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1
How to create impact with open
data for Agriculture and Nutrition
Bridging the last mile
to smallholder farmers
(busines...
2
About NSO
• Space agency of the Netherlands
government (established 2009)
• Reporting to:
1. Ministry of Economic Affair...
3Netherlands Space Office
What will be the number of
earth observation satellites
in orbit in 2025?
4Netherlands Space Office
A: <100
B: < 1,000
C: >1,000
5Netherlands Space Office
C: >1,000
6Netherlands Space Office
content:
1. introduction G4AW programme
2. trends in Earth Observation
2. services and principle...
7
Geodata for Agriculture and Water (G4AW) improves food
security in developing countries by using satellite data.
Netherl...
8
G4AW partner countries
Angola
Bangladesh
Benin
Burkina Faso
Burundi
Cambodia
Ethiopia
Ghana
Indonesia
Kenya
Laos
Malawi
...
9
Objectives
• Aim:
- Reach > 3 million food producers
- With relevant information, advices or (financial) products
based ...
10
Key elements
Budget 2 calls 39,5 mio
Subsidy (max.) 70% for 23 countries, 60% for 3 countries in transition
Grant betwe...
11
information needs
• Need for information on, e.g.:
- Land use (change)
- Agricultural farm management/yields
- Water av...
12
Information chain – services
customers
13
Stakeholders for information
1. governments
2. agri businesses / industery
3. civil society organisaties
4. farmers and...
14
Value chain
from information to services;
adding value for a services
15
trends in Earth Observation:
• Availability  many more satellites: e.g. EC Copernicus,
small satellite constellations
...
16
Climate
Land
Monitoring
Atmosphere
Monitoring
Emergency
Management
Marine
Environment
Security
Each type of satellite: ...
17
Private sector initiatives (Just arrived /
coming soon)
PlanetLabs?BlackBridge/RapidEye
PlanetLabs-Doves
Cosmic-2
Googl...
18
Sentinels
ESA
groundstation
ESA-site (Brussels)
NL users
KNMI Datacentre
Core
Ground Segment
Integrated
Ground Segment
...
19
4 different type of services
1. Farm management/Crop managment
2. Weather services
3. (Index) Crop insurances
4. Early ...
20
Land cover maps
Soil maps
Index based
Micro insurance
Irrigation advice
Crop growth
monitoring
Advice, warnings
GPS, me...
2121
Index insurance service chain
22
…..
NGO’s Networker
parties
Aggregators
(Agri)- industry
Food
industry
Inputs
industry
Insurance &
Finance
Telecom
/Sat...
23
4 principles for the G4AW projects
1. user demand driven
2. viable business model
3. solid partnership
4. information c...
24
Principle 1; User demand driven
• Definition of user group
• Definition of other stakeholders
• Definition of user need...
25
Principle 2; Business model
• Solid market analysis (users,
market volume, USP)
• Solid business strategy
• Appropriate...
26
Principle 3; Solid partnership
• Closing the information chain,
complementary, experience
• Partners bridging the last ...
27
Principle 4; Information service
• Satellite data are at the start of the
information chain
• Based on proven technolog...
28
Challenges to overcome  G4AW
• Last mile: delivery to, communications with the user
• Usability: creating (direct) imp...
29
G4AW granted projects (14): success factors
• Market: Tackle a well-defined and specific problem
• Solution: Part of a ...
30
Evaluating a business model
31
G4AW 4 business models
1. Freemium model: free service provision
Other paying clients are financing operations
2. Loyal...
32
G4AW business models
Country Project Grantee Business Model Aggregator Embedding
BANGLADESH GEOBIS Lal Teer Seed Inclus...
33
Key factors
1. What are the information needs?
2. What are barriers for usage & implementation?
3. Role of government?
...
34
2014-2018
G4AW stands for
• 14 projects implementing an array of services with
an open data policy approach
• gathering...
35
Questions?
Thank you for
your attention
Website
http://g4aw.spaceoffice.nl/nl/
Contact
a.bakker@spaceoffice.nl
g4aw@spa...
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Bridging the last mile to smallholder farmers

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Adri Bakker (Netherlands Space Office) presented at the 2nd International Workshop: Creating Impact with Open Data in Agriculture and Nutrition in The Hague, 11 September 2015.

Published in: Government & Nonprofit
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Bridging the last mile to smallholder farmers

  1. 1. 1 How to create impact with open data for Agriculture and Nutrition Bridging the last mile to smallholder farmers (business) models for innovative agriculture advisory and financial services Adriaan Bakker
  2. 2. 2 About NSO • Space agency of the Netherlands government (established 2009) • Reporting to: 1. Ministry of Economic Affairs 2. Ministry of Infrastructure and Environment 3. Ministry of Education, Culture and Science 4. Netherlands Organisation for Scientific Research (NWO) • Task: to develop and implement Netherlands Space programme • Outcome: space applications for science, economy and society
  3. 3. 3Netherlands Space Office What will be the number of earth observation satellites in orbit in 2025?
  4. 4. 4Netherlands Space Office A: <100 B: < 1,000 C: >1,000
  5. 5. 5Netherlands Space Office C: >1,000
  6. 6. 6Netherlands Space Office content: 1. introduction G4AW programme 2. trends in Earth Observation 2. services and principles 3. challenges and success 4. businessmodels 5. key factors for success
  7. 7. 7 Geodata for Agriculture and Water (G4AW) improves food security in developing countries by using satellite data. Netherlands Space Office (NSO) is executing this program, commissioned by the Dutch Ministry of Foreign Affairs.
  8. 8. 8 G4AW partner countries Angola Bangladesh Benin Burkina Faso Burundi Cambodia Ethiopia Ghana Indonesia Kenya Laos Malawi Mali Mozambique Myanmar Niger Rwanda Senegal South Sudan Tanzania Uganda Zambia Zimbabwe partner countries in transition: Colombia South Africa Vietnam
  9. 9. 9 Objectives • Aim: - Reach > 3 million food producers - With relevant information, advices or (financial) products based on satellite and other data • Outcome: - improved sustainable food production, more effective use of inputs (water, nutrients), and economic development (>10%) - stimulating private investments - leading to financially sustainable services
  10. 10. 10 Key elements Budget 2 calls 39,5 mio Subsidy (max.) 70% for 23 countries, 60% for 3 countries in transition Grant between 0.5 – 5.0 mio € Project User driven, partnership, business plan, information service (satellite data are indispensable and are at the start of the information chain) Project duration 3 years (optional 1 yr extension) Results Beneficial and timely agri, meteorological and /or financial/insurance products Website www.spaceoffice.nl/g4aw
  11. 11. 11 information needs • Need for information on, e.g.: - Land use (change) - Agricultural farm management/yields - Water availability & usage - Climate change and behaviour • Actual & historical data - Consisistency over time & space - (Long) time series
  12. 12. 12 Information chain – services customers
  13. 13. 13 Stakeholders for information 1. governments 2. agri businesses / industery 3. civil society organisaties 4. farmers and citizens
  14. 14. 14 Value chain from information to services; adding value for a services
  15. 15. 15 trends in Earth Observation: • Availability  many more satellites: e.g. EC Copernicus, small satellite constellations • Accessibility  ICT, the Cloud • Adaptability  standards, adaptable usage (GIS/mobile) • Affordability  free/low cost data, lower cost value adding • Acceptability  fit-to-purpose, increased quality level
  16. 16. 16 Climate Land Monitoring Atmosphere Monitoring Emergency Management Marine Environment Security Each type of satellite: 2 in space, 1 spare on ground 2014 2015 2016 2017 2017
  17. 17. 17 Private sector initiatives (Just arrived / coming soon) PlanetLabs?BlackBridge/RapidEye PlanetLabs-Doves Cosmic-2 Google SkyBox Satellogic-BugSat BlackSky GeoOptics-Cicero Spire-Stratos PlanetiQ QB50 UrtheCast MenaSat-GulfSAR More?
  18. 18. 18 Sentinels ESA groundstation ESA-site (Brussels) NL users KNMI Datacentre Core Ground Segment Integrated Ground Segment Free data/Open data Other free data sets from satellites • Proba-V data • 3rd party missions (ESA) • Landsat-data • Aqua, Terra, etc.
  19. 19. 19 4 different type of services 1. Farm management/Crop managment 2. Weather services 3. (Index) Crop insurances 4. Early warning (Floods and extensive droughts)
  20. 20. 20 Land cover maps Soil maps Index based Micro insurance Irrigation advice Crop growth monitoring Advice, warnings GPS, meteo Yield forecasts Land cover maps Soil maps www.eTransformAfrica.org Potential uses
  21. 21. 2121 Index insurance service chain
  22. 22. 22 ….. NGO’s Networker parties Aggregators (Agri)- industry Food industry Inputs industry Insurance & Finance Telecom /Satcom Cooperatives Agric .advisors & Agri services Government regulations/conditions Agri-Water-ITC & public services Intermediary partiesProducing parties Consumer&(Localmarkets) Employment agencies Contractors Inventory of Mechanisms and agri-chains Smallholders farming Large scale Contract farming Government Extension services Education & information Agri ICT (geo) services Institutes & University (R&D) + ao sectors relevant agencies
  23. 23. 23 4 principles for the G4AW projects 1. user demand driven 2. viable business model 3. solid partnership 4. information chain closed
  24. 24. 24 Principle 1; User demand driven • Definition of user group • Definition of other stakeholders • Definition of user needs (user survey) • Capacity building & training • Cooperation with institutions connecting users • Connecting local initiatives
  25. 25. 25 Principle 2; Business model • Solid market analysis (users, market volume, USP) • Solid business strategy • Appropriate choices in partnership • Financially sustainable service provision is required after project (revenues may come from public and private resources)
  26. 26. 26 Principle 3; Solid partnership • Closing the information chain, complementary, experience • Partners bridging the last mile to users of services • Transparency in partnership • Partnership agreement enclosed with application, this is the basis for project execution
  27. 27. 27 Principle 4; Information service • Satellite data are at the start of the information chain • Based on proven technology and services • Transmission channel(s) reaching users • License-to-operate (legal, available data)
  28. 28. 28 Challenges to overcome  G4AW • Last mile: delivery to, communications with the user • Usability: creating (direct) impact for user • Information chain: from provider to user • Organization: PPP, cultural, IPR • Finance: investments • Sustainability: businessmodel, LtO
  29. 29. 29 G4AW granted projects (14): success factors • Market: Tackle a well-defined and specific problem • Solution: Part of a portfolio of services, focus remains on a core offer with added value for client • License to operate: embedding in the local context • Channel: They build on already existing delivery mechanism(s) • Maturity: a reproduction of an already (elsewhere) validated service • G4AW specific: Well-elaborated use of satellite information & other data for food security
  30. 30. 30 Evaluating a business model
  31. 31. 31 G4AW 4 business models 1. Freemium model: free service provision Other paying clients are financing operations 2. Loyalty model: free service provision avoid switching clients to competitor 3. Inclusive model: paid service provision bundled into package, e.g. insurance coupled to credit, advisory to input supplies 4. Service model: client is paying (sometimes subsidized)fee for service provision • Use of aggregators: telecom, bank, insurance, seed/nutrient supplier, farmer cooperatives • Embedding : extension officers, NGO’s, farmer cooperatives
  32. 32. 32 G4AW business models Country Project Grantee Business Model Aggregator Embedding BANGLADESH GEOBIS Lal Teer Seed Inclusive Seed, agents Seed, agents BANGLADESH GEOPOTATO WUR Service unknown yet NGO BANGLADESH IDSS ACI Inclusive Inputs, agents, Gov. inputs, Gov. BURKINA FASO MODHEM SNV Service unknown yet Gov. & NGO ETHIOPA CommonSense WUR Service Cooperatices, Unions, Bank, Insurance Gov. ETHIOPA GIACIS ITC Inclusive Bank, Insurance, cooperatives & Gov. Gov. INDONESIA G4INDO Alterra Service Insurance NGO KENYA CROPMON SoilCares Service Farmer cooperative; trade association NGO KENYA / TANZANIA GEODATICS ICS Inclusive NGO NGO MAIL / UGANDA SumAfrica EARS Inclusive Farmer cooperative Farmer cooperative MALI STAMP SNV Service Mobile NGO SOUTH AFRICA R4A ARC Freemium unknown yet Gov. & NGO UGANDA MUIIS CTA Freemium & Service Farmer federation, unions Agents VIETNAM AGRI.ONE VinaNed Loyalty Nutrient, Mobile, Gov. Gov.
  33. 33. 33 Key factors 1. What are the information needs? 2. What are barriers for usage & implementation? 3. Role of government? 4. Role of private sector? 5. Role of international governmental organizations?
  34. 34. 34 2014-2018 G4AW stands for • 14 projects implementing an array of services with an open data policy approach • gathering experiences on making business out of data • innovative concepts based on new technologies • challenging (young) entrepreneurial farmer G4AW a learning community • need for knowledge sharing, • a source for best practice
  35. 35. 35 Questions? Thank you for your attention Website http://g4aw.spaceoffice.nl/nl/ Contact a.bakker@spaceoffice.nl g4aw@spaceoffice.nl

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