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Social Media 2.0The Beginning of New Business Strategies           Shannon K. Steffen            President & CEO
What is Social Media?
Social Media isa Conversation Word of Web Trust & Relationship Building Pull Vs. Push Marketing
Word of Web
Social Media Networks
Trust and Relationships1. Content               7. No Hard Selling2. Be Transparent        8. Time is Important3. Picture ...
Push Vs. Pull
Economics and Buying Power  69% are “Spectators”    37% are “Critics”  29% are “Collectors”     29% “Joiners” Only 5% are ...
AJ Bombers          Milwaukee, WI• Networks: Twitter, Foursquare• Reach: 75% of his customers• Weekly sales were up +60% a...
BlendTech         Orem, Utah• Networks:YouTube• Reach: Geeks, Households &Health Community• ROI: Increased company sales+7...
DELL          Round Rock, TX• Networks: Twitter (DellOutlet)• Reach: Worldwide CustomerBase• ROI: Booked $3 million inreve...
Social Media      Myths1. Social media is for kids2. There is no ROI in SoMe3. SoMe can’t be measured4. Not for businesses...
StrategicPlanning    TrafficConversion Rate   Branding  Networks   Success
Sharing GiveawaysInformationPartnerships
Trend Analysis
SoMe to Search Engines
10 Cautionary Pitfalls1. Dont astroturf              6. Dont use interns2. Dont confuse your value     7. Dont overreact  ...
Let’s Connect!How can I help you?Shannon K. Steffenhttp://ShanSteffen.comssteffen@sksdesigns.com  @ShanSteffen  linkedin.c...
Social media 2.0 for Businesses
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Social media 2.0 for Businesses

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Overview of social media, business and brand management. From the history and definition of social media to ROI and common pitfalls. Other areas of topic discussion include SEO, SEM, SMO, Social Media Networks, Case Studies and Top 10 Checklists.

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Social media 2.0 for Businesses

  1. 1. Social Media 2.0The Beginning of New Business Strategies Shannon K. Steffen President & CEO
  2. 2. What is Social Media?
  3. 3. Social Media isa Conversation Word of Web Trust & Relationship Building Pull Vs. Push Marketing
  4. 4. Word of Web
  5. 5. Social Media Networks
  6. 6. Trust and Relationships1. Content 7. No Hard Selling2. Be Transparent 8. Time is Important3. Picture of Your Day 9. Criticism is Important4. Picture of You 10. Have Fun!5. Saying Thank You6. Do Not Auto-Message
  7. 7. Push Vs. Pull
  8. 8. Economics and Buying Power 69% are “Spectators” 37% are “Critics” 29% are “Collectors” 29% “Joiners” Only 5% are “Inactives” Reference: http://www.briansolis.com/2009/04/social-media-influences-buying/
  9. 9. AJ Bombers Milwaukee, WI• Networks: Twitter, Foursquare• Reach: 75% of his customers• Weekly sales were up +60% a yearlater without spending $1 intraditional media through Twitter.• Foursquare increased sales +110%. Reference: http://barnraisersllc.com/?p=2460
  10. 10. BlendTech Orem, Utah• Networks:YouTube• Reach: Geeks, Households &Health Community• ROI: Increased company sales+700%. Reference: http://barnraisersllc.com/?p=2460
  11. 11. DELL Round Rock, TX• Networks: Twitter (DellOutlet)• Reach: Worldwide CustomerBase• ROI: Booked $3 million inrevenue in one year. Reference: http://barnraisersllc.com/?p=2460
  12. 12. Social Media Myths1. Social media is for kids2. There is no ROI in SoMe3. SoMe can’t be measured4. Not for businesses “like us”5. No control - safer out6. SoMe is a fad
  13. 13. StrategicPlanning TrafficConversion Rate Branding Networks Success
  14. 14. Sharing GiveawaysInformationPartnerships
  15. 15. Trend Analysis
  16. 16. SoMe to Search Engines
  17. 17. 10 Cautionary Pitfalls1. Dont astroturf 6. Dont use interns2. Dont confuse your value 7. Dont overreact with your customer’s 8. Dont be afraid to try new3. Dont be inconsistent with things your message 9. Don’t make the mistake of4. Dont think that SoMe is thinking that supporters networking websites only play in your sandbox5. Dont wait to build a 10. Dont focus on tactics! relationship
  18. 18. Let’s Connect!How can I help you?Shannon K. Steffenhttp://ShanSteffen.comssteffen@sksdesigns.com @ShanSteffen linkedin.com/in/shannonsteffen facebook.com/shansteffen

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