A Case Study Of Zappos, Inc.

A Case Study Of Zappos, Inc.
Introduction and background: Zappos.com Inc. is one of the biggest online retailers that sell shoes and apparel to customers in the USA. Their main
focus is to provide a spectacular, superior customer service, create a unique shopping experience better than real physical stores by offering a high
quality, different choices, sizes, free shipping's products to their customers. It was founded in 1999 by Mr.Swinmurm, who first named it as
shoesite.com, because footwear was their only product. The name then changes to Zappos.com which is a more dynamic name that they can include
other products rather than footwear. In the mean time, they are offering a wide diversity of products such as (shoes, clothes, bags, accessories, etc...).
Zappos grows... Show more content on Helpwriting.net ...
This issue happened to Zappos as their clothes line did not succeed when they entered it. Also this journal showed that the wide variety of the
products offered on the online sites will bring the store to the shoppers rather than customers to the stores in which will increase the sales. This
what was though by Zappos management as they were only a shoes retailer and then they start to offer many lines to achieve the variety.
Recommendations for Zappos Company: From this case analysis noticed that Zappos Company succeeded in recognizing and closing any service
gap by offering a unique customer service due to their excellent company culture, professional people which yielded to have loyal satisfied
customers. And we can see this from their high sale in each year. However in 2008 they faced a bad financial crises which lead to decrease there
cash flow, fire 8% their staff . Also there fast growing plans contributed on this. By their Excellent service record and putting the customers as their
first priority they overcome all those problems and becoming one of the best online shooping retailers. Some recommendation from this analysis: They
have to keep focus on the service they are
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Amazon : A Global Online Retailer And Web Service Provider...
INTRODUCTION Competitive advantage is the favourable position a company has over other companies in the market and by providing different
goods and services to their consumers (Gao and et. al., 2010). This advantage is the set of innovative and the different products offered for sale, so
that the company's profit can increase. This report is based on Amazon a global online retailer and web service provider. Amazon provides a broad
range of products that includes apparels, beauty and health products, auto and industrial items, electronics, grocery, jewellery, kids and baby products,
movies, music, sports goods, toys, books, games, tools and others. It also provides services such as home delivery and shipping, website hosting and
other web related services. It offers its products via company–owned retail websites. It also produces and sells Kindle devices. Amazon offer programs
that allow authors, musicians, filmmakers, app developers and others to publish and sell content. Geographically, Amazon operates in North America
and other international locations through its affiliates. Amazon has its headquarters in Seattle, the US. In 1995 Amazon.com launched on the web and
in 1997 the company became the first retailer to secure consumers and the number of the consumers is one million. In 1998 it entered into the online
music and video, business and in 1999, it increased its business by selling toys, electronic, tools and hardware. In 2001, Amazon reported its first net
profit

A Report On The Marketing Strategy Of 1 Retailer Of Mobile...
MIX2MATCH's mission is to be the #1 retailer of mobile/online subscription service available online. Its goal is to offer the virtual fitting room stylist
at a discounted price, providing prompt and outstanding customer service through its knowledgeable staff. The company will revolutionize the way
people shop by providing people with a fun, time saving, and simple way to shop.
Keys to Success
Key to success for Mix2Match is connected to technology and keeping the online apps updated as the market and consumer demands change. The apps
need to attract the users, so the company can test the metrics and real value of systematic campaigns for the retail client. The apps need to be
responsive to optimize the user's experience without having to develop separate apps for different operating systems catering to the existing market and
extending its reach to a new user market.
Technology – programming for operational and functional efficiency, connecting everything smoothly in real–time
Marketing – getting the apps to work with the market's distribution and making the consumer sharing ability across the board is ease and successful.
Branding – offering collaboration between business and IT apps for the client looking for data driven decisions, while the company becomes a reliable
source based on performance.
Description of Business
Mix2Match is offering retailers a virtual fitting room, where consumers interact and virtually creates a selfie model online. Mobile marketing and

Online Shopping Is More Effective Than Conventional Shopping
"Being busy with work, and as a mom, I 'm a big fan of online shopping" – Kirsty Gallacher
Online shopping had gone into business as early as 1992. The number of people that used online shopping had gone up when people started to gain
ownership of personal computers. In 2007, 875 million people had at least made one online purchase that year. It continued to grow after that it had
been recorded that 9 percent of the United States had been purchasing items online. With the creation of the World Wide Web and a browser sites like
Amazon and Ebay had started to come into play. Most of the earliest shoppers were males who know some things about computers and the way they
worked, while time passed by in 2001 studies showed that 52 percent of online shoppers were women. Online shopping is a way that retailers could
advertise their products and increase sales. Improving the way that we shop today and making it easier for the people. Online shopping is more effective
than conventional shopping because it save consumers time, saves consumers energy and consumers would not be as pressured to purchase items.
Topic Sentences
Online shopping is more effective than conventional shopping because it save consumers money.
Online shopping is more effective than conventional shopping because it is more convenient that conventional shopping
Online shopping is more effective than conventional shopping because consumers would not be as pressured to purchase items.
Online shopping is going

Summary : ' An Online Retailer That Sells All Sorts Of...
Summary Amazon.com is an online retailer that sells all sorts of items to customers all over the world. This report examines the history of the
company, explores its competitors, job opportunities, Employee Benefits, and explores its locations.
Amazon.com History Amazon.com started in the garage of Jeff Bezos in 1994, who eventually became the CEO of Amazon.com (Funding, n.d,
Para.11). Mr. Bezos left his V.P job on Wall Street, moved to Seattle, and began to work on the plans for his new company (Funding, n.d, Para.3). He...
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After the expansion, Amazon formed a partnership with Yahoo, Inc. and American Online, Inc. giving Amazon promotional capabilities on their sites
(Funding, n.d, Para.10). In October of 1997, Bezos announced that the company would be the "first internet retailer to reach 1 million customers from
all 50 states and 160 countries". It took Amazon 27 months to serve its first million customers, and just 6 more months to serve the second million
(Funding, n.d, Para.13).
In 1998, Amazon publicized that they would enter the online music business with over 125,000 music titles available (Funding, n.d, Para.16–17).
Shortly after, the cumulative customer accounts broke 3 million, and sales figures went through the roof (Funding, n.d, Para.18).
Back in December of 1996, Bezos told Fortune magazine "By the year 2000, there could only be two or three big online bookstores. We need to be
one of them". With Amazon opening different items categories to sell online, it reached 1.6 billion in sales in 1999 (Funding, n.d, Para.19). By 2001,
Amazon focused on cutting costs, because of the debt they were in from adding new items categories to sell, and from laying off 1,300 employees
after closing a facility (Funding, n.d, Para.21). After letting go the employees and closing a facility, Amazon's

Online Versus Traditional / Offline Shopping : The Parents...
Title
A Comparative Study on the Reasons/Motives that determine the decision to engage in Online versus Traditional/Offline Shopping: The Parents
Perspective
1. Introduction
Dating back twenty years shopping experiences and methods have evolved; this may be influenced by the evolution of the World Wide Web through
the introduction of technology to the shopping experience. This evolution coupled with lifestyle changes has allowed shoppers to rely on a number of
retail formats to meet their shopping needs, (Scott, 2001; Nicholson et al, 2002 as cited in, Gehrt and Yan 2004).This gives the people the opportunity
to choose how they shop, as the internet now allows people to do research on products they want to purchase before completing a transaction, (Rayner,
2013).
Traditional shops evolving to online shops has become a trend, this is seen in how stores like Argos, Boots and John Lewis have integrated to online
services, The way individuals prefer to shop nowadays may be of influence. Hsiao (2009) states how shopping habits have changed from traditional to
online shopping. Studies have been conducted over the years with the aim to determine the patterns, attitudes, factors and influences of consumer
behaviour on online/traditional shopping, for example (Gong, Stump & Maddox, 2013; Hand et al., 2009; Jayawardhena, 2004).
1.1 Gap
Studies have been implemented to determine and examine the reasons/motives on decisions made between online/traditional shopping in diverse sample

How Do Retailers Like David Jones Add Value to the...
How do retailers like David Jones add value to the marketing system? Does an online retailer like Scorptec add value in the same manner? The
purchasing goods & services have throughout the years begun to lead to a new perception of consumer relationship and in ways businesses
conduct their operations. Not only is a business concerned with the buying and selling of goods & services but to further maintain that relationship
with their customers to correlate between both parties. As this being the prime functionality of businesses, each business must differentiate themselves
with other businesses offering different and wholesome services, which overwhelms their competitors, thus adding their own individualistic value to
the marketing... Show more content on Helpwriting.net ...
An important factor that determines whether consumers should return back to the store later is the intrinsic value the business portrayed. Staff aids
potential buyers with their product knowledge as well as having a further evaluation with their products. The simple values David Jones provides are
various experiences such as fitting in clothes before you purchase the product for second thoughts and having the ability to smell the fragrance before
purchasing it and knowing what it smells like. On the other hand, a online retail store in comparison to a retail store provide new values to their
marketing system. Businesses like Scorptec offer values to their customers in different methods. The most simplistic value they offer is reduced prices
of their products attracting customers. The reasoning behind reduced costs of goods is because the handling cost have reached minimal amounts in
parallel to retail stores. Online retailers require only a storage warehouse to contain their products and dispatch them when they are required. This is
managed by inventory control to ensure that products are available for sale when needed without overstocking on the product. The prime function of
managing an online retail is that the business doesn't require shipping products to independent intermediaries. This makes time and concentration more
available on creating an improved product without the need to consistently dispatch products to outlets but simply

Overstock.com Is An American Online Retailer Headquartered
Overstock.com is an American online retailer headquartered in Cottonwood, Utah. Dr. Patrick M. Byrne founded Overstock.com in 1999. In
spring 1999, Dr. Byrne took over the company Deals.com. By October 1999 Dr. Byrne renamed Deals.com to Overstock.com. In December 1999
Overstock.com reaches $1 million in sales and ended that year at $1.8 million in revenue. Dr. Byrne started Overstock.com because he realized that
it was an open market for liquidated inventory through the Internet. Dr. Byrne knew the potential of buying inventory through the internet would be
a big deal especially since technology have improved. Overstock.com mission is to be the first company to sell excess inventory through the
Internet. Overstock.com revenue has grown from $1.8 million in 1999 to nearly $1.3 billion in 2013. (Overstock.com) Before Dr. Byrne brought
up the concern of buying through the internet, consumers who were looking for a bargain had to travel far to outlet stores. The stores that are in the
community will only reduce their price a little bit because they know their customers will not travel over an hour to a store when they can go down
the street. When going to community stores consumer had to deal with crowds and limited product selections because of demand. For example,
when flat screen TV first became popular in 2009. The demand for a TV was so big that they did not have to reduce the price. So you will either
travel to the outlet store to get a deal or just buy the TV from the

The Customer 's Online Experience
The objective of this report is to examine the customer's online experience. Research the influence of customers perceived risks and product
uncertainty. As well as how technology influences the consumer behaviour. Online customers indicate that they are unsatisfied with the risks they
endure while shopping online and much research is needed to evaluate what affects the customers' online experience.
This report focuses on technology as a macro and its effects towards the environment, society as well as the impacts technology has towards consumers.
Online shopping has many disadvantages and marketers are researching to find out how the online shopping experience with the help of new
technology can be better for the consumer's enjoyment. ... Show more content on Helpwriting.net ...
The Office for National Statistics (2013) have stated that in 2013, 73% of adults in the UK use the Internet everyday, which is twenty million people
more than in 2006.
The traditional retail experience is lost by the rise of technology and online shopping (Li et al., 1999). Shopping in stores was once a communal
activity: walking in stores, interacting with other individuals, being able to feel the product and trying the product on (Monsuwe et al., 2004, p.115).
There are many consumers who still prefer shopping in store and enjoy the shopping experience as opposed to shopping alone at home starring at a
screen (Barnes, 2013). Technology should aid the shopping experience online, but there are still many concerns, uncertainties and risks that are
involved in the process of buying online.
It is evident that technology was created to help humans in making jobs easier and more efficient. Nowadays electronics can perform tasks that
seemed to be impossible in the past. Technology has many benefits and drawbacks: it is becoming very complicated, which brings many
inconveniences to individuals. The further technology advances, the more it appears to be taking over people's lives and choices. Individuals have
started to allow technology to think and complete tasks on their behalf. Technology has created an unsocial generation in society: people are more
involved in their social media sites, such as Facebook and Instagram. Friends

Literature Review On Online Shopping
2.Literature Review
2.1.Online shopping
Dentzel (2017) in an article highlighted that the use of the Internet has completely transformed the way people live and has revolutionized almost all
fundamental aspects of daily life. It has allowed access to limitless information and became a tool that made everyday communication in an instant.
Among the many opportunities created by internet is the emergence of electronic commerce (e–Commerce). Online shopping is a development brought
by the e–Commerce and progress of internet.
Pannu and Tomar (2010) defined onlineshopping as a process of shopping which is done through the internet. Customers go through this process to
purchase products or services over the internet. Online shopping is done through ... Show more content on Helpwriting.net ...
It is the fulfillment response of customers for the provided service or product on a gratifying level of consumption–related fulfillment. While from the
firm's perspective, customer satisfaction is a key that can ensure continued profitability brought by word of mouth and track reports of overseeing
organizations. It is essential to fully understand the significant factors influencing customer satisfaction for online firms and marketers to do what they
are supposed to do vis–Г –vis their online customers.
Khristianto, Kertahadi and Suyadi (2012) emphasized that customer satisfaction can be achieved if the final deliverable especially experience meets or
surpasses customer's expectations. In this context, customer satisfaction is regarded as a result of comparison between the consumption expectation
and experience.
Kliem (2015) added that in order to satisfy the customers, their requirements and needs to address that satisfaction should be met and concluded that
inability to determine the customer requirements will merely result in customer dissatisfaction. It is therefore important to identify the activities and
needs that customers consider indispensable to attain the required level of

The Influences of Online Banking on Economics
Innovation is something new and it can be product as well as service. Innovation defined something new and original. Moreover, it has huge impact
to the society and individuals as well as new innovation will have value which people will pay. Online Banking is also one of the innovations
especially in economics field. Online banking had and having huge impact on society and individuals. It also affects to economy as well as small and
large businesses because online banking changed the way people make payments from one decade ago. Online banking is even faster than bank
machines and it made payments easier. There are many reasons why people were influenced by online banking. Firstly, online banking is available
during the 24 hour and seven days which people can access their accounts any time easily by their smart phones or on PCs and despite corner banks
online sites always open. Individuals can benefit more from online banking than virtual banks because people can make payments and purchases from
internet and it is also saves cost of papers to banks. Furthermore, individuals can any kind of product in spite of its price and amount such as
vegetables from market or Television from technology store. Another reason why online banking convenient is due to people who have family or
friends in another country can send money to their relatives without any difficulties from every point of world to the another point and by getting date
of exchange rate. Secondly, people

Amazon : The Largest Online Retailer
Amazon.com is the largest online retailer existing in the world. Amazon offers a variety of different goods such as electronics, groceries, jewelry, car
parts, and the. The company is also a e–commerce and Internet technology platform, a fulfillment and logistics platform, a search technology, an
Internet advertising platform, and even an Internet startup incubator. HISTORY AND GROWTH Amazon first launched in 1995 after founder Jeff
Bezos quit his job on Wall Street to begin his online business. Bezos made a list of the possible items that had potential to sell and narrowed his
choice down to books. The reason he chose to start an online bookstore was because books were low cost items and demanded universally. Seattle soon
became the... Show more content on Helpwriting.net ...
The website also offered a recommendation feature that would find books for customers based on their reading habits, preferences, or mood. This
was an interesting feature because it gave customers the bookstore experience without them having to step out of their homes. Many other options
became available to customers as Amazon began to flourish. Customers enjoyed the optional gift wrapping of packages, email notifications for
new arrivals, and the option to read and write reviews. INTERNAL STRENGTHS AND WEAKNESSES Strengths Customer Centric Amazon
keeps track of returning customers buying behavior as well as search history and allows items similar to those purchased and searched to appear as
a recommendation for a singular item or bundle deal item. Cost Leadership Strategy The cost Leadership strategy is able to provide products and
services at a lower rate than competitors. The reason for Amazons strength is the fact that Amazon has a large variation of products to achieve
economies of scale. Superior Qualities, Services, and ProductsAmazon provides its customers with not only low prices but quality services and
products. Amazon is very reliable which is why customers stay loyal to it. It is convenient and offers great deals in terms of price and shipping speed.
Amazon has a great reputation for customer service. It is the leading

The Is The Biggest Online Retailer Of The Us
Amazon.com is the biggest online retailer in the US, with about three times the Internet deals income. Amazon.com was established by Jeff Bezos in
1994 and he propelled it online in 1995. In spite of the fact that they for the most part are a retail location, the organization dispatched Amazon.com
Auctions, a web closeout administration, in March 1999. Amazon.com has two distinctive value focuses for offering things on their site. One is
called selling Individual, which is for individual merchants who wish to sell under 40 things a month, which cost $0.99 per deal in addition to a
referral charge and a variable shutting expense for every item sold. The other alternative is called selling Professionally, which is for expert dealers
who hope to offer more the 40 things a month, and has a month to month expense of $39.99 in addition to referral charges and shutting expenses for
every media item sold.
eBay Inc. is an "American Internet organization that oversees eBay.com, an online auction and shopping site in which individuals and organizations
purchase and offer an expansive assortment of products and administrations around the world" (Wikipedia, 2011, para. 1). eBay was established in
1995 by Pierre Omidyar and Michael Dean Johnson, is presently a multi–billion dollar business with operations restricted in more than thirty nations.
eBay does not have any month to month expenses like Amazon.com, but rather they do have insertion and last esteem charges. An insertion expense

Amazon as a Leading Online Retailer Company
Amazon.com
"AMAZON CAN BE ONE OF THE MOST SUCCESSFUL COMPANIES ALL OVER THE WORLD. RISKS ARE BIG, BUT PROFITABILITY
CAN BE ALSO BIG"
INTRODUCTION
Amazon.Com is a leading online retailer company, offering for sale different items such as books, music, DVDs, videos, toys, electronics, software,
video games and home improvement products serving almost 22.5 million customers over 150 different countries. This company was founded in
July 1995 by Jeff Bezos in the state of Washington USA. Jeff Bezos now 37 years old, received his BS in Electrical Engineering and Computer
Science from Princeton University. His professional career started at Bankers Trust Company in 1988, where he became Vice President in February
1990. At the end of the ... Show more content on Helpwriting.net ...
In the US market the most important variable of growth has been the introduction of several new products and services beyond the typical sales of
books, videos and music. This couples with the company goal of being the place where customers can search and buy anything they may want in the
Internet.
The company's international expansion has been also very important in the recent years. The first international Web Site ofAmazon.com was launched
simultaneously in Germany and United Kingdom in October 1998. These two Internet sites are positioned as number one sites of Internet sales in their
respective countries. Recently, two new Web Sites were launched in France (August 31, 2000) and Japan (November 01, 2000). This process of
international growth is expected to continue opening new Web Sites or arranging partnerships with local providers.
The E–Commerce Accounting
With Internet a new economy started to grow, the cyber economy or simply e–commerce. This technological revolution is changing the old paradigms
about the workings of economics and furthermore our life styles. As happened in the early years of the Industrial Revolution, some firms made a
protagonist role in showing the wealth and power of this "revolution". Today the history seems to return to a new starting point but we must be aware
that new changes in the economic structure have important costs of reallocation

The Electronic Commerce And The Internet
The introduction chapter will be explaining the purpose of research. The research background, questions and limitation will be presented.
1.1Background
Nowadays, millions of people joined Internet in daily life. According to Internet World Stats' statistics (2012) today more than two billion people linked
to the Internet. The Internet mass use promotes the electronic commerce rapid expansion in the 20th century. The electronic commerce has been
changed of the traditional way people shop. According to Turban et al (2000) defined the e–commerce is an emerging concept the process of buying,
selling, exchanging product, service and information through Internet. The Internet has created a new market for both customers and business firms, the
... Show more content on Helpwriting.net ...
Young people and women are the primary target of Internet retailers. In particular, university students are higher percent of online shoppers. University
students spends $200 billion online market each year, and average students available discretionary spending total $287 monthly (Gardyn, 2002).
University students are the main target groups of online shopping due to they are frequently use computer in order to they have rich online experience
and enjoy online activities. According to Xia and Munroe (2004), students incomes are most from their parents without a lot of expendable income and
thus the price is easily stimulate students. The consumers are prefers to purchase online due to discount sales. When they shop online they can find
more cheaper products or service than in traditional retailer. Such as, the SECRETSALES.com is the most famous discount sales website. Another
popular fashionable retailers ASOS.com is much cheaper than high street stores. Consequently, this is another reason for growth of consumersshopping
over Internet. The consumer chose purchase online due to conveniently provides consumer more information and choices to compare product and
price. Joines et al (2003) claims that the certain characteristics of online shopping are ability to making purchase for consumers conveniently and
efficiency compared to the traditional way of shopping, such as the ability to view and purchase

Consumer Behavior And The Moral Theory Of Online Shopping
CHAPTER 2: THEORETICAL FRAMEWORK
2.1 Definitions
1. Consumer behavior: consumer behavior is the study of when, why, how, and where people do or do not buy products. It blends elements from
psychology, sociology, social anthropology and economics. It attempts to understand the decision–making processes of buyers, both individually and in
groups such as how emotions affect buying behavior. (Kuester, Sabine 2012)
2. E–commerce: consists of the buying and selling of products or services over electronic systems such as the Internet and other computer networks.
(Laudon & Traver, 2008, p. 156)
3. Electronic shopping / Internet shopping/ Online shopping: "the buying of goods or services over the Internet, using either a computer or an Internet
television" ... Show more content on Helpwriting.net ...
Greenfield Online suggested that online shoppers like to use Internet shopping because of its convenience and timesaving. This report found that
convenience–oriented consumers prefer to buy on the Internet and experience–oriented consumers don't. Li et al. (1999) proposed that frequent Web
buyers are higher in the convenience orientation but lower in the experiential orientations than occasional Web buyers and no differences were assumed
in the recreational orientation and the economy orientation. Bellenger and Korgaonkar (1980) suggest that consumers can be categorized into two
types: recreational and convenience shoppers. They proposed that the social aspect of shopping motivates the recreational shopper. Some research
proposed that online shopping is not attractive to consumers who prefer to social interaction or experience. Swaminathan, Lepkowska–White, and Rao
(1999) found that consumers who are oriented to convenience is more likely to use the Internet to buy goods and consumers who value social
interaction is less likely to use the Internet for

Amazon Is One Of The Largest Online Retailers In The World.
Amazon is one of the largest online retailers in the world. There are very few people who know that Amazon is also a cloud computing company. In
the Amazon website, you can find products ranging from toys to food. This online retailer has also developed a variety of consumer electronics like
the kindle e–readers, fire tables, fire TV, and its most recent products launching Alexa and Echo. Amazon has a membership program called Prime,
which provides some benefits such as discounts on Amazon, movies, free shipping, and deliveries in 2 hours or less depending on the city.
Amazon's success is the result of providing good customer service, short delivery times and flexible returns. Amazon's marketplace is their website
amazon.com, where a ... Show more content on Helpwriting.net ...
As with every retail process there are hurdles to overcome, late deliveries, damaged products and out of stock items are all common. However, Amazon
consistently demonstrates good business practices by providing prompt help to any problematic issues. They describe themselves as the world's most
customer–centric company.
The Amazon app is a good way to quickly access to this digital marketplace via the smartphone. However, I would have to say I highly dislike the
fact that every time I'm searching the web on my iPhone and click into the Amazon website the app suddenly opens. This causes a loop that takes me
from my iPhone web search to the app repetitively. Over time and frustrated, I chose to eliminate the app from my phone. In the recent past I was
asked to delete an Amazon app in an android phone because of this very issue. The Amazon app needs improvement and debugging. For This reason, I
prefer to purchase on the website rather than their app.
Alibaba the Chinese counterpart of Amazon provides a better app experience. Engaging costumers into fun games and activities to get discounts,
coupons and vouchers. This makes using Alibaba's app more enjoyable, since they are not just selling you products, they are also offering you
entertainment. I would say Alibaba's product review section is a lot better than Amazon's. They call it "freebies and reviews" because there is the
chance to get a free product to review. Besides providing

Online Shoppers Plan For Buying A Non Downloadable Music...
Ecommerce
Koreans who shop online are most likely to buy books, cosmetics, clothing/accessories/shoes and groceries via the Internet in the next six months.
While connected Chinese also favor books and clothes, 40 percent plan to make an electronic purchase online.
Web–savvy Malaysians like online shopping for booking travel, with airline tickets and hotel/tour reservations the top picks.
More online Australians intend to purchase event tickets and non–downloadable videos/DVDs/games than any other in the region. And one–fifth of
online Indian shoppers plan to buy non–downloadable music.
Total online spending as a percentage of total monthly spending varies by country with Chinese and Korean online consumers allocating the most via
the web than any other in the region. Online consumers in New Zealand, Australia, Malaysia and Hong Kong allocate the least.
North America
Half of online Americans favor sites for stores that can only be shopped online and the majority of Canadian web shoppers are split between a
preference for online–only sites (31%) and those that have traditional physical stores (19%). The list of products and services that are favored by
American and Canadian online shoppers is almost identical. Books, clothing and airline tickets are the items most likely tagged for online purchase in
the next six months. One–third of online Canadians say they don't plan on making an online purchase in the next six months, which is more than the
one–fifth of connected

Summary: Fast Growing Online Retailer At Canning Vale
Do you pride yourself on attention to detail, whilst being able to comprehend the bigger picture? Do you spot patterns and inconsistencies? Can you
write a stimulating product description? If you answered yes to all three of these questions, keep reading.
Fast growing online retailer in Canning Vale needs an intelligent, analytical, energetic, and creative person to join our e–commerce team. Daily duties
include handling all procedures for the sale of items online, maintaining product listings across multiple avenues, adjusting pricing and inventory levels,
doing market research, monitoring SEO activities, and provide admin support to sales and executive staff.
Projects may include proof reading of product descriptions, creative writing, research

The Future Is Online for Apparel Retailers
The Future is Online for Apparel Retailers
Euromonitor International 26 October 2011
Coming up with innovative ways to harness the huge potential of the internet is the biggest retail challenge facing the apparel industry over the next
five years. And at the core of the challenge is the need for a fast, efficient and hassle–free returns service.
A tipping point for online apparel retailing
The practice of waiting in line for an available changing room to try on new clothes might one day become a novelty rather than an unavoidable
nuisance as apparel internet retailing enters a dynamic new era of growth. Over the 2005–2010 period, global online sales of clothing and footwear
generated US$32 billion of incremental value, with ... Show more content on Helpwriting.net ...
For example, H&M and Zara posted CAGRs (by US dollar value) of 12.5% and 11.8%, respectively, over the 2005–2010 period. In contrast,
independent apparel specialists have been losing share as their smaller economies of scale are less able to absorb the negative pressures of rapidly
rising commodity costs and higher inflation. Even big–name fast fashion retailers have seen their sales growth run out of steam in a number of
developed markets. As a result, store–based investment in the post–Lehman Brothers operating environment has focused heavily on building stronger
positions in China and other first–tier emerging markets.
Department stores face fierce competition from grocers
Not all chained apparel specialists have performed well over the recent period. For example, apparel companies that run wholesale operations, as well
as their own stores, have been vulnerable to the sluggishness of department stores in developed markets. Esprit and Benetton, notably, have lost market
share ground. And Esprit in particular has been weakened by its overdependence on developed markets.
Although department stores returned to growth globally in 2010, according to Euromonitor International, the format remains vulnerable not only to the
growth of fast fashion chains but also to the growing apparel penetration of leading grocery retailers. For staple apparel items and increasingly for on
trend fashion styles too, the grocery

The Pros And Disadvantages Of The Advantages Of Online...
some of The advantages of online shopping are as follows
convenience
(13)In contrast with a physical store with settled hours, online customers can pick at whatever time of the day or night to get on the Web and shop.
This is particularly useful for mothers with little kids, individuals that are home–bound, or basically in times of nasty climate; also just in case that you
simply need to get the thing within a specific period of time and need the most advantageous way to acquiring it.
Better prices
(14) cheap deals and better costs are available on the web, since items come directly from the producer or the vendor without broker being included.
Numerous online shops offer discount coupons and refunds too. Aside from this, online shops ... Show more content on Helpwriting.net ...
Behaviour concerns either with the individual or the group(e.g. In college friends influence what kind of clothes a person should wants to wears) or a
firm (peoples working in firm make decision as to which products the firm should use.) The use of product is often so important to the marketer
because this may influence how a product is best positioned or how they can encourage increased

Service Marketing Case Study: Zappos Online Retailer Company
Executive summary:
This paper includes a study about Zappos Online Retailer Company. The purpose of this study is to do a detailed analysis of the current situation of
this company and the service issues that they are facing in order to find solution to reach their goals.
This paper starts by the introduction and the background of Zappos company following with a SWOT analysis of their current situation, it also includes
the service marketing mix strategy that they are adopting. It also covers some of the studies and journals that discuss some issues that may face the
online shopping retailers. As a result of this analysis we put some recommendations that may help the company to provide better service to their
customers.
Introduction ... Show more content on Helpwriting.net ...
This issue happened to Zappos as their clothes line did not succeed when they entered it. Also this journal showed that the wide variety of the products
offered on the online sites will bring the store to the shoppers rather than customers to the stores in which will increase the sales. This what was though
by Zappos management as they were only a shoes retailer and then they start to offer many lines to achieve the variety.
Recommendations for Zappos Company:
From this case analysis noticed that Zappos Company succeeded in recognizing and closing any service gap by offering a unique customer service
due to their excellent company culture, professional people which yielded to have loyal satisfied customers. And we can see this from their high sale
in each year. However in 2008 they faced a bad financial crises which lead to decrease there cash flow, fire 8% their staff . Also there fast growing
plans contributed on this.
By their Excellent service record and putting the customers as their first priority they overcome all those problems and becoming one of the best online
shooping retailers.
Some recommendation from this analysis:
They have to keep focus on the service they are

Amazon : The Largest Online Retailer
Amazon is the largest online retailer in America founded in 1994 by Jeffery Bezos. At this time the company he had started was being built in his
on garage in Bellevue Washington. Its world headquarters are located in Seattle Washington. Amazon produces services for audiences worldwide
with its online product and cloud computing. The website for amazon was set up in 1995 available in many different languages like: English,
Chinese, French, German and Japanese. All of these are separate websites but the business model is the exact same, all similar. During the first few
months Jeffery was devolving his business he had shipped and filled too all 50 states and 48 countries. Everyday Amazon get close to 615 million
visitors annually due to a survey they had conducted. At first Amazon started as an online bookstore, amazon giving consumers the availability of more
tittles than traditional book stores. Since it has grown immensely to provide products of all kind. In 1997 has problems with slow process getting
multiple negative comments and complaints from investors. Following the little bump in the road Amazon than started to grow in 2002 they turned it
into a profit around 3.9 billion dollars. Jeffery Bezos founder of amazon was that named Time magazines person in the year. From starting in selling
books, amazon has ventured into selling clothing, food, jewelry, baby products, clothing, beauty products, sporting goods, cd's, movies home
appliances, electronics and the

Consumer Behavior in Online Shopping
1
ADIL BASHIR
Consumer Behavior towards online shopping of electronics in Pakistan
Thesis Winter 2013 MBA International Business Management
SeinГ¤joen ammattikorkeakoulu SeinГ¤joki University of Applied sciences
2
SEINГ„JOKI UNIVERSITY OF APPLIED SCIENCES Thesis Abstract Faculty: SeinГ¤joki Business School Degree programme: International
Business Management Specialisation: International Marketing Management Author: Adil Bashir Title of thesis: Consumer behavior towardsonline
shopping of electronics in Pakistan Supervisor: Ville–Pekka Makelainen Year: 2013 Pages: 60 Number of appendices: 1
E–commerce has made life simple and innovative of individuals and groups; consumer Behavior in online shopping is different from the physical
market ... Show more content on Helpwriting.net ...
IMPLEMENTATION OF RESEARCH METHODS ......................................... 29 3.1 Choice of
Methodology................................................................................ 29 3.2 Research Approach..................................................................................... 30 3.3
Research Philosophy .................................................................................. 30 3.4 Research
Strategy....................................................................................... 31 3.5 Sample ........................................................................................................ 31 3.6
Non Probability and Convenience Sampling ............................................... 32 3.7 Questionnaire format
................................................................................... 32 4. 5. 6. RESULTS ...................................................................................................... 35
CONCLUSION............................................................................................... 51 BIBLIOGRAPHY
............................................................................................ 54

5
APPENDIX 1........................................................................................58
Index of Figures
Figure 1: Consumers Spend More Time online..................................................... 10 Figure 2: Product & services intent to purchase online globally
............................ 12 Figure 3: Structure of the

A Brief Note On The World's Leading Online Grocery Retailer
Ocado, the world's leading online grocery retailer, has been elected the best online supermarket in the UK since being founded in early 2000 by Tim
Steiner, Jason Gissing and Jonathan Fairman. (Hall, 2010) With the rapid expansion, Ocado develops and operates a unique business model which
only focuses on customers' online shopping and emphasises the partnership with Waitrose. There are ranges of products offered in Ocado, including
the own brand groceries from the Waitrose supermarket chain; and a range of Carrefour 's products. Ocado is aiming at improving the customers'
shopping experience and changing the way people shop for groceries. "The strategic objective of Ocado Group plc is to align the interests of
customers, investors and... Show more content on Helpwriting.net ...
The business had focused on revenue (up to 17 per cent) rather than GPM by lowering prices; this had been accompanied by 30 per cent increased in
overhead expenses. It also accounted for the weak performance compared with 2012 (the decrease between 0.4 per cent to –0.3 per cent).In 2013 for
every ВЈ1.0 of sales revenue, an average of –0.3p was left to cover operating profit after paying for the cost of the groceries sold. Taxation increased
the PostTPM from –3.5 per cent to –1.6 per cent during the 2013 financial period, meaning that the profit after tax on a ВЈ100 piece of product was
ВЈ–1.6.The PreTPM and the PostTPM were very unhealthy providing for a loss over the two years; however, it had made a significant progress of
1.9 per cent during 2013 financial period. Along with the huge decreasing of the ROCE in the figures, it was mainly due to reduced operating profit
and descending equity (that was, 1.5 per cent to –1.4 per cent). The ROCE indicated that the performance of Ocado was reduced, as a return on the
assets was less than the fund expense rate that the business had to pay. The reduction in the ROCE was 2.9 per cent, which meant an operating profit
of –1.4p generated from each ВЈ1 of long–term permanent finance in 2013. Thus, the shareholders might see a warning to value

Dell Inc. : The Biggest Online Retailer Of Pcs And Related...
Dell Inc. today transfers after a standout amongst the most element plans of action, permitting it to be the biggest online retailer of PCs and related
gear. By offering its clients whole customization with the item on offer, Dell guarantees that clients are included in the picking of details, in this way
making another stride in PC buy known as personalisation. The component has now been received by numerous other PC makers, yet at the same time
remains Dell 's essential way to deal with retailing.
Dell turned into the main PC Vendor of the world in 2001. A standout amongst the most one of a kind recommendation of Dell is the by going of
affiliate through a direct to definite purchaser system. This records for 90 percent of its business prompting the reporting of higher gainfulness and
incomes for the organization. This direct to purchaser results in a shopper concentrated system is called by numerous as the way to the achievement of
Dell 's model of business.
The Inspiron 15R (Intel) begins at around 1" slim, so it slips effortlessly into a travel pack for when you 're progressing. Its textured cover and palm
rest offer you some assistance with getting a grasp on things. With brisk, proficient Intel Celeron processors and Windows 8.1 applications, Bing Smart
Search and then some, you can pivot assignments effortlessly, whether you 're online or disconnected from the net. Stay controlled up sufficiently long
to skirt the in–flight motion picture, clean your presentation or

Amazon is One of the Largest Online Retailers
Amazon is a multinational electronic commerce enterprise. Company's business originate from online bookstore and soon transferred to diversification
retailing..At present, Amazon is one of the world's largest online retailers. Simultaneously it develops and invests in its information systems service and
prospective industries like Cloud computing. This part will go to the Introduction. Porter five forces analysis is used as a framework for exploring
industry environment and business strategy development. It was formed by Michael E. Porter of Harvard Business School in 1979. Porter's Five
Forces Model is a key technique for making strategic decisions since it allows a business to determine how attractive a specific area is, and therefore
maximize allocation and utilization of resources and investments against the opportunities with the greatest potential. It consists of five parts: threat of
new entrants to the market, power of suppliers, power of customers, threat of substitutes, and competition in the market. Threat of New Entrants: Due
to the high returns, profitable markets will always attract new firms. This results in potential of new entrants, which eventually will decrease
profitability for all firms within the industry. Usually, barriers to entry factors consist are shaped by governmental policies, capital requirements,
patents, cost disadvantages, independent of size, economies of scale, economies of product differences, product differentiation, switching

India 's Biggest Online Retailer Of Organics And...
Get exceptional data on week after week flyer highlights, Rollback and leeway things, select items, and Walmart offers. You can unsubscribe whenever.
Get the best nature of ensured natural nourishment flavors, masala blends. Indian masala blends are the snappy and advantageous approach to include
your most loved zest mixes and curry blends without the bother of measuring, blending and pounding the fundamental fixings. Dryfruithub Store is
India 's biggest online retailer of organics and characteristic items. With an implement of more than 100 trusted natural brands in India like Down to
Earth, Organic India, Rustic Art, Do You Speak Green, Health Aid, Shahnaz Husain and numerous more confirmed natural and common brands from
India and over the globe, Organic Shop has the best accumulation of natural, normal, home grown and ayurvedic items in India. Life is occupied – the
auto needs an oil change, the children require a hair style, and you have to purchase foodstuffs. We can 't put more hours in your day, however we can
help with a one–quit shopping background that spares you time and cash. We offer various top–quality items and administrations, all under one rooftop,
including: Walmart Pharmacy Picture Studio and Fun Factory SmartStyle Hair Salon Tire and Lube Express Auto Center Walmart Photo Center
Therapeutic Clinic Vision Care Eye Clinic Sparing individuals cash to help them live better was the objective that Sam Walton imagined when he
opened the

Amazon 's Largest Online Retailer
Amazon.com, the world's largest online retailer, was founded in 1994. Even though the company has been fortunate with its success, it has not been
without hard work and continuous efforts to develop and reach new heights. Initially, Amazon was not a retailer of everything as we all know of it
today. Its primary focus and profit stemmed from the selling of books online and operated out of the founder's garage.
Amazon began around the time the Internet and the world wide web began booming globally. Starting in the 1990s, home and business computers
began hooking up to internet providers and web browser software. As the internet became more prevalent in society, Jeff Bezos, founder of
Amazon.com, saw this as an opportunity for business, in which he could sell products over the internet to offer a variety of choices and opportunities;
becoming one of electronic commerce (e–commerce) first developers. Amazon headquarters, located in Seattle, was also specifically chosen since
Seattle is known to be a large high–tech work force and because it's location was near to one of its major selling products distribution centers. While
Bezo worked on his business plan, he was also out raising funds for the company, simultaneously working with software developers to create the
company's web site. After a year, Amazon announced its web site, and almost instantaneously became the number one book related site on the Web.
The website's searchable database held over one million titles

High Street Retailers And Online Sellers
Introduction
Books, a source of entertainment, education and interest, have been around for hundreds if not thousands of years. Books are widely used at schools,
in the workplace and at home, but the recent information age has the taken the world by storm, with the introduction of tablets, e–books and kindles
which all provide a convenient use of 'books'. People's change in lifestyle and tastes comes with a craze over technology, which begs the question
that; are hard copy books that are sold in high street retailers at risk of being extinguished by online resources of books? Or will the long–standing book
hold too much sentimental and historical value? This report aims to identify and discuss upon whether High Street retailers and online ... Show more
content on Helpwriting.net ...
This has an effect on the increase growth of online sales of books; for example, as the price of books is expensive in the high street, such as WHSmith;
customers will switch to online purchase, such as, Amazon. Moreover, the changing in technology also encouraging consumers to switch from
traditional printed books sold in high street book stores to e–books sold online. For example, this has been supported by the BBC website which
suggests that 'the total number of printed books sold dropped even further– falling 9.8% to 186.9 million.' This implies that the continued growth of the
digital e–books market sold online has serious impact/responsible for the large decrease in high street book sales. (BBC, 2014)
Consumers take price consideration, such as, price elasticity of demand on books. Books are often viewed as price elastic. As the price of the
books decreases or it has better offer in online sales, consumer will switch to purchase it online rather than high street. This causes a rise in quantity
demanded for online purchase of books and decrease purchase of books from the high street book stores. For example, customers can compare price
of the books between the online book stores provided by different sellers, which it creates even high competition for high street book store to compete
with online book stores. As high street book stores cannot

Designing A Social Enterprise That Provides Jobs For Men
PRE–INTEVIEW
During our first round of interviews, we focused on resort shop owners and boutique retailers to determine needs, considerations, volume, product
selection, price points, and target customer.
For the second round of interviews, I worked with Josh Larson to identify the areas in which we need more support and who would be the best
resource for each area. We decided to focus on online sales, tourists purchase behavior, and manufacturing. Of the three, we knew that the
manufacturing interview would be the most challenging. Neither one of us has a background in manufacturing, so our questions had to be very open
and the interviewee would need to determine what would be the most pressing points to consider. We knew the three... Show more content on
Helpwriting.net ...
After the introduction, I asked her to share when and how she started working in online sales and what products she sold. In addition to the online
platform, she had pop shops in campus which allowed her to talk to customers and find out more about their purchasing decisions. For online shopping,
you cannot easily find out if the customer will be the user. Purchases could be for gifts.
She created an online shop in 2012, when she was in college, to help her make extra money. The shop was described as mission–driven with products
that socially conscious and support domestic violence organizations and environmental impact. The shop is on Etsy, because the online platform made
selling easier, and it was a community where socially–conscious customers can easily find products and the "maker is king." Although that platform
had its advantages, she highlighted that one does not have to pick. One can have a store on Etsy and another on a personal domain. The personal shop
can sell on with a slight discount, so returning customers go there first. Etsy is a great resource to get discovered.
Her product line is mainly apparel and accessories. She shared that she tried jewelry and handcrafted products. They can sell well, but her challenge
with it was that she didn't have the experience to talk about specific details when customers had questions. The average profit is 20–30% and the price
was mostly between $18 – $23. She does have a $75 anchor price for a few products

A Brief Note On Amazon And Its Impact On The World 's...
Amazon.com is an American based company that sells a variety of books, music, and electronics through their online website at discounted prices.
Founded by Jeff Bezos in 1995 Amazon has blossomed from a basic online bookstore to maintaining virtual databases and expanding to international
markets (Kotler & Keller, 2012). Their large revenue can be attributed to their low prices along with the ease and convenience of shopping.
Amazon.com Case Study
Introduction
Since it founded in 1995 Amazon.com has become one of the world's largest online retailers. Even during a period when most .com companies were
falling apart Amazon.com managed to stay a cut above and survive successfully. Amazon.com is currently the 11th most searched site in the world
(Amazon.com, 2015). Amazon business is built around cost leadership ensuring that they maintain an ability to sell bestselling books at a reduced rate
of 30 to 40 percent off what other retailers are selling. Over the years Amazon.com has moved from selling strictly books to many unrelated items such
as kitchen appliances, games, DVDs and even herbal supplements.
Amazon has more than doubled in size roughly every 3 years since its inception (Price III, 2013). By obtaining previously established international
companies, Amazon has enabled themselves to expand into international business environments and strategically align itself in previously untapped
markets. They maintain an ability to separate themselves from the

Business Case Study 1: Zappos Online Retailer Company
Case 1:
Zappos Online retailer.
Executive summary:
This paper includes a study about Zappos Online Retailer Company. The purpose of this study is to do a detailed analysis of the current situation of
this company and the service issues that they are facing in order to find solution to reach their goals.
This paper starts by the introduction and the background of Zappos Company following with a SWOT analysis of their current situation; it also
includes the service marketing mix strategy that they are adopting. It also covers some of the studies and journals that discuss some issues that may
face the online shopping retailers. As a result of this analysis we put some recommendations that may help the company to provide better service to their
... Show more content on Helpwriting.net ...
This issue happened to Zappos as their clothes line did not succeed when they entered it. Also this journal showed that the wide variety of the products
offered on the online sites will bring the store to the shoppers rather than customers to the stores in which will increase the sales. This what was though
by Zappos management as they were only a shoes retailer and then they start to offer many lines to achieve the variety.
Recommendations for Zappos Company:
From this case analysis noticed that Zappos Company succeeded in recognizing and closing any service gap by offering a unique customer service
due to their excellent company culture, professional people which yielded to have loyal satisfied customers. And we can see this from their high sale
in each year. However in 2008 they faced a bad financial crises which lead to decrease there cash flow, fire 8% their staff . Also there fast growing
plans contributed on this.
By their Excellent service record and putting the customers as their first priority they overcome all those problems and becoming one of the best online
shooping retailers.
Some recommendation from this analysis:
They have to keep focus on the service they are

Technology And Consumerism And Its Impact On Consumerism
In the past 20 years, technology has grown like never before. The Internet started in the 1960s as a government project and has only grown in
popularity. In 1995, there were 16 million Internet users, whereas in June of 2017, there were 3,885 million users. This means that approximately
51.7% of the world's population is connected to the Internet today [Internet World Stats, 2017]. The mass amounts of exposure to technology, the World
Wide Web, and e–commerce lead one to wonder what influence technology and social media have on consumerism and on a customer's buying habits.
Consumerism is influenced by many factors, but in the last decade website advertisements, social media platforms, and ecommerce websites have
changed consumer behavior. ... Show more content on Helpwriting.net ...
Many Internet users allow this without ever knowing they can turn this search engine feature off. Companies often times do not want consumers to
know they can stop being tracked as it helps companies know what products to push and spend advertisement money on. In 2017, it is estimated that
the average company spends 35% of their advertising budget on online advertisements, which is more than any other form of advertisement. Due to
this number, it is not surprising that technology has pushed consumers to purchase more products than they may have purchased in the past when
online advertising was not as prevalent.
Apart from advertising, social media also drives many consumers to the store and to online retailers to purchase products. The main social media
platforms of today are Facebook, Instagram, Twitter, and Snapchat, each of which tends to target different consumer groups and products. Facebook
is the largest social network and currently has 1.86 billion active users each month. Facebook continues to rapidly grow as monthly users increased
by 17% from 2016 to now [Sparks, 2017]. By logging onto Facebook, users can see all of their friends' posts and what their friends are doing. This can
lead some users to try to keep up with their friends as far as purchases– if someone sees that a friend has the newest iPhone, they too may feel the need
to go out and purchase an iPhone to 'keep up with the Jones's' as the popular saying goes. Recently, Facebook launched Facebook

The Advantages And Disadvantages Of The Online Shopping...
Chapter 3: Online shopping
The online shopping market showed a continuous growth in revenue and employment in the last years ("CBS Statline – Detailhandel," 2016), but
despite this growth there is also a heavy competition for market share going on. Webshops are trying to be unique and focus more and more on the
benefits of online shopping and in the meantime counteract the disadvantages. Research showed that the main reasons for consumers to make online
purchases are convenience and enjoyment (Childers et al., 2001). These factors are strong and accurate predictors of the attitude towards online
shopping. Improvement of these factors will improve the attitude of the consumers towards online shopping and so the chances that consumers will
shop online. In this chapter an overview the advantages and disadvantages of online shopping will be given.
3.1 Information gathering
Information gathering for online shopping does not require the same travel time and travel costs as physical shopping, but it does require access to the
internet. In 2013, 97% of the Dutch inhabitants were able to access the internet themselves or via relatives, of this group ... Show more content on
Helpwriting.net ...
Research showed the importance of responsiveness for customers, which influences the overall service quality perception and customer satisfaction
(Yang and Jun, 2002; Zhu et al., 2002; Lee and Lin, 2005). Due to the mobile revolution and the growth of the usage of social media, customers can
now contact others, share opinions, videos and pictures easily throughout the world. This creates challenges for (online) retailers because bad reviews
and complaints can be spread easily, but the opposite is also true. Next to that is gives companies the opportunity to offer service and support via these
social media channels, enabling the customer to contact shops in even more, easier and faster ways (Constantinides et al,

Analyzing Factors Affecting On Line Shopping Experience
To Analyze Factors Affecting On
–line Shopping Experience A Structural Equation Modeling (SEM) Approach
Submitted by: GROUP 08
1.S 040 – Noor Mohammad Azad
2.N 032 – Mudassar Iqbal
3.S 067 – Shiv Shankar
4.N 070 – Vijay Singh
5.N 077 – Sukhdeep Singh
Introduction
e–Commerce in India is on a rapid ascend. Contributing factors include increase in internet penetration, rising disposable incomes, especially among
the middle class, increasing consumer base in urban areas, credit availability, growing number of nuclear families, working women, easy accessibility
& convenience and a potentially strong rural consumer market. India led Asia Pacific nation in internet user growth at 28.9 percent. As of December
31, 2015 the county's ... Show more content on Helpwriting.net ...
The online–shopping players can then develop strategies, to increase a loyal customer base by focusing on the identified factors.
Objective
The objective of the research is to identify critical factors which affect online shopping experience the most.
Literature review
According to Tauber (1972), experiences are an important part of consuming and shopping. Shoppers are not always simply looking to buy products,
but also want to get pleasure from the shopping activity. This experience is affected by the customer's shopping goals, what they expect, and what their
motivations are (Demangeot & Broderick, 2006).

Motivation for shopping online is an important factor to consider when analysing the shopping experience (Swatman & Chin, 2004). Holbrook and
Hirschman (1982) established that it is highly important to create hedonic significance through good experiences in order to toughen up the
relationships with consumers. Customer experience involves engaging several of the customer's aptitudes to satisfy and create value while he interacts
with the organisation, its products and its other customers. Similarly, an online retailer's role is to establish an appropriate environment to help
customers in gaining a positive experience while shopping online (Pentina et al., 2011). When people shop online, they are not only consumers but also
users of the computer (Demangeot & Broderick,

The Impact Of Digital Music On The Business Industry
Music retail has been a thriving international industry for almost a century. And like most successful industries, it has experienced drastic developments
in technology to ensure growth and success. From the invention of the phonograph in 1877, through the height of vinyl records in the 1970s and the
shift to cassettes and compact discs in the eighties, consumers clung to the latest technologies, which made the purchase and ownership of recorded
music increasingly simple. Through each of these developments, small retailers thrived as the center of the music retail industry with small territories
and loyal customer bases. However, since the turn of the century the industry has taken a drastic technological turn. Digital music markets... Show more
content on Helpwriting.net ...
The unique methods of small retailers has given way to a niche market in which local music stores are able to remain a part of the music retail industry.
In recent years, the rise of technology in the changing music retail industry has prompted small independent retailers to develop improved relations
with local communities and create a unique and enriching experience for customers in increased efforts to remain relevant and profitable.
The advent and evolution of online music services has had profound effects on the entire music retail industry as it has changed the product and
primary methods of commerce while also lowering revenue. The most popular and well–known of these services is iTunes, the digital music market of
Apple. iTunes' business was one of the first to bring large amounts of easily accessible music to the general public through digital means,
revolutionizing music retail. Adrian Covert, of CNNMoney, discusses the prolific effects of iTunes on themusic industry, stating, "Since the
introduction the iTunes Music Store on April 28, 2003, music sales have plummeted in the United States –– from $11.8 billion in 2003 to $7.1 billion
last year, according to the Recording Industry Association of America. When adjusted for inflation, revenue has been more than halved since Apple
launched the iTunes Music Store" (Covert). The extreme decrease in

China 's Biggest Online Retailer Of Beauty Products
1.Introduction: What makes Jumei interesting/unique? Jumei is the China's biggest online retailer of beauty products, which combines flash sales and
regular sales. In US, it is not unusual for the CEOs to be the public face for the company. However, Jumei is the first major company in China that
uses CEO as brand ambassadors, instead of use famous star. As a young and good–looking entrepreneur, many young people, especially young girls
consider Chen Ou as an idol. He personally appeared in Jumei's video ad in which he declared "I am Chen Ou. I speak for myself" and expressed his
dream and encourage young people to never give up their own dreams. This creative advertisement aroused a strong resonance among young people
and especially on... Show more content on Helpwriting.net ...
Chen Ou obtained a Stanford MBA when he was 26 years old, and then founded his second company, Jumei.com. In 2014, 32 years old Chen Ou
became the youngest CEO of the NYSE Listed Company. Jumei: Performance to date (users/revenues/growth/charts/financial statements) Company
Performance: By the end of January 2016, Jumei has more than 30 million register users. According to Jumei's Third Quarter 2015 Financial Results:
Jumei's net revenues increased by 99.9% year–over–year to RMB1.9 billion (US $305.5 million). Total net GMV increased by 35.6% year–over–year
to RMB2.3 billion (US $358.7 million), driven primarily by a 30.8% year–over–year increase in the number of active customers and a significant
89.5% year–over–year increase in total orders. Gross profit as a percentage of net revenues decreased to 26.2% from 38.0% in the same period of
2014. Gross profit as a percentage of total net GMV increased slightly to 22.3% from 21.9% in the same period of 2014. The increase was primarily
due to the Company 's shift in strategy from beauty product marketplace sales to merchandise sales that started in September 2014, and inventory
optimization activities for Jumei Global. stock priceпјљ oSWOT analysis Strengths 1.Combination of traditional online sale and flash sale: Traditional
sale: Jumei works directly with brand, cutting down the process of middleman. In order to enhance the collaboration with international famous brand,
Jumei builds

Amazon, Inc. : The Leading Online Retailer Essay
Introduction summary Amazon, Inc. is considered to be the leading online retailer in the world today with a platform of sale for over 40 different
goods categories ranging from machine/motor auto parts, books, groceries and electronics. Apart from this, the large organization also has a platform
for internet technology and ecommerce, a platform for internet advertising, a platform for logistics and fulfilment, an internet incubator for startups,
and a search technology. The company was started in Seattle, America back in the year 1994 in July by Jeff Bezos, who was a former New York
investment banker. Before Amazon achieved its great success, it was the original idea of Jeff to start a bookstore to sell books online. The company
has tremendously advanced from an online bookstore to a globally known online Wal–Mart where many products are sold such as Hardware and Tools,
games and toys, Cookware and Music CDs. Amazon gross sales over the years have shown the company's incredible growth with revenues back in
1997 being $150 million growing over $100 billion today (Kargar, 2004; Mellahi & Johnson, 2000). External Environment 1)Technology This remains
to be the company's greatest asset as it employs the use of technology to advance its e–commerce business. Due to the fact that high–speed internet is
now readily available and e–commerce is rapidly developing, Amazon has greatly benefited from these because the website is highly dependent upon
these two as the better the internet

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