This document provides a summary report of Viu ME's overall performance from May to June. It includes insights on Facebook, Instagram, Twitter, ads and YouTube analytics. Facebook saw increases in likes, engagement and audience growth. Most engagement came from men aged 25-34. Instagram saw large growth in audience, posts and engagement. Twitter also saw increases in all metrics reported. Ads on Facebook performed well with good CPR. YouTube views increased nearly 1000% with views mostly from men aged 18-24 and 25-34. Sentiment analysis of comments on Hob El Taybeen showed most were positive or neutral.

1. Viu ME
O V E R A L L P E R F O R M A N C E
F I N A L R E P O R T
M A Y - J U N
P R E P A R E D B Y
T H E P L A N E T
W E D N E S D A Y , J U N E 2 7 , 2 0 1 8

2. Table of
Content
Facebook Activity
Instagram Activity
Twitter Activity
ADS Performance
YouTube performance
Hob El Taybeen Sentiment
Cross - Channels Insights
1
2
3
4
5
6
7

3. FACEBOOKV I U M E
I N S I G H T S

4. O R G A N I C L I K E S : 5 , 2 7 8
P A I D L I K E S : 5 0 , 1 7 0
NET LIKES | 51,109
0
525
1,050
1,575
2,100
1/5 15/5 30/5 1/6 10/6 15/6 25/6
A U D I E N C E G R O W T H T H R O W O U T T H E M E N T I O N E D D U R A T I O NAUDIENCEGROWTH
O V E R A L L F A N S
I N C R E A S I N G
16.1%

5. AUDIENCE DEMOGRAPHICS THROW OUT THE MENTIONED DURATION
Male
55%
Female
45%
Men between the ages of 25-34 are
most likely to engage with our
content.
PEOPLE ENGAGED | BY GENDER

6. FACEBOOKENGAGEMENT
0
1,375
2,750
4,125
5,500
1/5 15/5 30/5 1/6 10/6 15/6 25/6
Total Engagements 29,870
Reactions 147,852
Comments 5,321
Shares 10,449
E N G A G E M E N T I N C R E A S I N G
76.5%
A U D I E N C E E N G A G E M E N T T H R O W O U T T H E M E N T I O N E D D U R A T I O N

7. PUBLISHINGBEHAVIOR
0
50
100
150
1/5 - 10/5 11/5 - 20/5 21/5 - 30/5 31/5 - 10/6 11/6 - 25/6
Total Posts 324
Photos 91
Videos 217
Posts 16
P O S T S I N C R E A S E D
237.5%
P U B L I S H I N G B E H A V I O R T H R O W O U T T H E M E N T I O N E D D U R A T I O N

8. 0
850,000
1,700,000
2,550,000
3,400,000
1/5 10/5 20/5 30/5 1/6 10/6 25/6
Statistics
IMPRESSIONS METRICS
119,669,944
TOTAL IMPRESSIONS INCREASED BY 22.3%
T o t a l I m p r e s s i o n s

9. TOP PERFORMING POSTS THROW OUT THE MENTIONED DURATION | VIU ME
JUNE 16 | SHARES 74
Reach : 1,747,778
Engagement : 30,224
Reactions : 3,351
Comments : 68

10. TOP PERFORMING POSTS THROW OUT THE MENTIONED DURATION | VIU ME
JUNE 8 | SHARES 66
Reach : 1,292,656
Engagement : 135,238
Reactions : 1,876
Comments : 32

11. TOP PERFORMING POSTS THROW OUT THE MENTIONED DURATION | VIU ME
JUNE 3 | SHARES 150
Reach : 1,234,778
Engagement : 19,774
Reactions : 2,080
Comments : 499

12. INSTAGRAMV I U M E
I N S I G H T S

13. Audience Growth By week
T O T A L F O L L O W E R S : 5 , 0 8 2
F O L L O W E R S G A I N E D : 2 , 8 3 0
0
50
100
150
200
26 / 5 30 / 5 5 / 6 10 / 6 15 / 6 20 /6 25 / 6
A U D I E N C E G R O W T H T H R O W O U T T H E M E N T I O N E D D U R A T I O NINSTAGRAMAUDIENCEGROWTH
F A N S I N C R E A S I N G
100%

14. PUBLISHINGBEHAVIOR
0
30
60
90
1/5 - 10/5 11/5 - 20/5 21/5 - 30/5 31/5 - 10/6 11/6 - 20/6 21/6 - 25/6
Total Posts 234
Photos 63
Videos 171
2,500%
P O S T S I N C R E A S I N G
P U B L I S H I N G B E H A V I O R T H R O W O U T T H E M E N T I O N E D D U R A T I O N

15. INSTAGRAMENGAGEMENT
0
1,825
3,650
5,475
1/5 - 10/5 11/5 - 20/5 21/5 - 30/5 31/5 - 10/6
7,300
11/6 - 20/6 21/6 - 25/6
Total Engagements 15,234
Likes received 15,065
Comments received 169
E N G A G E M E N T I N C R E A S I N G
190%
A U D I E N C E E N G A G E M E N T T H R O W O U T T H E M E N T I O N E D D U R A T I O N

16. TWITTER
V I U M E
I N S I G H T S

17. Audience Growth By Week
T O T A L F O L L O W E R S : 1 3 9
N E T F O L L O W E R S G A I N E D : 1 1 1
0
10
20
30
40
24/5 - 30/5 31/5 - 5/6 6/6 - 10/6 11/6 - 15/6 16/6 - 20/6 21/6 - 25/6
A U D I E N C E G R O W T H T H R O W O U T T H E M E N T I O N E D D U R A T I O NTWITTER AUDIENCEGROWTH
F O L L O W E R S I N C R E A S I N G
100%

18. TWITTER ENGAGEMENT
0
75
150
225
1/5 - 10/5 11/5 - 20/5 21/5 - 30/5 31/5 - 10/6 11/6 - 20/6 21/6 - 25/6
300
Retweets 127
Likes 394
Replies 28
Retweets with Comments 8
E N G A G E M E N T I N C R E A S I N G
100%
T W I T T E R E N G A G E M E N T T H R O W O U T T H E M E N T I O N E D D U R A T I O N

19. 0
1,775
3,550
5,325
7,100
1/5 10/5 20/5 30/5 10/6 20/6 25/6
Statistics
IMPRESSIONS METRICS
ORGANIC IMPRESSIONS INCREASED BY 100%
121,979
T o t a l I m p r e s s i o n s

20. TWITTER AUDIENCE DEMOGRAPHICS THROW OUT THE MENTIONED DURATION
Male
86%
Female
14%
Men and people between the ages
of 25-34 appear to be the leading
force among our followers.
FOLLOWERS | BY GENDER

21. ADS PERFORMANCE
V I U M E
F A C E B O O K

22. A D S P E R F O R M A N C E
F A C E B O O K | 1 3 , 0 4 1 $
0 1
E G Y P T
Post Engagement
Reach : 2,235,395
Engagement : 1,779,837
CPR : 0.003 $
0 2
E G Y P T
Video Views
Reach : 751,617
Engagement : 353,346
Cost Per Result : 0.005$
0 3
K S A
Post Engagement
Reach : 2,493,441
Engagement : 2,184,543
CPR : 0.003$
0 4
K S A
Video Views
Reach : 755,840
Engagement : 357,295
Cost Per Result : 0.005$
F A C E B O O K P O S T E N G A G E M E N T : 2 0 0 0 $ F A C E B O O K V I D E O V I E W S : 1 0 0 0 $

23. YOUTUBE
V I U M E
I N S I G H T S

24. OVERVIEW
0m
2m
4m
6m
Week 1 (1/5 ) Week 2 (10/5) Week 3 (20/5) Week 4 (30/5) Week 5 (10/6) Week 6 (20/6)
8m
Week 7 (25/6)
Avg.View Duration
AVERAGE PERCENTAGE VIEWES 50%AVERAGE VIEW DURATION 4:45
+179.60% COMPARED TO PREVIOUS PERIOD (MAR 5,2018 - APR 30,2018)

25. Weekly Views
+ 9 5 9 . 5 0 % C O M P A R E D T O P R E V I O U S P E R I O D
( M A R 5 , 2 0 1 8 - A P R 3 0 , 2 0 1 8 )
0
58,750
117,500
176,250
235,000
Week 1 (1/5) Week 2 (10/5) Week 3 (20/5) Week 4 (30/5) Week 5 (10/6) Week 6 (20/6) Week 7 (25/6)

26. 0
925
1,850
2,775
3,700
Week 1 Week 2 Week 3 Week 4 Week 5 Week 6
Likes & Dislikes
OVERVIEW
LIKES 15,258
DISLIKES 754
0
1,025
2,050
3,075
4,100
Week 1 Week 2 Week 3 Week 4 Week 5 Week 6
SUBSCRIBERS
SUBSCRIBERS GAINED 11,896
SUBSCRIBERS LOST 871

27. 0
50
100
150
200
Week 1 Week 2 Week 3 Week 4 Week 5
250
Week 6
Comments
OVERVIEW
COMMENTS 874
0
350
700
1,050
1,400
Week 1 Week 2 Week 3 Week 4 Week 5 Week 6
Shares
SHARES 5,520
+1332.79% COMPARED TO PREVIOUS
PERIOD
(MAR 5,2018 - APR 30,2018)
+1243.07% COMPARED TO PREVIOUS
PERIOD
(MAR 5,2018 - APR 30,2018)

28. 0%
5%
10%
15%
20%
13 - 17 18 - 24 25 - 34 35 - 44 45 - 54 55 - 64 65+
Females
DEMOGRAPHICS | AGE GROUPS
18 - 24 ARE THE DOMINANT GROUP
0%
10%
20%
30%
13 - 17 18 - 24 25 - 34 35 - 44 45 - 54 55 - 64 65+
40%
Males
25 - 34 ARE THE DOMINANT GROUP
TOTAL VIEWS FOR THE MENTIONED PERIOD : 841,258
LAST PERIOD (MAR5, 2018 - APR30, 2018) TOTAL VIEWS : 79,402

29. Access Devices is the process of
connecting to our channel using personal
computers, laptops or mobile devices by
users or enterprises.
76% MOBILE PHONE
13% COMPUTER
6% TABLET
4% TV
1% GAME CONSOLE Mobile Phone
76%
Computer
13%
Tablet
6%
TV
4%
Game Console
1%
Access Devices

30. SENTIMENT
V I U M E
I N S I G H T S

31. HOP EL TAYPEEN THROW OUT THE MENTIONED PERIOD
Natural
83%
Positive
14%
Negative
3%
Positive ( 97 )
Negative ( 20 )
Neutral ( 588 )
SENTIMENT | OVERVIEW

32. 0%
14%
28%
42%
56%
70%
KSA Kuwait UAE Egypt
POSITIVE
LOCATIONS
KSA IS THE DOMINANT COUNTRY
0%
14%
28%
42%
KSA Libya
56%
70%
Iraq Egypt Kuwait
NEUTRAL
KSA IS THE DOMINANT COUNTRY

33. 0%
25%
50%
75%
100%
Facebook Instagram Twitter News Blogs Forums
POSITIVE
PLATFORMS
BLOGS IS THE DOMINANT PLATFORM
0%
25%
50%
75%
100%
Facebook Instagram Twitter News Blogs Forums
NEUTRAL
NEWS IS THE DOMINANT PLATFORM

34. 70.00% 30.00%
GENDER
POSITIVE
SENTIMENT

35. 75.00% 25.00%
GENDER
NEGATIVE
SENTIMENT

36. 61.29% 36.56% 2.15%
GENDER
NEUTRAL
SENTIMENT

37. The Percentage of the negative comments on Hop El Taypeen
series is 3%.
Most of the comments revolve around that it's an unsuccessful
series Calls for a pornography Idea and a vice Logic that is
Incompatible with our Arab and Muslim Society.
NEGATIVE OVERVIEW
HOP EL TAYPEEN
CONCLUSION
SENTIMENT

38. NEGATIVE COMMENTS THIS WEEK

39. NEGATIVE COMMENTS THIS WEEK

40. CROSS - CHANNELSV I U M E
I N S I G H T S

41. 301,921
Reach
FACEBOOK
Cross -ChannelsInsights
ViuMEWeeklyReport
INSTAGRAM
TWITTER
HOP EL
TAYPEEN
51,152
Total Eng
16.94% 163,418
Eng Rate Views
10
Total Eng
0.23%
Eng Rate
10 0
Likes Comments
133
Organic Impress
0
Retweets
0 0
Likes Replies
HOP EL TAYPEEN

42. 12,106
Reach
FACEBOOK
Cros-ChannelsInsights
ViuMEWeeklyReport
INSTAGRAM
TWITTER
KASHTA
301
Total Eng
22.94% 3868
Eng Rate Views
52
Total Eng
1.25%
Eng Rate
50 2
Likes Comments
430
Organic Impress
0
Retweets
0 0
Likes Replies

43. 7728
Reach
FACEBOOK
Cross-ChannelsInsights
ViuMEWeeklyReport
INSTAGRAM
TWITTER
KASHEF
EL ARANEP
182
Total Eng
18.78% 1012
Eng Rate Views
45
Total Eng
1.07%
Eng Rate
44 1
Likes Comments
493
Organic Impress
0
Retweets
0 0
Likes Replies

44. 103,240
Reach
FACEBOOK
Cross-ChannelsInsights
ViuMEWeeklyReport
INSTAGRAM
TWITTER
KLEK
1375
Total Eng
2.71% 46062
Eng Rate Views
43
Total Eng
1.09%
Eng Rate
40 3
Likes Comments
275
Organic Impress
0
Retweets
0 0
Likes Replies

45. 359,756
Reach
FACEBOOK
Cross-ChannelsInsights
ViuMEWeeklyReport
INSTAGRAM
TWITTER
AZKA AKL
FEL ALAM
12,656
Total Eng
11.45% 155808
Eng Rate Views
121
Total Eng
2.74%
Eng Rate
118 3
Likes Comments
375
Organic Impress
0
Retweets
1 0
Likes Replies

46. thank you for
your attention!
V I U M E
P E R F O R M A N C E A S S E S S M E N T W E E K L Y R E P O R T
P R E P A R E D B Y | T H E P L A N E T