If you want to grow your business or organization online, these are the six keys to getting there. Have a question about this presentation? Contact us: http://www.goinfinitus.com

1. SIX
Keys to Online
Success in 2014

2. THANKS FOR DOWNLOADING
6 Keys to Online Success in 2014
Before we get into it, let us introduce ourselves:
We’re a digital marketing agency in Newfoundland + Labrador with a passion for big
ideas and big results. INFINITUS means “limitless” in Latin. Limitless results are what
we strive for every day. We create industry leaders online.
If we can help you, let us know. We’d love to help you push the limits.
getstarted@goinfinitus.com | http://www.goinfinitus.com | (888) 369-1688
2

3. #1
Be online.

4. ARE YOU ONLINE?
27.4
million Canadians are online.
That’s 80% of the population!

But only 36% of small
businesses/organizations in
Canada have a website!
TAKEAWAY:
If you aren’t
proud of your
online presence,
NOW is the time
to shape it up!
getstarted@goinfinitus.com | http://www.goinfinitus.com | (888) 369-1688
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5. #2
Make your site responsive.

6. IS YOUR SITE MOBILE READY?
62% of the market owns a smart phone. At least 50% of them have used it
to make a purchase.
g 62%
smart phone owners
i
50%
have purchased something
using their phone
TAKEAWAY:
Your website needs
to be responsive so it looks great
whether it’s being
viewed on a 3 inch
or 50 foot screen.
getstarted@goinfinitus.com | http://www.goinfinitus.com | (888) 369-1688
6

7. #3
Sell online.

8. ARE YOU SELLING ONLINE?
Canada’s eCommerce spending keeps growing
$25
$20

$15
$16
+12.4%
$10

+6.8%
$17

+9.4%
$18

+12.1%

$20
$23
TAKEAWAY: Get your share of the revenue!
$5
Spending in billions
$0
+12.2%
2008
2009
2010
2011
getstarted@goinfinitus.com | http://www.goinfinitus.com | (888) 369-1688

% change
2012
8

9. #4
Use social media.

10. ARE YOU ON SOCIAL MEDIA?
K
$
64% of
Canadians have
a profile on a
social network
46% of
Online users count
on social media
when making a
purchase decision.
16.9
million Canadians are on social networks.
TAKEAWAY: Your audience
is already on social networks.
Join them there for another
medium to build relationships
and increase sales.
getstarted@goinfinitus.com | http://www.goinfinitus.com | (888) 369-1688
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11. #5
Get found online.

12. ARE YOU FOUND
on search engines?
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86%
Canadian
consumers
research
online before
purchasing
TAKEAWAY:
Make sure that
consumers are finding
your products and
services online when
they search for your
category. (Not sure
how? We can help.)
getstarted@goinfinitus.com | http://www.goinfinitus.com | (888) 369-1688
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13. #6
Use inbound marketing.

14. ARE YOU USING INBOUND
MARKETING?
COMPANIES THAT BLOG GET
5 TIMES
MORE WEB TRAFFIC
THAN COMPANIES THAT DON’T
web traffic
TAKEAWAY:
Once you get the
basics down, focus
on creating helpful,
valuable content to
attract customers
to your business.
getstarted@goinfinitus.com | http://www.goinfinitus.com | (888) 369-1688
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15. Want help incorporating these
takeaways into your business or
organization? Let’s talk!
getstarted@goinfinitus.com | http://www.goinfinitus.com | (888) 369-1688