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Communication Processes,
Principles, and Ethics
Purposive Communication
GEC 14
Willow F. Pangket
Purposive Communication
• Communicating Effectively in a Multicultural World
• Understanding Communication in the Digital Age
• Exploring Tools for Local and Global Communication
• Communicating Strategically for Various Purposes
• Developing Materials for the Workplace
• Designing Tools for Academic Papers
Communication
• Communication is simply the act of transferring
information from one place, person or group to
another.
• The transmission of the message from sender to
recipient can be affected by a huge range of things.
• Emotions
• Cultural situation
• Medium used to communicate
• location
Categories of Communication
Spoken or Verbal Communication
Non-verbal communication
Written Communication
Visualizations
The Principles of Effective Communication
Most important communication skills for effective communication:
• Good speaking skills
• Good listening skill
• Good writing skill
• Good reading skill
• Perfect body language
Trustworthiness
•Effective relationships are built on trust and,
with respect to communication, trust that
both parties are applying the same principles.
Active Listening
•Active listening means being focused entirely
on the person speaking, and not interrupting
or starting to fashion your own response
before someone has finished their sentence.
Non-judgemental
•Judging others is not a good basis for building
relationships. It is very easy to say that we
should be nonjudgemental, but an extremely
difficult principle to live by.
Value Difference
•Value the different contributions that people
you interact with bring to your relationships.
Their opinions may be different but not better
or worse.
No Assumptions
•People can interpret words they hear in a way
that was not intended by the person who said
them. If someone says one thing and another
takes those words to mean something
completely different, communication has not
occurred.
Authenticity
• Be truthful in your communications. We communicate in a
number of ways, not just by the words we use.
• Words have the least impact on our communication (around
7%).
• The manner in which we say things – tone, speed, etc (music
38%)
• Our body language (dance – 55%)
5 Principles of Ethical Communication
1.ACTING WITH JOINT INTEREST
2.ACTING WITH SENSITIVITY
3.ACTING WITH CURIOSITY
4.ACTING WITH OPENNESS
5.ACTING WITH RESPONSIBILITY
How Communication Meets Needs
• Physical Needs
• Instrumental Needs
• influencing others, getting information we need, or getting support.
Instrumental Needs: Common Tactics Used for
Compliance Gaining
• Offering rewards
• Threatening
punishment
• Using expertise
• Liking
• Debt
• Altruism
• Esteem
How Communication Meets Needs
• Physical Needs
• Instrumental Needs
• influencing others, getting information we need,
or getting support.
• Relational Needs
• Identity Needs
Communication Is Guided by Culture and
Context
•Communication Is Learned
•Rules and Norms

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Communication Processes, Principles, and Ethics.pptx

  • 1. Communication Processes, Principles, and Ethics Purposive Communication GEC 14 Willow F. Pangket
  • 2. Purposive Communication • Communicating Effectively in a Multicultural World • Understanding Communication in the Digital Age • Exploring Tools for Local and Global Communication • Communicating Strategically for Various Purposes • Developing Materials for the Workplace • Designing Tools for Academic Papers
  • 3. Communication • Communication is simply the act of transferring information from one place, person or group to another. • The transmission of the message from sender to recipient can be affected by a huge range of things. • Emotions • Cultural situation • Medium used to communicate • location
  • 4. Categories of Communication Spoken or Verbal Communication
  • 8.
  • 9. The Principles of Effective Communication Most important communication skills for effective communication: • Good speaking skills • Good listening skill • Good writing skill • Good reading skill • Perfect body language
  • 10. Trustworthiness •Effective relationships are built on trust and, with respect to communication, trust that both parties are applying the same principles.
  • 11. Active Listening •Active listening means being focused entirely on the person speaking, and not interrupting or starting to fashion your own response before someone has finished their sentence.
  • 12. Non-judgemental •Judging others is not a good basis for building relationships. It is very easy to say that we should be nonjudgemental, but an extremely difficult principle to live by.
  • 13. Value Difference •Value the different contributions that people you interact with bring to your relationships. Their opinions may be different but not better or worse.
  • 14. No Assumptions •People can interpret words they hear in a way that was not intended by the person who said them. If someone says one thing and another takes those words to mean something completely different, communication has not occurred.
  • 15. Authenticity • Be truthful in your communications. We communicate in a number of ways, not just by the words we use. • Words have the least impact on our communication (around 7%). • The manner in which we say things – tone, speed, etc (music 38%) • Our body language (dance – 55%)
  • 16. 5 Principles of Ethical Communication
  • 17. 1.ACTING WITH JOINT INTEREST 2.ACTING WITH SENSITIVITY 3.ACTING WITH CURIOSITY 4.ACTING WITH OPENNESS 5.ACTING WITH RESPONSIBILITY
  • 18. How Communication Meets Needs • Physical Needs • Instrumental Needs • influencing others, getting information we need, or getting support.
  • 19. Instrumental Needs: Common Tactics Used for Compliance Gaining • Offering rewards • Threatening punishment • Using expertise • Liking • Debt • Altruism • Esteem
  • 20. How Communication Meets Needs • Physical Needs • Instrumental Needs • influencing others, getting information we need, or getting support. • Relational Needs • Identity Needs
  • 21. Communication Is Guided by Culture and Context •Communication Is Learned •Rules and Norms

Editor's Notes

  1. Effective communication combines a set of skills such as non-verbal communication that involves body language, sign and symbols where active listening , ability of presentations confidently and efficiently to the receivers are another.
  2. Ethical behaviour comes from having clear values and principles. These inform the choices we make: whether or not we communicate in specific situations, what we say and how we say it. Here are the five principles that could help you to communicate more ethically at work. As you read on, think about which principles you find helpful for your particular personality and situation.
  3. 1. Offering rewards. Seeks compliance in a positive way, by promising returns, rewards, or generally positive outcomes. 2. Threatening punishment. Seeks compliance in a negative way, by threatening negative consequences such as loss of privileges, grounding, or legal action. 3. Using expertise. Seeks compliance by implying that one person “knows better” than the other based on experience, age, education, or intelligence. 4. Liking. Seeks compliance by acting friendly and helpful to get the other person into a good mood before asking them to do something. 5. Debt. Seeks compliance by calling in past favors and indicating that one person “owes” the other. 6. Altruism. Seeks compliance by claiming that one person only wants “what is best” for the other and he or she is looking out for the other person’s “best interests.” 7. Esteem. Seeks compliance by claiming that other people will think more highly of the person if he or she complies or think less of the person if he or she does not comply.
  4. -Relational needs include needs that help us maintain social bonds and interpersonal relationships. Communicating to fill our instrumental needs helps us function on many levels, but communicating for relational needs helps us achieve the social relating that is an essential part of being human. Communication meets our relational needs by giving us a tool through which to develop, maintain, and end relationships - Identity needs include our need to present ourselves to others and be thought of in particular and desired ways. What adjectives would you use to describe yourself? Are you funny, smart, loyal, or quirky? Your answer isn’t just based on who you think you are, since much of how we think of ourselves is based on our communication with other people. Our identity changes as we progress through life, but communication is the primary means of establishing our identity and fulfilling our identity needs. Communication allows us to present ourselves to others in particular ways. Just as many companies, celebrities, and politicians create a public image, we desire to present different faces in different contexts.