATE TO OTHERS Audience / Celebrity testimony STI TESTING & CONDOM PROMOTION CAMPAIGN
  19. 19. Nicol Cave – nicolc@spc.int STAGE OF CHANGE & STRATEGY MIX STAGE OF CHANGE INTERVENTION NEEDED METHODS/ACTIVITIES NO KNOWLEDGE UNAWARE EDUCATION • IEC & outreach / village talks • which local foods are healthy; how exercise prevents diabetes and heart disease. PREPARING TO CHANGE SKILLS • Cooking Skills training workshops • Container Gardening skills • Support Groups / Health Clubs • Promotional items (incentives) TAKING ACTION .. have tried the behaviour you are promoting .. MAINTAINING ACTION • SKILLS • PRODUCTS & SERVICES • ENABLING ENVIRONMENT • Inter-personal communication – games/activities about healthy living • Step-counters to monitor physical activity • Zumba classes • School gardens • Policy on food sold at schools • Policy on walkways enacted ADVOCATE TO OTHERS Audience / Celebrity testimony EAT HEALTHY & GET MORE PHYSICAL ACTIVITY CAMPAIGNS
  20. 20. Nicol Cave – nicolc@spc.int INTERACTIVE IEC MATERIALS Include a quiz in your IEC materials Chuuk, 2013 IEC materials targeting youth 15 to 19 years
  21. 21. Nicol Cave – nicolc@spc.int INTERACTIVE IEC MATERIALS
  22. 22. Nicol Cave – nicolc@spc.int • Global evidence shows - to get people to take up a behaviour you need to supply “enabling products and services”. (World Bank, 2012) • Examples of Enabling products – Distribute soap and basins in hand washing campaign – Build compost toilets in sanitation campaign – Establish community-based peer condom distribution networks in reproductive health campaign – Distribute garden start-up packs in grow and eat local food campaigns – Provide seeds in school garden campaigns – Free zumba classes in healthy living campaigns ENABLING PRODUCTS / SERVICES
  23. 23. Nicol Cave – nicolc@spc.int ENABLING PRODUCTS - KIRIBATI • KIRIBATI, 2014 • Water Champion Starter Packs to enable households to practice solar disinfection (SODIS) method to make water safe for children to drink.
  24. 24. Nicol Cave – nicolc@spc.int STARTER PACK CONTENTS
  25. 25. Nicol Cave – nicolc@spc.int ENABLING PRODUCTS - POHNPEI
  26. 26. Nicol Cave – nicolc@spc.int ENABLING SERVICES – COOK ISLANDS
  27. 27. Nicol Cave – nicolc@spc.int SOCIAL MARKETING/ PROMOTIONAL ITEMS
  28. 28. Nicol Cave – nicolc@spc.int social marketing / PROMOTIONAL ITEMS Vanuatu STI testing and condom promotion campaign targeting youth 15 to 19 years, 2012
  29. 29. Nicol Cave – nicolc@spc.int SOCIAL MARKETING - TUVALU
  30. 30. Nicol Cave – nicolc@spc.int SOCIAL MARKETING – NIUE 2012
  31. 31. Nicol Cave – nicolc@spc.int SOCIAL MARKETING - NIUE
  32. 32. Nicol Cave – nicolc@spc.int CREATIVE SOCIAL MARKETING - POHNPEI
  33. 33. Nicol Cave – nicolc@spc.int SOCIAL MEDIA – NUTRITION FIJI See Step 0 – Moving from awareness raising to behaviour change for a case study on using social media in nutrition campaigns in Fiji.
  34. 34. Nicol Cave – nicolc@spc.int IEC SOCIAL MEDIA – COOK ISLANDS
  35. 35. Nicol Cave – nicolc@spc.int NEWS & MASS MEDIA • News coverage is a VITAL tool in social and behaviour change communication. • Public needs to have a sense of the urgency and a sense of being at risk for a recommended behaviour to be considered. • News media tools include: – newspaper articles, feature stories, letters, opinion pieces. – radio news broadcasts, radio spots, talk back shows, call-in shows or quiz shows. – TV news broadcasts, TV spots, TV panel discussions – Music CDs + Banners and Billboards – Internet /social media + celebrity & audience testimonies.
  36. 36. Nicol Cave – nicolc@spc.int Mass media M-RIP approach • M assive • R epetitive • I ntensive • P ersistent • Flights of 4-6weeks
  37. 37. Nicol Cave – nicolc@spc.int SOCIAL MOBILISATION • Mobilizing all the different groups in society to support your campaign (churches; teachers; universities; community elders; village committees; community leadership structures; youth organisations, women’s organisations) • Administrative Mobilisation – meetings/discussions with various categories of government – Successful social and behaviour change campaigns need the full and enthusiastic support of all relevant government departments and ministries.
  38. 38. Nicol Cave – nicolc@spc.int SOCIAL MOBILISATION - POHNPEI • Go local healthy living campaign mobilised the support and active involvement of the following social groups: • Schools, students & teachers • Nurses, doctors, clinics, MoH staff • Min. of Agriculture • Presidents Office • Parliamentarians • Traditional leaders/elders • Academics/universities • Women & youth groups • Farmers Groups • Church groups
  39. 39. Nicol Cave – nicolc@spc.int STRATEGY MIX Effective Strategic Health Communication uses a mix of 5 or 6 activities at the same time.
  40. 40. Nicol Cave – nicolc@spc.int STRATEGY MIX (KIRIBATI STI CAMPAIGN) 1. KAP SURVEY 2. nurse/clinic worker outreach 3. Community Drama 4. School talks 5. Expanded Clinic Hours 6. Screening days/events 7. Radio clips (x 4) 8. Radio talk back shows 9. 1 x brochure 10. Peer Education 11. Leadership Workshops IMPLEMENTING PARTNERS Ministry of Health  Ministry of Youth KFHA  AHD Program  Red Cross  Scouts  Nat. Youth Council
  41. 41. Nicol Cave – nicolc@spc.int STRATEGY MIX TUVALU ADOLESCENT HEALTH Radio (mass media) Drama Interpersonal (1 to 1 and group) Print Pamphlets Posters Giveaways (T-shirts, caps, wristbands, bags, etc.)
  42. 42. Nicol Cave – nicolc@spc.int EVENTS SONG COMPETITION & CD DVD SKILLS TRAINING WORKSHOPS DEMONSTRATION SITES COMMUNITY-BASED PEER MOTIVATORS – SAFE WATER CHAMPIONS OUTREACH / IPC  Village talks/meetings  Games & fun activities ENABLING PRODUCTS  bottles, buckets, soap STRATEGY MIX (CLIMATE CHANGE & CHILD HEALTH CAMPAIGN
  43. 43. Nicol Cave – nicolc@spc.int Insert NCD example • Insert an example of strategies used in an NCD campaign….
  44. 44. Nicol Cave – nicolc@spc.int 5% 4% 4% 10% 24% 29% 24% COMMUNICATION CHANNEL PREFERENCES brochure DVD events/contests church community meetings HW village visit HW home visit CHOOSING YOUR STRATEGY MIX (KAP SURVEY) Use AUDIENCE RESEARCH to determine which strategies the audience prefer
  45. 45. Nicol Cave – nicolc@spc.int REMEMBER …. Small deeds done are better than great deeds planned Chinese proverb
  46. 46. Nicol Cave – nicolc@spc.int COMMUNICATION ACTIVITIES AND PRODUCTS USED IN CAMPAIGNS AROUND THE PACIFIC
  47. 47. Nicol Cave – nicolc@spc.int !!!! WARNING !!!! • You can’t put all your messages in one communication product or communication activity. • that’s old style • How many objectives per product? – Poster one message only! – Brochure 2 or 3 messages only! – Radio clip one message only! – Counseling 2 or 3 messages only – Drama 2 or 3 messages only!
  48. 48. Nicol Cave – nicolc@spc.int !!!! TOP TIP !!!! • When choosing your mix of communication strategies, use the checklist • After seeing your drama or reading your pamphlet or attending your cooking class, what do you what your target audience to:  KNOW …  THINK, FEEL, BELIEVE ….  THINK ABOUT DOING ….
  49. 49. Nicol Cave – nicolc@spc.int Providing information and condoms to young people, Tuvalu 2012 IPC - PEER MOTIVATORS
  50. 50. Nicol Cave – nicolc@spc.int IPC - SAFE WATER CHAMPIONS First group of 30 community members from Kawan Bairiki trained to train and support others in their community to use solar disinfection (SODIS) to make drinking water safe for children.
  51. 51. Like Skills & Livelihood Training, Tuvalu IPC – SKILLS WORKSHOPS
  52. 52. WHOSE JOB IS IT? KIRIBATI, 2014 IPC – GENDER CARD GAME
  53. 53. IPC – SNAKES & LADDERS
  54. 54. IPC - SORTING GAME
  55. 55. IPC - WATER LENS PROTECTION BINGO GAME
  56. 56. IPC - WATER LENS PROTECTION GAME
  57. 57. IPC / KDS GAMES
  58. 58. insert NCD examples • Do you have any pictures from cooking demonstrations or nutrition training workshops?
  59. 59. Nicol Cave – nicolc@spc.int IPC & IEC - SKILLS • Nutrition Workshops • Recipe books • Cooking demonstrations • Booklet - How to grow container gardens
  60. 60. Nicol Cave – nicolc@spc.int WELLNESS COOKBOOK - FIJI
  61. 61. Nicol Cave – nicolc@spc.int SKILLS – PORTION CONTROL
  62. 62. Nicol Cave – nicolc@spc.int SKILLS – HEALTHY FOOD GARDENS
  63. 63. Nicol Cave – nicolc@spc.int PARTICIPATION - COMPETITIONS
  64. 64. Nicol Cave – nicolc@spc.int COMPETITIONS – ART & DRAWING
  65. 65. Nicol Cave – nicolc@spc.int Healthy Living Taro Art Competition: High School Students COMPETITIONS – ART & DRAWING
  66. 66. Nicol Cave – nicolc@spc.int COMPETITIONS - CELEBRITY COOK OFF
  67. 67. Nicol Cave – nicolc@spc.int PARTICIPATION – EVENTS
  68. 68. Nicol Cave – nicolc@spc.int HHWS RELAY (SMEC)EVENTS - HAND WASHING RELAY
  69. 69. Nicol Cave – nicolc@spc.int EVENTS – INFO. BOOTHS
  70. 70. Nicol Cave – nicolc@spc.int TALENT CONTESTS: LATIN AMERICA –songs –videos –comics, drawings –poetry, short stories TALENT CONTESTS
  71. 71. Nicol Cave – nicolc@spc.int SONG, DANCE, TALENT CONTESTS
  72. 72. Nicol Cave – nicolc@spc.int CATCHY, MEMORABLE SONGS
  73. 73. Nicol Cave – nicolc@spc.int ‘Slip, Slop, Slap! It sounds like a breeze when you say it like that Slip, Slop, Slap! In the sun we always say 'Slip, Slop, Slap!' Slip, Slop, Slap! Slip on a shirt, slop on sunscreen and slap on a hat Slip, Slop, Slap! You can stop skin cancer – say: 'Slip, Slop, Slap!' CATCHY, MEMORABLE SONGS
  74. 74. Nicol Cave – nicolc@spc.int PUPPETS, DRAMA, STREET THEATRE
  75. 75. Nicol Cave – nicolc@spc.int BILLBOARDS– MASS MEDIA
  76. 76. Nicol Cave – nicolc@spc.int SOCIAL MARKETING BRANDS, LOGOs, SLOGANS
  77. 77. Nicol Cave – nicolc@spc.int IEC MATERIALS - PICTURE CODES
  78. 78. Nicol Cave – nicolc@spc.int IEC MATERIALS - PICTURE CODES
  79. 79. Nicol Cave – nicolc@spc.int
  80. 80. Nicol Cave – nicolc@spc.int IEC MATERIALS - posters
  81. 81. Nicol Cave – nicolc@spc.int • A wise mother teaches her child how to wash hands with soap IEC MATERIALS - posters
  82. 82. Nicol Cave – nicolc@spc.int IEC – local language is best
  83. 83. Nicol Cave – nicolc@spc.int USING EXISTING MATERIALS
  84. 84. 1. KNOW YOUR ISSUE 2. KNOW YOUR behaviour OBJECIVE 3.KNOW and involve YOUR AUDIENCE 4. KNOW YOUR STRATEGY MIX 5. Develop & Pre- Test MESSAGES 6. IMPLEMENT & MONITOR 7. EVALUATE 7-STEPS

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