Let's doitukraine final report_eng


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Let's doitukraine final report_eng

  1. 1. Final Report28 квітня 2012
  2. 2. “Let’s do it, Ukraine 2012”- what is it?National environmental action of parks, roadsides, and other litteredzones cleaningOn the 28 of April 2012 the largest cleaning was hold, since Ukraine thindependent.Let’s do it, Ukraine united more than 51 000 participants from 110towns, who went out their workdays to expose their active civic positions andclean up Ukraine.More detailed information on the project results and full list of co-organizersand partners are available on our website.
  3. 3. Content1. “Let’s do it, Ukraine 2012”- what is it?2. Project history3. Project goals4. Media-campaign:• Media-partners 2012• Printed materials• Internet• Mass-media and TV6. Project awards7. Partners8. Photo report9. Plans for the future10. Our contacts
  4. 4. Project historyProject «Let’s do it, Ukraine!» is a part of an international initiative«Lets do it!».2008 - 50 000 volunteers in Estonia collected100 000 tons of trash2010 - 100 000 participants organized cleaning in Portugal2010 - 250 000 participants organized cleaning in Slovenia2010 - 100 000 participants organized cleaning in Lithuania2010 - 150 000 participants organized cleaning in Latvia2010 - 200 000 participants organized cleaning in Romania2011 - project organized in Ukraine for the 1st time, 22000 participants in 56 cities2012 - project organized in Ukraine for the 2nd time , 51000 participants in 110 cities
  5. 5. Project goals“Let’s do it, Ukraine!” is a noncommercial and non-political action.Our goal – is not just to clean up green zones from trash, but alsochange Ukrainian citizens’ attitude to their living space andencourage their conscious needs to keep the surrounding clean andto take care about the environment.We believe, after cleaning the littered area once, person becomes moreresponsible for the environment and will never litter again. Due to thenational reach, project becomes large-scale, patriotic and gains elementsof environmental education.We’re deeply thankful to all the people, companies, organizations thatshared their work, time, materials and resources,- it has become asignificant contribution for the project!
  6. 6. Media partners 2012
  7. 7. Media campaign: printed materialsPrinted project materials:•А1 format citilights(100)•А3 format posters (10000)•А6 format stickers (10000)
  8. 8. Media campaign: Internet• Project website www.letsdoit.org.ua• Public groups Вконтакі and Facebook, total number of participant– 8 thousand• Chanel LetsDoItUkraine on Youtube – 15 thousand views• Newsletters, partners groups in social networks, NGO’s websites - total audience reach 30 тис. осіб• Online partners:
  9. 9. Media campaign: Mass media and TV• Videos with translated interviews of our partners on the following channels: Novyi, Tonis, MaksiTV, ЕкТВ, ТВі, 5 chabbek, ICTV, etc.• Audio commercial on radio Kyiv 98 FM• Press-conferences ( April 28 and May 15) involving Mass Media, RBK, «Ukraine» at Raddison Blu Hotel
  10. 10. AwardsEffie Awards 2011 – the top award of the marketingcommunications sphere that estimates thecombinations of strategy, creativity and as a result –marketing communications.Goal of the Green Awards 2011 competition we won,is to share the successful experience for realization ofresource-effective and environmental projects. Festival «Sribnyj Merkurii»: 1)GRAND PRIX of the festival 2)GOLD in the nomination: Best social campaign 3) SILVER in the nominations: Best low-budget campaign, Best creative solution of an integrated campaign, Best realization of integrated campaign.Main profile-event «Ukrainian Events Awards 2012» marked our projectwith «Best social event 2011».
  11. 11. Partners of “Let’s do it, Ukraine”Commercial partners that helped with the resources:Advertising agency«TABASCO» - video productionAdvertising agency «FERZ» - corporate style developmentFULL CONTACT, DHL – logistics of the projectTribal DDB – project web site creation and managementLaw company «Aleksey Pukha & Partners» - legal assistanceProviding regional coordinators with trash bags, gloves,printed materials, t-shirts and other resources :Kyiv Municipal State Administration, Sun Power, Sniper,Дивосвіт, KPMG, Novartis, UN The Global Compact, “Nebesnakrynytsya”, Nova liniya, Mars, Wrigley, Arterium, Watsons, Nadrabank, Erste Bank, OTP Bank, Praktiker, LKaffa, Ashan,Carlsberg Group, Triada Print, FitCurves, Kvas Taras, Ibis Hotel,Radisson SAS, SysIQ, EPAM, Univest, Fedoriv, OKKO, ArtSudioo of Printing, ITCG, HoshvaPR, Chytaika, МАМI etc.
  12. 12. Photo-report
  13. 13. Plans for the future 20 October 2012 – 20 April 2013 – Corporate trees planting and Third nationwide action improvement in Kyiv project “Let’s do it,Ukraine!” (next year – nation-wide) ! ne Do We have already started preparation for these events Join us as :Partner–as a partner you will be asked to contribute to the project:• Pay for or supply with resources needed for the project (trash bags, gloves),transportation, communications, printing of our commercial, advertising products etc.• Assist the information spreadingAction participants– encourage your employees to take part in tree planting andclean up activities. It will serve as a great teambuilding activity.
  14. 14. Our coordinatorsWe will be glad to meet and discuss possibilities of our cooperation! Oksana Tjupa National Partners coordinator Secretary General JCI Ukraine oksana.tjupa@gmail.com Mob: +38 067 328 63 89 Roman Brytanchuk Partners coordinator roman.brytanchuk@gmail.com Mob: +38 063 400 68 77 www.jci.cc www.letsdoit.org.ua
  15. 15. Приєднуйтесь до нашого проекту!