Seo ( Search Engine Optimization )

Seo ( Search Engine Optimization )
Introduction about SEO (Search Engine Optimization):
SEO (Search Engine Optimization) is the procedure of getting activity from the free, natural, publication or common query items on web search
engines. All the significant web indexes, for example, Google, Bing and Yahoo have essential query items where website pages and other substance,
for example, recordings or neighbourhood postings are appeared and positioned on what the web search engines considers most pertinent to users.
SEO, which remains for site improvement thru search engine optimization, is the procedure of adjusting your site 's code, substance and connections to
focus on the catchphrases that users go into a pursuit field on any real web index. On the off chance that done ... Show more content on Helpwriting.net
...
Site design improvement is an arrangement of standards that can be trailed by website proprietors to upgrade their sites for web engines and along
these lines enhance their web index rankings. Furthermore it is likewise an extraordinary approach to expand the nature of their sites by making them
easy to understand, speedier and less demanding to explore. SEO can likewise be considered as a structure subsequent to the entire procedure has
various standards (or rules), various stages and an arrangement of various controls.
How Search Engine Optimization (SEO) is crucial (importance) for websites?
In today 's focused business sector SEO is more vital than any other time in recent world. Web crawlers serve a large number of visitors every day
searching for answers to their inquiries or for answers for their issues. On the off chance that you have a site, website or online store, SEO can offer
your business some assistance with growing and meet the business destinations.
A critical part of SEO is making your site simple for both users and web search tool robots to get it. In spite of the fact that web indexes have turned
out to be progressively refined, they still can 't see and comprehend a page the same way a human can, SEO offers the motors some assistance with
figuring out what every page is about, and how it might be helpful for visitors.
SEO (Search Engine Optimization) is most vital or crucial for website life due to the following reasons. Such as:
пЃ¶The
... Get more on HelpWriting.net ...

Google : Business Strategy : Background And Business...
Google:
Corporate Business Strategy
Background and Business Challenge
Google is a to web based searched engine, is owned by Google.Inc. It is the most–used search engine in the world's web. Google handles more than
three billion searches each day. As of February 2015 it is the most used search engine in the US with 64.5% market share. The order of search onGoogle
's search–results pages is based on a priority rank called a Google Search provides many different options for customized search. These options can
be specified in a different way on an advanced search. The main purpose of Google Search is to enhance and broaden the text and publicly accessible
documents offered by web servers. As opposed to sources, images, and data searches which, was originally developed by Larry Page and Sergey Bin in
1997. Google Search provides several features beyond searching for words. Since the beginning Google has tried to be best known for its best user
experience. Google's main competitors include baidu, soso, Nave, Yahoo,Bing. Some smaller search engines offer facilities not available with Google,
not storing any private or tracking information.
Company history
Larry Page on of the following Co– founder once has this dream of the perfect search engine. He once said that "understanding exactly what you
mean and gives you back exactly what you want" which was his perfect and idealistic drive. This means stepping out and stepping ahead by being
smarter and faster. Google began in

Chandler Bing
The show Friends can be recognized and referenced across the country amongst almost every age group. The show features a group of six friends
who face the struggles of dating, friendship, and life as young adults. One of the most relatable aspects of the show is the dynamic of the friend group.
It seems that everyone can relate to having a friend similar to those on the show. Amongst these sixfriends, the "jokester" is Chandler Bing, played by
actor Matthew Perry. Chandler was born in 1968, making him 26 in the pilot episode and 36 in the show's finale. He is the son of erotic novelist Nora
Tyler Bing and cross–dressing burlesque star Charles "Helena Handbasket" Bing. Some of Chandler's most defining character traits include; sarcastic,
commitment–fearing, ... Show more content on Helpwriting.net ...
Chandler's personality may be fun, but his psychological issues hold him back from being his best self. Chandler shows a fear of commitment, social
insecurities around his sexuality, and other issues revolving around his turbulent childhood. To best explain Chandler's behavior and personality
development, his character can be analyzed through the Myers Briggs Typology Indicator, Carl Jung's theory on femininity and masculinity, George
Kelly's Personal Conduct Theory, and Freud's Id theory.
Chandler Bing's quick–wit and tendency to play devil's advocate helps to define him as an ENTP according to the Myers Briggs Typology Indicator
(MBTI). The MBTI is based on a self–report questionnaire which, for obvious reasons, Chandler Bing cannot take himself. I have taken into
consideration Chandler's personality characteristics and character progressions in order to make the best guess at his personality type. He is
extroverted, intuitive, thinking, and perceiving. The evidence of Chandler's extroversion can be found in his ability to come up with jokes and
sarcastic comments quickly. This outward thinking that he demonstrates is a tell–tale sign of an extrovert. Also, the fact that he has lived with
roommates for the majority of his adult life

Advantages And Disadvantages Of The Bing Keyword Toolss
KEYWORD REASERCH TOOLS
Keyword research is one of the important elements in SEO Campaign. It is in make or break stage i.e., if it is right then it takes to the top and vice
verse. If it is then all of your efforts get useless. For that you need a keyword research tool to find the best keyword. In the past there is a keyword
research tool called THE. This is the free keyword tool was provided by the Google. Unfortunately due to some reasons they stopped this good tool.
But later on Google come up with good news that they are going to provide a new keyword too called Google Keyword Planner. The functions in the
tool are similar as old tool and they have added new functions in this new tool. This tool is mostly suitable for the ... Show more content on
Helpwriting.net ...
Here are some of the advantages and disadvantages of the Bing Keyword Tool.
Advantages
The advantages of Bing Keyword Tool are If you want to optimize and have concentration on the Bing then it is better to choose this tool.
You can see different search trends in the Bing Keyword Tool.
As Google Keyword Planner you can see different data ranges and volumes of data in the Bing Keyword Tool.
Disadvantages
The Disadvantages of Bing Keyword Tool are
The data is not applicable for optimization of Google. The data you get from Bing Keyword Tool may not always useful. To do well in Google you
need more precise data.
As Google is having a rule to have an account in Google AdWords, in the same way you should have an account in Bing Webmaster Tool. This signup
is kept to have a privacy concerns about the data searches.
There is no good local data.

WordTracker Keyword Tool
WordTracker Keyword Tool is one of the oldest tool providers. Now there is a quiet less users of this tool but this the best alternative for the remaining
tools.
Advantages
The advantages of WordTracker Keyword Tool are
This tool will provide you the information about the competitors of the

Search Engine Optimization ( Seo ) Definition And...
Search Engine Optimization (SEO) Definition and introduction:
Site improvement by using SEO is a strategy of methodologies, strategies and strategies to build the measure of guests to a site by acquiring a
high–positioning situation in the indexed lists page of a search engine (SERP) including Google, Bing, Yahoo and other web search engines.
The higher the rank of a site the higher are the chances that the activity is redirected towards that site as no client might want to navigate pages of
indexed lists. Keeping in mind the end goal to accomplish this SEO introduces an arrangement of best practices that the web partners take after to offer
them some assistance with achieving a superior positioning in the web index results.
Various SEO... Show more content on Helpwriting.net ...
Watchwords and SEO are straightforwardly associated with regards to running a fruitful hunt showcasing effort. Since watchwords serve as an in
number foundation for all your SEO exercises, it will be justified regardless of the time and speculation to guarantee your SEO catchphrases are very
applicable to your clients and successfully sorted out to achieve achievement.
With a specific end goal to anticipate what individuals are writing into Google, "Google ad–words" are utilized to examine what keywords or
expressions are ordinarily looked in each classification furthermore advise what number of your rivals are pinpointing the same catchphrases. Key
expressions and words can be anyplace from "low" in aggressiveness to "high." And additionally key expressions and words must be sufficiently
expansive that heaps of individuals quest for them much of the time so that you 're focusing on a genuine need. Some of the key expressions are far
too specific which are called "long tail key expressions."
Significance of Search Engine Optimization:
E–trading or E–Commerce is one of the quickest developing commercial ventures in ebb and flow time where a great deal of organizations are
confronting vicious rivalry and SEO is one of the weapon each organization is concentrating on to make their site page on to the main five
consequences of the pursuit page In today 's

Recommended Organizational Policy Changes Of The European...
4.Recommended Organizational Policy Changes
According to Comscore, Europe represents 32% of overall Internet searches with Google having 80% and Microsoft 2%. (Microsoft changes Bing 's
privacy policy, 2010). The biggest offenders for malware on the internet is image and video searches on the web. Sophos reports that 92% of
search–driven malware attacks is obtained from Google and Bing image searches. (Pearce, 2012). In a world of personalized online services,
establishing and maintaining user trust and responsible use of data is critical. Users expect appropriate and relevant content and advertising while also
protecting their privacy when they use any search engine. As driven by consumer privacy concerns, the government has asked the online industry to
examine data retention and protection policies.
The Court of Justice for the European Union (CJEU) ordered that search engines are regulators of processing personal data under the European Union
Data Protection Directive, passed in May 2014. (Abril & Lipton, 2014). This order requires search engines to remove links from search results
intrusive to individual's privacy rights under this directive and is viewed as a component of the "Digital Right to be Forgotten Act." The ruling raised
debate among the industry as to whom will assume responsibility for online privacy assurance and protection. Interpretation of the law has been
ambiguous, the law doesn't uphold the right to be forgotten, but merely sustains a

Case Analysis вЂ“ Google Essay
Sample Case Analysis – Google
22–BA–5080–002
Summer Semester, 2013
SUMMARY
One of the major drivers of future success for both Google and Microsoft is the ability of both companies to use software applications to "drive
eyeballs" to advertisers. Each company is positioned differently in this regard. Microsoft has a sizable, mature installed base of app users, but the
company's business model is currently focused on selling these apps as a consumer product to users, rather than on advertising. Google, by contrast, has
been focused for some time on utilizing its industry–leading search engine and a growing, yet less mature, base of other apps to drive eyeballs to
advertisers. Both Google and Microsoft have to reckon with major ... Show more content on Helpwriting.net ...
To try to change its culture in ways which support the company's strategic goals, Microsoft is focusing on employee career development models.|
Leadership| "Focus on the user and all else will follow", "Democracy on the web works", & "You can make money without doing evil".
Company's executive leadership has some strong ethical views about how the company wants to compete.| TBD – could be buried in case or found
using B&E library resources.|
Positioning Tools
Market Sizing
Google – Select Applications| Product/service| Scholarly Searcha| Calendar| YouTube| Country/region/locality| USA| Cincinnati Tri
–State Area| Europe|
Customer profile (in this case, the type of customer to whom advertisers are marketing)| Tenure–track faculty ($75–150k salary, $5,000 annual travel
budget, desire to combine conference & personal travel)| Financial services professionals ($50–$150k salary, $200 monthly night life budget,
desire to have fun while meeting potential clients)| Former exchange students ($25–50k salary, $1,000 available for new laptop purchase, need to
purchase new laptop for grad school)| Demographics & Economic trends| 8.6 million education professionals X 8.5% = 730,500 higher Ed
professionals X 50% = 365,250 faculty| TBD – depends on numbers in B&E library resources| TBD – depends on numbers in B&E library
resources| Market size estimate| 365,250 faculty X$5,000 travel

Investigation Of An Antitrust Violation Involving Google,...
The purpose of this assignment is to research a recent case of an antitrust investigation. I chose to research a current case ongoing in the European
Union regarding the investigation of an antitrust violation involving Google, an extremely popular online search engine. As per the assignment
instructions, the following paragraphs will address and answer the specified questions. Google is an extremely popular search engine on the
internet. In case you've lived in a cave for the past fifteen (15) years or so, a search engine is something a user inputs information into in order to find
specific information or web sites. The resulting "answers" will yield web sites that are relevant to the inquiry. In February 2010, the European Union
(EU) began investigating Google for antitrust violations due to complaints received from three competitors: a British price comparison site Foundem;
a French legal search site ejustice.fr; and from Microsoft's Ciao, by Bing (Alazraki, 2010). Google's competitors allege that Google "stacks" its
search algorithm so that sites that are sponsored by or affiliated with their competitors are "ranked" in a low position. That is, their results are listed
after Google's preferred sites (Lardinois, 2013). Currently, Google has a 90% market share in the EU, so the vast majority of the population is using
their engine. If they are indeed "stacking" their algorithm to ensure that only their preferred sites are displayed in the prime selections, then

Definition Of The World Wide Web
1. What is the definition of the Internet? The definition of the Internet is worldwide system that is created of tiny computer systems.
2. What is the definition of the World Wide Web? The definition of the World Wide Web is a network that people operate by entering the internet.
3. Is there a single Search Engine (like Google or Bing) that indexes the entire World Wide Web?
No, there is not a single Search Engine that indexes the entire World Wide Web
.
4. Directories are another type of index to the World Wide Web. What makes them different from search engines?
What makes them different from search engines are because directories are made and kept up by human editors.
5. What Search Engine do you like to ... Show more content on Helpwriting.net ...
Questions using the Internet:
11. Using the search engine Google at http://www.google.com answer the following questions based on the information given in the statement below–
make sure to formulate your search using keywords that will help you get the specific information that you need to answer the question:
I have a friend named Bobo who is famous in the field of searching for Bigfoot and is on the show "Finding Bigfoot" on the Animal Planet Channel.
What are the keywords/key terms in the statement above? The keywords in the statement above is Animal Plant Channel, bigfoot, and Bobo.
What is Bobo's real name? Bobo 's real name is James Fay.
What is the first website that Google lists? The first website that Google listed was animalplanet.com.
How many total results did Google come up with? 43,700 total results that Google come up with.
12. Now you are going to compare two search engines: Google (www.google.com) and Bing (www.bing.com). Do a new search for something of

interest to you in each of these search engines. What were your search terms? My search terms were graphic designer and art.
What is your analysis of the two search engines? Write at least a paragraph (4–5 sentences) of analysis on your results. Were the results the same?
Different? Which search engine did you like better? Why?.....
My analysis of the two search engines were different from certain

Essay On Search Engine Optimization
SEO Fundamentals for Content That Will Boost Your Traffic
Search engine optimization, or SEO, has long been a staple website traffic. If you want to rank well on search engines, you've always needed to play
nice with the rules that Google, Bing and the gang have set out.
Recently, SEO has moved away from placing such heavy emphasis on metadata – those tags, titles and descriptions they loved so much. To some
extent, URL's are less important to, at least when it comes to keyword stuffing.
If you're creating content with the hope that you'll rank well in search engines, you need to be up to date on the latest practices. Here are some
fundamentals to get you started.
Keyword Stuffing is Dead
There once was a magical time in SEO realms where ... Show more content on Helpwriting.net ...
You do want to use "construction crane" in titles and first paragraphs if that's your topic of choice.
This is not keyword stuffing. This is picking relevant keywords, and using them in the way humans would use them. This is the most powerful form of
SEO today: relevant content.
Write Useful and Relevant Content
Sticking with our construction theme, it's important that you don't just write a bunch of gibberish that contains "construction crane" keywords. That's
not content – that's keyword stuffing. The only way to rank on Google in competitive searches is to write relevant content.
You want your content to reflect a topic people want to know about. If someone is looking for "how to install a construction crane", your content should
be useful and insightful when it comes to installing a construction crane.
Ask yourself the following question in relation to your content:
Does this solve my problem?
Does it answer all the tricky questions I had? (does it go in depth?)
Is it a good enough solution that I would share it with people?
Is it interesting enough to share or are there better solutions?
If your content answers those questions, you're in great shape to have solid content that is topically optimized.
Stay on Topic
The last point about topical optimization is making sure you stay on topic. That sounds obvious, but it may not be.
For example, if your blog is

The Virtual Size The World Wide Web
Our generation thrived in one field incredibly fast, technology. We have developed so much technology that there is no telling the virtual size the
World Wide Web. A lot of software has been invented and written to try and contribute to organizing this ungodly number of pages, texts, music,
pictures and videos. The Search engines came to life and became a billion dollar industry once a reliable, user friendly version made it to customers.
Giant companies invest giant money into these businesses and aspire to branch out to a lot more than just virtual reality. Companies such as Yahoo!,
Google, Bing, and Amazon have battled for dominance but Google Inc. emerged victorious. Google owners Larry Page and Sergey Brin built an
empire that lead ... Show more content on Helpwriting.net ...
The core or heart of Google is the simple need to access the most relevant, latest information in response to the customized search. This fundamental
idea has survived everything and still exists today in their philosophy. With technology breakthroughs at the time Google managed to provide the most
useful, relevant and reliable service stepping ahead of rivals. Marketing approach risks paid off for the most used engine when unlike competition
advertising plans google decided not to use the "sticky" approach which included filling the page up with adds and recommendations hoping people
would grow more attached. Google didn't include advertisements on their website, they purposely deviated away from that to keep genuine to the main
functional purpose which is providing people with better results. When you open Google's website, you're welcomed by a screen that's mostly white,
large colorful LOGO and not much else. There's a search box with two buttons under it. One to search and the now famous "I'm feeling lucky" button
which instantly leads you to the first site found for you without displaying the found results. As the "sell–per–click" windows crowded other pages,
google based their few acquired advertisements on search relevancy which gave you recent suggestions on what you seek. Search results are usually
very intelligent and place pages you want in higher listing than

Google vs. Monopoly
Google vs. Monopoly
Content
Introduction.................................................................................................................................2
Long Journey To Victory .......................................................................................................................2
Evil Monopoly ...........................................................................................................................................3
Conclusion................................................................................................................................4
References..............................................................................................................................6
Google vs. Monopoly
Introduction When running a large system of goods or services which millions of people follow, it is obvious there will be ones who will be jealous
of such a system and who will try to prevent or break this system by any means whether it involves cheating or ... Show more content on
Helpwriting.net ...
(U.S., 2013)
The resolution disappointed consumer rights groups and Google rivals such as Microsoft, which had lodged complaints with regulators in the
hope of legal action that would split up or at least hobble the internet's most powerful company. (Timberg, 2001) Evil Monopoly A monopoly is an
aristocratic domination of a specific product or service by one essence. It usually associates with a control by a business organization. A classic
example of a monopoly would be Microsoft. Oligopoly is a relevant term in which a product or service is managed by a small group of large
business organizations. Generally, economists come to the same agreement that monopoly is in fact corrupting and damaging. A monopoly weakens
the free market moderation which in turn leads to a crippled economy. This is how the progress for capitalism is supported. The outcomes of
oligopolies can turn out the same way but since there is a small group of large corporations, the competition is the key to preventing the disadvantages
that can easily happen under monopolistic control. Monopoly opens doors wide for anti–competitive practices.

Price gouging is one of such practices. If there is not

Discussion 3 4
Exam: 250635RR – Information Literacy Lesson 2
1. Wildcards
D. are characters that stand for a letter or additional letters of a word.
2. An example of a plain language search is
D. How do I change a flat tire?
3. NoodleTools is a website that
B. provides educational tools, software, and information for students.
4. Using a minus (–) sign in your search indicates that
B. the word should be excluded from your search.
5. Examples of common search engines used for research include
B. Google, Bing, and Yahoo.
6. Which of the following questions do you not need to ask in order to help determine the suitability of a source?
D. "How many images are included in this source?"
7. In Expanded Academic ASAP and other periodical databases, it 's... Show more content on Helpwriting.net ...
The majority of the search results were websites, needing a lot of extra research to make sure the information is correct and by legitimate sources.
I typed the same search criteria into iSEEK Education, producing a variety of results. I like that most of the results were from government resources
and there were several topics related to my search in the side menu to choose from.

Porter's Five Forces Analysis Of Google And Google
Porters Five Forces
The rivalry among existing competitors: Many other web browsers or search engines are not able to meet what Google current is able to do with their
advertising and how people search the web. People have a choice to use either website to find their information that they want or advertise, but nothing
at the moment can compete with where Google's overall market share is. Yahoo andBing are other substitutes in the market. When looking closely at
certain countries like Yahoo, for example, Yahoo does not even make up 20% of the market. In the United States, since 2004 Google's market share
has been above it competitors starting at roughly 35% which at the time was close to that of Yahoo. As of 2009, Google represented roughly 68% of
the American market where as, both Yahoo and Microsoft market shares plummeted. Both of their market shares were under 20% which is no
comparison to Google in terms of their search engine market. In 34 countries represent in exhibit 3 of the case, Google's market share as an
international search engine was over 70% of each countries market. Having a ... Show more content on Helpwriting.net ...
It is very easy with the technology that is available at the tips of people's finger tips to find out almost any information that they are looking for.
There are many online encyclopedias that keep track of information, but are free and do not make any money from them. Google is able to make
money by advertisements that companies purchase space for on web pages and also pay in order to have their company or products show up at the
top of a web browser in order to gain more activity and views. Many other web browsers or search engines are not able to meet what Google current is
able to do with their advertising and how people search the web. People have a choice to use either website to find their information that they want or
advertise, but nothing at the moment can compete with where Google's overall market share

Assignment 3: Business Analysis
For the past few months, I was struggling to get my restaurant business in Denver, Colorado on the initial pages of Google Places, Yahoo Local and
Bing. I finally found the perfect solution to all my difficulties – local SEO. I contacted a professional SEO company providing local SEO services.
After analyzing my business and its visibility issues, the SEO team presented me with an SEO package that included a wide range of strategies
designed to enhance the search engine page ranking of my website and drive more traffic and sales. Let's look at how these strategies worked to
promote my business.
Local Listing Sites: Local SEO makes use of local listing sites (e.g. Yellow Pages, Yahoo,Google, Bing etc) that target local/geo targeted terms, for
optimizing local search results. The SEO Company provided strategies that helped increase the ranking of my local business listing on these sites. Now,
when someone searches for Denver–specific data relating to my business, the information on my business that is stored on all these sites appears as a
top search result.
With enhanced online visibility, I find that more local customers have started to visit my website, which is working to... Show more content on
Helpwriting.net ...
In keeping with Google's latest Penguin update, my SEO service provider took care to build backlinks to my website from reliable websites with
content relevant to my business. I realized that relevancy was crucial because the search engines identify keywords on the basis of the backlinks.
Another significant aspect is link speed or the speed at which backlinks are created. The SEO team built backlinks slowly and systematically, as any
unnatural speed could make Google look at my links as spam. In addition, they also employed tactics such as social bookmarking, article and forum
submissions and other off–page activities. Keyword variations, branded text, and other strategies were adopted to improve

Analysis of Google
Google's Mission Statement:
"To organize the world's information and make it universally accessible and useful."
How is the search engine industry changing?
The search engine industry is commonly known to have started in 1990 with the release of Archie, a tool used to search the (pre–web) Internet,
allowing people to find specific files (Buganza, T., Valle, E.D. Search Computing. In The search engine Industry. Edited by Ceri. S & Brambilla. M.).
As the evolution of search engines continued, the development of the most popular search engines today came about; Yahoo, Google, MSN andBing.
According to a recent study; Google remains the most used search engine in the world with an average of 114.7 billion searches and a 65.2% market
share Sullivan, D. (11 February 2013). Google Still World's Most Popular Search Engine By Far, But Share Of Unique Searchers Dips Slightly.
Available from: http://searchengineland.com/google–worlds–most–popular–search–engine–148089 (Accessed12 April 2013).
As a result, the intensity of competitive rivalry amongst competitors in the search engine industry is high. All search engines compete in gaining the
latest advances and best technology to suit customers. Some differences in the search engine industry includes how the information and search results
are displayed; as well as how the user would use the engine to search for information Professor Bejanmin (2011). Differences between Internet Search
Engines. Available from:

Huffington Post Arguments For Online Search
When looking for a new product, customers will look to use an online search engine and almost all websites depend on search engines such as Google,
Bing and Yahoo to bring in potential customers. As stated in coursework 1, The Huffington Post needed to improve their Search Engine Optimisation
(SEO) and the position they hold with regards to online searches. As expected when searching 'Huffington Post' on search engines, their pages are the
top results, along with plenty of related sites. But in order to increase traffic to The Huffington Post UK, changes need to be implemented. Without
using the word 'Huffington' in the search, their presence is almost untraceable. Also when searching 'online news', The Huffington Post's site isn't
prompted until past the 5th page. In 2014, Google undertook a study ... Show more content on Helpwriting.net ...
However, the amount of traffic reaching sights through paid ads can be dependant of where they are placed. As expected, PPC ads at the top of the
page seem to hurt organic results the most, with a 34% drop in click–through–rates for the first organic listing and an average drop of 20% for the first
page. This shows the possible increase in website visitors The Huffington Post could receive if they were to begin using pay–per–click ads. The next
page leads on to an action plan to create a PPC ad for The Huffington Post and how it will increase traffic to their site. Making a PPC ad takes very
little time at all but can be costly depending on the amount of disposable income the company has. The whole process can easily be done within a 7
day period. It would only take a day or two to come up with a distinctive ad design that can draw the customer to the site. While this is being done, a
Google account can be created and key words and phrases can be thought of to increase the likelihood of the search

SEO Tips To Rank Your Mobile Application In Seps Case Study
SEO Tips To Rank Your Mobile Application In Serps
Irrespective of how beautiful, well designed, and stunning your mobile application or website is, you will have issues going far or getting a better
ranking if you have deficiencies in Search Engine Optimization. The reason is that search engines such as Google, Bing, and Yahoo are very objective
when it involves things such as keywords, alt tags, and sitemaps, etc. The most important thing is not just having a better understanding of the
terminologies, but knowing how to use them to enhance your Search Engine Optimization.
How search engine optimization works
Search Engine Optimization which is known as SEO is the process in which majority of the traffic directed to your mobile ... Show more content on
Helpwriting.net ...
If you have a website or a blog that is associated with your brand and the app profile page, this is even better.
The higher the visibility of the profile page of your mobile application or the more listings it gets on relevant search result regarding the keywords and
category or your application, the higher the downloads and users your application will get.
Below are some Search Engine Optimization tips to help mobile app development company and app developers increase the search engine ranking of
their mobile application:
The Title of Your App's Profile or Landing Page
One great way to increase the search engine ranking of your mobile app is via the title of your app's landing or profile page. Search engines use
title tags to display pages in search results. The title is page description your browsers displays at the top of a webpage. These title tags let search
users and spiders know what your page is all about. Search engines have a limit on the number of characters they display, Google display only fifty to
sixty characters of your page's title tag. This means you have only 60 characters for the description of your app's landing page. So you have to keep
the description short, relevant and compelling.

The Keywords of Your App's Profile or Landing Page
One very important Search Engine Optimization tactic that will help increase the ranking of your app's landing page is the way you place the keywords

An Analysis of Google
An Analysis of Google
A)Google's two–sided platform concentrates on products and services that unite users in the network. The triumvirate of Schmidt, Brin and Page has
the CEO and two presidents orchestrating (in Schmidt's own words) a kind of "run–and–shoot offense" (Google:3), allowing the search engine to profit
both as a place where web searchers can locate information and a place where businesses can advertise their products. What began as a Stanford
University research project became an algorithmic dream, providing quick access to web surfers around the world and a new way for advertisers to
reach an audience. The two sides of the market searching and advertising have same–side network effects as well as cross–side network effects. The
same side network effects may be measured by the amount of users who rely on Google to provide them with web content. Google has secured more
market share than any other search engine in the world. The same side effects, therefore, are greater user numbers for Google and greater desire for
content providers to be seen and/or located by Google. The cross–side network effect may be measured by the draw such users have on advertisers. The
more user numbers grow, the more interest Google is to advertisers looking to capitalize on the network market. Google Search Engine Marketing, for
example, allows advertisers to pay the search engine to list its ads with a Cost per Click (CPC) model such as AdWords and AdSense. One of the
benefits

Nielsen 's 7th Heuristic : Flexibility And Efficiency Of Use
Part 1 – Jakob Nielsen's 7th Heuristic: "Flexibility and Efficiency of Use"
The Human–computer interaction (HCI) has evolved through the years, which has set the stage for users to participate in the interaction design
process. With the participation of end users, corporations have listened to their issues and concerns in developing a user friendly product to
accommodate most, if not all of their preferences and suggestions. This paper will define and discuss the Human–computer interaction (HCI), Jakob
Nielson's 7th heuristic, and introduce three interactive items correlating between the two. Applying the HCI and Neilson's first heuristic with the three
interactive items from the user's point of view and experience will produce an applicable feedback to focus on further development of future
components of similar stature.
The Jakob Nielsen's 7th heuristic is "flexibility and efficiency of use". Accelerators –– unseen by the novice user –– may often speed up the interaction
for the expert user such that the system can cater to both inexperienced and experienced users. Allow users to tailor frequent actions (Nielsen, J.
1995). In retrospect novice and expert users use systems in a slightly differently, receive the same results. Therefore, the system should be easy and
efficient to use by both novices and experts alike. Systems provide "accelerators" for expert users to proficiently navigate the applications to complete
the most recurrent tasks. An example of accelerators can

Application Assignment : Strategic Assessment Essay
Application Assignment: Strategic Assessment
By: Ramaswamy Srinivasan (589 – Strategy Fall 2015)
Company: Alphabet Inc.
Background
Google Inc. is a multinational company that is a leader in internet related products and services. It specializes in online advertising, search engine,
cloud based solutions and software. Google believes in information to be available across the globe and as such have offices in more than 600
countries, maintain more than 180 internet domains and offer interfaces in more than 130 languages. (Google)
SWOT Analysis of Google
Internal
StrengthsWeaknesses
Global business understandingFinancial situation dependent on advertising
Open Source productsToo many risky projects
Great customer serviceNot too many profitable business lines
Product development and innovationLess R&D in addressing privacy concerns
Strong financial situation
External
OpportunitiesThreats
Expand internet access globallyLitigations because of privacy concerns of customers
Exploit Android technologyCompanies with better Business to Business (B2B) solutions
Business solutions for Medium and Large industriesLack of patented technology
Primary global search engine for both commercial and personal usageCompetition from global commercial companies in advertising market
Innovate technology solutions for customers' common issuesTechnological innovations by competitors
(Jurevicius)
Industry Information and Key Success Factors
Google's Primary NAICS is 518111 – Internet

Monica Bing Research Paper
Monica Bing (nГ©e Geller) was born to Jack and Judy Geller where she was raised in Long Island, New York with her older brother Ross. Since
her childhood, Monica has always been in the shadow of Ross to both of her parents, especially their mother. Her mother to this day still knocks
Monica down for everything she does and does not do. Nothing is simply good enough for her mom. Due to her being in the dark, Monica took out
her loneliness with the help of food. This then resulted in Monica becoming "Fat Monica." While in high school Monica became best friends with the
most popular girl in school, Rachel Green. Rachel never saw Monica for her weight and this was the first time in a while that Monica felt good as
herself. However, things begin ... Show more content on Helpwriting.net ...
Due to Monica believing that her parents only cared for Ross, Monica always felt alone until food came into the picture. At any moment food was
around she would engulf it. For instance, Ross once said that if he did not eat fast he was not able to eat at all. Additionally, food was a void to
keep her sad emotions in. For example, she had a flashback of when one of her boyfriend's got called into work after she worked long and hard on
a dinner that she prepared for him. Instead of sulking around, she just began eating. Furthermore, eating was not the only problem that Monica has
to deal with. Similar to her mother, Monica has always had a problem with being a perfectionist. She has constantly made cleaning a sport and fun
activity to spend her time. Sometimes she rather spends time with her mop and cleaners than hangout with her friends. Also, cleaning does not just
end her perfectionist issue. Organization is the key to Monica. Without her labeler, who knows how Monica could function the everyday life.
When Chandler was looking for a job, she took it in her best interest to label and file jobs that he could possibly interview for. Chandler asked her
why she did that and her response was so that she could simply use the labeler. Likewise, she is always concerned about her precious ribbon draw.
Out of the blue, she will freak out if she has the slightest idea that someone could get their hands on it and mess it up. Additionally, she organizes her
towels into 11 categories. Is that not 10 more than needed? Furthermore, one specific rule that Monica has is that everything needs to be in place where
it was before and by that it cannot move a millimeter without her noticing a change in the room. For example, when Rachel moved in with Monica, she
decided to clean the apartment for her; it did not go that great. Rachel thought that moving the ottoman to make an extra seat around the table would be
best,

Digital Marketing Essay
With thousands of webpages, videos, and pictures, the internet can seem like a daunting arena for a business owner to wrap their mind around. In our
day and age, the vast majority of the marketplace is now occurring online, and with that comes with the importance of promoting a business through the
use of keywords on pages that search engines like Google, Yahoo, orBing can bring to the top of a user's search. Proper usage of keywords is a big part
of on–page SEO, an abbreviation for search engine optimization. While it sounds complicated, the idea of it is actually quite simple: optimize certain
web pages that you want to better promote by inserting useful key phrases. However, sites like Google are constantly changing their online ... Show
more content on Helpwriting.net ...
If it is not, it could cost your rank to suffer as desktop sites are being used less frequently. In order to ensure that your site is ready for a customer to
access on their phone, first quicken your loading time by compressing large graphics, source code, and taking out any redirects that are unnecessary.
Make sure to also keep your title and descriptions short and sweet, and utilize HTML5 or Java code so it's compatible with browsers like Chrome or
Safari. Another surefire way is matching your desktop content with your mobile content so that your customer can find the same information from
both sources. Finally, always check that your text fits the screen completely so mobile users won't have to become frustrated from zooming in to read
any small text.
HTTPS over HTTP
What do these letters mean and why is it so important? If you take a look at your site's URL, you'll notice that you'll see either one of those two
sequences that stand for HyperText Transfer Protocol. However, what you want to always use is HTTPS, as it stands for HyperText Transfer
Protocol Secure. That "secure" means it protects your information from any online hackers so users are safe from viruses and other malware. If your
site doesn't include it, a user will immediately see a warning that it's not secure and will most likely exit out immediately. That will surely decrease
your online traffic and overall engine rankings, so be careful!
Light source.
The payoff of using

Google And Bing 's Search Tools
Title of Your Report
"Google it!". No, but really, Google it.
After analyzing both Google and Bing's search tools, I've come to the conclusion that Google just has more to offer. The tool that stands out the most
and gave the best results was the "Verbatim" option under "All results". When using it, Google will only display results specific to the user 's search
term or phrase. For example, when I search "Gerrymandering", no results containing synonyms, similar terms, previously used websites, or words from
the same stem will appear in my results. When searching for a phrase such as "Gerrymandering in Maryland", the verbatim tool will only show the
user results with that exact phrase. No results containing those words separated should appear. Another great search tool Google has to offer is the
"Advanced search", found in the upper right hand corner under the options button. This tool offers the user many ways to narrow down their search
to find the the exact result their looking for. Some Advanced search allows users to search by language, region, last updated, file type, usage rights,
site or domain name, where the phrase appears on the site, ranging numbers, and exact words or phrases. This tool is extremely beneficial to a
searcher who knows exactly what they're looking for, but can't find it in a general search.
While I find that Google offers a more efficient search engine, Bing has some unique search tools itself. To start, when I search "Gerrymandering", I see

Going My Way: Bing Crosby's Life And Music
Born May 2 1903, Harry Lillis Crosby Jr., or Bing Crosby, was fourth of seven children. Crosby studied law in college but soon realized he was more
fascinated in music, specifically playing the drums and singing and joined a local band where he did both. He later left the band along with the band's
piano player. They did live performances in New york, which were soon broadcasted on the radio, due to a record of Crosby's singing being sent to the
president of CBS. He was included in "Road", a comedy and two movies called "Going My Way" and "The Country Girl". From these movies he won
an Oscar. He had two wives. He had four kids with his first wife Dixie Lee, before she died in 1952. He then remarried later and had three kids with his
new wife,

Strengths And Weaknesses Of Microsoft
streamlined production process, creates successful products and generates more revenues by releasing newer version of each product.
"However, Microsoft has not been able to bring a new product in the market in the last decade that dominated the market place. The company
successfully forayed into the entertainment segment with launch of X–Box but it is sharing leadership with Sony and Nintendo in that segment. Thus,
new product development seems to be a major weakness for the company. This weakness would keep increasing in importance as company's old
products lose revenues or market share."(UKEssays, 2015)
There are also different kinds of network and ecosystem within the organization due to location. Microsoft operates in 629 cities across the world and
373 are outside the United States, but despite of the fact that it has more than one management style coordinating operations, Microsoft has a strong
policy of internal promotion, that has been successful in the company and keeps motivated its employees.
Key values, beliefs and attitudes shared by the members of Microsoft At Microsoft they also work to empower their employees so they can achieve
more. Microsoft believes its members should find meaning in their work and also believes they should have the freedom and the sources to help make
a difference in the world. They share key values, beliefs and attitudes such as:
Growth mindset: At Microsoft, its members are extremely curious and are always looking for new information.

Google 's Largest Internet Search Engine
As the internet continues to transform, so have web search engines utilized around the world. The beginning years of web based search witnessed a
number of major search engines including AOL, Yahoo, MSN, and Netscape to name a few. Since Google's inception, other search engines have taken
a back seat. Generally accepted as an industry leader in web search engines, Google has rapidly developed into one of the most valuable companies in
the world. Controlling roughly 67.5 percent of U.S. based search queries; Google has established itself as a dominant leader in web searches
followed by Bing and Yahoo. While Googled has a stranglehold of U.S. search volume, the company continues to grow and offer services globally. To
this point Google ... Show more content on Helpwriting.net ...
The company placing the advertisement is only charged when the ad is clicked. As a result,Baidu has an incentive to place ads from higher paying
companies in prime locations. It is estimated that 99.7 percent of Baidu's $3.5 billion in 2012 revenue was generated from online marketing and
advertising services. Baidu's web based services most similarly replicate Googles; offering a variety of services such as maps, news, video and
encyclopedia searches.
How Google generates income While Google and Baidu operate in similar web based services, Google's ventures expand far wider. It is estimated
that 2013 revenue exceeded $57 billion from multiples business sectors such as advertising, Android operating system and YouTube video technology
to name a few. A majority of revenue is generated from advertising from Google platforms, AdWords and AdSense. 2013 financial data suggests that
advertising generated $50 billion in revenue for Google.
Google AdWords is an online advertising program for companies and advertisers to reach new customers. Google allows companies to bid on the
placement of an advertisement and keywords associated with company websites. As individuals search words or phrases related to a business, the
company's advertisement or website will appear on Google. Google generates revenues on a cost per click basis. Companies are only charged when
their advertisement is clicked. Similarly, Google AdSense is advertisements

Google Makes People Smarter?
Google Makes People Smarter
People are adapting, and changing their approach of how they seek knowledge: From hours, and hours of researching in the library to find information,
to a five–second research on the internet with a click of a button? In an ever–changing world, humans are evolving with the ease of technology. The
google search engine allows the users to search anything with the tip of their fingers. The World Wide Webhas billions of website with information.
People can search anything they want to know about. The innovation of the Google search engine surpassed its competitors because of its
sophisticated algorithm. Is the Google search engine changing the way we think? Some people believe Google is making people stupid because ... Show
more content on Helpwriting.net ...
According to the article, Google was initially called BackRub, but was changed to Google in 1997; "a mathematical term called googol, which is
the numerical one followed by one hundred zeros" (Keeline 510). The term reflects Page, and Brin 's mission to organize an infinite amount of
information on the web. In 1998, PC Magazine named Google the top search engine in its Top 100 Web Site because of the search engine 's
"uncanny knack for returning extremely relevant results" (Keeline 510). The report from PC Magazine gave Google its first recognition in public. In
2006, Google became so popular that the word google was added as a verb to Merriam–Webster Collegiate Dictionary, and Oxford English Dictionary.
Both dictionaries listed the word as "to search for information on the Internet using the Google search engine" (Keeline 510). Google search engine
separated itself from its competitors because of its relevant search results.
What makes the Google search engine great, and reliable to search for information? Simply put, Google uses a superior algorithm. An algorithm is a
step–by–step instructions for solving a problem. The Google search engine returns relevant results making it a reliable source of information. The
Google search engine is the best at selecting links that match the users search query. A January 2013 article in Electronics For

Case Study Of Alphabet Inc.
Alphabet Inc. is an American multinational company created in 2015. It is the parent company of Google and several other companies that are
owned by Google (Inc, 2015). The company is based in California and is headed by Google's co–founders, Larry Page and Sergey Brin, with Larry
Page serving as the CEO and Sergey Brin as the president (Inc, 2015).The process of reorganising Google into Alphabet was completed on October 2,
2015 (Inc, 2015). The biggest and most noticeable change came with the announcement that Sundar Pichai would be the new CEO of Google (Inc,
2015). Alphabet is nothing more than an umbrella company for all Google's subsidiaries (Inc, 2015). There are seven individual companies underneath
Alphabet, each with its own CEO and leadership. Alphabet Inc is a collection of Companies (Reuters, 2016). The Company's collection include Calico,
Google's healthand Longevity effort; Nest its connected home business; Fiber, its gigabit arm; and its investment divisions such as Google Ventures
and Google Capital, and Incubator projects, such as Google X (Reuters, 2016). These will be managed seperately in Alphabet. Google Inc will retain
search, ads, Google Maps, apps, Youtube, Android and cloud infrastructure. Alphabet's portfolio will include industries like Internet, Computer
Software, Telecommunications equipment, Health care and Biotechnology (Reuters, 2016).... Show more content on Helpwriting.net ...
From an accounting perspective, Google had become a bit of a nightmare. There were several different departments with dozens of different products.
However they were all labeled under the heading of Google (Reuters, 2016). This new conglomerate structure adds clarity, focus, and organisation to
the company (Reuters, 2016). It allows Google to focus on what it does best and at the same time not limiting other ventures like drones, self driving
cars, anti–aging research, and smart home products (Reuters,

The Shallows
Dwayne Harris
Professor SackSteder
English 120
26 June 2012
It's Not a Search Engine..... 21st century man has pondered in thought on a very important question that unconsciously affects their lives at every
moment: Is the Internet our master, or a simple tool that we control? To the optimist, this very question is a complete joke. In their eyes, how can
such a sweet, innocent tool of exploring specific evidence, paying one's bill, and social networking become our master when we, as humans, created
its very existence? To the skeptics, this question HAS to be answered. To them, it's essential that we as a collective unit decide if theinternet is
controlling us so we can abandon it and have our mental capacities cleared up from ... Show more content on Helpwriting.net ...
We would rather have quick, sometimes even general answers to a question rather than use our creative minds to figure it out and retain the
information. In other words, the skeptic feels that the internet is "dumbing us down". So a point goes to the skeptic on this one. But optimists would
say otherwise. In fact, optimists feel that the internet is just a quick tool we use when we are in a jam. To them, they don't care if the internet doesn't
give them everything they need specifically, they just want some quick facts that they can scan immediately and make their lives easier. So for an
optimist, they would answer Bing's quote "It's not a search engine, it's a decision engine" by saying that it gives them fast, easy to understand
decisions so they can move on with their everyday life. They rather not sit down and force themselves to be creative, which takes too much time and
discipline to do at such at that particular moment, so why not get some quick facts on your info and move on. So a point goes to the optimist on this one.
Both sides bring up really good points to their arguments. But at the end of the day, the internet affects us by how someone perceives it as: master or
tool. There is no right or wrong answer to this question; it's just how you want the internet to affect your everyday life. In a skeptic's world, the
internet is our big brother. It gives us info that is too general and

College Of Engineering And Computer Science
Research School of Engineering
College of Engineering and Computer Science
ASSIGNMENT COVER SHEET
THIS SHEET SHOULD BE THE FIRST PAGE OF YOUR ASSIGNMENT WHEN IT IS SUBMITTED.
STUDENT ID NUMBER: U5489265
COURSE NAME: Engineering Innovations
COURSE CODE: ENGN 3230
DUE DATE: 5th September 2014
Submission of this assignment constitutes a declaration that:
No part of this work has been copied from any other person's work except where due acknowledgement is made in the text; and
No part of this work has been written by any other person except where such collaboration has been authorised by the course lecturer concerned; and
No part of this work has been submitted for assessment in another course in this or another part of the ... Show more content on Helpwriting.net ...
The Emergence Roadmap method will be introduced to identify the key historic trends and drivers (The Emergence Roadmap method is attached in
Appendix), and the technology that a product followed to realise commercial success. In the following sections, the Historical Review of Google
company; the Time Line of Google from Idea to Commercial Success; Historical Review of Trends and Drivers; Initial market; Technology
development, and Google's main competitors will be further discussed.
2 Historical Review
Google began in 1996 as a project helmed by Larry Page and Sergey Brin when they were both in Stanford University 's Ph.D. program, and is now
the most popular search engine on the World Wide Web1. They were first developed as an efficient search engine named "BackRub" that ranked
results by the relevance to the original site, while other search engines gave users the results by counting the frequency of the search terms emerged
on the page1. People were excited that a search engine can instantly give them the information that they sought. Additionally, this breakthrough
technology has led Google to greatly outpace its competitors. On September 4, 1998, Google Company was incorporated4. Year after year, Google has

grown as a company and after a decade; it has developed from a two–man enterprise into a multibillion–dollar corporation.
3 Time Line from Idea to Commercial Success
Google was

Search Engine Optimization : Website Improvement
Search Engine Optimization:
Website improvement is these days more essential than any time in recent memory and it is vital for each website admin to comprehend the genuine
importance of SEO and in addition the potential it makes for each business.
Site design improvement or SEO to put it plainly, is an arrangement of principles that can be trailed by site( (or blog) proprietors to enhance their sites
for web search tools and in this manner enhance their internet searcher rankings.
Moreover it is likewise an awesome approach to expand the nature of their sites by making them easy to understand, speedier and simpler to explore.
SEO can likewise be considered as a structure following the entire procedure has various principles (or rules), ... Show more content on Helpwriting.net
...
SEO is about web crawlers as well as great SEO practices enhance the client experience and convenience of a site.
User 's trust web crawlers and having a vicinity in the top positions for the watchwords the client is looking builds the site 's trust.
SEO is likewise useful for the social advancement of your site. Individuals who discover your site via seeking Google or Yahoo will probably advance
it on Facebook, Twitter, Google+ or other online networking channels
SEO is likewise vital for the smooth running of a major site. Sites with more than one creator can profit by SEO in an immediate and roundabout way.
Their immediate advantage is expansion in web index movement and their roundabout advantage is having a typical structure (agendas) to use before
distributed substance on the website.
SEO can put you in front of the opposition. In the event that two sites are offering the same thing, the web index upgraded site will probably have
more clients and make more deal.
To total it up, Search motor enhancement or SEO is an approach to streamline your site so that web indexes will comprehend it better and give you
higher rankings. It is vital since a decent SEO methodology can drive more movement to your site, blog or on–line store and acquire clients, make
deals and satisfy your business reason
SEO,which stands for search engine optimization,which is the procedure of changing your site 's code, substance and connections to focus on the

Use Of Search Engines And Ended Up With Results
We have all used search engines and ended up with results that do not meet our needs. Both as a professional and as a casual users of the World Wide
Web, we should understand and utilize methods that allow us to retrieve the appropriate information in the most efficient manner.
INTRODUCTION Our Eighth graders are currently during research on inventors and their inventions. Many of them are not familiar with using printed
materials. Without guidance, most head directly to Google and begin searching. They end up looking at websites that do not provide information about
either their inventor or the invention simply because they are not searching using the proper tools. Prior to starting this project with them, I was
responsible for ... Show more content on Helpwriting.net ...
I selected Google because of its current popularity among both students and general audiences. Bing is the search engine that is association with
Norton Security and is the search engine that is used by my personal laptop unless I select another. Finally, Yahoo is the search engine that I am
most comfortable using and is the one that I actively choose to utilize when I do quick searches. Finally, for my Meta search engine, I selected to
use Dogpile. This was an engine that I was not familiar with until I was introduced to it by a staff member who used in a special education language
arts class. As we were working with sixth graders, I feel that she used it more or less because it was a name that the kids remembered quickly as well
as the fact that the students found it amusing. In all searches, I made no effort to change the initial settings of the search engine. All seemed to be set to
eliminate any graphic information and were set to English.
SEARCH ENGINES Google was the first search engine that I began with. Using the basic search and the topic of "Walter Hunt inventor of the safety
pin," I was faced with 60,900 results. Adding AND decreased the results by only 100 items. Using OR provided the same number of results. Searching
simply the inventor 's name provided 51,700 results. I decided to then use some of the additional information that I knew about both the inventor and
the invention in order to redefine my results. I knew that

Nt1310 Unit 3 Plugins
Let's look at plugins. A plugin sits directly in your browser– typically, Chrome or Firefox. A plugin has similar functionality to the prior tools covered,
but may not be as enterprise–friendly. You can't export the data in the same way. However, plugins provide a more efficient crawl by the bots–
whether that means:
Improving domain value to search engines
Increasing the total number of pages crawled and indexed
Or somehow increasing your long–tail traffic
Next slide.
Consider these browser plugins within the Chrome browser:
WooRank,
ISEO
SEO Site Tools
Ayima
Also, Check My Links
These five plugins – and many more – are very useful for technical SEO. They might provide ranking data, technical views, hops issues in the case of
Ayima, may be related to 301 or 302 redirects or status codes, or perhaps around checking the links that are available directly in a webpage.
And then finally, within Firefox is a classic tool called Web Developer that gives a lot of data and information that anyone... Show more content on
Helpwriting.net ...
WordPress is such a common content management platform and quite often, the plugins used there enable and improve the SEO performance. So, I'll
quickly list these. WordPress SEO– this is real popular. It includes XML sitemaps for the search console and footer and breadcrumb information, all
in one SEO. It's a very simple UI. Similar to WordPress SEO plugin, Squirrely SEO helps with real–time optimization of articles. The Premium SEO
Pack does search results, page tracking, sitemaps, Google Analytics, and 404 error management. SEO Auto Links allows interlinking between related
posts. Redirection Plugin in WordPress handles your redirect page URLs and error status codes, and monitors redirects. Broken Link Checker checks
post comments for broken links and missing images. And finally, the BWP XML Sitemaps plugin creates sitemaps individually for post pages with the
appropriate

The Top Three Search Engines
1. The top three search engines include Google, Bing, and Yahoo. Google is so dominant that it has become synonymous with the word "search,"
which is illustrated by the phrase "Google it." It can become incredibly time consuming laboriously looking through page after page of search
results for that piece of information you need. I have found a couple of tips to best use search engines, which saves time by narrowing search
results to more closely fit what you are looking for. By putting quotes around an exact phrase being searched for, this tells the search engine to only
give you results that exactly match what's in quotes in that exact order. This gives you a more focused result. An example of this is "allergy free
dog". Another tip to narrow results is to search within a web address using the "inurl" command in Google. This allows you to search for web sites
with a particular word in their URL. For example, if you are looking for results that have "cat" in their URL, you would enter inurl:cat into
Google's search bar. Lastly, I find using the Ctrl+F feature is helpful in searching for a word on a web page. It saves a tremendous amount of time in
searching for exactly what you are looking for on a site. Just press Ctrl+F, then type any word you are looking for and that word is highlighted on the
page.
2. I searched the term "Organizational Behavior" on Google, Bing, and Yahoo. The three search engines returned several identical items on the pages,
however, the position of

A Brief Note On The History Of Pay
Written Assignment unit 2
The history of pay–to–click begun in 1996, the first known and documented version of a PPC was included in a web directory called Planet Oasis.
This was a desktop application featuring links to informational and commercial web sites, and it was developed by Ark Interface II, a division of
Packard bell NEC Computers. The initial reactions from commercial companies to Ark Interface II 's pay–per–visit model were skeptical, however. By
the end of 1997, over 400 major brands were paying between $.005 to $.25 per click plus a placement fee.
In February 1998 Jeffrey Brewer of Goto.com, a 25–employee startup company later Overture, now part of yahoo, presented a pay per click search
engine proof–of–concept to the TED ... Show more content on Helpwriting.net ...
Prior to this, Yahoo 's primary source of SERPSadvertising included contextual IAB advertising units (mainly 468x60 display ads). When the
syndication contract with Yahoo was up for renewal in July 2003, Yahoo announced intent to acquire Overture for $1.63 billion. Today, companies
such as ad Marketplace, Value Click and ad knowledge offer PPC services, as an alternative to AdWords and AdCenter.
Paid Search Deliverables
In paid inclusion programs, search engines and their ad–feed partners guarantee that their search engine will list pages from the advertiser 's website in
its index. However, paid inclusion typically does not guarantee that the advertiser 's pages will rank high. At this writing, search engines Inktomi,
AlltheWeb, and AltaVista offer paid inclusion programs.
Paid placement programs, by contrast, generally guarantee that a link to the advertiser 's URL will be delivered in the search results on a matched
keyword or keywords. Location of the delivered link generally governs the fees, so advertisers will pay more to be placed higher up the page in the
search results.
Development of pay–to–click site through mode of payment
There are two primary models for determining pay–per–click: flat–rate and bid–based. In both cases, the advertiser must consider the potential value of
a click from a given source. This value is based on the type of individual the advertiser is

Bing Ads Research Paper
How to use the Bing Ads iOS app
The Bing Ads iOS app started rolling out to global audiences in August. Now, using version 1.4 since 2nd October, the Bing Ads iOS app has been
improved but remains useful as well as quick and easy to use. This is a guide on how to use the Bing Ads iOS app.
To begin with, you need to sign in using either your Bing Ads details or Microsoft account login details. Type in your login details extra carefully as
company passwords are usually long and complicated to ensure security.
<>
You will be taken to an all account page that requests you should choose a Bing Ads account to find out more information. The accounts can be sorted
by performance metrics by clicking on the drop down. The metrics include spend, ... Show more content on Helpwriting.net ...
They also state that the Bing Ads support team are at your fingertips when you use the app. The Bing Ads app makes it easy to manage a Bing Ads
account on the go and in real time. The app is consistent with the online Bing Ads software and displays the changes made on the app within the
online Bing Ads. It is a simple app to use so even inexperienced iOS users will be able to use it. It is definitely useful to have the app to alert you to
any issues within the Bing Ads system, such as a depleted account.
Unfortunately there are still a few issues with the app. The app still only has basic functionality, so it doesn't have any tools, reports or opportunities
sections, which are useful in the online Bing Ads. In addition, although the American support page appears to have been adapted specifically for the
app, other country support pages are redirected to the Bing Ads support pages which aren't responsive.
Despite the issues still to be resolved, the Bing Ads app does allow you to manage your PPC campaigns on the go as an app on iOS devices;
something that Google AdWords currently does not allow users to

Seo ( Search Engine Optimization )

Recommended

Recommended

More Related Content

Similar to Seo ( Search Engine Optimization )

Similar to Seo ( Search Engine Optimization ) (20)

More from Ginger Schiffli

More from Ginger Schiffli (20)

Recently uploaded

Recently uploaded (20)

Seo ( Search Engine Optimization )